North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity

October 2023 | 131 pages | ID: NB10C0D9CD50EN
GMD Research

Abstracts

North America augmented reality (AR) market is projected to grow by 35.0% annually in the forecast period and reach $263.91 billion by 2032, driven by the increasing demand for immersive experiences, enhanced customer experience, and the growing use of AR in various business applications.

Highlighted with 28 tables and 62 figures, this 131-page report “North America Augmented Reality (AR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Marker-based, Markerless, Others), Device (HMD, HUD, Smart Glasses, Handheld), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality (AR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America augmented reality (AR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Industry Vertical, End User, and Country.

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Other Hardware
• Software
• Software Developer Kits
• Cloud-based Solutions
• Services

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Marker-based Augmented Reality
• Passive Marker
• Active Marker
• Markerless Augmented Reality
• Model-based Tracking
• Image-based Processing
• Other Technologies

By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer
• Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• U.S.
• Canada
• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Apple Inc.

Atheer, Inc.

Blippar Ltd.

Catchoom Technologies, S.L.

Facebook Inc.

Google, LLC

HP Development Co., L.P.

Intellectsoft LLC

Lumus Ltd.

Magic Leap, Inc

Microsoft Corp.

Niantic Inc.

Optinvent S.A.

Popar Co., Ltd.

Qualcomm Technologies Inc.

Samsung Co., Ltd.

Sony Corporation

Total Immersion

Universal mCloud Corp. (NGRAIN)

Vuzix Corp.

Wayray AG

Wikitude GmbH

Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
  2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF NORTH AMERICA MARKET BY OFFERING

3.1 Market Overview by Offering
3.2 Hardware
  3.2.1 Sensors
  3.2.2 Semiconductor Component
  3.2.3 Displays and Projectors
  3.2.4 Position Trackers
  3.2.5 Cameras
  3.2.6 Other Hardware
3.3 Software
  3.3.1 Software Developer Kits
  3.3.2 Cloud-based Solutions
3.4 Services

4 SEGMENTATION OF NORTH AMERICA MARKET BY TECHNOLOGY

4.1 Market Overview by Technology
4.2 Marker-based AR
  4.2.1 Passive Marker
  4.2.2 Active Marker
4.3 Markerless AR
  4.3.1 Model-based Tracking
  4.3.2 Image-based Processing
4.4 Other Technologies

5 SEGMENTATION OF NORTH AMERICA MARKET BY DEVICE

5.1 Market Overview by Device
5.2 Head-Mounted Display (HMD)
5.3 Head-Up Display (HUD)
5.4 Smart Glasses
5.5 Handheld Devices and Others

6 SEGMENTATION OF NORTH AMERICA MARKET BY INDUSTRY VERTICAL

6.1 Market Overview by Industry Vertical
6.2 Gaming & Entertainment
6.3 Industrial & Manufacturing
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education
6.7 Automotive
6.8 Retail & Marketing
6.9 Other Verticals

7 SEGMENTATION OF NORTH AMERICA MARKET BY END USER

7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise
  7.3.1 Large Enterprises
  7.3.2 Small- & Medium-sized Enterprises (SMEs)

8 NORTH AMERICA MARKET 2022-2032 BY COUNTRY

8.1 Overview of North America Market
8.2 U.S.
8.3 Canada
8.4 Mexico

9 COMPETITIVE LANDSCAPE

9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zugara, Inc.
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of North America Augmented Reality Market in Balanced Perspective, 2022-2032
Table 2. World Economic Outlook, 2021-2031
Table 3. World Economic Outlook, 2021-2023
Table 4. Scenarios for Economic Impact of Ukraine Crisis
Table 5. Main Product Trends and Market Opportunities in North America Augmented Reality Market
Table 6. North America Augmented Reality Market by Offering, 2022-2032, $ mn
Table 7. North America Augmented Reality Market: Hardware by Type, 2022-2032, $ mn
Table 8. North America Augmented Reality Market: Software by Type, 2022-2032, $ mn
Table 9. North America Augmented Reality Market by Technology, 2022-2032, $ mn
Table 10. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn
Table 11. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn
Table 12. North America Augmented Reality Market by Device, 2022-2032, $ mn
Table 13. North America Augmented Reality Market by Industry Vertical, 2022-2032, $ mn
Table 14. North America Augmented Reality Market by End User, 2022-2032, $ mn
Table 15. North America Augmented Reality Market: Enterprise by Type, 2022-2032, $ mn
Table 16. North America Augmented Reality Market by Country, 2022-2032, $ mn
Table 17. U.S. Augmented Reality Market by Technology, 2022-2032, $ mn
Table 18. U.S. Augmented Reality Market by Device, 2022-2032, $ mn
Table 19. U.S. Augmented Reality Market by Industry Vertical, 2022-2032, $ mn
Table 20. Canada Augmented Reality Market by Technology, 2022-2032, $ mn
Table 21. Canada Augmented Reality Market by Device, 2022-2032, $ mn
Table 22. Canada Augmented Reality Market by Industry Vertical, 2022-2032, $ mn
Table 23. Mexico Augmented Reality Market by Technology, 2022-2032, $ mn
Table 24. Mexico Augmented Reality Market by Device, 2022-2032, $ mn
Table 25. Mexico Augmented Reality Market by Industry Vertical, 2022-2032, $ mn
Table 26. Apple Inc.: Company Snapshot
Table 27. Apple Inc.: Business Segmentation
Table 28. Apple Inc.: Product Portfolio

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032
Figure 4. North America Augmented Reality Market, 2022-2032, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of North America Augmented Reality Market
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million
Figure 8. World Digital Gaming Market, 2022-2032, $ bn
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country
Figure 10. Primary Restraints and Impact Factors of North America Augmented Reality Market
Figure 11. Investment Opportunity Analysis
Figure 12. Porter’s Fiver Forces Analysis of North America Augmented Reality Market
Figure 13. Breakdown of North America Augmented Reality Market by Offering, 2022-2032, % of Revenue
Figure 14. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)
Figure 15. North America Augmented Reality Market by Offering: Hardware, 2022-2032, $ mn
Figure 16. North America Augmented Reality Market by Hardware: Sensors, 2022-2032, $ mn
Figure 17. North America Augmented Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn
Figure 18. North America Augmented Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn
Figure 19. North America Augmented Reality Market by Hardware: Position Trackers, 2022-2032, $ mn
Figure 20. North America Augmented Reality Market by Hardware: Cameras, 2022-2032, $ mn
Figure 21. North America Augmented Reality Market by Hardware: Other Hardware, 2022-2032, $ mn
Figure 22. North America Augmented Reality Market by Offering: Software, 2022-2032, $ mn
Figure 23. North America Augmented Reality Market by Software: Software Developer Kits, 2022-2032, $ mn
Figure 24. North America Augmented Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn
Figure 25. North America Augmented Reality Market by Offering: Services, 2022-2032, $ mn
Figure 26. Breakdown of North America Augmented Reality Market by Technology, 2022-2032, % of Sales Revenue
Figure 27. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)
Figure 28. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn
Figure 29. North America Augmented Reality Market by Marker-based AR: Passive Marker, 2022-2032, $ mn
Figure 30. North America Augmented Reality Market by Marker-based AR: Active Marker, 2022-2032, $ mn
Figure 31. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn
Figure 32. North America Augmented Reality Market by Markerless AR: Model-based Tracking, 2022-2032, $ mn
Figure 33. North America Augmented Reality Market by Markerless AR: Image-based Processing, 2022-2032, $ mn
Figure 34. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn
Figure 35. Breakdown of North America Augmented Reality Market by Device, 2022-2032, % of Sales Revenue
Figure 36. North America Addressable Market Cap in 2023-2032 by Device, Value ($ mn) and Share (%)
Figure 37. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 38. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn
Figure 39. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn
Figure 40. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn
Figure 41. Breakdown of North America Augmented Reality Market by Industry Vertical, 2022-2032, % of Revenue
Figure 42. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)
Figure 43. North America Augmented Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn
Figure 44. North America Augmented Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn
Figure 45. North America Augmented Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn
Figure 46. North America Augmented Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn
Figure 47. North America Augmented Reality Market by Industry Vertical: Education, 2022-2032, $ mn
Figure 48. North America Augmented Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn
Figure 49. North America Augmented Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn
Figure 50. North America Augmented Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn
Figure 51. Breakdown of North America Augmented Reality Market by End User, 2022-2032, % of Revenue
Figure 52. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)
Figure 53. North America Augmented Reality Market by End User: Consumer, 2022-2032, $ mn
Figure 54. North America Augmented Reality Market by End User: Enterprise, 2022-2032, $ mn
Figure 55. North America Augmented Reality Market by Enterprise: Large Enterprises, 2022-2032, $ mn
Figure 56. North America Augmented Reality Market by Enterprise: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn
Figure 57. Breakdown of North America Augmented Reality Market by Country, 2022 and 2032, % of Revenue
Figure 58. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)
Figure 59. U.S. Augmented Reality Market, 2022-2032, $ mn
Figure 60. Canada Augmented Reality Market, 2022-2032, $ mn
Figure 61. Augmented Reality Market in Mexico, 2022-2032, $ mn
Figure 62. Growth Stage of North America Augmented Reality Industry over the Forecast Period