The Research Report of Online Shopping Market in China, 2008
Executive summary
CHAPTER 1 PROFILES OF CHINESE ONLINE SHOPPING MARKET
1.1 Related concepts of online shopping
1.1.1 Electronic Business
1.1.2 Online shopping
1.1.3 B2C online shopping
1.2 Profiles of online shopping development environment
1.2.1 Economic environment
1.2.2 E-business environment
1.2.3 Policy environment
1.2.4 Online payment
1.3 Scales and structures of Chinese online shopping market
1.3.1 Scales
1.3.2 Structures
1.4 Profiles of C2C online shopping market
1.4.1 Overview
1.4.2 Taobao
1.4.3 Eachnet
1.4.4 Paipai
CHAPTER 2 RESEARCH ON CHINESE B2C ONLINE SHOPPING MARKET
2.1 Analysis of development
2.1.1 Development Process
2.1.2 Present situation
2.1.3 Trends
2.2 Analyses of Chinese online shopping market
2.2.1 Market scale
2.2.2 Market segments
2.3 Research on consumer behaviors
CHAPTER 3 RESEARCH ON INTEGRATED B2C WEBSITES
3.1 DangDang .com
3.1.1 Overviews
3.1.2 Operations
3.1.3 Development strategies
3.2 JoYo .com
3.2.1 Overviews
3.2.2 Operations
3.2.3 Development strategies
CHAPTER 4 RESEARCH ON IT B2C WEBSITES
4.1 website 1
4.1.1 Overviews
4.1.2 Operations
4.1.3 Development strategies
4.2 website 2
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CHAPTER 5 RESEARCH ON COSMETICS B2C WEBSITES
CHAPTER 6 RESEARCH ON BOOKS AND MV B2C WEBSITES
CHAPTER 7 RESEARCH ON FLOWERS AND PRESENTS B2C WEBSITES
CHAPTER 8 RESEARCH ON COSTUME AND ACCESSORIES B2C WEBSITES
CHAPTER 9 RESEARCH ON HEALTH CARE AND ADULT THINGS B2C WEBSITES
CHAPTER 10 RESEARCH ON CATERING AND FOOD B2C WEBSITES
CHAPTER 11 RESEARCH ON OFFICE STATIONERY B2C WEBSITES
CHAPTER 12 RESEARCH ON THE INVESTMENT ON CHINESE B2C ONLINE SHOPPING
12.1 Analysis of the investment risks
12.1.1 Policy risk
12.2.2 Market risk
12.2.3 other factors
12.2.4 Recommendations on risk aversion
12.2 Analysis of investment opportunities
PARTIAL CHARTS
Chart Laws and regulations in Chinese electronic business industry
Chart Scales of Chinese online payment market, 2003-2008
Chart Structures of online customers in China
Chart Market scales of Chinese online shopping industry, 2003-2008
Chart Numbers of online consumers, 2003-2008
Chart Classification of B2C online shopping enterprises in China
Chart Major online digital product B2C websites in China, 2008