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Mobile Broadband Pricing Survey 2009

December 2008 | 125 pages | ID: MAD5F57DD47EN
Tariff Consultancy Ltd

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Report Synopsis

Mobile Broadband is becoming an increasingly important source of subscriber and revenue growth for the mobile operator in Europe. Mobile operators are reporting that an increasing proportion of their new subscribers are coming from Mobile Broadband subscribers. This is a relatively new development and is also responsible for the increase in data revenues being reported by the mobile operator.

Mobile Broadband Pricing in Europe - 2009 provides a comprehensive profile of all of the main Mobile Broadband operators. It includes information from 97 mobile operators in 33 countries throughout Western and Eastern Europe including the EU-25 countries plus Slovakia, Slovenia, Turkey & Russia.

Key Highlights
  • Mobile Broadband flat rate bundles are now the norm across Europe and are the most common form of price package
  • The average flat rate package bundle provided has doubled over the last 12 months to almost 4GB (based on the analysis of 100 mobile operators)
  • The most common monthly user allowance price point on offer across Europe is now 5GB and 10GB, closely followed by 1GB and 500MB allowances
  • There are at least 20 mobile operators across all countries which are now offering an “unlimited” user allowance for their Mobile Broadband service
  • Pricing in 2008 has fallen by an average of 4% across all countries when compared with the previous year – even though average user allowances have more than doubled
  • 80 per cent of Mobile Broadband operators in Europe charge a Per MB out of monthly allowance – for national traffic - with charges ranging up to 3.27 euro per MB although typical rates are between 10 and 20 euro cents.
  • Average Mobile Broadband prices have fallen by as much as 53%, 43% and 35% in Latvia, Austria and the UK respectively over the past year.
  • In Ireland, Germany, Sweden and Spain average Mobile Broadband prices are now significantly lower than the most popular fixed line DSL Broadband service, which is driving customers to the mobile Broadband offer.
  • New offerings include: Prepaid per day, weekly, monthly with an “off-peak” or time-limited tariff.
METHODOLOGY

ACKNOWLEDGEMENTS

A LIST OF TABLES AND CHART

KEY TAKE AWAY FROM THE RREPORT

EXECUTIVE SUMMARY

CHAPTER 1: AN OVERVIEW OF MOBILE BROADBAND IN EUROPE 2009


Introduction
A Definition of Mobile Broadband
Types of Mobile Broadband
The Growth in Mobile Broadband
Technology Developments in Mobile Broadband
Country Deployments of Mobile Broadband
Key Point Summary

CHAPTER 2: MOBILE BROADBAND SERVICES IN: AUSTRIA, BELGIUM, BULGARIA, CROATIA, CZECH REPUBLIC, CYPRUS, DENMARK & ESTONIA

CHAPTER 3: MOBILE BROADBAND SERVICES IN: FINLAND, FRANCE, GERMANY, GREECE, HUNGARY, IRELAND & ITALY

CHAPTER 4: MOBILE BROADBAND SERVICES IN: LATVIA, LITHUANIA, LUXEMBOURG, MALTA, NETHERLANDS, NORWAY, POLAND & PORTUGAL

CHAPTER 5: MOBILE BROADBAND SERVICES IN: ROMANIA, RUSSIA, SLOVAKIA, SLOVENIA, SPAIN, SWEDEN, SWITZERLAND, TURKEY, UKRAINE & THE UK

CHAPTER 6: MOBILE BROADBAND IN EUROPE 2009 – CONCLUSIONS


Introduction
Mobile Broadband pricing trends & Monthly user allowances
Monthly user allowance data growth from 2007 to 2008
Mobile Broadband pricing trends from 2007 to 2008
Capped versus per MB out of Monthly user allowance pricing
Mobile Broadband USB modem promotional price trends
Pay-as-you-use and Pre-Paid Mobile Broadband services
Other forms of Mobile Broadband price campaigns
Fixed line Broadband to Mobile Broadband Substitution
Mobile Broadband Packages
The future main Mobile Broadband Pricing Trends
Key Point Summary

APPENDICES

Appendix One - A glossary of terms used in this report
Appendix Two - A list of Mobile Broadband providers in Europe


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