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Sales Acceleration Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

March 2023 | 142 pages | ID: S507A427D0C4EN
IMARC Group

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Market Overview:

The global sales acceleration technology market size reached US$ 92.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 235.8 Billion by 2028, exhibiting a growth rate (CAGR) of 16.7% during 2023-2028.

Sales acceleration technology refers to a software-based tool designed to optimize sales functions. It automates sales and administrative tasks and streamlines sales processes through various features, such as email tracking, inbound and outbound call tracking, lead prioritization, list building tools, market intelligence and predictive analysis tools, sales force automation and gamification. These tools use data and other statistical insights to efficiently navigate sales cycles and funnels and offer various benefits, such as leaner lead generation, increased sales productivity, improved sales coaching and training and optimization of sales funnel.

Rapid automation across industries is one of the key factors driving the growth of the market. Furthermore, an increasing demand for efficient sales management tools is also strengthening the market growth. Organizations are using sales acceleration technologies to drive sales through marketing campaigns and monitor consumer patterns. They are also used for configure, price, quote (CPQ) functions, sales promotion automation, customer relationship management (CRM), sales email tools and sales intelligence. This minimizes the wastage of time while contacting the prospects and optimizes various sales processes. Additionally, various product innovations, such as the development of intuitive and interactive dashboards for an enhanced digital experience for the user, are acting as other growth-inducing factors. Sales acceleration software developers are also integrating elaborate designs, smooth animations and sales monitoring tools to increase user engagement. Other factors, including improvements in the information technology (IT) infrastructure, along with extensive research and development (R&D) activities, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sales acceleration technology market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type and end use industry.

Breakup by Type:

Configure Price Quote (CPQ) Tools
Sales Proposal Automation Tools
Customer Relationship Management Tools
Sales Email Tools
Sales Intelligence Tools
Others
 

Breakup by End Use Industry:

BFSI
Healthcare
Retail
Automotive
Telecom
Manufacturing
Others
 

Breakup by Region:

North America

United States
Canada

Asia-Pacific

China
Japan
India
South Korea
Australia
Indonesia
Others

Europe

Germany
France
United Kingdom
Italy
Spain
Russia
Others

Latin America

Brazil
Mexico
Others

Middle East and Africa
 

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc. and Yesware Inc.

Key Questions Answered in This Report:

How has the global sales acceleration technology market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global sales acceleration technology market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the end use industry?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global sales acceleration technology market and who are the key players?
What is the degree of competition in the industry?

1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL SALES ACCELERATION TECHNOLOGY MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Configure Price Quote (CPQ) Tools
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Sales Proposal Automation Tools
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Customer Relationship Management Tools
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Sales Email Tools
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Sales Intelligence Tools
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Others
  6.6.1 Market Trends
  6.6.2 Market Forecast

7 MARKET BREAKUP BY END USE INDUSTRY

7.1 BFSI
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Healthcare
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Retail
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Automotive
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Telecom
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Manufacturing
  7.6.1 Market Trends
  7.6.2 Market Forecast
7.7 Others
  7.7.1 Market Trends
  7.7.2 Market Forecast

8 MARKET BREAKUP BY REGION

8.1 North America
  8.1.1 United States
    8.1.1.1 Market Trends
    8.1.1.2 Market Forecast
  8.1.2 Canada
    8.1.2.1 Market Trends
    8.1.2.2 Market Forecast
8.2 Asia-Pacific
  8.2.1 China
    8.2.1.1 Market Trends
    8.2.1.2 Market Forecast
  8.2.2 Japan
    8.2.2.1 Market Trends
    8.2.2.2 Market Forecast
  8.2.3 India
    8.2.3.1 Market Trends
    8.2.3.2 Market Forecast
  8.2.4 South Korea
    8.2.4.1 Market Trends
    8.2.4.2 Market Forecast
  8.2.5 Australia
    8.2.5.1 Market Trends
    8.2.5.2 Market Forecast
  8.2.6 Indonesia
    8.2.6.1 Market Trends
    8.2.6.2 Market Forecast
  8.2.7 Others
    8.2.7.1 Market Trends
    8.2.7.2 Market Forecast
8.3 Europe
  8.3.1 Germany
    8.3.1.1 Market Trends
    8.3.1.2 Market Forecast
  8.3.2 France
    8.3.2.1 Market Trends
    8.3.2.2 Market Forecast
  8.3.3 United Kingdom
    8.3.3.1 Market Trends
    8.3.3.2 Market Forecast
  8.3.4 Italy
    8.3.4.1 Market Trends
    8.3.4.2 Market Forecast
  8.3.5 Spain
    8.3.5.1 Market Trends
    8.3.5.2 Market Forecast
  8.3.6 Russia
    8.3.6.1 Market Trends
    8.3.6.2 Market Forecast
  8.3.7 Others
    8.3.7.1 Market Trends
    8.3.7.2 Market Forecast
8.4 Latin America
  8.4.1 Brazil
    8.4.1.1 Market Trends
    8.4.1.2 Market Forecast
  8.4.2 Mexico
    8.4.2.1 Market Trends
    8.4.2.2 Market Forecast
  8.4.3 Others
    8.4.3.1 Market Trends
    8.4.3.2 Market Forecast
8.5 Middle East and Africa
  8.5.1 Market Trends
  8.5.2 Market Breakup by Country
  8.5.3 Market Forecast

9 SWOT ANALYSIS

9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 VALUE CHAIN ANALYSIS

11 PORTERS FIVE FORCES ANALYSIS

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 PRICE ANALYSIS

13 COMPETITIVE LANDSCAPE

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
  13.3.1 Apttus Corporation
    13.3.1.1 Company Overview
    13.3.1.2 Product Portfolio
  13.3.2 ConnectLeader LLC
    13.3.2.1 Company Overview
    13.3.2.2 Product Portfolio
  13.3.3 Lucid Creative Group, LLC
    13.3.3.1 Company Overview
    13.3.3.2 Product Portfolio
  13.3.4 Outreach Corporation
    13.3.4.1 Company Overview
    13.3.4.2 Product Portfolio
  13.3.5 Salesforce.com Inc.
    13.3.5.1 Company Overview
    13.3.5.2 Product Portfolio
    13.3.5.3 Financials
    13.3.5.4 SWOT Analysis
  13.3.6 SalesLoft Inc.
    13.3.6.1 Company Overview
    13.3.6.2 Product Portfolio
  13.3.7 Sofon B.V.
    13.3.7.1 Company Overview
    13.3.7.2 Product Portfolio
    13.3.7.3 Financials
  13.3.8 Tenfold Corporation
    13.3.8.1 Company Overview
    13.3.8.2 Product Portfolio
  13.3.9 Upland Software Inc.
    13.3.9.1 Company Overview
    13.3.9.2 Product Portfolio
    13.3.9.3 Financials
  13.3.10 Yesware Inc.
    13.3.10.1 Company Overview
    13.3.10.2 Product Portfolio
    13.3.10.3 Financials

LIST OF TABLES

Table 1: Global: Sales Acceleration Technology Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Sales Acceleration Technology Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Sales Acceleration Technology Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
Table 4: Global: Sales Acceleration Technology Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Global: Sales Acceleration Technology Market: Competitive Structure
Table 6: Global: Sales Acceleration Technology Market: Key Players


LIST OF FIGURES

Figure 1: Global: Sales Acceleration Technology Market: Major Drivers and Challenges
Figure 2: Global: Sales Acceleration Technology Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sales Acceleration Technology Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Sales Acceleration Technology Market: Breakup by Type (in %), 2022
Figure 5: Global: Sales Acceleration Technology Market: Breakup by End Use Industry (in %), 2022
Figure 6: Global: Sales Acceleration Technology Market: Breakup by Region (in %), 2022
Figure 7: Global: Sales Acceleration Technology (Configure Price Quote-CPQ Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Global: Sales Acceleration Technology (Configure Price Quote-CPQ Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 9: Global: Sales Acceleration Technology (Sales Proposal Automation Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Sales Acceleration Technology (Sales Proposal Automation Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Sales Acceleration Technology (Customer Relationship Management Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Sales Acceleration Technology (Customer Relationship Management Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Sales Acceleration Technology (Sales Email Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Sales Acceleration Technology (Sales Email Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Sales Acceleration Technology (Sales Intelligence Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Sales Acceleration Technology (Sales Intelligence Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Sales Acceleration Technology (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Sales Acceleration Technology (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Sales Acceleration Technology (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Sales Acceleration Technology (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Sales Acceleration Technology (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Sales Acceleration Technology (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Sales Acceleration Technology (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Sales Acceleration Technology (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Sales Acceleration Technology (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Sales Acceleration Technology (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Sales Acceleration Technology (Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Sales Acceleration Technology (Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Sales Acceleration Technology (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Sales Acceleration Technology (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Sales Acceleration Technology (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Sales Acceleration Technology (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: North America: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: North America: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: United States: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: United States: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Canada: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Canada: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Asia-Pacific: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Asia-Pacific: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: China: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: China: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Japan: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Japan: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: India: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: India: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: South Korea: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: South Korea: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Australia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Australia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Indonesia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Indonesia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Europe: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Europe: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Germany: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Germany: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: France: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: France: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: United Kingdom: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: United Kingdom: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Italy: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Italy: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Spain: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Spain: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Russia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Russia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Latin America: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Latin America: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Brazil: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Brazil: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Mexico: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Mexico: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Middle East and Africa: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Middle East and Africa: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Middle East and Africa: Sales Acceleration Technology Market: Breakup by Country (in %), 2022
Figure 82: Global: Sales Acceleration Technology Industry: SWOT Analysis
Figure 83: Global: Sales Acceleration Technology Industry: Value Chain Analysis
Figure 84: Global: Sales Acceleration Technology Industry: Porter's Five Forces Analysis


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