Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Overview
The global online video platform market size reached US$ 901 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,808 Million by 2028, exhibiting a growth rate (CAGR) of 12.9% during 2023-2028.
An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.
The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online video platform market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on model type, application and product type.
Breakup by Model Type:
UGC Model
DIY Model
SaaS Model
Breakup by Application:
Media & Entertainment Industry
Enterprises
Others
Breakup by Product Type:
Software
Services
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.
Key Questions Answered in This Report:
What was the size of the global online video platform market in 2022?
What is the expected growth rate of the global online video platform market during 2023-2028?
What has been the impact of COVID-19 on the global online video platform market?
What are the key factors driving the global online video platform market?
What is the breakup of the global online video platform market based on the model type?
What is the breakup of the global online video platform market based on the application?
What is the breakup of the global online video platform market based on the product type?
What are the key regions in the global online video platform market?
Who are the key players/companies in the global online video platform market?
The global online video platform market size reached US$ 901 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,808 Million by 2028, exhibiting a growth rate (CAGR) of 12.9% during 2023-2028.
An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.
The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online video platform market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on model type, application and product type.
Breakup by Model Type:
UGC Model
DIY Model
SaaS Model
Breakup by Application:
Media & Entertainment Industry
Enterprises
Others
Breakup by Product Type:
Software
Services
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.
Key Questions Answered in This Report:
What was the size of the global online video platform market in 2022?
What is the expected growth rate of the global online video platform market during 2023-2028?
What has been the impact of COVID-19 on the global online video platform market?
What are the key factors driving the global online video platform market?
What is the breakup of the global online video platform market based on the model type?
What is the breakup of the global online video platform market based on the application?
What is the breakup of the global online video platform market based on the product type?
What are the key regions in the global online video platform market?
Who are the key players/companies in the global online video platform market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL ONLINE VIDEO PLATFORM MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Model Type
5.5 Market Breakup by Application
5.6 Market Breakup by Product Type
5.7 Market Breakup by Region
5.8 Market Forecast
6 MARKET BREAKUP BY MODEL TYPE
6.1 UGC Model
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 DIY Model
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 SaaS Model
6.3.1 Market Trends
6.3.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Media & Entertainment Industry
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 MARKET BREAKUP BY PRODUCT TYPE
8.1 Software
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Services
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Dalet Digital Media Systems USA Inc.
14.3.2 MediaMelon, INC.
14.3.3 Akamai Technologies
14.3.4 Kaltura Inc.
14.3.5 Panopto
14.3.6 Brightcove Inc.
14.3.7 Frame.io, Inc.
14.3.8 Limelight Networks Inc.
14.3.9 YouTube
14.3.10 Comcast Technology Solutions
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL ONLINE VIDEO PLATFORM MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Model Type
5.5 Market Breakup by Application
5.6 Market Breakup by Product Type
5.7 Market Breakup by Region
5.8 Market Forecast
6 MARKET BREAKUP BY MODEL TYPE
6.1 UGC Model
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 DIY Model
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 SaaS Model
6.3.1 Market Trends
6.3.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Media & Entertainment Industry
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 MARKET BREAKUP BY PRODUCT TYPE
8.1 Software
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Services
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Dalet Digital Media Systems USA Inc.
14.3.2 MediaMelon, INC.
14.3.3 Akamai Technologies
14.3.4 Kaltura Inc.
14.3.5 Panopto
14.3.6 Brightcove Inc.
14.3.7 Frame.io, Inc.
14.3.8 Limelight Networks Inc.
14.3.9 YouTube
14.3.10 Comcast Technology Solutions
LIST OF TABLES
Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2023-2028
Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Online Video Platform Market Structure
Table 7: Global: Online Video Platform Market: Key Players
Table 1: Global: Online Video Platform Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2023-2028
Table 3: Global: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 4: Global: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 5: Global: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Online Video Platform Market Structure
Table 7: Global: Online Video Platform Market: Key Players
LIST OF FIGURES
Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
Figure 2: Global: Online Video Platform Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2022
Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2022
Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2022
Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2022
Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 8: Global: Online Video Platform Industry: SWOT Analysis
Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
Figure 10: Global: Online Video Platform Industry: Porter’s Five Forces Analysis
Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 1: Global: Online Video Platform Market: Major Drivers and Challenges
Figure 2: Global: Online Video Platform Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: Online Video Platform Market: Breakup by Model Type (in %), 2022
Figure 4: Global: Online Video Platform Market: Breakup by Application (in %), 2022
Figure 5: Global: Online Video Platform Market: Breakup by Product Type (in %), 2022
Figure 6: Global: Online Video Platform Market: Breakup by Region (in %), 2022
Figure 7: Global: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 8: Global: Online Video Platform Industry: SWOT Analysis
Figure 9: Global: Online Video Platform Industry: Value Chain Analysis
Figure 10: Global: Online Video Platform Industry: Porter’s Five Forces Analysis
Figure 11: Global: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Online Video Platform (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Online Video Platform (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: North America: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: North America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Europe: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Europe: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Asia Pacific: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Asia Pacific: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Middle East and Africa: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Middle East and Africa: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Latin America: Online Video Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Latin America: Online Video Platform Market Forecast: Sales Value (in Million US$), 2023-2028
