North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

October 2023 | 142 pages | ID: N93801DF0EEBEN
GMD Research

Abstracts

North America augmented reality and virtual reality market is projected to grow by 31.3% annually in the forecast period and reach $359.10 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.

Highlighted with 32 tables and 67 figures, this 142-page report “North America Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)
• Marker-based Augmented Reality (Passive Marker, Active Marker)
• Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
• Other Technologies
• Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive Technology
• Fully Immersive Technology

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Other Hardware
• Software
• Software Developer Kits
• Cloud-based Solutions
• Services

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
• VR Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer
• Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• U.S.
• Canada
• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Apple Inc.

Atheer, Inc.

Blippar Ltd.

Catchoom Technologies, S.L.

EON Reality, Inc.

Facebook Inc.

Google, LLC

HP Development Co., L.P.

Intellectsoft LLC

Leap Motion, Inc.

Lumus Ltd.

Magic Leap, Inc

Microsoft Corp.

Niantic Inc.

Nintendo Co., Ltd.

Oculus VR, LLC

Optinvent S.A.

Popar Co., Ltd.

Qualcomm Technologies Inc.

Samsung Co., Ltd.

Sony Corporation

Total Immersion

Universal mCloud Corp. (NGRAIN)

Virtuix

Vuzix Corp.

Wayray AG

Wikitude GmbH

Zappar Ltd.

Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
  2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF NORTH AMERICA MARKET BY TECHNOLOGY

3.1 Market Overview by Technology
3.2 Augmented Reality (AR)
  3.2.1 Marker-based AR
  3.2.2 Markerless AR
3.3 Virtual Reality (VR)
  3.3.1 Nonimmersive Technology
  3.3.2 Semi-Immersive Technology
  3.3.3 Fully Immersive Technology

4 SEGMENTATION OF NORTH AMERICA MARKET BY OFFERING

4.1 Market Overview by Offering
4.2 Hardware
  4.2.1 Sensors
  4.2.2 Semiconductor Component
  4.2.3 Displays and Projectors
  4.2.4 Position Trackers
  4.2.5 Cameras
  4.2.6 Other Hardware
4.3 Software
  4.3.1 Software Developer Kits
  4.3.2 Cloud-based Solutions
4.4 Services

5 SEGMENTATION OF NORTH AMERICA MARKET BY DEVICE TYPE

5.1 Market Overview by Device Type
5.2 AR Devices
  5.2.1 Head-Mounted Display (HMD)
  5.2.2 Head-Up Display (HUD)
  5.2.3 Smart Glasses
  5.2.4 Handheld Devices and Others
5.3 VR Devices
  5.3.1 Head-Mounted Display (HMD)
  5.3.2 Gesture-Tracking Device
  5.3.3 Projector & Display Wall

6 SEGMENTATION OF NORTH AMERICA MARKET BY INDUSTRY VERTICAL

6.1 Market Overview by Industry Vertical
6.2 Gaming & Entertainment
6.3 Industrial & Manufacturing
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education
6.7 Automotive
6.8 Retail & Marketing
6.9 Other Verticals

7 SEGMENTATION OF NORTH AMERICA MARKET BY END USER

7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise
  7.3.1 Large Enterprises
  7.3.2 Small- & Medium-sized Enterprises (SMEs)

8 NORTH AMERICA MARKET 2022-2032 BY COUNTRY

8.1 Overview of North America Market
8.2 U.S.
8.3 Canada
8.4 Mexico

9 COMPETITIVE LANDSCAPE

9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032
Table 2. World Economic Outlook, 2021-2031
Table 3. World Economic Outlook, 2021-2023
Table 4. Scenarios for Economic Impact of Ukraine Crisis
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market
Table 6. North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 7. North America Augmented Reality Market by Technology, 2022-2032, $ mn
Table 8. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn
Table 9. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn
Table 10. North America Virtual Reality Market by Technology, 2022-2032, $ mn
Table 11. North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 12. North America Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn
Table 13. North America Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn
Table 14. North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn
Table 15. North America Augmented Reality Market by Device, 2022-2032, $ mn
Table 16. North America Virtual Reality Market by Device, 2022-2032, $ mn
Table 17. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 18. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn
Table 19. North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn
Table 20. North America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn
Table 21. U.S. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 22. U.S. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 23. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 24. Canada Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 25. Canada Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 26. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 27. Mexico Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 28. Mexico Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 29. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn
Table 30. Apple Inc.: Company Snapshot
Table 31. Apple Inc.: Business Segmentation
Table 32. Apple Inc.: Product Portfolio

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032
Figure 4. North America Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million
Figure 8. World Digital Gaming Market, 2022-2032, $ bn
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market
Figure 11. Investment Opportunity Analysis
Figure 12. Porter’s Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market
Figure 13. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue
Figure 14. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)
Figure 15. North America Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn
Figure 16. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn
Figure 17. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn
Figure 18. North America Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn
Figure 19. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn
Figure 20. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn
Figure 21. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn
Figure 22. Breakdown of North America Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue
Figure 23. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)
Figure 24. North America Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn
Figure 25. North America Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn
Figure 26. North America Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn
Figure 27. North America Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn
Figure 28. North America Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn
Figure 29. North America Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn
Figure 30. North America Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn
Figure 31. North America Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn
Figure 32. North America Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn
Figure 33. North America Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn
Figure 34. North America Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn
Figure 35. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue
Figure 36. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)
Figure 37. North America Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn
Figure 38. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 39. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn
Figure 40. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn
Figure 41. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn
Figure 42. North America Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn
Figure 43. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 44. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn
Figure 45. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn
Figure 46. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue
Figure 47. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)
Figure 48. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn
Figure 49. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn
Figure 50. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn
Figure 51. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn
Figure 52. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn
Figure 53. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn
Figure 54. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn
Figure 55. North America Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn
Figure 56. Breakdown of North America Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue
Figure 57. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)
Figure 58. North America Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn
Figure 59. North America Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn
Figure 60. North America Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn
Figure 61. North America Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn
Figure 62. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue
Figure 63. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)
Figure 64. U.S. Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 65. Canada Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 66. Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn
Figure 67. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period