Mobile Virtual Network Operator (MVNO): Market Research Report
This report analyzes the Global market for Mobile Virtual Network Operator (MVNO) Service Subscribers in Millions.
Annual estimates and forecasts are provided for the period 2006 through 2015.
The report profiles 94 companies including many key and niche players such as 7-Eleven Speak Out Wireless, AirVoice Wireless, Friendi Mobile, Freenet AG, Japan Communications Inc., Lebara BV, Lycamobile, Ortel Mobile BV, PlatinumTel Communications, Quebecor, Inc., TracFone Wireless, Inc., Tesco Mobile, and Virgin Mobile.
Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select online sources.
Annual estimates and forecasts are provided for the period 2006 through 2015.
The report profiles 94 companies including many key and niche players such as 7-Eleven Speak Out Wireless, AirVoice Wireless, Friendi Mobile, Freenet AG, Japan Communications Inc., Lebara BV, Lycamobile, Ortel Mobile BV, PlatinumTel Communications, Quebecor, Inc., TracFone Wireless, Inc., Tesco Mobile, and Virgin Mobile.
Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select online sources.
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
A Quick Primer
MVNO as a Disruptive Proposition for MNOs Proves to be a “Plain Myth”
Factors Driving the Evolution of the MVNO Business Model
Regulatory Intervention Lay the Foundation for MVNO Entry
Strong Demand for Improved Data Services Sets Stage for Development of MVNOs
3G NETWORKS AND MNO NETWORK EXPANSIONS POWER MVNOS TO NEW HIGH
Comprehensive Benefit Package: Rationale for MNOs to Cozy Upto MVNOs
Lower Subscriber Acquisition Costs
Superior Value Creation
Extended User Base
Enhanced Network Utilization
Additional Revenue Generation Means
Current Market Scenario: Mixed Bag of Growth Opportunities & Challenges
High-Profile Project Failures Dampens the Spirit
Europe & North America: Traditional Contributors to MVNO Subscriber Base
Emerging Markets: Future Growth Drivers
MVNOs Target Niche Mobile Markets
Next Generation MVNOs Driven to Innovate
Technology Development Challenges
Key Factors Critical to Success in the Marketplace
Mutually Beneficial Agreements Between MNO & MVNOs: A Critical Requirement
Adroit Service Differentiation: The Talisman for Success
Personalization: A Critical Factor Shaping Success of MVNOs
Selection of a Suitable Business Model: Critical to Success
MVNEs: Critical to the Success of MVNOs
Outlook
2.FOCUS ON SELECT REGIONAL MARKETS
Europe
Asia-Pacific
Latin America
MVNOs in Latin America As of 2Q 2010
3.MVNO – CONCEPTUAL OVERVIEW
MVNO: A Definition
Differences Between MVNOs & Simple Resellers
MVNO Value Chain
Mobile Network Operator (MNO)
Mobile Virtual Network Operator (MVNO)
Mobile Virtual Network Enabler (MVNE)
Mobile Shared Spectrum Enabler (MSSE)
MVNO Life Cycle
Start-Up Stage
Development Stage
Maturity Stage
MVNO Classification
By Type of Marketing Strategy Adopted
Discount MVNOs
Lifestyle MVNOs
Advertisement-based MVNOs
Ethnic MVNOs
By Business Model Adopted
Branded Resellers
Service Provider MVNOs
Enhanced Service Provider MVNOs
Full MVNOs
4.RECENT INDUSTRY ACTIVITY
Elephant Talk and Suri-Change Sign Agreement
Zain and Friendi Ink Cooperative Agreement
Ortel Mobile Plans to Pair with Bouygues Telecom to Launch a MVNO in France
Lebara Group Takes over Dutch MVNO Chippie
Primus Telecom Files Bankruptcy Petition
Lycamobile Enters into MVNO Agreement With o2
Telenet and Alcatel-Lucent Sign Contract
Telecom MNI and MoCoHub Technology Development Ink Agreement
Bazile Telecom Signs Agreement with Orange France
3 UK ENTERS INTO PARTNERSHIP WITH X-MOBILITY
Aspider Solutions Partners with Vodafone Ireland for MVNO
DiGi Telecommunications Signs Agreement with Baraka Telecom
Elephant Talk Communications and Tommy Telecom Sign Heads of Agreement
Lebara Mobile and Vodafone Australia Enter Into Partnership
Telefonica Enters into Partnership with Digi.Mobil and Barablu
Tele2 Netherlands and T-Mobile Netherlands Sign Agreement
Erg Partners with Vodafone Italia to Foray into Virtual Mobile Market
Effortel Deploys Amdocs' Compact Convergence to Roll Out Mobile Telephony Service
Elephant Talk Communications and Youpinie Ink Contract
ThuisConnect Inks Contract with Elephant Talk
Kandy Mobile Selects German MVNE Ensercom
Roskomnadzor Awards Licence to LandMarket
Maroc Telecom Sells MVNO Mobisud France Stakes
Vietnam Issues MVNO License to Indochina Telecom
Ushacomm Enters into Partnership with Talisma
Axiata Collaborates with FRiENDi
FM Group Mobile Collaborates with Polkomtel
Blyk Enters into Deal with Vodafone Netherlands
Tunetalk Chooses XIUS-bcgi Mobile Services Platform
Orange Partners with Transatel
Sprint Nextel Receives US FTC Approval
T-Home to Merge with T-Mobile
X5 Retail Group and MTS to Enter into Joint Venture
Elephant Talk and Telecombination Sign Agreement
Nokia Partners with NTT DoCoMo to Start Mobile Telephony Services
PTT Mobile Changes Name to Pam Mobile
KPN to Acquire debitel Nederland
Elephant Talk Communications Inks Contract with T-Mobile
PLDTGC and PLDT Italy Sign Agreements with H3G and Hutchison Global
Celcom Signs Agreement with XOX Com
KPN Inks Contract with Bouygues Telecom
Elephant Talk Opens Office to Provide MVNO and MVNE Services in Turkey
CallKey Merges with CallBlue
iPass Teams Up with Internet Initiative Japan
Dialog Telecom chooses Alcatel-Lucent
Virgin Mobile USA to Acquire the Helio
Blyk Plans to Enter into Deal with Mobistar
Tele2 AB Divests Austrian MVNO Operations
Internet Initiative Japan Enters into Agreement with EMOBILE
3 UK ENTERS INTO MVNO DEAL WITH GAMMA TELECOM
QXL Poland Enters into Contract with Polkomtel
5.SERVICE LAUNCHES
Virgin Mobile Introduces GSM Mobile Services in India
Virgin Mobile USA Launches 3G Nationwide Wireless Internet Access – Broadband2Go
Fecosur Introduces MVNO Services
Fecotel to Introduce MVNO Services
O2 Network to Launch MVNO Services Named GiffGaff
Orbitel MVNO Services Launched on Vizzavi Espana Network
Ono Introduces MVNO Services Using Telefonica Network
X-Mobility Introduces Mobile Virtual Network Aggregator Service
Club Mobiel Launches PSV Mobiel
Lycamobile Introduces Vodafone Prepaid Services
Axiom to Launch MVNO in UK Market
Uni-Tel Mobile to Introduce MVNO Service
Aldi to Introduce MVNO Aldi Talk
Hits Telecom Plans to Introduce MVNO in France
Lycamobile Introduces MVNO in Caribbean
Lycamobile Collaborates with 3Italia for Italy Market
Ensercom and Gesundplus Introduces MVNO
MoreMinutes Introduces MVNO Service in Spain
Renna Launches MVNO in Oman
Symsoft Introduces Nobill MVNO in Middle East
Personal Introduces MVNO in Uruguay
Real Automovil Club de Catalunya to Introduces MVNO
Santander to Introduce MVNO
Celular Line Movil Introduces MVNO Operations in Spain
Call in Europe Introduces French MVNO
Vertu to Launch Club Vertu MVNO Service
Truphone to Introduce MVNO
Gadu Gadu to Introduce MVNO Services
Japan Communications Launch MVNO Services
RCOM to Offer MVNO Services
KPN Introduces MVNO Services
Onse Telecom to Introduce MVNO Services
O2 Wireless to Introduce Alcatel OT-E206a Phone
Nokia to Introduce MVNO Service and Handsets in Japan
Vueling Launches MVNO Operations
Cyfrowy Polsat Launches MVNO
Schlecker Drogeremarkte Introduces MVNO
Hits Telecom Introduces MVNO in Spain
Carrefour to Introduce MVNO in Taiwan
Black + White MVNO Introduces Services
QXL to Introduce MVNO with Polkomtel
Petrol to Introduce MVNO
Magasins U Introduces MVNO in France
Zon Multimedia Introduces MVNO
Crowley Data Poland Introduces Mobile Offer
i2 to Introduce MVNO in Jordan
6.FOCUS ON SELECT PLAYERS
7-ELEVEN SPEAK OUT WIRELESS (USA)
AirVoice Wireless (USA)
Friendi Mobile (Dubai)
Freenet AG (Germany)
Japan Communications Inc., (Japan)
Lebara BV (The Netherlands)
Lycamobile (Netherlands)
Ortel Mobile BV (The Netherlands)
PlatinumTel Communications (USA)
Quebecor, Inc., (Canada)
TracFone Wireless, Inc. (USA)
Tesco Mobile (UK)
Virgin Mobile (UK)
7.GLOBAL MARKET PERSPECTIVE
III. COMPETITIVE LANDSCAPE
Total Companies Profiled: 94 (including Divisions/Subsidiaries - 98)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East
Latin America
Africa
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
A Quick Primer
Table 1. Worldwide Mobile Virtual Network Operator (MVNO) Market: Breakdown of Number of MVNOs in Operation in Select Countries As of 2Q 2010 (includes corresponding Graph/Chart)
Table 2. Worldwide MVNO Market As of Q2-2010: Breakdown of Number of MVNOs by Region (includes corresponding Graph/Chart)
Table 3. Worldwide MVNO Market As of Q2-2010: Breakdown of Number of MVNOs by Category (includes corresponding Graph/Chart)
MVNO as a Disruptive Proposition for MNOs Proves to be a “Plain Myth”
Factors Driving the Evolution of the MVNO Business Model
Regulatory Intervention Lay the Foundation for MVNO Entry
Strong Demand for Improved Data Services Sets Stage for Development of MVNOs
3G NETWORKS AND MNO NETWORK EXPANSIONS POWER MVNOS TO NEW HIGH
Comprehensive Benefit Package: Rationale for MNOs to Cozy Upto MVNOs
Lower Subscriber Acquisition Costs
Superior Value Creation
Extended User Base
Enhanced Network Utilization
Additional Revenue Generation Means
Current Market Scenario: Mixed Bag of Growth Opportunities & Challenges
High-Profile Project Failures Dampens the Spirit
Europe & North America: Traditional Contributors to MVNO Subscriber Base
Emerging Markets: Future Growth Drivers
MVNOs Target Niche Mobile Markets
Next Generation MVNOs Driven to Innovate
Technology Development Challenges
Key Factors Critical to Success in the Marketplace
Mutually Beneficial Agreements Between MNO & MVNOs: A Critical Requirement
Adroit Service Differentiation: The Talisman for Success
Personalization: A Critical Factor Shaping Success of MVNOs
Selection of a Suitable Business Model: Critical to Success
MVNEs: Critical to the Success of MVNOs
Outlook
2.FOCUS ON SELECT REGIONAL MARKETS
Europe
Table 4. UK MVNO Subscriber Market (2007): Percentage Share Breakdown of Number of Subscribers by Leading Players (includes corresponding Graph/Chart)
Asia-Pacific
Latin America
MVNOs in Latin America As of 2Q 2010
3.MVNO – CONCEPTUAL OVERVIEW
MVNO: A Definition
Differences Between MVNOs & Simple Resellers
MVNO Value Chain
Mobile Network Operator (MNO)
Mobile Virtual Network Operator (MVNO)
Mobile Virtual Network Enabler (MVNE)
Mobile Shared Spectrum Enabler (MSSE)
MVNO Life Cycle
Start-Up Stage
Development Stage
Maturity Stage
MVNO Classification
By Type of Marketing Strategy Adopted
Discount MVNOs
Lifestyle MVNOs
Advertisement-based MVNOs
Ethnic MVNOs
By Business Model Adopted
Branded Resellers
Service Provider MVNOs
Enhanced Service Provider MVNOs
Full MVNOs
4.RECENT INDUSTRY ACTIVITY
Elephant Talk and Suri-Change Sign Agreement
Zain and Friendi Ink Cooperative Agreement
Ortel Mobile Plans to Pair with Bouygues Telecom to Launch a MVNO in France
Lebara Group Takes over Dutch MVNO Chippie
Primus Telecom Files Bankruptcy Petition
Lycamobile Enters into MVNO Agreement With o2
Telenet and Alcatel-Lucent Sign Contract
Telecom MNI and MoCoHub Technology Development Ink Agreement
Bazile Telecom Signs Agreement with Orange France
3 UK ENTERS INTO PARTNERSHIP WITH X-MOBILITY
Aspider Solutions Partners with Vodafone Ireland for MVNO
DiGi Telecommunications Signs Agreement with Baraka Telecom
Elephant Talk Communications and Tommy Telecom Sign Heads of Agreement
Lebara Mobile and Vodafone Australia Enter Into Partnership
Telefonica Enters into Partnership with Digi.Mobil and Barablu
Tele2 Netherlands and T-Mobile Netherlands Sign Agreement
Erg Partners with Vodafone Italia to Foray into Virtual Mobile Market
Effortel Deploys Amdocs' Compact Convergence to Roll Out Mobile Telephony Service
Elephant Talk Communications and Youpinie Ink Contract
ThuisConnect Inks Contract with Elephant Talk
Kandy Mobile Selects German MVNE Ensercom
Roskomnadzor Awards Licence to LandMarket
Maroc Telecom Sells MVNO Mobisud France Stakes
Vietnam Issues MVNO License to Indochina Telecom
Ushacomm Enters into Partnership with Talisma
Axiata Collaborates with FRiENDi
FM Group Mobile Collaborates with Polkomtel
Blyk Enters into Deal with Vodafone Netherlands
Tunetalk Chooses XIUS-bcgi Mobile Services Platform
Orange Partners with Transatel
Sprint Nextel Receives US FTC Approval
T-Home to Merge with T-Mobile
X5 Retail Group and MTS to Enter into Joint Venture
Elephant Talk and Telecombination Sign Agreement
Nokia Partners with NTT DoCoMo to Start Mobile Telephony Services
PTT Mobile Changes Name to Pam Mobile
KPN to Acquire debitel Nederland
Elephant Talk Communications Inks Contract with T-Mobile
PLDTGC and PLDT Italy Sign Agreements with H3G and Hutchison Global
Celcom Signs Agreement with XOX Com
KPN Inks Contract with Bouygues Telecom
Elephant Talk Opens Office to Provide MVNO and MVNE Services in Turkey
CallKey Merges with CallBlue
iPass Teams Up with Internet Initiative Japan
Dialog Telecom chooses Alcatel-Lucent
Virgin Mobile USA to Acquire the Helio
Blyk Plans to Enter into Deal with Mobistar
Tele2 AB Divests Austrian MVNO Operations
Internet Initiative Japan Enters into Agreement with EMOBILE
3 UK ENTERS INTO MVNO DEAL WITH GAMMA TELECOM
QXL Poland Enters into Contract with Polkomtel
5.SERVICE LAUNCHES
Virgin Mobile Introduces GSM Mobile Services in India
Virgin Mobile USA Launches 3G Nationwide Wireless Internet Access – Broadband2Go
Fecosur Introduces MVNO Services
Fecotel to Introduce MVNO Services
O2 Network to Launch MVNO Services Named GiffGaff
Orbitel MVNO Services Launched on Vizzavi Espana Network
Ono Introduces MVNO Services Using Telefonica Network
X-Mobility Introduces Mobile Virtual Network Aggregator Service
Club Mobiel Launches PSV Mobiel
Lycamobile Introduces Vodafone Prepaid Services
Axiom to Launch MVNO in UK Market
Uni-Tel Mobile to Introduce MVNO Service
Aldi to Introduce MVNO Aldi Talk
Hits Telecom Plans to Introduce MVNO in France
Lycamobile Introduces MVNO in Caribbean
Lycamobile Collaborates with 3Italia for Italy Market
Ensercom and Gesundplus Introduces MVNO
MoreMinutes Introduces MVNO Service in Spain
Renna Launches MVNO in Oman
Symsoft Introduces Nobill MVNO in Middle East
Personal Introduces MVNO in Uruguay
Real Automovil Club de Catalunya to Introduces MVNO
Santander to Introduce MVNO
Celular Line Movil Introduces MVNO Operations in Spain
Call in Europe Introduces French MVNO
Vertu to Launch Club Vertu MVNO Service
Truphone to Introduce MVNO
Gadu Gadu to Introduce MVNO Services
Japan Communications Launch MVNO Services
RCOM to Offer MVNO Services
KPN Introduces MVNO Services
Onse Telecom to Introduce MVNO Services
O2 Wireless to Introduce Alcatel OT-E206a Phone
Nokia to Introduce MVNO Service and Handsets in Japan
Vueling Launches MVNO Operations
Cyfrowy Polsat Launches MVNO
Schlecker Drogeremarkte Introduces MVNO
Hits Telecom Introduces MVNO in Spain
Carrefour to Introduce MVNO in Taiwan
Black + White MVNO Introduces Services
QXL to Introduce MVNO with Polkomtel
Petrol to Introduce MVNO
Magasins U Introduces MVNO in France
Zon Multimedia Introduces MVNO
Crowley Data Poland Introduces Mobile Offer
i2 to Introduce MVNO in Jordan
6.FOCUS ON SELECT PLAYERS
7-ELEVEN SPEAK OUT WIRELESS (USA)
AirVoice Wireless (USA)
Friendi Mobile (Dubai)
Freenet AG (Germany)
Japan Communications Inc., (Japan)
Lebara BV (The Netherlands)
Lycamobile (Netherlands)
Ortel Mobile BV (The Netherlands)
PlatinumTel Communications (USA)
Quebecor, Inc., (Canada)
TracFone Wireless, Inc. (USA)
Tesco Mobile (UK)
Virgin Mobile (UK)
7.GLOBAL MARKET PERSPECTIVE
Table 5. World Recent Past, Current and Future Analysis for Mobile Virtual Network Operator (MVNO) by Geographic Region – North America, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by MVNO Service Subscribers in Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 6. World 10-Year Perspective for Mobile Virtual Network Operator (MVNO) by Geographic Region– Percentage Breakdown of Number of MVNO Service Subscribers for North America, Europe, Asia-Pacific, Latin America and Rest of World for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)
III. COMPETITIVE LANDSCAPE
Total Companies Profiled: 94 (including Divisions/Subsidiaries - 98)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East
Latin America
Africa
