Mobile Communications: Market Research Report

December 2011 | 186 pages | ID: M3EFAF2C570EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Mobile Communications Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 40 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include United States, Canada, Europe (Austria, Germany, Italy, Russia, Spain, the UK, and Finland), Asia-Pacific (Japan, Australia, China, India, Sri Lanka, Indonesia, South Korea, Taiwan, Vietnam, and Rest of Asia-Pacific) Latin America and Rest of World.

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 375 companies worldwide.

Contents

1.GLOBAL MARKET OVERVIEW

Mobile Communications Sector – A Prelude

Table 1. Mobile Cellular Subscriptions Per 100 Inhabitants for the Year 2011: Percentage Market Penetration Breakdown by Geographic Region/Country

Market Snapshots
Emerging Markets – Hotspots for Growth
Public Safety – A Business Case for Mobile Communications
Factors Hampering the Market Progress
Industry Participants
Mobile Subscription Services
Global Mobile Subscribers

Table 2. Global Wireless Subscriptions (2010): Percentage share Breakdown by Technology type

3G BOOSTS MOBILE SERVICE SUBSCRIPTIONS AND REVENUE

Enterprise Mobility – Business Case for Mobile Communications

Table 3. Worldwide Worker Population (2008 & 2011): Breakdown of Number of Workers (in Millions) by Nature of Work - Mobile & Non Mobile

Table 4. Worldwide Mobile Worker Population (2008 & 2011): Breakdown of Number of Mobile Workers (in Millions) by Nature of Work - Mobile Office, Mobile Non-Office, Mobile Home Based

Table 5. Worldwide Mobile Workforce (2011): Percentage Share Breakdown of Number of Mobile Workers by Region

Mobile Handset Market
Market Overview
Advancements in Mobile Devices Brings Improved Usage Experience

Table 6. World Market for Mobile Handsets by Geographic Region – US, Canada, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independently Analyzed with Annual Volume Sales in Million Units for Years 2010 through 2015

Table 7. World 5-Year Perspective for Mobile Handsets by Geographic Region – Percentage Breakdown of Annual Sales Volume for the United States, Canada, Europe, Asia-Pacific, Latin America, and Rest of World Markets for the Years 2011 & 2015

Table 8. World Market for Mobile Handsets by Technology Generation – Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handset Markets for the Years 2008, 2011 & 2014

Table 9. Global Market for Mobile Handsets (2010): Percentage Share Breakdown of Volume Shipments by Leading Players

GSM Handsets (2G)

Table 10. World Market for GSM Handsets by Region (2010) – Percentage Share Breakdown of Volume Sales by Region

CDMA Handsets

Table 11. World Market for CDMA Handsets by Region (2010) – Percentage Share Breakdown of Volume Sales by Region

3G HANDSETS

Table 12. World Market for 3G/3.5G Enabled Handsets (2011) – Percentage Share Breakdown of Volume Sales by Region

Emergence Of Mobile Broadband and HSPA Boosts 3G Device Uptake
Smartphones – Communicating the ‘Smart Way’
‘Versatility’: The Hallmark of Smartphones
Smartphones Skirt Recessionary Pressures
The World Beyond Recession
Emerging Markets to Turbo Charge Future Growth in the Market
The Never Ending Saga of Technology Developments to Drive Future Prospects for Smartphones
Purchase Factors for Smartphones

Table 13. Worldwide Market for Smartphones (2009 & 2011): Percentage Market Share Breakdown of Unit Shipments by Operating Systems

Mobile Messaging Services
Overview
Mobile Messaging Services: A Carrier’s Top Revenue Generating Avenue

Table 14. Global MMS Market (2008-2011): Yearly Breakdown of Number of Users (in Millions)

SMS: A Dominant Mobile Messaging Format
MMS & Mobile Email Growing in Popularity
Maximization of Revenues From MMS: “Talking Profits”
Premium SMS: The New Money Spinner
Wireless Instant Messaging
Mobile Internet
Steady Portable Internet Type Technologies
Competition
Mixture of Mobile and Wireless Internet Technologies
Broadband Development

Table 15. Mobile Broadband Subscriptions Per 100 Inhabitants for the Year 2011: Percentage Market Penetration Breakdown by Geographic Region/Country

Mobile Phone Broadband Services Will Continue to Steam Ahead
Mobile Internet Technology Revolutionizes Mobile Phones into Mainstream Offerings
Mobile Content
Mobile Content Services: Current Scenario
Mobile Media Gains Viewership
Social Media Fast Gaining Popularity
Mobile Games
Mobile Games Will Enjoy Healthy Growth

3G MOBILE COMMUNICATIONS OFFER A BUSINESS CASE FOR MOBILE GAMING

Women: Major Revenue Spinners in the Mobile Games Market
Market Growth
Growing Popularity
Need For Exploring Techniques
Java Technology – A Development Platform
Rising Cost
Control
Mobile AdvertisingMarketing
M-Commerce

2.TECHNOLOGY/SERVICE OVERVIEW

History of Mobile Technology
The Evolution of Wireless Communications Technology
Overview of Modern Mobile Communications
Generations of Mobile Technology
First generation
Second generation (2G)
2.5G
Third generation (3G)
Fourth Generation (4G)
Technological Outlook
Advantages of 4G network
Mobile Phone Networks
Nature and Performance of Different Technologies

CDMA

W-CDMA

FDMA

TDMA

Global System for Mobile Communication (GSM)

GPRS

EDGE

IPv6

3.MERGERS & ACQUISITIONS

4.STRATEGIC CORPORATE DEVELOPMENTS

5.PRODUCT/SERVICE LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.UNITED STATES

Overview
Evolution of Network Standards
Mobile Phones to Prevail Over Desktop Phones in US Enterprises
Handset Market – An Overview

Table 16. US Mobile Phones Market (2011): Percentage Share Breakdown of OEM Installed Base by Company

Table 17. US Smart Phones Market (2011): Percentage Share Breakdown of Number of Smartphone Users by Age Group

Mobile Content – Growth Potential of the Auxiliary Market
What is it?
How to Capitalize?
Mobile Messaging – A Primer

Table 18. US Mobile Phone Market (2011): List of Most Frequently Accessed Mobile Features Ranked According to Percentage Number of Mobile Users Using Respective Features

Photo Messaging Gaining Grounds

2.CANADA

Burgeoning Wireless Telecom Industry to Drive Economic Growth
Market Snapshots

3.EUROPE

Mobile Communications Market at a Glance
Mobile Communications Market Back on Growth Track Post Recession
R&D Strategies
Interoperability
Technical Challenges in Content
Spectrum Policies
Secure and Trusted Environment
M-Payments
Barriers to Rollout of Networks
2.5G OR 3G WIRELESS COMMUNICATION SERVICES
Wireless Handset Shipments
Smartphones – Growing in Prominence

Table 19. EU Smart Phones Market (2011): Percentage Share Breakdown of Number of Smartphone Users by Age Group

GSM – Universal Presence
Rising Penetration of 3G
Europe – Leading the Front in Mobile Messaging
SMS Revenues Set to Level Off Gradually

Table 20. European Mobile Phone Market (2011): List of Most Frequently Accessed Mobile Features Ranked According to Percentage Number of Mobile Users Using Respective Capabilities

Table 21. European Mobile Messaging Market (2011): Percentage Breakdown of SMS Messages Sent - Ranked by Application (P2P and A2P)

Table 22. European Mobile Messaging Market (2011): Percentage Breakdown of MMS Messages Sent - Ranked by Application (P2P and A2P)

Value-Added Services & Content Provide Opportunities for Mobile Content Providers
GPRS Springboard for 3G Networks

3A.AUSTRIA

3B.GERMANY

Mobile Messaging Services – An Overview
Wireless Handsets Market

3C.ITALY

Universal Mobile Telecommunications Service (UMTS)

3D.RUSSIA

Market Overview
Russian Mobile Market Soars
Mobile Messaging Services – An Overview

3E.SPAIN

Mobile Phone Market – An Overview
Mobile Messaging Services

3F.UNITED KINGDOM

Mobile Phone Market – An Overview
Mobile Data Traffic Grows in Volume

Table 23. Mobile Data Traffic in UK (2012 E): Percentage Share Breakdown of Volume by Service Type

Table 24. Mobile Data Traffic in UK (2012 E): Percentage Share Breakdown of Volume by Device Type

Mobile Internet Audience Soars in the UK
Mobile Messaging Services

3G.FINLAND

Key Statistics

Table 25. Finnish Mobile Communications Market: Breakdown of Mobile Internet Users as a Percentage of Total Mobile Users for Years 2004-2008

Table 26. Finnish Mobile Content Market (2010): Percentage Share Breakdown of Revenue by Content Type

Table 27. Finnish Mobile Handset Market (2010): Percentage Market Share Penetration by Leading Mobile Handset Types

4.ASIA-PACIFIC

Overview
Handset Market
Significant Market Potential
Smartphones to Dominate Mobile Phone Sales in Asia-Pacific
Mobile Phone Application Downloads
Android Application Downloads to Bite the Apple Pie
Consumers BIG on Applications, Tight on Pocket
Overview of Mobile Data Applications
ARPUs To Decline in Mature Mobile Messaging Market
Asia-Pacific Rules Worldwide Multimedia Messaging Market

Table 28. Mobile Messaging Market in Asia-Pacific (2011): Percentage Breakdown of MMS Messages Sent - By Application (P2P and C2P)

4A.JAPAN

Overview

Table 29. Japanese Mobile Phone Market (2011): List of Most Frequently Accessed Mobile Features Ranked According to Percentage Number of Mobile Users Using Respective Capabilities

Japan – The Pioneer in 3G
Factors Contributing to Rapid Penetration of Cellular Services
Deregulation of the COAM (Customer Owned and Maintained) System
Increased Marketing of Cellular Phones and Services
Cellular Phone Agreements
Personal Handy-Phone System (PHS)

Table 30. Japanese Wireless Market (2010): Percentage Share Breakdown of Number of Subscribers by Company

Regulatory Environment
Role of Ministry of Posts & Telecommunications (MPT)
Definition of Type-I and Type-II Carriers
Type-I Carriers
Type-II Carriers
Certification of Equipment

4B.AUSTRALIA

Australian Mobile Phone Market Booms
Multiple Services and Devices Propels Mobile Communications Market

4C.CHINA

Mobile Telecommunications Market Overview

Table 31. Chinese Telecommunications Market (2010): Percentage Share Breakdown of Revenue by Business Type

Roll Out of 3G Spectrum
China Introduces 4G Standard
Penetration in the Mobile Phone Market
Analysis of Mobile Handset Market by Technology

Table 32. Chinese Mobile Handset Market: Percentage Share Breakdown of Unit Sales by Handset Technology for Years 2007 & 2010

Value Added Services
Mobile Messaging Services
China Dominates the Asia-Pacific MMS Market
Chinese Mobile Operators Takes Strides to Uplift SMS Market

4D.INDIA

Preface
One of the Fastest Growing Mobile Market
Market Overview
Mobile Devices Sales to Record Steady Growth

Table 33. Indian Broadband Market (2011): Percentage Share Breakdown of Number of Subscribers by Technology

Rural Markets Hold the Key to Growth
GSM Dominates
Competitive Scenario
Services

Table 34. Indian Wireless Communications Market (2011): Percentage Share Breakdown of Number of Subscribers by Leading Service Providers

Handsets

Table 35. Indian Telecom Handsets Market (2010): Percentage Share Breakdown of Number of Phones by Type - Wireline or Wireless Phones

Smartphones
Growing Prominence of Enterprise Mobility Drives Demand for Mobile Solutions
Indian Market for Mobile Value Added Services

4E.SRI LANKA

Sri Lankan Mobile Sector to Sustain Solid Growth

4F.INDONESIA

Cellular Communications

Table 36. Growing Popularity of Mobile Internet in Indonesia (2008 & 2011): Percentage Share Breakdown of Number of Internet Subscription by Type of Connectivity

4G.SOUTH KOREA

Overview

Table 37. Korean Mobile Communications Market (2011): Percentage Share Breakdown of Revenue by Segment - Voice & Data

4H.TAIWAN

4I.VIETNAM

Mobile Market in Vietnam Soars

4J.REST OF ASIA-PACIFIC

Overview of Pakistan’s Mobile Market
Bangladesh - A Lucrative Market for Mobile Services
Malaysia

Table 38. Malaysian Mobile Broadband Market: Breakdown of Percentage Household Penetration for Year 2008-2010

5.LATIN AMERICA

Mobile Communication Services – An Overview
GSM Technology Develops at the Expense of CDMA
Mobile Market to Expand (Haiti)
Mobile Messaging Services
Brazil – Key Statistics

Table 39. Brazilian Mobile Services Market (2010): Percentage Share Breakdown of Number of Subscribers by Technology Type

Table 40. Brazilian Mobile Services Market (2010): Percentage Share Breakdown of Number of Subscribers by Leading Mobile Operators

6.REST OF WORLD

Overview
Africa
Nigeria Endorses CDMA2000 Technology Application
South Africa
Growth Prospects
Growth Deterrents
The Middle East – Emerging Market
Surge in UAE’s Mobile Handset Sales to Continue
Mobile Messaging Services
Global Directory