Mobile Content Services: Market Research Report

April 2010 | 525 pages | ID: M470D9EC872EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the Global market for Mobile Content Services in US$ Million.

Annual estimates and forecasts are provided for the period 2006 through 2015.

The report profiles 70 companies including AT&T Inc., Bharti Airtel Limited, China Telecom Corporation Limited, FusionOne Inc., NTT Docomo, SK Telecom, Sprint Nextel Corporation, T-Mobile USA Inc., Telstra Corporation Ltd., Thumbplay Inc., Verizon Wireless, Virgin Mobile USA, Electronic Arts, Inc., EA Mobile, Inc., Jadestone Group AB, Jadestone Group AB., Research In Motion Limited, Square Enix Holdings Co.Ltd, and Square Enix Holdings Co.Ltd.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

A Curtain Raiser
Key Statistics:

Table 1. Global Mobile Entertainment Market (2006 & 2010): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart)

Mobile Content Services: Current Scenario
Impact of Recession
Could Credit Crunch Hurt Mobile Content Revenues?
Finding Opportunities in Fraught Economic Conditions
Shrinking Purchasing Power
Rising Unemployment
Noteworthy Trends and Issues
Young People Drive Lot of Mobile Content Usage
Enterprise: A Critical Segment for Mobile Data Providers
Mobile Social Networking, User-Generated Content Will Drive Mobile Content
Personalised Mobile Content Services: A Form of Articulacy
SMS to Dominate Worldwide Messaging Revenues
Premium SMS: The New Money Spinner
MMS, IMS: Next Generation Mobile Messaging
Premium Mobile Content Market to Thrive, Post Recession
Mobile Advertising Deriving Opportunities from Recession
Mobile Games Will Enjoy Healthy Growth

3G MOBILE COMMUNICATIONS OFFER A BUSINESS CASE FOR MOBILE GAMING

Women: Major Revenue Spinners in the Mobile Games Market
Mobile Mania!
Ad-Funded Mobile Games
Mobile Music Is Key to World MME Service Market
Innovations Drive Mobile Music Market
Key Challenges to Market
Availability of “Free” Content Cause Premium Mobile Services Unreasonable
A Shift in Preferences For Expenditures of Consumer Dollars
Technology Barriers…

2.REGIONAL MARKET OVERVIEW

North America
Mobile Gaming – ‘All Set’ to Grow
MME Services to Witness Growth
Mobile TV – A Major Contributor to MME Services
Ringtones On a Decline Growth Trajectory
Key Statistics:

Table 2. US Market for Premium Mobile Downloadable Content and Applications (2007 & 2010): Percentage Share Breakdown of Mobile Informational Service Revenue by Application (includes corresponding Graph/Chart)

Table 3. US Market for Mobile Video Service (2007): Percentage Share Breakdown of Revenue by Application (includes corresponding Graph/Chart)

Table 4. US Market for Mobile Music (2007): Percentage Share Breakdown of Revenue by Application (includes corresponding Graph/Chart)

Table 5. Mobile Content Market in US (Q2 2008): Breakdown of Users by Service Type (includes corresponding Graph/Chart)

Table 6. Mobile Gamers in the US (2008): Percentage Share Breakdown by Gender

Table 7. Mobile Game Publishing Market in the US (Q2 2008): Percentage Share Breakdown of Value Sales by Key Players (includes corresponding Graph/Chart)

Table 8. Top 5 Mobile Game Publishers in the US (Q2 2008): Breakdown of Number of Downloads by Key Players (in Millions) (includes corresponding Graph/Chart)

Table 9. North American Mobile Gaming Industry (2007): Percentage Breakdown of Dollar Sales of Leading Players - EA Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco, Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks and Others (includes corresponding Graph/Chart)

Europe
Market Overview
Increasing Mobile Broadband Penetration Will Spur Mobile Content Services
Mobile Games to Spur Demand for MME Services
Inferior Visual Quality Inhibit Growth of Mobile TV
Key Statistics:

Table 10. Mobile Content Market in Western Europe (2005): Percentage Share Breakdown of Value Sales by Service Type (includes corresponding Graph/Chart)

Table 11. Mobile Content Market in Europe (2010F): Percentage Share Breakdown of Value Sales by Service Type (includes corresponding Graph/Chart)

Asia-Pacific
Market Overview
Asian Mobile Content Applications Market
ARPUs To Decline in Mature Mobile Messaging Market
Asian Mobile Video Services Market
Asian Mobile TV Market
Australia
SMS Outrun Other Data Services
Japan
Overview
Key Statistics:

Table 12. Japanese Mobile Content Market (2006): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart)

China
Overview
Mobile Gaming Market
Customization Nature Keeps Mobile Advertising Spending on the Rise
India
Outlook
Mobile Gaming Poised for Robust Growth

Table 13. Indian Gaming Industry (2009): Percentage Share Breakdown by Gaming Platform – Mobile, PC and Internet (includes corresponding Graph/Chart)

Mobile TV Services in India – An Overview
Future of Mobile Content Services
South Korea
Overview
Tough Market Conditions
Latin America
Market Overview
Adult Mobile Content to Witness Growth
Key Statistics:

Table 14. Argentine Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 15. Brazilian Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 16. Chilean Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 17. Colombian Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 18. Mexican Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 19. Venezuelan Mobile Messaging Market (2006 & 2008): Percentage Share of Revenues by Service Type - SMS and MMS

Table 20. Argentine Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 21. Argentine Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Table 22. Brazilian Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 23. Brazilian Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Table 24. Chilean Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 25. Chilean Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Table 26. Columbian Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 27. Columbian Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Table 28. Mexican Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 29. Mexican Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Table 30. Venezuelan Mobile Content Services Market (2006 & 2008): Percentage Breakdown of Revenue by Service Type (includes corresponding Graph/Chart)

Table 31. Venezuelan Mobile Content Services Market (2005): Percentage Breakdown of Revenue by Company (includes corresponding Graph/Chart)

Rest of World
Middle East
South Africa

3.PRODUCT OVERVIEW

Introduction
Types of Mobile Content Services
Mobile Messaging Services
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Other Messaging Services
Mobile Browsing
Mobile Games
Mobile Music
Mobile Video and Radio
Mobile TV
Wallpapers/Images
Alerts

4.RECENT INDUSTRY ACTIVITY

Bharti Airtel Signs Deal with Manchester United
Zed Takes Over Player X
MobiTV Enters Into Partnership with Sun Microsystems
Twistbox Entertainment Signs Distribution Agreement with Private Media Group
Azuki Systems and Ad Infuse Sign Partnership Agreement
FusionOne Enters into Partnership with Networks In Motion
Media-Saturn Holding Acquires Majority Interest in 24-7 Entertainment
Zain Signs Partnership Agreement with Rotana
mjoy Signs Agreement with FMD
Verizon Collaborates with FusionOne
Tanla Solution Enters into Joint Venture with ZED Worldwide
Sumitomo Acquires Minority Stake in Merchantrade
FusionOne Enters into Partnership with Susteen
Telstra Takes Over Chinese Telecom Service Operators
NetSol Technologies Europe Signs LOI with ID Interactive
Sybase Acquires Paybox Solutions
m-Wise Enters into Partnership with Boltcel
Research In Motion to Acquire Chalk Media
BET Mobile Enters into Partnership with PlayPhone
INgrooves Enters into Agreement with Myxer
IMI Takes Over dx3
Mobivention Takes Over Airmotion’s Content Business
PlayPhone Takes Over Pitch Entertainment Group
Mandalay Media Merges with Twistbox Entertainment
New Motion Merges with Traffix
Droplet Technology Takes Over Sipcall
Neomobile SpA Signs Agreement with Arena Mobile
STC Establishes a Mobile Content JV
Mandalay Media Acquires AMV Holding Limited
FoneNet and Guangdong TV Signs Contract
News Corp Takes Over Jamba
Alcatel-Lucent Acquires Motive
Whoop acquires XOsphere
Mukta Arts Purchases Coruscant Tec
InfoGin Signs Agreement with Microsoft
Reliance Communications Signs Agreement with BBC World News
Zed Takes Over Mobitween
Info2cell.com Enters into Partnership with Future TV
Globe Takes Over EGG
Ofer Media Acquires Minority Stake in Logia Mobile
FusionOne Enters into Partnership with Five Companies
Diemo Enters into Agreement with XIUS-bcgi
Mobopia and Access Enter into Strategic Partnership
Sybase 365 Purchases Hubbing Service
PlayPhone Enters into Partnership with Virgin Mobile USA
New Motion Takes Over Assets of Ringtone.com
Teleunit to Divest Minority Interest in Neomobile
Conmio and TietoEnator Sign Deal with DNA
Tanla Solutions Acquires Stake in Openbit OY
Qualcomm and Universal Music Group Ink Agreement to Enhance Direct-to-Consumer Mobile Services
Firehot Solutions and Amika Mobile Sign Partnership Agreement to Offer SMS Services
dotMobi Takes Over Mowser's Intellectual Property Assets
MobiVentures Takes Over Purepromoter Limited
Zodiac Interactive Divests Zodiogo
MobiVentures Takes Over Move2Mobile
Contec Innovations and Danet Signs Agreement for Mobile Services Delivery
Artificial Life and Thumbplay Sign Agreement
Navteq Enters into Partnership with Telefonica
ClearSky Mobile Media and Guamcell Sign Contract
Microsoft Chooses Viigo to Showcase Mobile Services
LMT Chooses Irdeto's Mobile TV Security Solution
SendMe and IODA Enter into Partnership
China Mobile Teams up with 724 Solutions
SendMe Enters into Agreement with EMI Music
Artificial Life Collaborates with PlayPhone
WIN Acquires Pocket Group
Claro Bags Contract from Amdocs
Call Genie Takes Over PhoneSpots

5.PRODUCT LAUNCHES

Saba Unveils Saba Publisher 9.0
Mobile Distillery Unveils Alembic 2.0
DIDMO Launches Magmito
ABC Mobile Unveils New Website
iLoop Mobile Introduces mFinitya ? Version 4.9
FutureDial Unveils Retail Management Solution Version 4.0
Discovery Communications Launches Mobile Content Services
Starfish Mobile International, Telekom Network Malawi Partner to Launch Mobile Content Services
Sprint Selects ChangingWorlds to Deliver Mobile Services
Info2cell, ADU Ink Joint Venture to Offer MMS and SMS Content Services
AIS, TrueMove, and DTAC Select MCN to launch SMS Triggered Search Services
PT Media Nusantara Citra and PT Trikomsel Oke Introduce Mobile Content Services
BSNL Rolls Out 3G Mobile and Voice Data Services
Private Media Group and Mobile Streams Unveil Private.mobi
MobiTV Rolls Out Optimized Delivery Server

6.FOCUS ON SELECT PLAYERS

Network Operators/Service Providers
AT&T Inc (USA)
Bharti Airtel Limited (India)
China Telecom Corporation Limited (China)
FusionOne Inc. (USA)
NTT Docomo (Japan)
SK Telecom (Korea)
Sprint Nextel Corporation (USA)
T-Mobile USA Inc. (USA)
Telstra Corporation Ltd (Australia)
Thumbplay Inc (USA)
Verizon Wireless (USA)
Virgin Mobile USA (USA)
Application Developers/ Content Service Providers
Electronic Arts, Inc. (USA)
EA Mobile, Inc. (USA)
Jadestone Group AB (Sweden)
Hands-On Mobile, Inc. (USA)
Research In Motion Limited (Canada)
Square Enix Holdings Co. Ltd (USA)
Eidos Plc (UK)

7.GLOBAL MARKET PERSPECTIVE

Table 32. World Recent Past, Current & Future Analysis for Mobile Content Services by Geographic Region – North America, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 33. World 10-Year Perspective for Mobile Content Services by Geographic Region - Percentage Breakdown of Dollar Sales for North America, Europe, Asia-Pacific, Latin America and Rest of World for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 70 (including Divisions/Subsidiaries - 71)
Region/CountryPlayers
The United States32
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East
Africa