Rich Communication Services (RCS) Market by Application (Advertising Campaign, Content Delivery, and Integrated Solutions), End-User (Consumers and Enterprises), Enterprise Size, Enterprise Vertical, and Region - Global Forecast to 2025
Increasing number of advertising and marketing companies to drivethe Rich Communication Services(RCS) market growth
The global RCS market size is projected to grow from USD 5.2 billion in 2020 to USD 11.7 billion by 2025, at a CAGR of 17.6% during 2020–2025. Major growth factors for the market include Increasing investments on digital marketing across the enterprise verticals.
The COVID-19 outbreak has significantly impacted several communication service providers across the globe. Major countries from North America, Europe, APAC, MEA, and Latin America are badly affected in the pandemic and industry giants from several regions are taking initiatives to enable consumers with best quality communication services and stay connected with their network of employees and customers .
Byapplication, advertising campaignsegment to account for ahighermarket share duringthe forecast period
Advertising campaigns via digital marketing is the prominent approach adopted by enterprises to attract customers. Sharing rich media contents have enabled end-users to engage significantly with the enterprises to take benefits of the services. Advertising campaigns may vary from vertical to vertical; for instance, media and entertainment vertical would share advertisings, teasers, or some trailers of upcoming shows. Likewise, BFSI vertical would share interactive media content to advertise funds and policies. Advertising campaigns are mainly followed through SMS protocol and are expected to be significantly offloaded on RCS protocol to enable enhanced messaging service through an interactive platform.
Byend-user,enterprisessegment toholda largermarket sizeduring the forecast period
By end-users global RCS market is segregated into enterprises and consumers. The enterprises throughout verticals are expected to have a significant dependency on SMS for digital marketing. Deployment of RCS messaging platforms to share media-rich content amongst the end-users is expected to bring growing instances of customer engagements. Apart from digital marketing, RCS can be widely deployed by enterprises to share the relevant information to their customers, which would include tickets, passes, policy details, wealth performance stats, logistics details, product information, service reminders, and others.
Amongregions,Asia Pacificto grow at the highest CAGR during the forecast period
APAC is expected to have the highest growth rate in the RCS market among all areas. The high rate of adoption of digital technologies, especially in countries, such as China,India, and Japan has made APAC a lucrative market in the IT industry. The growing development in these countries is expected to provide several new opportunities in the APAC RCS market. The growth driver for RCS in this region is increasing population, rising smartphone connections, increasing the mobile payments, growing the retail industry, and the use of advanced SMS systems for marketing and customer relationship management. Many mobile engagement and communications providers in this region have partnered with various telecom operators to provide rich, personalized multimedia content to their customers. For instance, Karix Mobile had partnered with Google and Reliance JioInfocomm to support RCS. With RCS, the company helps its clients in providing a more in-depth and richer engagement experience.
Breakdown of primaries
In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the RCSmarket.The breakup of the profiles of the primary participants is given below:
The RCSmarket is segmented by application (advertising campaign, content delivery, and integrated solutions), end-user (consumers and enterprises), enterprise size, enterprise vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews, services; key strategies; new service launches, partnerships, agreements, and collaborations; and competitive landscape associated with the RCS market.
Key benefits of the Report
The report would help the market leaders and new entrants in the following ways:
The global RCS market size is projected to grow from USD 5.2 billion in 2020 to USD 11.7 billion by 2025, at a CAGR of 17.6% during 2020–2025. Major growth factors for the market include Increasing investments on digital marketing across the enterprise verticals.
The COVID-19 outbreak has significantly impacted several communication service providers across the globe. Major countries from North America, Europe, APAC, MEA, and Latin America are badly affected in the pandemic and industry giants from several regions are taking initiatives to enable consumers with best quality communication services and stay connected with their network of employees and customers .
Byapplication, advertising campaignsegment to account for ahighermarket share duringthe forecast period
Advertising campaigns via digital marketing is the prominent approach adopted by enterprises to attract customers. Sharing rich media contents have enabled end-users to engage significantly with the enterprises to take benefits of the services. Advertising campaigns may vary from vertical to vertical; for instance, media and entertainment vertical would share advertisings, teasers, or some trailers of upcoming shows. Likewise, BFSI vertical would share interactive media content to advertise funds and policies. Advertising campaigns are mainly followed through SMS protocol and are expected to be significantly offloaded on RCS protocol to enable enhanced messaging service through an interactive platform.
Byend-user,enterprisessegment toholda largermarket sizeduring the forecast period
By end-users global RCS market is segregated into enterprises and consumers. The enterprises throughout verticals are expected to have a significant dependency on SMS for digital marketing. Deployment of RCS messaging platforms to share media-rich content amongst the end-users is expected to bring growing instances of customer engagements. Apart from digital marketing, RCS can be widely deployed by enterprises to share the relevant information to their customers, which would include tickets, passes, policy details, wealth performance stats, logistics details, product information, service reminders, and others.
Amongregions,Asia Pacificto grow at the highest CAGR during the forecast period
APAC is expected to have the highest growth rate in the RCS market among all areas. The high rate of adoption of digital technologies, especially in countries, such as China,India, and Japan has made APAC a lucrative market in the IT industry. The growing development in these countries is expected to provide several new opportunities in the APAC RCS market. The growth driver for RCS in this region is increasing population, rising smartphone connections, increasing the mobile payments, growing the retail industry, and the use of advanced SMS systems for marketing and customer relationship management. Many mobile engagement and communications providers in this region have partnered with various telecom operators to provide rich, personalized multimedia content to their customers. For instance, Karix Mobile had partnered with Google and Reliance JioInfocomm to support RCS. With RCS, the company helps its clients in providing a more in-depth and richer engagement experience.
Breakdown of primaries
In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the RCSmarket.The breakup of the profiles of the primary participants is given below:
- By Company Type: Tier 1 – 34%, Tier 2 – 43%, and Tier 3 – 23%
- By Designation: C-Level – 50%, Director Level – 30%, and others- 20%
- By Region: North America – 25%, Europe – 30%, APAC– 30%, MEA- 10% and Latin America– 5%
The RCSmarket is segmented by application (advertising campaign, content delivery, and integrated solutions), end-user (consumers and enterprises), enterprise size, enterprise vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews, services; key strategies; new service launches, partnerships, agreements, and collaborations; and competitive landscape associated with the RCS market.
Key benefits of the Report
The report would help the market leaders and new entrants in the following ways:
- It comprehensively segments the rich communication servicesmarket and provides the closest approximations of the revenue numbers for the overall market and itssubsegments across different regions.
- It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
- It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and acquisitions.
1 INTRODUCTION
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
1.3 COVID-19 ECONOMIC ASSESSMENT
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 2020
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019
1.8 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 6 GLOBAL RICH COMMUNICATION SERVICES MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Key industry insights
2.1.2.2 Breakup of primary profiles
2.2 MARKET BREAKUP AND DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.3 GLOBAL RCS MARKET SIZE ESTIMATION METHODOLOGY AND KEY ASSUMPTIONS
FIGURE 8 METHOD 1: TOP-DOWN APPROACH (BASED ON THE COMPANIES’ REVENUE GENERATION FROM A2P MESSAGING SERVICES FOR DIGITAL MARKETING AND ADVERTISING)
FIGURE 9 METHOD 2: BOTTOM-UP APPROACH (ENTERPRISE VERTICAL-LEVEL)
2.4 MARKET FORECAST
TABLE 2 FACTOR ANALYSIS
2.5 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
FIGURE 10 RICH COMMUNICATION SERVICES FOR ADVERTISING CAMPAIGN TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 11 ENTERPRISES END USER TO ACCOUNT FOR A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 12 RETAIL AND ECOMMERCE ENTERPRISE VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 13 LARGE ENTERPRISES SEGMENT TO RECORD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 14 ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL RICH COMMUNICATION SERVICES MARKET
FIGURE 15 GROWING NUMBER OF PARTNERSHIPS TO SUPPORT RICH COMMUNICATION SERVICES MARKET GROWTH
4.2 RICH COMMUNICATION SERVICES MARKET, COVID-IMPACT ANALYSIS
FIGURE 16 COVID-19 IS EXPECTED TO HAMPER THE GROWTH OF MARKET SIZE DURING THE FORECAST PERIOD
4.3 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020
FIGURE 17 ADVERTISING CAMPAIGN SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
4.4 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
FIGURE 18 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN NORTH AMERICA IN 2020
4.5 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
FIGURE 19 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN ASIA PACIFIC IN 2020
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 RICH COMMUNICATION SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing number of advertising and marketing companies
5.2.2 RESTRAINTS
5.2.2.1 Limited capability to offer end-to-end encryption
5.2.2.2 Lack of interoperability between OEMs and carrier networks
5.2.3 OPPORTUNITIES
5.2.3.1 Strict regulations for OTT messaging services to boost the adoption of RCS
5.2.4 CHALLENGES
5.2.4.1 Difficulty to cope with OTT service providers
5.2.4.2 Lower user base due to proliferation of messaging apps
5.3 CUMULATIVE GROWTH ANALYSIS
5.4 USE CASES
5.5 ENABLING TECHNOLOGIES
5.5.1 ARTIFICIAL INTELLIGENCE
5.5.2 INTERNET OF THINGS
6 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION
6.1 INTRODUCTION
6.1.1 APPLICATION: COVID-19 IMPACT
FIGURE 21 CONTENT DELIVERY SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 3 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 4 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
6.2 ADVERTISING CAMPAIGN
6.2.1 STRONG MARKETING ACTIVITIES ON DIGITAL PLATFORMS TO BOOST RCS ADOPTION FOR ADVERTISING CAMPAIGNS
TABLE 5 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 6 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 7 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 8 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 9 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 10 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 11 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 12 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 13 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 14 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 15 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 16 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.3 CONTENT DELIVERY
6.3.1 GROWING INFLUENCE OF SOCIAL MEDIA ACROSS MULTITUDES TO SUPPORT GROWTH FOR CONTENT DELIVERY
TABLE 17 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 18 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 19 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 20 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 21 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 22 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 23 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 24 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 25 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 26 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 27 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 28 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.4 INTEGRATED SOLUTIONS
6.4.1 EASE OF MULTICHANNEL COMMUNICATION ACROSS THE GLOBE TO BE THE MAJOR MARKET DRIVER FOR INTEGRATED SOLUTIONS
TABLE 29 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 30 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 31 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 32 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 33 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 34 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 35 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 36 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 37 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 38 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 39 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 40 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.5 OTHER APPLICATIONS
TABLE 41 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 42 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 43 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 44 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 45 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 46 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 47 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2016–2019 (USD MILLION)
TABLE 48 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2020–2025 (USD MILLION)
TABLE 49 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 50 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 51 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 52 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
7 RICH COMMUNICATION SERVICES MARKET, BY END USER
7.1 INTRODUCTION
7.1.1 END USER: COVID-19 IMPACT
FIGURE 22 CONSUMERS SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
TABLE 53 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 54 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
7.2 CONSUMERS
7.2.1 GROWING INTERNET PENETRATION AND CONSEQUENT DEMAND FOR RICH MEDIA DELIVERY PLATFORMS WITHIN P2P TO SUPPORT THE FAVORABLE GROWTH OF RCS AMONG CONSUMERS
TABLE 55 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 56 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 57 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 58 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 59 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 60 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 61 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 62 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 63 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 64 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 65 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 66 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
7.3 ENTERPRISES
7.3.1 GROWING PROLIFERATION OF DIGITAL CONTENT DELIVERY THROUGH A2P MESSAGING SERVICES TO SUPPORT ADOPTION AMONG ENTERPRISES
TABLE 67 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 68 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 69 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 70 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 71 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 72 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 73 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 74 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 75 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 76 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 77 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 78 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
8 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE
8.1 INTRODUCTION
8.1.1 ENTERPRISE SIZE: COVID-19 IMPACT
FIGURE 23 LARGE ENTERPRISES SEGMENT TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 79 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 80 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES TO BE SIGNIFICANT REVENUE CONTRIBUTORS FOR RICH COMMUNICATION SERVICE VENDORS IN THE NEAR FUTURE
TABLE 81 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 84 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 85 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 86 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 87 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 88 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 89 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 90 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 91 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 92 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
8.3 LARGE ENTERPRISES
8.3.1 EASY AVAILABILITY OF RESOURCES AND FUNDS TO DRIVE THE ADOPTION OF RCS AMONG LARGE ENTERPRISES
TABLE 93 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 94 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 95 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 96 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 97 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 98 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 99 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 100 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 101 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 102 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 103 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 104 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
9 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL
9.1 INTRODUCTION
9.1.1 ENTERPRISE VERTICAL: COVID-19 IMPACT
FIGURE 24 HEALTHCARE ENTERPRISE VERTICAL TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 105 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 106 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.2.1 AUTHENTICATIONS, SERVICE REMINDERS, POLICY DELIVERIES, AND
OTHER USE CASES FOR CUSTOMER ENGAGEMENT TO SUPPORT
STRONG ADOPTION OF RCS
TABLE 107 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 108 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.3 TELECOM AND IT
9.3.1 GROWING NUMBER OF TELECOM USERS AND INCREASING NUMBER OF IT-ENABLED SUBCRIBERS TO DRIVE THE MARKET GROWTH IN TELECOM AND IT INDUSTRY
TABLE 109 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 110 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.4 MEDIA AND ENTERTAINMENT
9.4.1 RISING PROLIFERATION OF OTT MEDIA PLAYERS TO SUPPORT THE RCS MARKET GROWTH IN MEDIA AND ENTERTAINMENT INDUSTRY
TABLE 111 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 112 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.5 TOURISM AND LOGISTICS
9.5.1 PROMINENT USE CASES, SUCH AS TICKETING, REAL-TIME LOCATION STATUS, AND DELIVERY UPDATES, TO SUPPORT RCS ADOPTION IN TOURISM AND LOGISTICS INDUSTRY
TABLE 113 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 114 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.6 RETAIL AND ECOMMERCE
9.6.1 DIGITAL MARKETING PERTAINING TO CONSUMER GOODS AND ONLINE PLATFORMS TO SUPPORT THE RCS DEPLOYMENT IN RETAIL AND ECOMMERCE INDUSTRY
TABLE 115 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 116 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.7 HEALTHCARE
9.7.1 REAL-TIME DECISION-MAKING FOR PATIENT ENGAGEMENT SOLUTIONS TO DRIVE THE NEED FOR RCS IN HEALTHCARE INDUSTRY
TABLE 117 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 118 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.8 OTHER ENTERPRISE VERTICALS
TABLE 119 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 120 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
10 RICH COMMUNICATION SERVICES MARKET, BY REGION
10.1 INTRODUCTION
10.1.1 REGION: COVID-19 IMPACT
FIGURE 25 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 26 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 121 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 122 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: COVID-19 IMPACT
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT
TABLE 123 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 124 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 125 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 126 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 127 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 128 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 129 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 130 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 131 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 132 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.2.2 UNITED STATES
10.2.2.1 Increasing number of mobile users and RCS-enabled devices to drive the RCS market in the US
TABLE 133 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 134 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 135 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 136 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 137 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 138 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.2.3 CANADA
10.2.3.1 Increasing number of RCS users on MNOs’ network to boost the RCS market in Canada
TABLE 139 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 140 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 141 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 142 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 143 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 144 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3 EUROPE
10.3.1 EUROPE: COVID-19 IMPACT
TABLE 145 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 146 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 147 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 148 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 149 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 150 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 151 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 152 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 153 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 154 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.3.2 UNITED KINGDOM
10.3.2.1 Increasing number of partnerships to propel the
RCS market in the UK
TABLE 155 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 156 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 157 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 158 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 159 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 160 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.3 GERMANY
10.3.3.1 Increasing number of mergers and acquisitions by market players to propel the RCS market in Germany
TABLE 161 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 162 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 163 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 164 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 165 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 166 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.4 FRANCE
10.3.4.1 Need for enhancing customer experience to drive the RCS market in France
TABLE 167 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 168 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 169 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 170 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 171 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 172 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.5 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: COVID-19 IMPACT
FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 173 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 174 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 175 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 176 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 177 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 178 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 179 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 180 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 181 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 182 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.4.2 CHINA
10.4.2.1 High investments by MNOs in their networks for excellent services to boost the RCS market in China
TABLE 183 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 184 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 185 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 186 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 187 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 188 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.3 INDIA
10.4.3.1 Increase in investments among startups and push from the government to boost the growth of RCS market in India
TABLE 189 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 190 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 191 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 192 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 193 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 194 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.4 JAPAN
10.4.4.1 An increasing number of service launches and partnerships to drive the growth of the RCS market in Japan
TABLE 195 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 196 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 197 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 198 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 199 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 200 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.5 REST OF ASIA PACIFIC
TABLE 201 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 202 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 203 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 204 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 205 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 206 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5 MIDDLE EAST AND AFRICA
10.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
TABLE 207 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 208 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 209 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 210 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 211 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 212 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 213 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 214 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 215 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 216 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.5.2 KINGDOM OF SAUDI ARABIA
10.5.2.1 High penetration rate of smartphones to boost the
RCS market in the KSA
TABLE 217 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 218 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 219 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 220 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 221 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 222 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5.3 SOUTH AFRICA
10.5.3.1 Growing demand by marketers and brands to access RCS to enhance customer experience in South Africa
TABLE 223 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 224 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 225 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 226 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 227 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 228 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5.4 REST OF MIDDLE EAST AND AFRICA
TABLE 229 REST OF MIDDLE EAST AND AFRICA : RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 230 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 231 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 232 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 233 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 234 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: COVID-19 IMPACT
TABLE 235 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 236 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 237 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 238 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 239 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 240 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 241 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 242 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 243 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 244 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.6.2 BRAZIL
10.6.2.1 Need to combat the OTT threat to drive the adoption of RCS in Brazil
TABLE 245 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 246 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 247 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 248 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 249 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 250 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6.3 MEXICO
10.6.3.1 Increasing IT investments and the presence of leading players to drive the growth of the RCS market in Mexico
TABLE 251 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 252 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 253 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 254 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 255 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 256 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6.4 REST OF LATIN AMERICA
TABLE 257 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 258 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 259 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 260 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 261 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 262 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
FIGURE 29 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE RICH COMMUNICATION SERVICES MARKET, 2018–2019
11.2 COMPETITIVE SCENARIO
11.2.1 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS
TABLE 263 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS, 2018–2019
11.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
TABLE 264 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2019–2020
12 COMPANY PROFILES
12.1 INTRODUCTION
FIGURE 30 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS
(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 AT&T
FIGURE 31 AT&T: COMPANY SNAPSHOT
12.3 VODAFONE
FIGURE 32 VODAFONE: COMPANY SNAPSHOT
12.4 DEUTSCHE TELEKOM
FIGURE 33 DEUTSCHE TELEKOM: COMPANY SNAPSHOT
12.5 GOOGLE
FIGURE 34 GOOGLE: COMPANY SNAPSHOT
12.6 VERIZON
FIGURE 35 VERIZON: COMPANY SNAPSHOT
12.7 TELEFONICA
FIGURE 36 TELEFONICA: COMPANY SNAPSHOT
12.8 ORANGE BUSINESS
FIGURE 37 ORANGE S.A.: COMPANY SNAPSHOT
12.9 CHINA MOBILE
FIGURE 38 CHINA MOBILE: COMPANY SNAPSHOT
12.10 KDDI
FIGURE 39 KDDI: COMPANY SNAPSHOT
12.11 SLOVAK TELEKOM
FIGURE 40 SLOVAK TELEKOM: COMPANY SNAPSHOT
12.12 TELIT
FIGURE 41 TELIT: COMPANY SNAPSHOT
12.13 SK TELECOM
FIGURE 42 SK TELECOM: COMPANY SNAPSHOT
12.14 TELSTRA
FIGURE 43 TELSTRA: COMPANY SNAPSHOT
12.15 LG U+
*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12.16 CELCOM
12.17 FREEDOM MOBILE
12.18 ROGERS
12.19 T-MOBILE
12.20 O2
12.21 TELIA COMPANY
12.22 MAGYAR TELEKOM
12.23 CLARO
12.24 SWISSCOM
12.25 RELIANCE JIO
13 ADJACENT AND RELATED MARKET
13.1 INTRODUCTION
13.1.1 RELATED MARKETS
13.1.2 LIMITATION
13.2 UNIFIED COMMUNICATION AS A SERVICE MARKET
13.2.1 MARKET DEFINITION
13.2.2 MARKET OVERVIEW
FIGURE 44 UNIFIED COMMUNICATIONS AS A SERVICE MARKET HOLISTIC VIEW
13.3 UNIFIED COMMUNICATION AS A SERVICE MARKET, BY ENTERPRISE VERTICAL
13.3.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
13.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 265 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 266 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 267 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 268 ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.4 TELECOM AND IT
13.4.1 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 269 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 270 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 271 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 272 ASIA PACIFIC: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.5 CONSUMER GOODS AND RETAIL
13.5.1 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 273 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 274 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 275 EUROPE: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 276 ASIA PACIFIC: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.6 HEALTHCARE
13.6.1 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 277 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 278 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 279 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 280 ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.7 PUBLIC SECTOR AND UTILITIES
13.7.1 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 281 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 282 NORTH AMERICA: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 283 EUROPE: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 284 ASIA PACIFIC: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.8 LOGISTICS AND TRANSPORTATION
13.8.1 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS
AS A SERVICE MARKET DRIVERS
TABLE 285 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS
AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 286 NORTH AMERICA: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 287 EUROPE: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 288 ASIA PACIFIC: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.9 TRAVEL AND HOSPITALITY
13.9.1 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 289 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 290 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 291 EUROPE: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 292 ASIA PACIFIC: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.10 OTHER VERTICALS
TABLE 293 OTHER VERTICALS: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 294 NORTH AMERICA: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 295 EUROPE: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 296 ASIA PACIFIC: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.11 CHATBOT MARKET
13.11.1 MARKET DEFINITION
13.11.2 MARKET OVERVIEW
TABLE 297 GLOBAL CHATBOT MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION AND Y-O-Y %)
13.12 CHATBOT MARKET, BY VERTICAL
13.12.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
13.12.1.1 Technologies such as ai and ml to provide banking and financial industry a platform for extended customer engagement
TABLE 298 BANKING, FINANCIAL SERVICES, AND INSURANCE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.2 RETAIL AND ECOMMERCE
13.12.2.1 Chatbots’ growing use for retaining customers, collecting feedback, and driving sales to drive their adoption in retail and ecommerce vertical
TABLE 299 RETAIL AND ECOMMERCE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.3 HEALTHCARE
13.12.3.1 Chatbots enable medical professionals to manage patient data and medication, help during emergencies, and provide first aid
TABLE 300 HEALTHCARE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.4 TRAVEL AND HOSPITALITY
13.12.4.1 Chatbots enable enhanced guest or passenger services in travel and hospitality vertical
TABLE 301 TRAVEL AND HOSPITALITY: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.5 MEDIA AND ENTERTAINMENT
13.12.5.1 Multiple industry-driven chatbot initiatives of governments to drive adoption of chatbot solutions in media and entertainment vertical
TABLE 302 MEDIA AND ENTERTAINMENT: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.6 TELECOMMUNICATIONS
13.12.6.1 AI-enabled chatbots would help improve contact center effectiveness and increase ROI in the telecommunications vertical
TABLE 303 COMMUNICATIONS: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.7 OTHER VERTICALS
TABLE 304 OTHER VERTICALS: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
1.3 COVID-19 ECONOMIC ASSESSMENT
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 2020
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019
1.8 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 6 GLOBAL RICH COMMUNICATION SERVICES MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Key industry insights
2.1.2.2 Breakup of primary profiles
2.2 MARKET BREAKUP AND DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.3 GLOBAL RCS MARKET SIZE ESTIMATION METHODOLOGY AND KEY ASSUMPTIONS
FIGURE 8 METHOD 1: TOP-DOWN APPROACH (BASED ON THE COMPANIES’ REVENUE GENERATION FROM A2P MESSAGING SERVICES FOR DIGITAL MARKETING AND ADVERTISING)
FIGURE 9 METHOD 2: BOTTOM-UP APPROACH (ENTERPRISE VERTICAL-LEVEL)
2.4 MARKET FORECAST
TABLE 2 FACTOR ANALYSIS
2.5 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
FIGURE 10 RICH COMMUNICATION SERVICES FOR ADVERTISING CAMPAIGN TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 11 ENTERPRISES END USER TO ACCOUNT FOR A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 12 RETAIL AND ECOMMERCE ENTERPRISE VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 13 LARGE ENTERPRISES SEGMENT TO RECORD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 14 ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL RICH COMMUNICATION SERVICES MARKET
FIGURE 15 GROWING NUMBER OF PARTNERSHIPS TO SUPPORT RICH COMMUNICATION SERVICES MARKET GROWTH
4.2 RICH COMMUNICATION SERVICES MARKET, COVID-IMPACT ANALYSIS
FIGURE 16 COVID-19 IS EXPECTED TO HAMPER THE GROWTH OF MARKET SIZE DURING THE FORECAST PERIOD
4.3 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020
FIGURE 17 ADVERTISING CAMPAIGN SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
4.4 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
FIGURE 18 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN NORTH AMERICA IN 2020
4.5 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
FIGURE 19 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN ASIA PACIFIC IN 2020
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 RICH COMMUNICATION SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing number of advertising and marketing companies
5.2.2 RESTRAINTS
5.2.2.1 Limited capability to offer end-to-end encryption
5.2.2.2 Lack of interoperability between OEMs and carrier networks
5.2.3 OPPORTUNITIES
5.2.3.1 Strict regulations for OTT messaging services to boost the adoption of RCS
5.2.4 CHALLENGES
5.2.4.1 Difficulty to cope with OTT service providers
5.2.4.2 Lower user base due to proliferation of messaging apps
5.3 CUMULATIVE GROWTH ANALYSIS
5.4 USE CASES
5.5 ENABLING TECHNOLOGIES
5.5.1 ARTIFICIAL INTELLIGENCE
5.5.2 INTERNET OF THINGS
6 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION
6.1 INTRODUCTION
6.1.1 APPLICATION: COVID-19 IMPACT
FIGURE 21 CONTENT DELIVERY SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 3 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 4 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
6.2 ADVERTISING CAMPAIGN
6.2.1 STRONG MARKETING ACTIVITIES ON DIGITAL PLATFORMS TO BOOST RCS ADOPTION FOR ADVERTISING CAMPAIGNS
TABLE 5 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 6 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 7 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 8 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 9 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 10 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 11 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 12 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 13 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 14 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 15 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 16 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.3 CONTENT DELIVERY
6.3.1 GROWING INFLUENCE OF SOCIAL MEDIA ACROSS MULTITUDES TO SUPPORT GROWTH FOR CONTENT DELIVERY
TABLE 17 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 18 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 19 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 20 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 21 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 22 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 23 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 24 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 25 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 26 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 27 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 28 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.4 INTEGRATED SOLUTIONS
6.4.1 EASE OF MULTICHANNEL COMMUNICATION ACROSS THE GLOBE TO BE THE MAJOR MARKET DRIVER FOR INTEGRATED SOLUTIONS
TABLE 29 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 30 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 31 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 32 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 33 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 34 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 35 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 36 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 37 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 38 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 39 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 40 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
6.5 OTHER APPLICATIONS
TABLE 41 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 42 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 43 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 44 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 45 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 46 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 47 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2016–2019 (USD MILLION)
TABLE 48 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2020–2025 (USD MILLION)
TABLE 49 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 50 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 51 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 52 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
7 RICH COMMUNICATION SERVICES MARKET, BY END USER
7.1 INTRODUCTION
7.1.1 END USER: COVID-19 IMPACT
FIGURE 22 CONSUMERS SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
TABLE 53 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 54 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
7.2 CONSUMERS
7.2.1 GROWING INTERNET PENETRATION AND CONSEQUENT DEMAND FOR RICH MEDIA DELIVERY PLATFORMS WITHIN P2P TO SUPPORT THE FAVORABLE GROWTH OF RCS AMONG CONSUMERS
TABLE 55 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 56 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 57 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 58 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 59 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 60 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 61 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 62 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 63 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 64 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 65 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 66 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
7.3 ENTERPRISES
7.3.1 GROWING PROLIFERATION OF DIGITAL CONTENT DELIVERY THROUGH A2P MESSAGING SERVICES TO SUPPORT ADOPTION AMONG ENTERPRISES
TABLE 67 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 68 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 69 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 70 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 71 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 72 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 73 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 74 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 75 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 76 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 77 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 78 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
8 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE
8.1 INTRODUCTION
8.1.1 ENTERPRISE SIZE: COVID-19 IMPACT
FIGURE 23 LARGE ENTERPRISES SEGMENT TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 79 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 80 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES TO BE SIGNIFICANT REVENUE CONTRIBUTORS FOR RICH COMMUNICATION SERVICE VENDORS IN THE NEAR FUTURE
TABLE 81 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 84 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 85 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 86 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 87 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 88 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 89 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 90 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 91 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 92 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
8.3 LARGE ENTERPRISES
8.3.1 EASY AVAILABILITY OF RESOURCES AND FUNDS TO DRIVE THE ADOPTION OF RCS AMONG LARGE ENTERPRISES
TABLE 93 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 94 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 95 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 96 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 97 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION)
TABLE 98 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION)
TABLE 99 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION)
TABLE 100 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
TABLE 101 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 102 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION)
TABLE 103 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION)
TABLE 104 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
9 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL
9.1 INTRODUCTION
9.1.1 ENTERPRISE VERTICAL: COVID-19 IMPACT
FIGURE 24 HEALTHCARE ENTERPRISE VERTICAL TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 105 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 106 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.2.1 AUTHENTICATIONS, SERVICE REMINDERS, POLICY DELIVERIES, AND
OTHER USE CASES FOR CUSTOMER ENGAGEMENT TO SUPPORT
STRONG ADOPTION OF RCS
TABLE 107 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 108 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.3 TELECOM AND IT
9.3.1 GROWING NUMBER OF TELECOM USERS AND INCREASING NUMBER OF IT-ENABLED SUBCRIBERS TO DRIVE THE MARKET GROWTH IN TELECOM AND IT INDUSTRY
TABLE 109 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 110 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.4 MEDIA AND ENTERTAINMENT
9.4.1 RISING PROLIFERATION OF OTT MEDIA PLAYERS TO SUPPORT THE RCS MARKET GROWTH IN MEDIA AND ENTERTAINMENT INDUSTRY
TABLE 111 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 112 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.5 TOURISM AND LOGISTICS
9.5.1 PROMINENT USE CASES, SUCH AS TICKETING, REAL-TIME LOCATION STATUS, AND DELIVERY UPDATES, TO SUPPORT RCS ADOPTION IN TOURISM AND LOGISTICS INDUSTRY
TABLE 113 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 114 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.6 RETAIL AND ECOMMERCE
9.6.1 DIGITAL MARKETING PERTAINING TO CONSUMER GOODS AND ONLINE PLATFORMS TO SUPPORT THE RCS DEPLOYMENT IN RETAIL AND ECOMMERCE INDUSTRY
TABLE 115 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 116 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.7 HEALTHCARE
9.7.1 REAL-TIME DECISION-MAKING FOR PATIENT ENGAGEMENT SOLUTIONS TO DRIVE THE NEED FOR RCS IN HEALTHCARE INDUSTRY
TABLE 117 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 118 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
9.8 OTHER ENTERPRISE VERTICALS
TABLE 119 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 120 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
10 RICH COMMUNICATION SERVICES MARKET, BY REGION
10.1 INTRODUCTION
10.1.1 REGION: COVID-19 IMPACT
FIGURE 25 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 26 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 121 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
TABLE 122 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: COVID-19 IMPACT
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT
TABLE 123 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 124 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 125 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 126 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 127 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 128 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 129 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 130 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 131 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 132 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.2.2 UNITED STATES
10.2.2.1 Increasing number of mobile users and RCS-enabled devices to drive the RCS market in the US
TABLE 133 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 134 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 135 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 136 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 137 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 138 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.2.3 CANADA
10.2.3.1 Increasing number of RCS users on MNOs’ network to boost the RCS market in Canada
TABLE 139 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 140 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 141 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 142 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 143 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 144 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3 EUROPE
10.3.1 EUROPE: COVID-19 IMPACT
TABLE 145 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 146 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 147 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 148 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 149 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 150 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 151 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 152 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 153 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 154 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.3.2 UNITED KINGDOM
10.3.2.1 Increasing number of partnerships to propel the
RCS market in the UK
TABLE 155 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 156 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 157 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 158 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 159 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 160 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.3 GERMANY
10.3.3.1 Increasing number of mergers and acquisitions by market players to propel the RCS market in Germany
TABLE 161 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 162 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 163 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 164 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 165 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 166 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.4 FRANCE
10.3.4.1 Need for enhancing customer experience to drive the RCS market in France
TABLE 167 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 168 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 169 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 170 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 171 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 172 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.3.5 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: COVID-19 IMPACT
FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 173 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 174 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 175 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 176 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 177 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 178 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 179 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 180 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 181 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 182 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.4.2 CHINA
10.4.2.1 High investments by MNOs in their networks for excellent services to boost the RCS market in China
TABLE 183 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 184 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 185 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 186 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 187 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 188 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.3 INDIA
10.4.3.1 Increase in investments among startups and push from the government to boost the growth of RCS market in India
TABLE 189 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 190 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 191 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 192 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 193 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 194 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.4 JAPAN
10.4.4.1 An increasing number of service launches and partnerships to drive the growth of the RCS market in Japan
TABLE 195 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 196 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 197 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 198 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 199 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 200 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.4.5 REST OF ASIA PACIFIC
TABLE 201 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 202 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 203 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 204 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 205 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 206 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5 MIDDLE EAST AND AFRICA
10.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
TABLE 207 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 208 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 209 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 210 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 211 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 212 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 213 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 214 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 215 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 216 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.5.2 KINGDOM OF SAUDI ARABIA
10.5.2.1 High penetration rate of smartphones to boost the
RCS market in the KSA
TABLE 217 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 218 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 219 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 220 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 221 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 222 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5.3 SOUTH AFRICA
10.5.3.1 Growing demand by marketers and brands to access RCS to enhance customer experience in South Africa
TABLE 223 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 224 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 225 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 226 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 227 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 228 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.5.4 REST OF MIDDLE EAST AND AFRICA
TABLE 229 REST OF MIDDLE EAST AND AFRICA : RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 230 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 231 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 232 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 233 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 234 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: COVID-19 IMPACT
TABLE 235 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 236 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 237 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 238 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 239 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 240 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
TABLE 241 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION)
TABLE 242 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
TABLE 243 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
TABLE 244 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
10.6.2 BRAZIL
10.6.2.1 Need to combat the OTT threat to drive the adoption of RCS in Brazil
TABLE 245 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 246 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 247 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 248 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 249 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 250 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6.3 MEXICO
10.6.3.1 Increasing IT investments and the presence of leading players to drive the growth of the RCS market in Mexico
TABLE 251 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 252 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 253 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 254 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 255 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 256 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
10.6.4 REST OF LATIN AMERICA
TABLE 257 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 258 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 259 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
TABLE 260 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
TABLE 261 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 262 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
FIGURE 29 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE RICH COMMUNICATION SERVICES MARKET, 2018–2019
11.2 COMPETITIVE SCENARIO
11.2.1 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS
TABLE 263 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS, 2018–2019
11.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
TABLE 264 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2019–2020
12 COMPANY PROFILES
12.1 INTRODUCTION
FIGURE 30 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS
(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 AT&T
FIGURE 31 AT&T: COMPANY SNAPSHOT
12.3 VODAFONE
FIGURE 32 VODAFONE: COMPANY SNAPSHOT
12.4 DEUTSCHE TELEKOM
FIGURE 33 DEUTSCHE TELEKOM: COMPANY SNAPSHOT
12.5 GOOGLE
FIGURE 34 GOOGLE: COMPANY SNAPSHOT
12.6 VERIZON
FIGURE 35 VERIZON: COMPANY SNAPSHOT
12.7 TELEFONICA
FIGURE 36 TELEFONICA: COMPANY SNAPSHOT
12.8 ORANGE BUSINESS
FIGURE 37 ORANGE S.A.: COMPANY SNAPSHOT
12.9 CHINA MOBILE
FIGURE 38 CHINA MOBILE: COMPANY SNAPSHOT
12.10 KDDI
FIGURE 39 KDDI: COMPANY SNAPSHOT
12.11 SLOVAK TELEKOM
FIGURE 40 SLOVAK TELEKOM: COMPANY SNAPSHOT
12.12 TELIT
FIGURE 41 TELIT: COMPANY SNAPSHOT
12.13 SK TELECOM
FIGURE 42 SK TELECOM: COMPANY SNAPSHOT
12.14 TELSTRA
FIGURE 43 TELSTRA: COMPANY SNAPSHOT
12.15 LG U+
*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12.16 CELCOM
12.17 FREEDOM MOBILE
12.18 ROGERS
12.19 T-MOBILE
12.20 O2
12.21 TELIA COMPANY
12.22 MAGYAR TELEKOM
12.23 CLARO
12.24 SWISSCOM
12.25 RELIANCE JIO
13 ADJACENT AND RELATED MARKET
13.1 INTRODUCTION
13.1.1 RELATED MARKETS
13.1.2 LIMITATION
13.2 UNIFIED COMMUNICATION AS A SERVICE MARKET
13.2.1 MARKET DEFINITION
13.2.2 MARKET OVERVIEW
FIGURE 44 UNIFIED COMMUNICATIONS AS A SERVICE MARKET HOLISTIC VIEW
13.3 UNIFIED COMMUNICATION AS A SERVICE MARKET, BY ENTERPRISE VERTICAL
13.3.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
13.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 265 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 266 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 267 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 268 ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.4 TELECOM AND IT
13.4.1 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 269 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 270 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 271 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 272 ASIA PACIFIC: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.5 CONSUMER GOODS AND RETAIL
13.5.1 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 273 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 274 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 275 EUROPE: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 276 ASIA PACIFIC: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.6 HEALTHCARE
13.6.1 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 277 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 278 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 279 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 280 ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.7 PUBLIC SECTOR AND UTILITIES
13.7.1 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 281 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 282 NORTH AMERICA: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 283 EUROPE: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 284 ASIA PACIFIC: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.8 LOGISTICS AND TRANSPORTATION
13.8.1 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS
AS A SERVICE MARKET DRIVERS
TABLE 285 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS
AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 286 NORTH AMERICA: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 287 EUROPE: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 288 ASIA PACIFIC: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.9 TRAVEL AND HOSPITALITY
13.9.1 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
TABLE 289 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 290 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 291 EUROPE: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 292 ASIA PACIFIC: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.10 OTHER VERTICALS
TABLE 293 OTHER VERTICALS: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 294 NORTH AMERICA: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 295 EUROPE: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 296 ASIA PACIFIC: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
13.11 CHATBOT MARKET
13.11.1 MARKET DEFINITION
13.11.2 MARKET OVERVIEW
TABLE 297 GLOBAL CHATBOT MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION AND Y-O-Y %)
13.12 CHATBOT MARKET, BY VERTICAL
13.12.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
13.12.1.1 Technologies such as ai and ml to provide banking and financial industry a platform for extended customer engagement
TABLE 298 BANKING, FINANCIAL SERVICES, AND INSURANCE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.2 RETAIL AND ECOMMERCE
13.12.2.1 Chatbots’ growing use for retaining customers, collecting feedback, and driving sales to drive their adoption in retail and ecommerce vertical
TABLE 299 RETAIL AND ECOMMERCE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.3 HEALTHCARE
13.12.3.1 Chatbots enable medical professionals to manage patient data and medication, help during emergencies, and provide first aid
TABLE 300 HEALTHCARE: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.4 TRAVEL AND HOSPITALITY
13.12.4.1 Chatbots enable enhanced guest or passenger services in travel and hospitality vertical
TABLE 301 TRAVEL AND HOSPITALITY: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.5 MEDIA AND ENTERTAINMENT
13.12.5.1 Multiple industry-driven chatbot initiatives of governments to drive adoption of chatbot solutions in media and entertainment vertical
TABLE 302 MEDIA AND ENTERTAINMENT: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.6 TELECOMMUNICATIONS
13.12.6.1 AI-enabled chatbots would help improve contact center effectiveness and increase ROI in the telecommunications vertical
TABLE 303 COMMUNICATIONS: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
13.12.7 OTHER VERTICALS
TABLE 304 OTHER VERTICALS: CHATBOT MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
14 APPENDIX
14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS
Rich Communication Services (RCS) is an IP Multimedia Subsystem (ISP)-based platform that enables the delivery of communication services beyond the traditional voice and SMS services. It provides the MNOs with an opportunity to increase their revenues or at least preserve their existing revenues by providing consumers with enhanced communication services, such as instant messaging, chat, live video, content sharing, file transfer, IP video call, and others across devices and on any network. Mobile operators also have the opportunity to grab new revenue streams through RCS-based applications, B2B services, advertisements, promotions, and others. Customer retention, influence of social networks, global interoperability, and collaboration between carriers and benefits from investment in IMS and LTE are some of the factors driving the RCS market.
This study is done to understand the RCS market structure and is intended to help both the MNOs and infrastructure service providers in this segment. The overall RCS market in this report is defined as the summation of market values of MNOs providing RCS to their end-users and infrastructure service providers offering RCS suite/solutions/infrastructure to the MNOs.
The MNOs market size in the RCS ecosystem has been defined as the sum of the fees from various RCS. This market size has been further segmented into user type as enterprise users and consumers. The infrastructure service provider’s market size in the RCS ecosystem has been defined by considering the revenues that vendors generate by providing RCS suite/solution/infrastructure to the MNOs. This market size has been further segmented into deployment model as cloud and on-premise. The overall RCS market size is also segmented on the basis of regions.
