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North America Smart TV Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

January 2023 | 113 pages | ID: N95160A1249BEN
IMARC Group

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The North America smart TV market size reached US$ 58.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 133.4 Billion by 2028, exhibiting a growth rate (CAGR) of 14.4% during 2023-2028. The rising penetration of high-speed internet, rapid digitization, and increasing viewership of online content represent some of the key factors driving the market.

Smart television (TV), or connected TV, is a next-generation electrical device with internet connectivity. It is installed with a TV operating system, extra hardware and connections, and a graphical user interface (GUI) that aids in streaming content from internet video services. It also comprises built-in Wi-Fi that eliminates the need for a set-top box. It offers multiple exciting features, such as web 2.0, access to streaming services, and on-demand online and offline content from different applications. It also provides advanced features, such as voice command, screen sharing, and video calling, which create a more enticing environment for the users. Besides this, a smart TV can wirelessly connect to smartphones, tablets, keyboards, mouse, and various other input devices that enable text entry, navigation, and enhanced usability and control. At present, smart TV is being increasingly used in homes, schools, hospitals, and public and private organizations across the North American region.

North America Smart TV Market Trends:
Presently, the rising reliance on high-speed internet connectivity, along with the increasing viewership of online content, represents one of the key factors positively influencing the market in the North American region. Additionally, the growing sales of streaming devices and the easy availability of content on over-the-top (OTT) platforms are currently creating a positive outlook for the market. Apart from this, smart TVs are loaded with numerous advanced features and applications, such as improved viewing experience and color accuracy, which is catalyzing their demand in the region. Furthermore, the thriving electronics industry and the incorporation of technological innovations, such as voice control and artificial intelligence (AI), with smart TVs are increasing product sales in the region. In addition, considerable usage of digital and smart alternatives is driving the market. Moreover, there is an increase in the demand for premium and luxurious consumer products. In addition, the easy availability of products across offline and online distribution channels are offering a favorable market outlook in the region. Besides this, the rising focus and increasing investments by leading market players in marketing strategies, such as social media promotions and celebrity endorsement, are expected to propel the market growth in the North American region.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America smart TV market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on resolution type, screen size, screen type, technology, platform, distribution channel, and application.

Resolution Type Insights:

4K UHD TV
HD TV
Full HD TV
8K TV

The report has provided a detailed breakup and analysis of the North America smart TV market based on the resolution type. This includes 4K UHD TV, HD TV, Full HD TV, and 8K TV. According to the report, 4K UHD TV represented the largest segment as they offer higher pixel density, enhanced color accuracy, and produce clearer and better-defined pictures than regular TVs.

Screen Size Insights:

Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches

The report has also provided a detailed breakup and analysis of the North America smart TV market based on the screen size. This includes below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. According to the report, smart TVs of 32 to 45 inches screen size accounted for the largest market share as they are budget-friendly and give superior picture quality at affordable rates.

Screen Type Insights:

Flat
Curved

A detailed breakup and analysis of the North America smart TV market based on the screen type has also been provided in the report. This includes flat and curved screens. According to the report, flat-screen smart TVs accounted for the largest market share as they are easy to install on the wall.

Technology Insights:

LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)

A detailed breakup and analysis of the North America smart TV market based on the technology has also been provided in the report. This includes LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). According to the report, LED smart TVs represented the largest segment as they consume less power and help consumers save on electricity bills.

Platform Insights:

Android
Roku
WebOS
Tizen OS
iOS
MyHomeScreen
Others

A detailed breakup and analysis of the North America Smart TV market based on the platform has also been provided in the report. This includes Android, Roku, WebOS, Tizen OS, IoS, MyHomeScreen, and others. According to the report, Android accounted for the largest market share as it provides play store access for application downloads and numerous other features, such as voice search and content aggregation from multiple media apps.

Distribution Channel Insights:

Offline
Online

The report has also provided a detailed breakup and analysis of the North America smart TV market based on the distribution channel. This includes offline and online. According to the report, the offline distribution channel accounted for the largest market share as it provides instant product delivery and assists consumers in getting personalized recommendations from sales staff.

Application Insights:

Residential
Commercial

The report has also provided a detailed breakup and analysis of the North America smart TV market based on the application. This includes residential and commercial. According to the report, residential spaces represented the largest market segment.

Country Insights:

United States
Canada
Mexico

The report has also provided a comprehensive analysis of all the major regional markets that include the United States, Canada, and Mexico. According to the report, the United States was the largest market for smart TV. Some of the factors driving the US smart TV market included the high expenditure capacity of individuals, rising usage of high-speed network connectivity, and the expansion of schools and hospitals in the country.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the North America smart TV market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report
1. What was the size of the North America smart TV market in 2022?
2. What is the expected growth rate of the North America smart TV market during 2023-2028?
3. What are the key factors driving the North America smart TV market?
4. What has been the impact of COVID-19 on the North America smart TV market?
5. What is the breakup of the North America smart TV market based on resolution type?
6. What is the breakup of the North America smart TV market based on the screen size?
7. What is the breakup of the North America smart TV market based on the screen type?
8. What is the breakup of the North America smart TV market based on the technology?
9. What is the breakup of the North America smart TV market based on platform?
10. What is the breakup of the North America smart TV market based on the distribution channel?
11. What is the breakup of the North America smart TV market based on the application?
12. What are the key regions in the North America smart TV market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL SMART TV MARKET

5.1 Market Performance
5.2 Market Breakup by Resolution Type
5.3 Market Breakup by Screen Size
5.4 Market Breakup by Screen Type
5.5 Market Breakup by Technology
5.6 Market Breakup by Platform
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Application
5.9 Market Breakup by Region
5.10 Market Forecast

6 NORTH AMERICA SMART TV MARKET

6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast

7 NORTH AMERICA SMART TV MARKET: BREAKUP BY RESOLUTION TYPE

7.1 4K UHD TV
7.2 HD TV
7.3 Full HD TV
7.4 8K TV

8 NORTH AMERICA SMART TV MARKET: BREAKUP BY SCREEN SIZE

8.1 Below 32 Inches
8.2 32 to 45 Inches
8.3 46 to 55 Inches
8.4 56 to 65 Inches
8.5 Above 65 Inches

9 NORTH AMERICA SMART TV MARKET: BREAKUP BY SCREEN TYPE

9.1 Flat
9.2 Curved

10 NORTH AMERICA SMART TV MARKET: BREAKUP BY TECHNOLOGY

10.1 LCD (Liquid Crystal Display)
10.2 LED (Light Emitting Diode)
10.3 OLED (Organic Light Emitting Diode)
10.4 QLED (Quantum Dot Light Emitting Diode)

11 NORTH AMERICA SMART TV MARKET: BREAKUP BY PLATFORM

11.1 Android
11.2 Roku
11.3 WebOS
11.4 Tizen OS
11.5 iOS
11.6 MyHomeScreen
11.7 Others

12 NORTH AMERICA SMART TV MARKET: BREAKUP BY DISTRIBUTION CHANNEL

12.1 Offline
12.2 Online

13 NORTH AMERICA SMART TV MARKET: BREAKUP BY APPLICATION

13.1 Residential
13.2 Commercial

14 NORTH AMERICA SMART TV MARKET: BREAKUP BY COUNTRY

14.1 United States
  14.1.1 Historical Market Trends
  14.1.2 Market Breakup by Resolution Type
  14.1.3 Market Breakup by Screen Size
  14.1.4 Market Breakup by Screen Type
  14.1.5 Market Breakup by Technology
  14.1.6 Market Breakup by Platform
  14.1.7 Market Breakup by Distribution Channel
  14.1.8 Market Breakup by Application
14.2 Canada
  14.2.1 Historical Market Trends
  14.2.2 Market Breakup by Resolution Type
  14.2.3 Market Breakup by Screen Size
  14.2.4 Market Breakup by Screen Type
  14.2.5 Market Breakup by Technology
  14.2.6 Market Breakup by Platform
  14.2.7 Market Breakup by Distribution Channel
  14.2.8 Market Breakup by Application
14.3 Mexico
  14.3.1 Historical Market Trends
  14.3.2 Market Breakup by Resolution Type
  14.3.3 Market Breakup by Screen Size
  14.3.4 Market Breakup by Screen Type
  14.3.5 Market Breakup by Technology
  14.3.6 Market Breakup by Platform
  14.3.7 Market Breakup by Distribution Channel
  14.3.8 Market Breakup by Application

15 SWOT ANALYSIS

15.1 Overview
15.2 Strengths
15.3 Weaknesses
15.4 Opportunities
15.5 Threats

16 VALUE CHAIN ANALYSIS

16.1 Overview
16.2 Research and Development
16.3 Raw Material Procurement
16.4 Manufacturing
16.5 Marketing
16.6 Distribution
16.7 Export
16.8 End-User

17 PORTER’S FIVE FORCES ANALYSIS

17.1 Overview
17.2 Bargaining Power of Buyers
17.3 Bargaining Power of Suppliers
17.4 Degree of Rivalry
17.5 Threat of New Entrants
17.6 Threat of Substitutes

18 PRICE ANALYSIS

19 COMPETITIVE LANDSCAPE

19.1 Market Structure
19.2 Key Players
19.3 Profiles of Key Players

LIST OF TABLES

Table 1: North America: Smart TV Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Smart TV Market: Breakup by Resolution Type (in Billion US$), 2017-2022
Table 3: North America: Smart TV Market: Breakup by Screen Size (in Billion US$), 2017-2022
Table 4: North America: Smart TV Market: Breakup by Screen Type (in Billion US$), 2017-2022
Table 5: North America: Smart TV Market: Breakup by Technology (in Billion US$), 2017-2022
Table 6: North America: Smart TV Market: Breakup by Platform (in Billion US$), 2017-2022
Table 7: North America: Smart TV Market: Breakup by Distribution Channel (in Billion US$), 2017-2022
Table 8: North America: Smart TV Market: Breakup by Application (in Billion US$), 2017-2022
Table 9: North America: Smart TV Market: Breakup by Country (in Billion US$), 2017-2022
Table 10: North America: Smart TV Market: Competitive Structure
Table 11: North America: Smart TV Market: Key Players

LIST OF FIGURES

Figure 1: North America: Smart TV Market: Major Drivers and Challenges
Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2022
Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2022
Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2022
Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2022
Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2022
Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2022
Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2022
Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2022
Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 12: North America: Smart TV Market: Sales Value (in Billion US$), 2017-2022
Figure 13: North America: Smart TV Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 14: North America: Smart TV Market: Breakup by Resolution Type (in %), 2022
Figure 15: North America: Smart TV (4K UHD TV) Market: Sales Value (in Billion US$), 2017-2022
Figure 16: North America: Smart TV (HD TV) Market: Sales Value (in Billion US$), 2017-2022
Figure 17: North America: Smart TV (Full HD TV) Market: Sales Value (in Billion US$), 2017-2022
Figure 18: North America: Smart TV (8K TV) Market: Sales Value (in Billion US$), 2017-2022
Figure 19: North America: Smart TV Market: Breakup by Screen Size (in %), 2022
Figure 20: North America: Smart TV (Below 32 Inches) Market: Sales Value (in Billion US$), 2017-2022
Figure 21: North America: Smart TV (32 to 45 Inches) Market: Sales Value (in Billion US$), 2017-2022
Figure 22: North America: Smart TV (46 to 55 Inches) Market: Sales Value (in Billion US$), 2017-2022
Figure 23: North America: Smart TV (56 to 65 Inches) Market: Sales Value (in Billion US$), 2017-2022
Figure 24: North America: Smart TV (Above 65 Inches) Market: Sales Value (in Billion US$), 2017-2022
Figure 25: North America: Smart TV Market: Breakup by Screen Type (in %), 2022
Figure 26: North America: Smart TV (Flat) Market: Sales Value (in Billion US$), 2017-2022
Figure 27: North America: Smart TV (Curved) Market: Sales Value (in Billion US$), 2017-2022
Figure 28: North America: Smart TV Market: Breakup by Technology (in %), 2022
Figure 29: North America: Smart TV (LCD - Liquid Crystal Display) Market: Sales Value (in Billion US$), 2017-2022
Figure 30: North America: Smart TV (LED - Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
Figure 31: North America: Smart TV (OLED - Organic Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
Figure 32: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
Figure 33: North America: Smart TV Market: Breakup by Platform (in %), 2022
Figure 34: North America: Smart TV (Android) Market: Sales Value (in Billion US$), 2017-2022
Figure 35: North America: Smart TV (Roku) Market: Sales Value (in Billion US$), 2017-2022
Figure 36: North America: Smart TV (WebOS) Market: Sales Value (in Billion US$), 2017-2022
Figure 37: North America: Smart TV (Tizen OS) Market: Sales Value (in Billion US$), 2017-2022
Figure 38: North America: Smart TV (iOS) Market: Sales Value (in Billion US$), 2017-2022
Figure 39: North America: Smart TV (MyHomeScreen) Market: Sales Value (in Billion US$), 2017-2022
Figure 40: North America: Smart TV (Other Platforms) Market: Sales Value (in Billion US$), 2017-2022
Figure 41: North America: Smart TV Market: Breakup by Distribution Channel (in %), 2022
Figure 42: North America: Smart TV Market: Online Sales (in Billion US$), 2017-2022
Figure 43: North America: Smart TV Market: Offline Sales (in Billion US$), 2017-2022
Figure 44: North America: Smart TV Market: Breakup by Application (in %), 2022
Figure 45: North America: Smart TV (Residential) Market: Sales Value (in Billion US$), 2017-2022
Figure 46: North America: Smart TV (Commercial) Market: Sales Value (in Billion US$), 2017-2022
Figure 47: North America: Smart TV Market: Breakup by Country (in %), 2022
Figure 48: United States: Smart TV Market: Sales Value (in Billion US$), 2017-2022
Figure 49: United States: Smart TV Market: Breakup by Resolution Type (in %), 2022
Figure 50: United States: Smart TV Market: Breakup by Screen Size (in %), 2022
Figure 51: United States: Smart TV Market: Breakup by Screen Type (in %), 2022
Figure 52: United States: Smart TV Market: Breakup by Technology (in %), 2022
Figure 53: United States: Smart TV Market: Breakup by Platform (in %), 2022
Figure 54: United States: Smart TV Market: Breakup by Distribution Channel (in %), 2022
Figure 55: United States: Smart TV Market: Breakup by Application (in %), 2022
Figure 56: Canada: Smart TV Market: Sales Value (in Billion US$), 2017-2022
Figure 57: Canada: Smart TV Market: Breakup by Resolution Type (in %), 2022
Figure 58: Canada: Smart TV Market: Breakup by Screen Size (in %), 2022
Figure 59: Canada: Smart TV Market: Breakup by Screen Type (in %), 2022
Figure 60: Canada: Smart TV Market: Breakup by Technology (in %), 2022
Figure 61: Canada: Smart TV Market: Breakup by Platform (in %), 2022
Figure 62: Canada: Smart TV Market: Breakup by Distribution Channel (in %), 2022
Figure 63: Canada: Smart TV Market: Breakup by Application (in %), 2022
Figure 64: Mexico: Smart TV Market: Sales Value (in Billion US$), 2017-2022
Figure 65: Mexico: Smart TV Market: Breakup by Resolution Type (in %), 2022
Figure 66: Mexico: Smart TV Market: Breakup by Screen Size (in %), 2022
Figure 67: Mexico: Smart TV Market: Breakup by Screen Type (in %), 2022
Figure 68: Mexico: Smart TV Market: Breakup by Technology (in %), 2022
Figure 69: Mexico: Smart TV Market: Breakup by Platform (in %), 2022
Figure 70: Mexico: Smart TV Market: Breakup by Distribution Channel (in %), 2022
Figure 71: Mexico: Smart TV Market: Breakup by Application (in %), 2022
Figure 72: North America: Smart TV Industry: SWOT Analysis
Figure 73: North America: Smart TV Industry: Value Chain Analysis
Figure 74: North America: Smart TV Industry: Porter’s Five Forces Analysis


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