[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Monetising NFC: Challenges and Opportunities 2012-2017

March 2012 | 132 pages | ID: MA361822BE4EN
Visiongain

US$ 2,633.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
Visiongain believes that in 2012 NFC is poised for rapid growth. The convergence of several factors has created a fertile marketplace ready to accept NFC innovations in every sector. Android currently holds the majority share for Smartphone operating system. In conjunction with this, Google have launched their own branded m-wallet service. New entrants to the market include android device makers such as Samsung, also a major player in the Smartphone space. Together these factors and other developments signal that NFC is set to see sharp uptake in usage. Visiongain analysis has calculated that global NFC application revenue will reach $10.6bn in 2012.

Regions such as Korea and Japan have seen higher NFC adoption rates than other areas, these regions now exemplify an advanced prototype of NFC's usability and offer evidence of the technologies benefits as well as a rudimentary roadmap for underdeveloped nations. One major area that had, up until 2012, been vastly underdeveloped in terms of NFC was North America. However, this area will see rapid uptake of NFC services as Visa roll out contactless payments over the forecast period. Our forecasts see huge revenue potential from NFC applications and a huge array of opportunities for all ecosystem members.

One of NFC's most powerful drivers is the technology's adaptability; it has the potential to transform diverse industries ranging from healthcare to automotive. NFC can save on OpEx, increase user satisfaction and speed up transaction time. But who stands to benefit from the technologies success? In this report we forecast the key regions for growth, project which applications will be most popular in 2017 and also offer a strategy for a successful m-wallet service.

What is different about this report?

We conducted an independent and unbiased non-vendor affiliated assessment of the NFC market. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such research will help you in assessing the market potential and in designing feature phone and entry level Smartphone strategies.

Why you must buy Monetising NFC: Challenges and Opportunities 2012-2017
  • In-depth analysis of how the market for NFC applications will evolve over the forecast period with detailed forecasts from 2012 to 2017
  • The forecasts and analysis are underpinned by extensive expert consultation. The transcript of an original and exclusive interview are included within the report with expert insight from:
    • INSIDE Secure
  • Unique access to more than 60 tables, charts and graphs, analysing, quantifying and forecasting the NFC market in detail over the period 2012-2027
  • You will be presented with forecasts for the 5 regional NFC application revenue markets for the period 2012-2017
    • North America
    • Europe
    • Asia-Pacific
    • Latin- America
    • Middle East & Africa
  • You will also be provided with the following forecasts
    • Penetration of NFC in card transactions 2012-2017
    • Value of transactions on NFC enabled bank cards 2012-2017
    • NFC enabled bank cards shipments 2012-2017
    • NFC transit cards shipments 2012-2017
    • NFC ID cards shipments 2012-2017
    • NFC Bank cards shipments 2012-2017
    • NFC SIM cards shipments 2012-2017
    • NFC Enabled handset shipments 2012-2017
    • Global NFC Application revenues 2012-2017
    • Regional NFC Application revenues 2012-2017
  • You will also receive a SWOT analysis of the NFC market.
  • You will find extensive lists of the leading companies involved in NFC and analysis of which companies and which technologies are likely to prevail.
Who needs to read this report?
  • Service Providers - Service Providers can, with careful positioning, gain significant revenues form an NFC strategy that encompasses a partnership with other players in the ecosystem and could potentially reap new revenue streams.
  • OEMs/ODMs - NFC relies heavily on hardware and therefore OEMs and ODMs are an essential member of the NFC ecosystem. In this report a holistic overview of major handset manufacturers is accompanied by predictions on success, rivals offerings and associated revenues.
  • Other Sectors - This report also deals with transportation, utilities, government bodies, energy and a whole host of sectors both private and public who stand to see substantial benefits from NFC uptake.
What is the structure of the report?
  • Executive Summary
  • Chapter 1 is an introduction to the NFC market providing a clear definition of the market and technological advancements.
  • Chapter 2 provides extensive analysis of the global NFC market with extensive global forecasts form 2012-2017.
  • Chapter 3 analyses the 5 regional NFC markets from 2012-20217 with regional analysis and insight.
  • Chapter 4 examines the current NFC market, the ecosystem, with analysis of the market players.
  • Chapter 5 provides a case study for NFC from INSIDE Secure
  • Chapter 6 provides the full transcript of an interview with INSIDE Secure
  • Chapter 7 summarises visiongain's conclusions and findings.
Methodology

This report has been compiled by combining information obtained from a very wide and rich mixture of primary and secondary research sources, producing a broad industry overview. Visiongain sought opinions from leading figures in the NFC market to underpin the analysis of market drivers and restraints. The study draws on a diverse range of official corporate and governmental announcements, media reports, policy documents, industry statements and expert opinion as a basis for discussing and predicting developments in the NFC market between 2012 and 2022.

Visiongain considers that this methodology results in an accurate, objective mixture of analyses and forecasts.

You can order this report today

Anybody with an interest in the NFC market should gain valuable information and insight from this new study by visiongain, which analyses one of the most exciting markets in the Smartphone market. NFC offers substantial business and investment opportunities and is becoming an increasingly important component of the Smartphone market in several key regional markets.

This visiongain telecoms report will be valuable both to those already involved in the NFC market and those wishing to enter the market in the future.

Gain an understanding of how to tap into the potential of this market by ordering Monetising NFC: Challenges and Opportunities 2012-2017
EXECUTIVE SUMMARY

E1. Growing uses for Near Field Communications
E2. NFC is Entering into Rapid Growth Phase
E3. Future of NFC
E4. Applications for NFC
E5. Points Emerged From This Research

1. INTRODUCTION TO NFC

1.1 How does NFC work?
1.2 Key Benefits of NFC
1.3 Potential Uses for NFC
1.4 The Technology Behind NFC
1.5 Future of NFC
1.6 Business Case for NFC
1.7 Aim of the Report
  1.7.1 Structure of the Report
1.8 Target Audience
1.9 Methodology

2. GLOBAL NFC MARKET FORECASTS 2012-2017

2.1Industries set to Benefit from NFC
  2.1.1 Financial Institutions
2.2 Penetration of Transactions Through NFC 2012-2017
2.3 NFC Card Shipment Global Market Forecast 2011-2017
2.4 NFC Card Shipments by Segment 2011-2017
  2.4.1 Global NFC Enabled Transit Card Shipments 2011-2017
  2.4.2 Global NFC Enabled ID Card Shipments 2011-2017
  2.4.3 Global NFC Enabled Banking Card Shipments 2011-2017
  2.4.4 Global NFC Enabled SIM Card Shipments 2011-2017
2.5 Global NFC Enabled Handset Shipments 2011-2017
2.6 NFC and Mobile Payments
2.7 NFC Applications 2012-2017
2.8 M-Wallet Solution Provider Forecast 2012-2017
2.9 Global NFC Application Revenue Forecast 2011-2017

3. REGIONAL NFC MARKET FORECASTS 2012-2017

3.1 Regional NFC Application Revenue Forecast 2011 - 2017
3.2 North American NFC Market
  3.2.1 Analysis of North American NFC Market
  3.2.2 North America NFC Application Revenue Forecast 2011-2017
3.3 European NFC Market
  3.3.1 Analysis of European NFC Market
  3.3.2 Europe NFC Application Revenue Forecast 2011-2017
3.4 Asia Pacific NFC Market
  3.4.1 Analysis of Asia Pacific NFC Market
  3.4.2 Asia Pacific NFC Application Revenue Forecast 2011-2017
3.5 Latin America NFC Application Revenue Forecast 2011-2017
3.6 Middle East and Africa NFC Application Revenue Forecast 2011-2017

4. CURRENT NFC MARKET

4.1 Operator Involvement
  4.1.1 Future Operator Involvement
    4.1.1.1 Analysis of Operator Involvement
4.2 NFC Enabled Handsets
  4.2.1 Analysis of NFC Capable Handset Market 2012
    4.2.1.1 Analysis of NFC Capable Smartphone Market 2012
      4.2.1.1.1 NFC for iPhone -Innovations and Potential Impact
      4.2.1.1.2 Potential Apple NFC Strategy for Next Generation Devices
      4.2.1.1.3 What Apple Stands to Gain from NFC Adoption
      4.2.1.1.4 Apple's Missed Opportunity for NFC Targeted Advertising
    4.2.1.2 Analysis of NFC Supporting Smartphone Operating System Market 2012
4.4 NFC Forum
  4.4.1 Mission and Goals
4.5 NFC Ecosystem
  4.5.1 Strengthening the NFC Ecosystem
    4.5.1.1 Key Functionalities
      4.5.1.1.1 Service Provisioning
      4.5.1.1.2 Mobile Network Provisioning
      4.5.1.1.3 Trusted Service Manager
    4.5.1.2 Ecosystem Members
      4.5.1.2.1 Users
      4.5.1.2.2 Chipset Manufacturers
      4.5.1.2.3 NFC Handset Manufacturers
      4.5.1.2.4 NFC Component and Tag Manufacturers
4.6 Recommendations to Strengthen NFC Ecosystem
  4.6.1 Mobile Operator Strategies
4.7 Current and Potential Uses for NFC
4.8 NFC for Travel
4.9 NFC for Payments
4.10 M-wallets
  4.10.1 Google Wallet - Android in Lead with NFC?
    4.10.1.1 Online and In Store Google Wallet use
    4.10.1.2 Google Wallet for Developers and Merchants - Benefits and Drivers
    4.10.1.3 Google Wallet Business Model
    4.10.1.4 Google Wallet Security Concerns
  4.10.2 EMV and NFC Mobile Contactless Payments
  4.10.3 Visa's Technology Innovation Program and the Effect on NFC Adoption
    4.10.3.1 Visa's EMV Migration Paving the way for NFC and M-Payments
    4.10.3.2 Visa's 3 Step Initiative to Adopt NFC
    4.10.3.3 Visa's M-Payment Strategy
    4.10.3.4 Analysis of Visa's EMV and NFC Initiatives
    4.10.3.5 Impact of NFC M-Payments on Card Issuers
    4.10.3.6 Visa's V.me M-Wallet Service
    4.10.3.7 Visa and Third Party Developer Opportunities
    4.10.3.8 Acquisition of Fundamo and Future Products
    4.10.3.9 Analysis of Visa's M-Payment Bid
4.11 NFC for Information Sharing
4.12 Marketing and Advertising
4.13 NFC for Healthcare
  4.13.1 Potential NFC Applications in Healthcare
4.14 NFC in Education Services
4.15 NFC for Advertising
  4.15.1 Clear Channel International forecast for NFC
4.16 Competing Technologies
  4.16.1 Bluetooth
    4.16.1.1 Bluetooth and NFC Comparison
      4.16.1.1.1 Analysis of Threat from Bluetooth
  4.16.4 QR Codes
    4.16.4.1 QR Code and NFC Comparison
  4.16.5 NFC and other Contactless Technologies
  4.16.6 NFC and IrDa
    4.16.6.1 IrDa Advantages
    4.16.6.2 IrDa Disadvantages
  4.16.7 NFC and RFID
    4.16.7.1 RFID Advantages
    4.16.7.2 RFID Disadvantages
4.17 NFC SWOT Analysis

5. CASE STUDY INSIDE SECURE

5. CASE STUDY - INSIDE SECURE


5.1 INSIDE and Kovio Create RF Barcode NFC Solution
5.2 Google Android 4.0 to Strengthen NFC Compatibility
5.3 Intel's NFC Technology and Product Strategy
5.4 Analysis of Intel's NFC Strategy
5.5 Partnerships to Accelerate the Rollout of NFC Applications
  5.5.1 Analysis of CorFire and INSIDE Secure's Partnership
5.6 INSIDE Secure Enabling Feature Phone NFC Use
5.7 Analysis of NFC Feature Phone Innovations

6. EXPERT OPINION - VISIONGAIN INTERVIEW WITH INSIDE SECURE

6.1 Company History and Ongoing Strategy
6.2 Predictions for NFC 2012-2017
6.3 Bill of Materials for NFC Chips
6.4 M-wallets and Drivers for Uptake
6.5 Rival Technologies to Threaten NFC?
6.6 Leading Industries for NFC Adoption
6.7 Key Regions for NFC Uptake

7. CONCLUSIONS AND RECOMMENDATIONS

7.1 Monetising NFC
7.2 Drivers for Uptake
  7.2.1 Convenience
  7.2.2 Time and Cost Effectiveness
  7.2.3 Support for Existing Infrastructure
  7.2.4 Interaction with Other Technologies
  7.2.5 Benefits for End User
  7.2.6 Benefits to Enterprise Users
  7.2.7 Benefits to Service Providers, App Developers and Manufacturers
7.3 NFC Adoption: Barriers
  7.3.1 Prevalent Confusion
  7.3.2 Lack of Awareness
  7.3.3 Lack of Confidence
  7.3.4 Security Concerns
  7.3.5 Privacy Issues
7.4 Seeing NFC as a Service Technology not an Infrastructure Technology

GLOSSARY

TABLES


Table 2.1 Global Credit Card Transaction Values, Global Forecast 2011-2017 (US$ Trillions, AGR %)
Table 2.6 Global NFC Enabled Card Shipment Forecast 2011-2017 (Millions)
Table 2.8 Global NFC Card Shipments Forecast by Segment 2011-2017 (Millions, CAGR %)
Table 2.11 Global NFC Enabled Transit Card Shipments Forecast 2011-2017 (Millions, CAGR %)
Table 2.13 Global NFC Enabled ID Card Shipments Forecast 2011-2017 (Millions, CAGR %)
Table 2.15 Global NFC Enabled Banking Card Shipments Forecast 2011-2017 (Millions, CAGR %)
Table 2.17 Global NFC Enabled SIM Card Shipments Forecast 2011-2017 (Millions, CAGR %)
Table 2.19 Global NFC Enabled Handset Shipment Forecast 2011-2017 (Millions, AGR %)
Table 2.21 Global NFC Enabled Handset Shipment Market Share Forecast 2011-2017 (%)
Table 2.23 Global NFC vs. M-Payment Transaction Forecast 2012-2017 (US$, Billions)
Table 3.1 Regional NFC Application Revenue Forecast 2011-2017 (AGR, CAGR, $ Billions)
Table 3.4 North America - Current NFC Trials 2012 (Development, Sector, Date)
Table 3.6 Europe Current NFC Trials 2012 (Country, Development, Sector, Date)
Table 3.8 Asia Pacific -Current NFC Trials 2012 (Country, Development, Sector, Date)
Table 4.1 Operators Offering NFC Enabled SIMs (Operator, Region, Subscribers)
Table 4.2 Key NFC Enabled Handsets (Q4 2011 - Q1 2011)
Table 4.6 NFC Forum Sponsor Members (2012)
Table 4.7 NFC Forum Principal Members (2012)
Table 4.8 NFC Forum Associate Members (2012)
Table 4.9 NFC Forum Implementer Members (2012)
Table 4.10 NFC Forum Non-Profit Members (2012)
Table 4.12 NFC Use Case Scenarios (Location, Benefits, Industry)
Table 4.13 Visa's NFC Strategy for the US
Table 4.14 Potential Uses for NFC in Healthcare Industry
Table 4.16 Bluetooth and NFC Specification Comparison
Table 4.18 NFC and QR Code Comparison
Table 4.19 NFC and RFID IrDa Specification Comparison

FIGURES

Figure 1.1: NFC in Use
Figure 1.2: Interoperability of NFC
Figure 4.11: NFC Ecosystem
Figure 4.17: QR Code

CHARTS

Chart 1.3 NFC Smartphone Shipments Forecast 2011-2012 (millions)
Chart 2.2 Global Credit Card Transaction Values, Global Forecast 2011-2017 (US$ Trillions)
Chart 2.3 Global NFC Card Transaction Penetration Rate, Forecast 2012-2017 (%)
Chart 2.4 Global NFC Card Transaction Value Forecast 2012-2017 (US$, Trillions)
Chart 2.5 Global NFC Enabled Card Shipment Forecast 2011-2017 (Millions)
Chart 2.7 Global NFC Enabled Card Shipment Forecast by Segment 2011-2017 (%)
Chart 2.9 Global NFC Enabled Card Shipment Forecast by segment 2011-2017 (Millions)
Chart 2.10 Global NFC Enabled Transit Card Shipments Forecast 2011-2017 (Millions)
Chart 2.12 Global NFC Enabled ID Card Shipments Forecast 2011-2017 (Millions)
Chart 2.14 Global NFC Enabled Banking Card Shipments Forecast 2011-2017 (Millions)
Chart 2.16 Global NFC Enabled SIM Card Shipments Forecast 2011-2017 (Millions)
Chart 2.18 Global NFC Enabled Handset Shipment Forecast 2011-2017 (Millions)
Chart 2.20 Global NFC Enabled Handset Shipment Market Share Forecast 2011-2017 (%)
Chart 2.22 Global NFC vs. M-Payment Transaction Forecast 2012-2017 (US$, Billions)
Chart 2.24 Global NFC Applications by Popularity 2012 (%)
Chart 2.25 Global NFC Applications by Popularity 2017 (%)
Chart 2.26 Global M-wallet Solution Provider Forecast 2012 (%)
Chart 2.27 Global M-wallet Solution Provider Forecast 2017 (%)
Chart 2.28 Global NFC Application Revenue Forecast 2011-2017 (US$, Billions)
Chart 3.2 Regional NFC Application Revenue Forecast 2011-2017 ($ Billions)
Chart 3.3 Regional NFC Application Revenue Forecast 2011-2017 (%)
Chart 3.5 North America NFC Application Revenue Forecast 2011-2017 (US$ Billions)
Chart 3.7 Europe NFC Application Revenue Forecast 2011-2017 (US$ Billions)
Chart 3.9 Asia Pacific NFC Application Revenue Forecast 2011-2017 (US$ Billions)
Chart 3.10 Latin America NFC Application Revenue Forecast 2011-2017 (US$ Billions)
Chart 3.11 Middle East and Africa NFC Application Revenue Forecast 2011-2017 (US$ Billions)
Chart 4.3 Global Handset Manufacturer Market Share Q1 2012 (%)
Chart 4.4 Global Smartphone Manufacturer Market Share Q1 2012 (%)
Chart 4.5 Global Smartphone Operating System Market Share Q1 2012 (%)
Chart 4.15 Method for Delivering Outdoor Advertising, Digital vs. Traditional 2017 (%)
Chart 5.1 Intel Market Share of CPU Revenues Q4 2011 (%)

COMPANIES LISTED

3A Logics
4T Sveringo
A&D Company
Acer
AgreeYa Mobility
Allami Nyomda Nyrt
Allion Test Labs
América Móvil
American Express
American Thermal Instruments
ANZ
Applus + LGAI
Armani Exchange
Assa Abloy
Asus
AT&T
AT4 Wireless
Athena Smartcard
Avea
Avery Dennison RFID
Axiata Group
Axis
Bank of America
Barclaycard
Barclays Bank
BDO
Benq
Bharti Airtel
BKM
Blackbard
Blue Nile
Bouygues Telecom
Broadcom
Bureau Veritas ADT
Buy
Cambridge Silicon Radio
Cantaloupe Systems
Casio
Cassis International Pte Ltd
CETECOM
Chase
Cheng Loong
Chevron
China Bank
China Mobile
China Telecommunications Compliance Lab
China Unicom
Chunghwa Telecom Laboratories
Cisco
Citibank
Clear Channel
Clear2Pay (Integri)
Coca-Cola
Communications Global Certification
COMPRION GmbH
Consult Hyperion
CorFire
CPI Card Group
C-SAM
CSL
Cubic Transportation Systems
Dai Nippon Printing
Daimler AG
Datang Telecom
DB Mobility Logistics
Denso-Wave
DENTSU
Deutsche Bahn
Deutsche Telekom
DeviceFidelity
Discover Financial Services
Drugstore
Du
DUALi
Eastcompeace Smart Card
EasyCard
eBags
eCost
Elisa Corporation
EMT
Ericsson
Etisalat
Everything Everywhere
Fandando
FH OÖ Forschungs- & Entwicklungs
Fifth Media
FIME
Forum des Services Mobiles Sans Contact
Fundamo
GAP
Garmin
Gemalto NV
Gentag
Giesecke & Devrient
Globe Telecom
Glodyne Technoserve
GN Netcom A/S
Google
GS1 Colombia
H.O.Tech
Hana
Harman
Hitachi
HTC
Huawei
I/O Interconnect
IBM
ICT Korea
Identive-Group
i-Free
Infineon Technologies
ING Direct
INSIDE Secure S.A.
Intel
Intel Mobile Wireless Group
Interac Association/Acxsys Corporation
Intesa Sanpaolo
IrDA
Isis
ITN International
ITSO
IXXI - Groupe Ratp
JCB
Jiepang
Johnson Controls
JR
KDDI
Korea Smart Card
Kovio
KPN
KT Corporation
KTC
Landesbank
LEGIC Identsystems
LEONHARD KURZ Stiftung & Co
LG Electronics
MAGTEK
Marvell International
Mastercard Worldwide
Maxis
MediaTek
Mfoundry
Microsoft
Mobey Forum
Mobily
Mobiwire
Motorola Mobility
MovieTickets
Mstar Semiconductor
MtekVision
MTS
Murata Manufacturing
Narian Technologies
NBK
NetPort Karlshamn
New jersey Transit
NEXPERTS
Nokia
NOVATEC Solutions
NTT Data Corporation
NTT DOCOMO
NXP Semiconductors
Oberthur Technologies
OBOPAY
Old Navy
Orange
Panasonic
Pantech
Parrot
Patient ID+
PayPal
Poken
Polar Electro Oy
Posiflex Technology
Proxama
Proximus
Qtel Group
QUALCOMM
Raisonance SAS
Recruit
Renesas Electronics
Research In Motion
RFI Global Services
Rhein-Main-Verkehrsverbund
Ricoh Company
RitzCamera
Rogers Communications
Rohde & Schwarz
SAGEM
Samsung
SanDisk
Sasken Communication Technologies
Saudi Telecom Company (STC)
SAXA
Sequent Software
SFR
SGS
Shanghai Simcom
Sharp
SK C&C
SK Telecom
SKIDATA
Smart
Smart Communications
Softbank Mobile
Soliatis
Sonim
Sony
Sony Ericsson
Sporton International
Spring Card Systems
Sprint
STMicroelectronics N.V.
Stollmann E+V
StoLPaN
Sunward Telecom
Sysnet Group
TA Technology
TCL Communication Technology Holdings
Telecom Italia
Telecom New Zealand
Telecom Slovenije
Telefónica
Telekom Austria Group
Telenor
TeliaSonera
Telus
Texas Instruments
Tiger Direct
Timberland
TIMWE
TMN
Toppan Forms
Toppan Printing
Toshiba
Toyota
TTA
TUOMI IT
Turkcell
TÜV SÜD
UKC Electronics
UPM RFID
VeriFone
Verizon Wireless
VI Service Network
Via Licensing
VimpelCom
Visa
Visa Developer Centre
Visa Europe
Visa Inc.
VITEC
Viva Bahrain
ViVOtech
Vodafone Group
Waldemar Winckel
WIMA
Winter
WIPRO
Woolworths
XAC Automoyion
Yokosuka Telecom Research Park
YouTube
Yulong Computer Telecommunication Scientific
ZTE

ORGANISATIONS MENTIONED IN THIS REPORT

Arizona State University
EMVCo
GSM Association
IEEE
Institute for Information Industry
ISO
Japan IC Card System Application Council
National IT Industry Promotion Agency, RFID/USN Center
National Retail Federation
NFC Forum
SMRT
Technology Research Center for Mobile Information Security Engineering of HeNan
Telecommunication Metrology Center
Transport For London
Universidad Pontificia de Salamanca- MIMO
University National Bank
University of Applied Sciences HES-SO Valais
Verband Deutscher Verkehrsunternehmen
VTT Technical Research Centre


More Publications