Mobile Value Added Services (MVAS) Market in India - Trends & Forecast, 2015-2020
The Indian Mobile Value-Added Services (MVAS) Market revenue is expected to reach $23.8 billion by 2020, growing at a CAGR of 18.3%
Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS.
Infoholic Research LLP, a global market research and consulting company, has published a study titled “Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020”.
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The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.
Consumer VAS and Enterprise VAS segment would be the major contributors to the growth of the Mobile VAS Market of India.
Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder market growth.
Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education will have huge promise in the Indian VAS market.
The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types and regions.
Healthcare, education, banking, government and commercial enterprises are the major end user verticals. These sectors invest heavily on mobile platforms and are a key source of revenue for service providers.
The key market players are CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.
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Report HighlightsThe report covers drivers, restraints and opportunities (DRO) affecting the market growth over the forecast years (2016–2022) The report provides information related to latest industry and market trends, key stakeholders, industry pest analysis, Porter’s Five Forces analysis and competitive landscape The report covers competitive landscape, which includes mergers & acquisitions, joint ventures & collaborations and competitor comparison analysis It includes implementation, opportunities and adoption rate of MVAS in various industries The report includes an end user analysis based on an end-user survey which was successfully conducted across the globe during the time of the study
Rising internet and mobile subscriber base, availability of improved quality handsets at affordable rates, M-commerce, mobile entertainment services are few growth propellants of VAS.
Infoholic Research LLP, a global market research and consulting company, has published a study titled “Indian Mobile Value-Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020”.
Request a sample of this report
The unparalleled internet penetration in India in the last decade has largely been possible due to the superior services offered by telecom operators at competitive rates. The telecom market of India has experienced a gigantic revolution in the past 10 years with subscribers switching to smartphones. The earlier popular value-added services (VAS) such as short message service, astrology updates, news alerts and weather updates have been replaced by sophisticated applications in response to the consumer’s changing needs.
Consumer VAS and Enterprise VAS segment would be the major contributors to the growth of the Mobile VAS Market of India.
Consumer VAS is expected to grow at a faster rate in comparison to enterprise VAS. However, the lack of promotions and proper usage will hinder market growth.
Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education will have huge promise in the Indian VAS market.
The Indian Mobile Value-Added Services (MVAS) Market is segmented and analyzed by users, delivery platforms, verticals, VAS types and regions.
Healthcare, education, banking, government and commercial enterprises are the major end user verticals. These sectors invest heavily on mobile platforms and are a key source of revenue for service providers.
The key market players are CanvasM Technologies, Comviva Technologies, IMImobile Pvt. Ltd., and OnMobile Global. The report also talks about the companies to watch for such as Mobile2Win and Value First Digital Media.
Purchase a copy of the report on Mobile Value-Added Services Market in India – Trends & Forecast, 2015-2020 at
Report Highlights
1 INDUSTRY OUTLOOK
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 MARKET OUTLOOK
4.1 Overview
4.2 Market Definition
4.3 Market Trends
4.4 Porter 5 (Five) Forces
5 MARKET CHARACTERISTICS
5.1 Evolution
5.2 Value Chain
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Demand for smartphones and tablets
5.4.1.2 Increasing mobile and internet subscriber base
5.4.1.3 Growing entertainment services
5.4.2 Restraints
5.4.2.1 Lack of usages and promotions
5.4.2.2 Low penetration in rural areas – Local language content
5.4.3 Opportunities
5.4.3.1 Demand for LTE/4G technology in data market
5.4.3.2 Gear up– Low cost handset devices
5.4.3.3 Increasing enterprise and consumer demand
5.4.4 DRO – Impact Analysis
6 VAS TYPES: MARKET SIZE & ANALYSIS
6.1 Overview
6.2 Consumer VAS
6.3 Enterprise VAS
7 DELIVERY PLATFORMS: MARKET SIZE & ANALYSIS
7.1 Overview
7.2 SMS
7.3 IVR
7.4 WAP
7.5 Others
8 PLAYERS: MARKET SIZE & ANALYSIS
8.1 Overview
8.2 Network Providers
8.3 Content Providers
8.4 Content Aggregators
8.5 Technology Enabler
9 AREAS: MARKET SIZE & ANALYSIS
9.1 Overview
9.2 Urban
9.3 Rural
10 APPLICATIONS/VERTICALS: MARKET SIZE & ANALYSIS
10.1 Overview
10.2 mEntertainment
10.2.1 Overview
10.2.2 Key Facts
10.2.3 Key Drivers, Challenges and Opportunities
10.2.4 Key Trends
10.3 mCommerce
10.3.1 Overview
10.3.2 Key Facts
10.3.3 Key Drivers, Challenges and Opportunities
10.3.4 Key Trends
10.4 mHealth
10.4.1 Overview
10.4.2 Key Facts
10.4.3 Key Drivers, Challenges and Opportunities
10.5 mEducation
10.5.1 Overview
10.5.2 Key Facts
10.5.3 Key Drivers, Challenges and Opportunities
10.5.4 Key Trends
10.6 mGovernance
10.7 mAgriculture
11 VENDOR PROFILE
11.1 Vodafone Group Plc
11.1.1 Overview
11.1.2 Business Units
11.1.3 Geographic Revenue
11.1.4 Business Focus
11.1.5 SWOT Analysis
11.1.6 Business Strategies
11.2 Bharti Airtel Limited
11.2.1 Overview
11.2.2 Business Units
11.2.3 Geographic Revenue
11.2.4 Business Focus
11.2.5 SWOT Analysis
11.2.6 Business Strategies
11.3 IMI Mobile Pvt ltd
11.3.1 Overview
11.3.2 Business Units
11.3.3 Geographic Revenue
11.3.4 Business Focus
11.3.5 SWOT Analysis
11.3.6 Business Strategies
11.4 OnMobile Global Ltd
11.4.1 Overview
11.4.2 Business Units
11.4.3 Geographic Revenue
11.4.4 Business Focus
11.4.5 SWOT Analysis
11.4.6 Business Strategies
11.5 Mahindra Comviva
11.5.1 Overview
11.5.2 Product Portfolios
11.5.3 Geographic Revenue
11.5.4 Business Focus
11.5.5 SWOT Analysis
11.5.6 Business Strategies
11.6 Spice Digital Limited
11.6.1 Overview
11.6.2 Business Units
11.6.3 Geographic Revenue
11.6.4 Business Focus
11.6.5 SWOT Analysis
11.6.6 Business Strategies
11.7 Reliance Jio
11.7.1 Overview
11.7.2 Business Units
11.7.3 Geographic Revenue
11.7.4 Business Focus
11.7.5 SWOT Analysis
11.7.6 Business Strategies
11.8 Predominant Players
12 COMPANIES TO WATCH FOR
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 COMPETITIVE LANDSCAPE
13.1 Competitor Comparison Analysis
13.2 Market Landscape
Annexure
? Acronyms
Plastomer:
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Table 1 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 2 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y) %
Table 3 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($BILLION)
Table 4 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 5 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 ($MILLION)
Table 6 INDIAN MVAS MARKET REVENUE BY REGIONS, 2017-2023 ($BILLION)
Table 7 INDIAN MVAS MARKET REVENUE BY VERTICALS, 2017-2023 ($MILLION)
Table 8 INDIAN MVAS MARKET GROWTH BY VERTICALS, 2017-2023 (Y-O-Y) %
Table 9 M-ENTERTAINMENT MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 10 M-COMMERCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 11 M-BANKING MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 12 M-HEALTH MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 13 M-EDUCATION MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 14 M-GOVERNANCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 15 M-AGRICULTURE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 1 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 2 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y) %
Table 3 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($BILLION)
Table 4 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 5 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 ($MILLION)
Table 6 INDIAN MVAS MARKET REVENUE BY REGIONS, 2017-2023 ($BILLION)
Table 7 INDIAN MVAS MARKET REVENUE BY VERTICALS, 2017-2023 ($MILLION)
Table 8 INDIAN MVAS MARKET GROWTH BY VERTICALS, 2017-2023 (Y-O-Y) %
Table 9 M-ENTERTAINMENT MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 10 M-COMMERCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 11 M-BANKING MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 12 M-HEALTH MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 13 M-EDUCATION MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 14 M-GOVERNANCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 15 M-AGRICULTURE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 MARKET OUTLOOK
4.1 Overview
4.2 Market Definition
4.3 Market Trends
4.4 Porter 5 (Five) Forces
5 MARKET CHARACTERISTICS
5.1 Evolution
5.2 Value Chain
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Demand for smartphones and tablets
5.4.1.2 Increasing mobile and internet subscriber base
5.4.1.3 Growing entertainment services
5.4.2 Restraints
5.4.2.1 Lack of usages and promotions
5.4.2.2 Low penetration in rural areas – Local language content
5.4.3 Opportunities
5.4.3.1 Demand for LTE/4G technology in data market
5.4.3.2 Gear up– Low cost handset devices
5.4.3.3 Increasing enterprise and consumer demand
5.4.4 DRO – Impact Analysis
6 VAS TYPES: MARKET SIZE & ANALYSIS
6.1 Overview
6.2 Consumer VAS
6.3 Enterprise VAS
7 DELIVERY PLATFORMS: MARKET SIZE & ANALYSIS
7.1 Overview
7.2 SMS
7.3 IVR
7.4 WAP
7.5 Others
8 PLAYERS: MARKET SIZE & ANALYSIS
8.1 Overview
8.2 Network Providers
8.3 Content Providers
8.4 Content Aggregators
8.5 Technology Enabler
9 AREAS: MARKET SIZE & ANALYSIS
9.1 Overview
9.2 Urban
9.3 Rural
10 APPLICATIONS/VERTICALS: MARKET SIZE & ANALYSIS
10.1 Overview
10.2 mEntertainment
10.2.1 Overview
10.2.2 Key Facts
10.2.3 Key Drivers, Challenges and Opportunities
10.2.4 Key Trends
10.3 mCommerce
10.3.1 Overview
10.3.2 Key Facts
10.3.3 Key Drivers, Challenges and Opportunities
10.3.4 Key Trends
10.4 mHealth
10.4.1 Overview
10.4.2 Key Facts
10.4.3 Key Drivers, Challenges and Opportunities
10.5 mEducation
10.5.1 Overview
10.5.2 Key Facts
10.5.3 Key Drivers, Challenges and Opportunities
10.5.4 Key Trends
10.6 mGovernance
10.7 mAgriculture
11 VENDOR PROFILE
11.1 Vodafone Group Plc
11.1.1 Overview
11.1.2 Business Units
11.1.3 Geographic Revenue
11.1.4 Business Focus
11.1.5 SWOT Analysis
11.1.6 Business Strategies
11.2 Bharti Airtel Limited
11.2.1 Overview
11.2.2 Business Units
11.2.3 Geographic Revenue
11.2.4 Business Focus
11.2.5 SWOT Analysis
11.2.6 Business Strategies
11.3 IMI Mobile Pvt ltd
11.3.1 Overview
11.3.2 Business Units
11.3.3 Geographic Revenue
11.3.4 Business Focus
11.3.5 SWOT Analysis
11.3.6 Business Strategies
11.4 OnMobile Global Ltd
11.4.1 Overview
11.4.2 Business Units
11.4.3 Geographic Revenue
11.4.4 Business Focus
11.4.5 SWOT Analysis
11.4.6 Business Strategies
11.5 Mahindra Comviva
11.5.1 Overview
11.5.2 Product Portfolios
11.5.3 Geographic Revenue
11.5.4 Business Focus
11.5.5 SWOT Analysis
11.5.6 Business Strategies
11.6 Spice Digital Limited
11.6.1 Overview
11.6.2 Business Units
11.6.3 Geographic Revenue
11.6.4 Business Focus
11.6.5 SWOT Analysis
11.6.6 Business Strategies
11.7 Reliance Jio
11.7.1 Overview
11.7.2 Business Units
11.7.3 Geographic Revenue
11.7.4 Business Focus
11.7.5 SWOT Analysis
11.7.6 Business Strategies
11.8 Predominant Players
12 COMPANIES TO WATCH FOR
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 COMPETITIVE LANDSCAPE
13.1 Competitor Comparison Analysis
13.2 Market Landscape
Annexure
? Acronyms
Plastomer:
Your request has been sent to PlasticsEurope. PlasticsEurope will contact you as soon as possible.
Table 1 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 2 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y) %
Table 3 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($BILLION)
Table 4 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 5 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 ($MILLION)
Table 6 INDIAN MVAS MARKET REVENUE BY REGIONS, 2017-2023 ($BILLION)
Table 7 INDIAN MVAS MARKET REVENUE BY VERTICALS, 2017-2023 ($MILLION)
Table 8 INDIAN MVAS MARKET GROWTH BY VERTICALS, 2017-2023 (Y-O-Y) %
Table 9 M-ENTERTAINMENT MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 10 M-COMMERCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 11 M-BANKING MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 12 M-HEALTH MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 13 M-EDUCATION MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 14 M-GOVERNANCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 15 M-AGRICULTURE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 1 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 2 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y) %
Table 3 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($BILLION)
Table 4 INDIAN MVASS MARKET REVENUE BY VAS TYPE, 2017-2023 ($MILLION)
Table 5 INDIAN MVASS MARKET GROWTH BY VAS TYPE, 2017-2023 ($MILLION)
Table 6 INDIAN MVAS MARKET REVENUE BY REGIONS, 2017-2023 ($BILLION)
Table 7 INDIAN MVAS MARKET REVENUE BY VERTICALS, 2017-2023 ($MILLION)
Table 8 INDIAN MVAS MARKET GROWTH BY VERTICALS, 2017-2023 (Y-O-Y) %
Table 9 M-ENTERTAINMENT MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 10 M-COMMERCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 11 M-BANKING MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 12 M-HEALTH MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 13 M-EDUCATION MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 14 M-GOVERNANCE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
Table 15 M-AGRICULTURE MVAS MARKET REVENUE BY PLAYER TYPES, 2017-2023 ($MILLION)
