Mobile Social Networking: Market Research Report

February 2018 | 205 pages | ID: MBF4E9B197AEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Mobile Social Networking in terms of Number of Users. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

The report profiles 45 companies including many key and niche players such as -

• Facebook, Inc.
• Google Inc.
• LINE Corporation
• Microsoft Corporation
• Pinterest
• Reddit, Inc.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

‘Social Connectedness’ – A Vital Characteristic of Today’s Human Being

Table 1. Social Media Penetration Rates (%) Worldwide by Geographic Region: 2017E (includes corresponding Graph/Chart)

Table 2. Percentage Penetration Rate of Active Mobile Social Media Users by Select Countries: 2017E (includes corresponding Graph/Chart)

Facts and Figures in a Nutshell
Factors Catalyzing Social Networking to Go ‘Mobile’
Tremendous Improvement in the Speed of Mobile Internet
Superior Hardware and Processor
Optimization of Social Networks through Mobiles
Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market
Uptrend in Internet Usage Elevates Mobile Social Networking Prospects

Table 3. Global Internet Usage by Device (2017E): Percentage Share Breakdown of Web Traffic for Desktops & Laptops, Mobile Phones, Tablets, and Other Devices (includes corresponding Graph/Chart)

Table 4. Global Internet Services Market by Country/Region (2017 Q1): Number of Internet Users in Million for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa (includes corresponding Graph/Chart)

Table 5. Global Internet Services Market by Country/Region (2017 Q1): Percentage Penetration Rate of Internet for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa (includes corresponding Graph/Chart)

Faster Broadband Speeds Trigger Massive Volume Growth

Table 6. Top Countries by Average Connection Speed (Q4 2016) (includes corresponding Graph/Chart)

4G NETWORKS TO FURTHER AUGMENT MOBILE DEVICES’ ROLE IN MARKET GROWTH

Table 7. Global Mobile Market by Technology (2016 & 2020): Percentage Breakdown of Subscriptions for 2G, 3G and 4G (includes corresponding Graph/Chart)

Table 8. Global 4G / LTE Market by Country/Region (2016 & 2022): Breakdown of Number of Unique Users (in Thousand) for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World (includes corresponding Graph/Chart)

Table 9. Average 4G Network Speeds (in Mbps) in Select Countries (2016) (includes corresponding Graph/Chart)

Soaring Mobile Device User Base Reflect High-Potential Opportunities
Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion

Table 10. World Smartphones Market by Region/ Country (2016 & 2020): Percentage Breakdown of Annual Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa (includes corresponding Graph/Chart)

Table 11. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)

Mobile Social Networking Also Driven by Tablet Usage Patterns

Table 12. Global Tablet PC Market by Country/ Region (2016): Breakdown of Annual Unit Shipments (in Million) for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Middle East & Africa (includes corresponding Graph/Chart)

Current and Future Analysis
Emerging Markets – Hotspots for Growth

2. COMPETITIVE SCENARIO

Mobile Social Networking: A Market Characterized by Large Number of Vendors
Facebook Dominates the Mobile Social Network Arena

Table 13. Leading Social Networking Companies Worldwide (2017E): Number of Monthly Active Accounts (in Million) for Facebook, WhatsApp, Messenger (Facebook), YouTube, WeChat, QQ, Instagram, QZONE, Tumblr, Twitter, Skype, SnapChat, Viber, Line, Pinterest, and LinkedIn (includes corresponding Graph/Chart)

Table 14. Facebook Users by Country (2017E): Percentage Share Breakdown of Number of Users for Brazil, India, Indonesia, Mexico, Philippines, US, and Others (includes corresponding Graph/Chart)

Table 15. Mobile Monthly Active Users (Mobile MAUs) of Facebook from Q1 2015 to Q4 2016 in Million (includes corresponding Graph/Chart)

Facebook Messenger
Flickr
Google+
Hike Messenger
Instagram
LinkedIn
Line
Periscope
Pinterest
Reddit
Skype
Snapchat
Tinder
Telegram
Tumblr
Twitter
Viber
Vine
WeChat
WhatsApp
YouTube

3. MARKET TRENDS AND ISSUES

Social Media Communication Inching towards Becoming More Visual-Centric
Social Media Companies Embrace Augmented Reality and Virtual Reality
First Global VR Social Network Enables Meeting Friends in Virtual Reality
Live Streaming Goes on Mainstream—Facebook Live
Social Media Networks Evolve into New Marketplace
Mobile Social Networking – An Effective Forum for Business Promotion
Social Media Altering the Dynamics of Communication in the Corporate World
Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape
Widening Gap in Social Media Skills at Work
Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People
Newbies Fast Gaining Popularity
Chat bots Turning on a New Leaf
Mobile Social Networks – A Lucrative Monetization Opportunity for Operators
Analyzing Benefits and Risks Associated with Social Networking Provision for Operators
Key Trends Driving Adoption of Social Media
Live Streaming
Growth of Video
Popularity of Stories
Easier Ways to Express Emotions
Improvements in Social Media Customer Service
Manufacturers Make Phones with Integrated Social Networking Buttons
Social Media Censorship Impedes Market Growth
Demographic Factors Offer Opportunities on Platter
Young People Drive Mobile Content Usage
Women Glued to Mobile Social Networking
Rapid Increase in Urban Households & Rising Living Standards

Table 16. Total Population Worldwide by Urban and Rural Population in Millions: 1950-2050P (includes corresponding Graph/Chart)

Table 17. Percentage of Urban Population in Select Countries (2010 & 2050P) (includes corresponding Graph/Chart)

Table 18. Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Table 19. Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)

4. MOBILE SOCIAL NETWORKING – A REVIEW

5. PRODUCT/SERVICE LAUNCHES

Twitter Unveils Periscope Producer API
Facebook Adds Live Location Feature on Facebook Messenger
Open Garden Releases MeshKit Platform
YouTube Introduces YouTube Community Tab on YouTube channel
Twitter Launches 360-Degree Live Streams through Periscope
WhatsApp Rolls Out Video Calling Feature
Mobli Unveils Galaxia Social Network
Open Garden to Launch FireChat in Indonesia
Wecapser Introduces Wecapser 1. 0 Mobile Social Networking App for iOS Devices

6. RECENT INDUSTRY ACTIVITY

Microsoft to Close Socl Community
Microsoft Acquires LinkedIn
Momentous Entertainment Group to Takeover Poolworks Germany
Open Garden and MMDA Partner for Metro Manila Shake Drill
Twitter to Cease Vine Mobile App
Freshdesk Acquires Frilp Social Recommendation App
Twitter Snaps Up Niche

7. FOCUS ON SELECT GLOBAL PLAYERS

Facebook, Inc. (USA)
WhatsApp Inc. (USA)
Google Inc. (USA)
YouTube, LLC (USA)
LINE Corporation (Japan)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Pinterest (USA)
Reddit, Inc. (USA)
Snap, Inc. (USA)
Tencent Holdings Limited (China)
Tumblr, Inc. (USA)
Twitter, Inc. (USA)
Viber Media S. à r. l (Cyprus)

8. GLOBAL MARKET PERSPECTIVE

Table 20. World Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 21. World Historic Review for Mobile Social Networking by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 22. World 14-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Outlook

Table 23. Social Media in the US by Age Group: Percentage Penetration Rate for 18-29, 30-49, 50-64 and Above 65 Age Group for the Years 2005, 2010 and 2017 (includes corresponding Graph/Chart)

Table 24. Social Media in the US by Gender: Percentage Penetration Rate for Male and Female for the Years 2005, 2010 and 2017 (includes corresponding Graph/Chart)

Table 25. US Social Media Usage Across Different Platforms (2013 & 2017): Percentage Share Breakdown of Social Media Time Spent on Desktop, Smartphone App, Smartphone Browser, Tablet App and Tablet Browser (includes corresponding Graph/Chart)

Key Internet, Mobile and Social Media Statistics in the US
High Penetration of Smart Devices Drives Adoption of Mobile Social Media Apps

Table 26. Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart)

Table 27. Share of Time Spent on Social Media across Different Platforms (2016) (includes corresponding Graph/Chart)

Favorable Demographic Trends Augment Smartphone Sales

Table 28. The US Smartphone Owners:Percentage Penetration of Users by Key Demographics: 2017 (includes corresponding Graph/Chart)

Table 29. Most Popular Activities on Smartphones in the US: 2017 (includes corresponding Graph/Chart)

Digital Marketing Companies Focus on Social Media to Target Millennials

Table 30. Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Popular Sites and Adoption Rates

Table 31. Leading Social Platforms in the US (2017E): Percentage Share of Visits for Facebook, Instagram, LinkedIn, Pinterest, Reddit, Twitter, YouTube, and Others (includes corresponding Graph/Chart)

Social Media Networking Sites Usage Frequency
Instagram Gains Prominence in the US
Product/Service Launches
Strategic Corporate Developments
Focus on Select Major Players
B. Market Analytics

Table 32. The US Recent Past, Current & Future Analysis for Mobile Social Networking Market:Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 33. The US Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Outlook
Mobile Extends New Opportunity for Canadian Advertisers

Table 34. Social Media Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Social Media Usage Patterns in Canada

Table 35. Market Share of Leading Mobile Social Media in Canada (June 2017) (includes corresponding Graph/Chart)

B. Market Analytics

Table 36. Canadian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 37. Canadian Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Outlook
Major Mobile Social Networking Apps in Japan
LINE Corporation – A Major Japan-Based Company
B. Market Analytics

Table 38. Japanese Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 39. Japanese Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook
Overview

Table 40. Percentage Penetration Rate of Active Mobile Social Media Users by Select Countries in Europe: 2017E (includes corresponding Graph/Chart)

Table 41. Percentage Penetration of Mobile Subscribers in Europe: 2016 & 2020 (includes corresponding Graph/Chart)

Table 42. European Mobile Market by Technology (2016 & 2020): Percentage Breakdown of Subscriptions for 2G, 3G and 4G (includes corresponding Graph/Chart)

B. Market Analytics

Table 43. European Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 44. European Historic Review for Mobile Social Networking by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 45. European 14-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Outlook
Product/Service Launch
B. Market Analytics

Table 46. French Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 47. French Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Outlook

Table 48. Market Share of Leading Mobile Social Media in Germany (June 2017) (includes corresponding Graph/Chart)

B. Market Analytics

Table 49. German Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 50. German Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 51. Italian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 52. Italian Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

Market Analysis

Table 53. The UK Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 54. The UK Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 55. Spanish Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 56. Spanish Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4F. RUSSIA

Market Analysis

Table 57. Russian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 58. Russian Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Outlook
Focus on Select Key Player
B. Market Analytics

Table 59. Rest of Europe Recent Past, Current & Future Analysis for Mobile Social Networking Market: Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 60. Rest of Europe Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook

Table 61. Percentage Penetration Rate of Active Mobile Social Media Users by Select Countries in Asia-Pacific: 2017E (includes corresponding Graph/Chart)

Table 62. Percentage Penetration of Mobile Subscribers in Asia-Pacific: 2016 & 2020 (includes corresponding Graph/Chart)

An Insight into the Flourishing Social Media Networking Market in Asia-Pacific

Table 63. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)

Novel Social Media Trends
B. Market Analytics

Table 64. Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 65. Asia-Pacific Historic Review for Mobile Social Networking by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 66. Asia-Pacific 14-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Number of Users for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Outlook
Key Internet, Mobile and Social Media Statistics in China
Domestically Grown Social Media Ecosystem Flourishes in China

Table 67. Leading Mobile Social Networking Apps in China, Q4 2016 (includes corresponding Graph/Chart)

Tencent Holdings Limited – A Major China-based Company
B. Market Analytics

Table 68. Chinese Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 69. Chinese Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
Outlook
Fast Facts
Businesses Focus on Social Media Advertising Market
India Falls Behind its Major Competitor China in Digital Development
India among the Fastest Growing Mobile Markets Worldwide
B. Market Analytics

Table 70. Indian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71. Indian Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Outlook
Focus on Select Countries
Australia
South Korea
Product/Service Launch
Strategic Corporate Development
B. Market Analytics

Table 74. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 75. Rest of Asia-Pacific Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. THE MIDDLE EAST & AFRICA

A. Market Analysis
Outlook
Rapid Penetration of Smartphones Bodes Well for Mobile Social Networking Market
Product Launch
B. Market Analytics

Table 76. Middle East & Africa Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 77. Middle East & Africa Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Outlook

Table 78. Percentage Penetration Rate of Active Mobile Social Media Users by Select Countries in Latin America: 2017E (includes corresponding Graph/Chart)

B. Market Analytics

Table 79. Latin American Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 80. Latin American Historic Review for Mobile Social Networking by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 81. Latin American 14-Year Perspective for Mobile Social Networking by Geographic Region - Percentage Breakdown of Number of Users for Brazil, Mexico and Rest of Latin America Markets for the Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

7A. BRAZIL

Market Analysis

Table 82. Brazilian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 83. Brazilian Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7B. MEXICO

Market Analysis

Table 84. Mexican Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 85. Mexican Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7C. REST OF LATIN AMERICA

Market Analysis

Table 86. Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 87. Rest of Latin America Historic Review for Mobile Social Networking Market: Number of Users in Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 45 (including Divisions/Subsidiaries - 49)
The United States (35)
Canada (1)
Japan (3)
Europe (7)
  France (1)
  The United Kingdom (2)
  Rest of Europe (4)
Asia-Pacific (Excluding Japan) (2)
Middle East (1)