Mobile User Interface 2011-2016: Designing Compelling UI in iPhone and Android Era

May 2011 | 151 pages | ID: MFC323E36FCEN
Visiongain

Abstracts

UI Design Drives Mobile Market - Can You Afford to Miss Out?

User experience is driving growth in the smartphone and tablet market. For this reason, UI design has become the crucial factor in product differentiation between market players. This means that innovation and original concepts in UI are conferring important competitive advantages to those players that are investing in UI development.

UI is having a convergent effect on the PC, consumer electronics and mobile industries. In order to remain competitive, OEMs must ensure their product management strategy focuses on innovating UI design. This report details the reasons why UI is important and which UI models can help maximise financial gains in this sector.

Capitalising on UI Development - Strategies and Potential Revenues

The global UI market in 2011 will be worth $10 billion, and visiongain expects that in 2016, it will be worth more than $25 billion. The report breaks down the different sectors involved in UI design and analyses the market potential, from hardware requirements to software development.

Which Industries benefit from UI Investment?

UI development covers four broad categories which are researched in detail in the report:

• Hardware (touchscreen and components);
• Software (interface layers and applications);
• Platform (mobile operating systems); and
• Concept (gesture based interactions).

This report then evaluates existing and new market players in each segment. Further, we forecast their growth and revenue potential.

What is Different about this Report?

We conducted an independent and unbiased non-vendor affiliated assessment of the mobile UI topic. This report offers a global and holistic view on a topic that has undergone fundamental changes since 2009. We believe our research will help you to better assess the market potential and implement profitable UI strategies.

Salient features explored in this research include:

• The impact of UI on the smartphone and tablet market
• How the UI ecosystem is changing the mobile industry?
• The new face of operating systems and their effect on mobile devices
• How apps and UI layers are shaping the mobile device market?
• The hardware requirements which enable UI deployment
• How multi-touch is driving NUI and AR capabilities?
• The potential game changers in mobile UI

The report includes forecasts and in-depth analysis of technologies and economic potential of all aspects of UI design and development.

Who needs to read this report?

• Service Providers and Handset Manufacturers - In order to keep a competitive edge in fast-evolving market, all members of the ecosystem need to understand the importance of a successful UI strategy. The research in this report will give them a detailed analysis of the importance of UI design for the commercial success of their products.
• Consumer Electronics and PC OEMs - The convergence of the mobile landscape means that consumer electronics and PC OEMs can penetrate the mobile market with their own products. This report will help them assess the current market structure and how to leverage their current core competencies in a new market.
• App and Software Developers - UI design will rely on the successful implementation of application and software development. The report analyses the market potential of UI innovation based on open-source models.
• Other Sectors - Graphic design, video games, television, web-based services, advertising agencies; and beyond can all profit from UI innovation and simplification to increase mobile visibility and create profitable business models.

Increase your understanding of this exciting market by ordering Mobile User Interface 2011-2016: Designing Compelling UI in iPhone and Android Era today.

Contents

E.1 Touchscreen Success
E.2 Shifting Consumer Demands
E.2 Market Structure Evolution
E.3 UI Innovation & Product Differentiation
E.4 Expanding Industry Segment
E.5 Market Growth & Economic Opportunities

1. INTRODUCTION TO MOBILE USER INTERFACE (UI)

1.1 The Changing Face of Mobile UI
1.2 Touchscreen Innovation Drives Smartphone Market
1.3 The Year of the Tablet: Niche Turns Mainstream
1.4 Potential for UI Development
1.5 Aim & Scope of the Report
1.6 Questions Answered by the Report
1.7 Structure of the Report
1.8 Methodology

2. TOUCHSCREEN DRIVES SMARTPHONE & TABLET MARKET

2.1 User Experience is the Key Dynamic
  2.1.1 Display & Presentation
  2.1.2 Applications & Marketplace
  2.1.3 User Generated Content & Open Platform
  2.1.4 Usability & Interactivity
2.2 Intuitive Smartphones Flood the Market
  2.2.1 What are Intuitive Smartphones?
  2.2.2 Targeting the Right Market for Smartphones
  2.2.3 The Proprietary Nature of Apple's iPhone
  2.2.4 The Android Contingent
2.3 Are Tablets Challenging PC Dominance?
  2.3.1 Cornering the Business Market
    2.3.1.1 Canvas Solutions
    2.3.1.2 Quickoffice Solutions
  2.3.2 Apple Dominance Restricted
  2.3.3 RIM BlackBerry, Motorola Xoom & HP TouchPad Serious Contenders
    2.3.3.1 Business Users & Need for Intuitive Input Methods
2.4 The Battle of the Operating Systems
  2.4.1 The Winning Mobile OS & its Salient Features
  2.4.2 OS Dominance by Region
  2.4.3 The Competitive Advantages of iOS, Windows 7 and webOS
  2.4.4 How Google Maintains Android Leverage
    2.4.4.1 Android's UI Innovations
    2.4.4.2 Fragmentation - A Barrier to Progress?

3. UI ECOSYSTEM AT THE HEART OF THE MOBILE REVOLUTION

3.1. Numeric Keypad Evolution
  3.1.1 QWERTY and TrackPad
  3.1.2 RIM BlackBerry Strategy
    3.1.2.1 Why BlackBerry is Losing Market Share?
3.2 Strategic Value of Gesture Based Interaction
  3.2.1 Which Screen Type Leads the Market?
  3.2.2 Will Apple's Patents Bar Market Entry to New Companies?
    3.2.2.1 Multi-Touch Exclusivity
  3.2.3 A Booming Business for Display Manufacturers
    3.2.3.1 In-Plane Switching Technology
    3.2.3.2 Active-Matrix Organic Light-Emitting Diode
    3.2.3.3 Synaptics ClearPad Series
  3.2.4 Real-Time Tracking of Motion and Orientation in 3D Space
    3.2.4.1 Micro-Electro-Mechanical Systems (MEMS) Sensors
    3.2.4.2 MEMS Market Structure
    3.2.4.3 MEMS Market Segmentation
    3.2.4.4 Accelerometers
    3.2.4.5 Gyroscopes
    3.2.4.6 Barometers & Altimeters
    3.2.4.7 Magnetometers
    3.2.4.8 STMicroelectronics
3.3 The Business Case of Platforms and Application Programming Interface
  3.3.1 Android Value Chain
  3.3.2 Skinning's Market Potential - Interface Layers and UX Customisation
    3.3.2.1 Vertical Integration of Mobile Software Stacks
      3.3.2.1.1 HTC Sense & HTC Scribe
      3.3.2.1.2 Samsung TouchWiz & Bada
      3.3.2.1.3 Notion Ink Adam UI
      3.3.2.1.4 HP TouchStone
    3.3.2.2 Independent UI Development
      3.3.2.2.1 Access NetFront FlexUI v3.0
      3.3.2.2.2 The Astonishing Tribe (TAT)
      3.3.2.2.3 Merging Traditional Design Companies & UX Design
      3.3.2.2.4 Abaxia
3.4 Haptic Feedback Targets Mobile Market
  3.4.1 Immersion's Motiv Development Platform
  3.4.2 Next-Generation Haptics
3.5 Voice Recognition
  3.5.1 Vertical integration of Voice User Interface (VUI)
  3.5.2 Mobile VUI Apps

4. GAME CHANGERS

4.1 The Rise of 3D
  4.1.1 Market Forecast
  4.1.2 Parallax Barrier Technology
    4.1.2.1 MasterImage Cell Type Parallax Barrier Technology
  4.1.3 3D's Critical Success Factors
  4.1.4 The 3D Mobile Gamble
  4.1.5 Next Generation 3D UI Homescreens
    4.1.5.1 SPB Shell 3D
    4.1.5.2 Kanzi UI Solution
    4.1.5.3 Claystone 3D
    4.1.5.4 ArcSoft PowerMobia
4.2 The Backbone of UI - Leveraging Hardware Requirements
  4.2.1 The Mobile Processor Market
    4.2.1.1 IM Processor: Qualcomm Snapdragon
    4.2.1.2. SA Processor: Freescale Semiconductor i.MX53
    4.2.1.3 From Dual to Quad Core
4.3 Leveraging Cross-Platform Development to Drive Convergence
  4.3.1 A New Era: HTLM5 & CSS3
  4.3.2 A New Thriving Middleware Ecosystem
    4.3.2.1 XtremeLabs XLMagic
    4.3.2.2 Active Technology
    4.3.2.3 Khronos WebGL

5. LUCRATIVE BUT FRAGILE POTENTIAL

5.1 Removing Barriers to Successful UI
  5.1.1 Consistency
  5.1.2 Usability
  5.1.3 Fragmentation to Lead Convergence Efforts
5.2 Gaming
  5.2.1 Sony Ericsson Xperia Play
  5.2.2 Microsoft & Xbox Live on Windows Phone 7
5.3 TV UIs - Opera for Devices CDK (Content Development Kit) & Apple TV
5.4 IMS Handsets & Need for Intuitive UI
  5.4.1 LTE & IMS Will Drive the UI Market
  5.4.2 Alcatel-Lucent
  5.4.3 Net-Front IMS Client-Package & OKI ACCESS Technologies
5.5 Future Developments & Innovation
  5.5.1 Natural User Interfaces (NUIs)
    5.3.1.1 Univo eyeSight
  5.5.2 Mobile Augmented Reality (AR)
    5.5.2.1 Tesco Barcode App
    5.5.2.2 Dentsu iButterfly
    5.5.2.3 Mobilizy Wikitude
  5.5.3 Mobile AR Platforms
  5.5.4 Proximity Sensing - 3D Optical Touch Technology

6. CONCLUSION

6.1 Recommendations for OEMs: UI Innovation in a Converged Market
6.2 Choosing the UI Battlefront: Proprietary vs Open-Source
6.3 Recommendations for Gaining a Competitive Advantage
6.4 Major Findings of the Report

LIST OF CHARTS

Chart 1: Projected Global Handset Sales 2010 - 2016
Chart 2: Projected Global Handset Shipments 2010 - 2016
Chart 3: Projected Global Tablet Sales 2010 - 2016
Chart 4: Projected Smartphone Market by Screen Size 2010 - 2016
Chart 5: App Store Market Share 2010
Chart 6: Projected Global Mobile App Sales 2010 - 2016
Chart 7: Global App Store Year-on-Year Growth 2010 - 2011
Chart 8: Apple iOS and Google Android Global Revenue vs Units Shipped 2010
Chart 9: Volumes of Android-based Smartphone Year-on-Year Growth Q4 2010
Chart 10: Free vs Paid Apps in Android Market & Apple App Store 2010 - 2011
Chart 11: Projected Global Tablets vs PCs Shipments 2010 - 2016
Chart 12: Total Number of Business Related Android Apps April 2011
Chart 13: Projected Apple iPad Market Share 2011 - 2016
Chart 14: Mobile OS Market Share 2011
Chart 15: Mobile OS Market Share 2016
Chart 16: Mobile OS Market Share by Country 2011
Chart 17: Projected Global Mobile OS Market Share 2011- 2016
Chart 18: Projected Global Android-based Smartphone Shipments 2011 - 2016
Chart 19: Devices Running Android Q1 2011
Chart 20: UI Drivers Influencing Phone Purchase 2011
Chart 21: Top Drivers of Future Phone Choice 2011
Chart 22: Projected Global Market Share by Mobile Phone Type 2016
Chart 23: Projected Global BlackBerry Phone Shipments 2011 - 2016
Chart 24: Projected Global Touchscreen Module Revenue 2011 - 2016
Chart 25: Global Touchscreen Market by Screen Type 2011
Chart 26: Global Touchscreen Market by Screen Type 2016
Chart 27: Projected Global Smartphone Market by Screen Type 2011 - 2016
Chart 28: Projected Global Touchscreen Shipments 2011 - 2016
Chart 29: Projected Global Small and Medium Size Screen Shipments 2011 - 2016
Chart 30: Projected Global MEMS & Sensors Market 2011 - 2016
Chart 31: Projected Global MEMS Sensors in Mobile Phones & Tablets 2011 - 2016
Chart 32: Global Market Share in MEMS for Mobile Devices 2011
Chart 33: Projected Global Shipments of Gyroscopes for Handsets 2011 - 2016
Chart 34: Projected Global Shipments of Magnetometers for Handsets 2011 - 2016
Chart 35: Projected Global Mobile Device Sales by OS 2011 - 2016
Chart 36: OEM Market Capitalisation 2011
Chart 37: Mobile App Developers by Platform 2011
Chart 38: Projected Independent Mobile UI Design Market 2011 - 2016
Chart 38: Projected Browser Market Share: ACCESS NetFront 2011 - 2016
Chart 39: Projected HTC Annual Revenues 2010 - 2016
Chart 40: Projected Immersion Revenue by Segment 2010 - 2016
Chart 41: Projected 3D Mobile Device Shipments 2011 - 2016
Chart 42: Projected Global Revenues for 3D Mobile Devices 2011 - 2016
Chart 43: Projected Global Mobile Processor Shipments 2011 - 2016
Chart 44: Global Mobile Processor Market 2010
Chart 45: Global Mobile Processor Market 2016
Chart 46: Applications Processor Market Share 2011
Chart 47: Projected Freescale Revenues from RFID, Analog & Sensor Segment 2011 - 2016
Chart 48: Market Share of Different Mobile Gaming Devices 2011

COMPANIES LISTED

Abaxia
Access
Active Technology
Adobe
Alcatel-Lucent
Appcelerator
Apple
ArcSoft
ARM
Asus
Atmel
Butterfly Corporation
Broadcom
Canvas Solutions
Claystone
Dentsu
Dropbox
Freescale Semicondutor
Google
Hewlett Packard (HP)
Hitachi
HTC
Huawei
IDC
Ident Technology
Imagination Technologies
Immersion
Intel
InvenSense
Ixonos
Jabra
Khronos Group
Layar
LG Group
LG Display
Manx Telecoms
Marvell
MasterImage
MediaTek
Meizu
Mentor Graphics
Microsoft
Mobilizy
Motorola
NewBay
Nintendo
Nokia
Notion Ink
Nvidia
Opera
Phonetic Arts
Qualcomm
Quickoffice
Renesas
Research in Motion (RIM)
Rightware
Samsung
Samsung Mobile Displays
Scaleform
Sharp
Siri
Sony
Sony Ericsson
Sound Barriers
SPB Software
Spreadtrum
STMicroelectronics
Synaptics
Tesco
Texas Instruments
The Astonishing Tribe
Toshiba
TriQuint
UIEvolution
Univo
Verizon
ViaTelecom
ViewSonic
Vivante
Vlingo
Voice Assist
XtremeLabs
ZTE

List Of Figures

LIST OF FIGURES

Figure 1: Common Gestures in Smartphones
Figure 2: Virtual Touchscreen Keyboards
Figure 3: Apple Universal Apps
Figure 4: Canvas Solutions Business Apps
Figure 5: Tablet Comparison
Figure 6: Numeric Keypads
Figure 7: iPhone Touchscreen
Figure 8: Capacitive Touchscreens
Figure 9: Smartphone Patent Litigation
Figure 10: MEMS & Sensors
Figure 11: Market Competition Matrix
Figure 12: Accelerometers
Figure 13: Gyroscopes
Figure 14: Freescale Semiconductor Magnetometer
Figure 15: Android OS Layers
Figure 16: Development Interest per OS Platform
Figure 17: Bada Platform
Figure 18: Adam UI
Figure 19: NetFront Series
Figure 20: Haptic Technology
Figure 21: Apple Next-Gen Haptic Patent
Figure 22: VUI Segmentation for Mobile Consumers Survey
Figure 23: Vlingo VUI
Figure 24: Vlingo Revenue Sources 2010
Figure 25: 3D Market Drivers & Barriers
Figure 26: Parallax Barrier Technology
Figure 27: Cell-matrix Parallax Barrier Technology
Figure 28: 3D Key Success Factors
Figure 29: HTC EVO 3D vs LG Thrill 3D
Figure 30: SPB Shell 3D
Figure 31: ArcSoft PowerMobia
Figure 32: Claystone 3D
Figure 33: Mobile Processors
Figure 34: Native Apps to Web Convergence
Figure 35: UI Evolution - Integrated Features to Cross Platform Interoperability
Figure 36: UI Consistency Vectors
Figure 37: Xperia Play & Playstation Controller Designs
Figure 38: NetFront VideoTalk
Figure 39: UI Evolution
Figure 40: Univo eyeSight UI Gestures
Figure 41: Tesco Barcode App UI
Figure 42: Dentsu iButterfly UI
Figure 43: Mobilizy Wikitude UI
Figure 44: Mobile Layers
Figure 45: Mobile Convergence

List Of Tables

LIST OF TABLES

Table 1: Projected Global Handset Sales 2010 - 2016
Table 2: AMOLED & LCD CAGR 2011 - 2016
Table 3: Android OS Versions
Table 4: Mobile Processor Market 2011
Table 5: Factors Influencing Game Play 2011
Table 6: OEM & Manufacturer Products
Table 7: Competition & Leverage