Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast: 2015–2020
Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.
1 INDUSTRY OVERVIEW
1.1 Industry Trends
1.2 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 MARKET CHARACTERISTICS
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural regions – Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up– Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO – Impact Analysis
4.5 Porter 5 Forces
5 TRENDS & IMPACT
5.1 Market Trends
6 VAS TYPES: MARKET SIZE & ANALYSIS
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd
6.5.1.1 Overview
6.5.1.2 Financial Health
6.5.1.3 Business Units
6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
6.5.1.4 SWOT Analysis
6.5.1.5 Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
6.5.2.2 Financial Health
6.5.2.3 Business Units
6.5.2.3.1 Overall
6.5.2.3.2 Market Specific
6.5.2.4 SWOT Analysis
6.5.2.5 Business Strategy & Views
6.5.3 OnMobile Global Ltd
6.5.3.1 Overview
6.5.3.2 Financial Health
6.5.3.3 Business Units
6.5.3.3.1 Overall
6.5.3.4 SWOT Analysis
6.5.3.5 Business Strategy & Views
6.5.4 Comviva Technologies Limited
6.5.4.1 Overview
6.5.4.2 Financial Health
6.5.4.3 Business Units
6.5.4.3.1 Overall
6.5.4.3.2 Market Specific
6.5.4.4 SWOT Analysis
6.5.4.5 Business Strategy & Views
7 DELIVERY PLATFORMS: MARKET SIZE & ANALYSIS
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others
8 USERS: MARKET SIZE & ANALYSIS
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others
9 REGIONS: MARKET SIZE & ANALYSIS
9.1 Overview
9.2 Urban
9.3 Rural
10 VERTICALS: MARKET SIZE & ANALYSIS
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others
11 COMPETITIVE LANDSCAPE
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations
12 COMPANIES TO WATCH FOR
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 END-USER VIEWS
13.1 End-user
13.2 End-user
14 WHAT OUR PEERS ARE ESTIMATING
14.1 Publisher
14.2 Publisher
Annexure
Acronyms
1.1 Industry Trends
1.2 Pest Analysis
2 REPORT OUTLINE
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 MARKET SNAPSHOT
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 MARKET CHARACTERISTICS
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural regions – Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up– Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO – Impact Analysis
4.5 Porter 5 Forces
5 TRENDS & IMPACT
5.1 Market Trends
6 VAS TYPES: MARKET SIZE & ANALYSIS
6.1 Overview
6.2 Consumer VAS
6.2.1 Market Size & Analysis
6.3 Enterprise VAS
6.3.1 Market Size & Analysis
6.4 Network VAS
6.4.1 Market Size & Analysis
6.5 Vendor Profiles
6.5.1 IMImobile Pvt.Ltd
6.5.1.1 Overview
6.5.1.2 Financial Health
6.5.1.3 Business Units
6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
6.5.1.4 SWOT Analysis
6.5.1.5 Business Strategy & Views
6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
6.5.2.2 Financial Health
6.5.2.3 Business Units
6.5.2.3.1 Overall
6.5.2.3.2 Market Specific
6.5.2.4 SWOT Analysis
6.5.2.5 Business Strategy & Views
6.5.3 OnMobile Global Ltd
6.5.3.1 Overview
6.5.3.2 Financial Health
6.5.3.3 Business Units
6.5.3.3.1 Overall
6.5.3.4 SWOT Analysis
6.5.3.5 Business Strategy & Views
6.5.4 Comviva Technologies Limited
6.5.4.1 Overview
6.5.4.2 Financial Health
6.5.4.3 Business Units
6.5.4.3.1 Overall
6.5.4.3.2 Market Specific
6.5.4.4 SWOT Analysis
6.5.4.5 Business Strategy & Views
7 DELIVERY PLATFORMS: MARKET SIZE & ANALYSIS
7.1 Overview
7.2 Short Message Service (SMS)
7.3 Caller Ring Back Tone (CRBT)
7.4 Interactive Voice Response (IVR)
7.5 Wireless Application Protocol (WAP)
7.6 Others
8 USERS: MARKET SIZE & ANALYSIS
8.1 Overview
8.2 Students Community
8.3 Business Community
8.4 Others
9 REGIONS: MARKET SIZE & ANALYSIS
9.1 Overview
9.2 Urban
9.3 Rural
10 VERTICALS: MARKET SIZE & ANALYSIS
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others
11 COMPETITIVE LANDSCAPE
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations
12 COMPANIES TO WATCH FOR
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress
13 END-USER VIEWS
13.1 End-user
13.2 End-user
14 WHAT OUR PEERS ARE ESTIMATING
14.1 Publisher
14.2 Publisher
Annexure
Acronyms
LIST OF TABLES
Table 1 MVAS MARKET REVENUE BY TYPES, 2015–2020 ($BILLION)
Table 2 MVAS MARKET REVENUE BY TYPES, 2015–2020 (Y-O-Y) %
Table 3 CONSUMER VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 4 ENTERPRISE VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 5 NETWORK VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 6 IMIMOBILE: REVENUE, 2013-2014 ($BILLION)
Table 7 ONMOBILE: MARKET REVENUE, 2013-2014 ($BILLION)
Table 8 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 ($BILLION)
Table 9 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 (Y-O-Y) %
Table 10 MVAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 11 MVAS MARKET REVENUE BY USERS, 2015–2020 (Y-0-Y) %
Table 12 MVAS MARKET REVENUE BY REGIONS, 2015–2020 ($BILLION)
Table 13 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
Table 14 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 (Y-O-Y) %
Table 15 MERGERS & ACQUISITIONS, 2013
Table 16 JOINT VENTURES & COLLABORATIONS, 2011–2014
Table 1 MVAS MARKET REVENUE BY TYPES, 2015–2020 ($BILLION)
Table 2 MVAS MARKET REVENUE BY TYPES, 2015–2020 (Y-O-Y) %
Table 3 CONSUMER VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 4 ENTERPRISE VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 5 NETWORK VAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 6 IMIMOBILE: REVENUE, 2013-2014 ($BILLION)
Table 7 ONMOBILE: MARKET REVENUE, 2013-2014 ($BILLION)
Table 8 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 ($BILLION)
Table 9 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015–2020 (Y-O-Y) %
Table 10 MVAS MARKET REVENUE BY USERS, 2015–2020 ($BILLION)
Table 11 MVAS MARKET REVENUE BY USERS, 2015–2020 (Y-0-Y) %
Table 12 MVAS MARKET REVENUE BY REGIONS, 2015–2020 ($BILLION)
Table 13 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
Table 14 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 (Y-O-Y) %
Table 15 MERGERS & ACQUISITIONS, 2013
Table 16 JOINT VENTURES & COLLABORATIONS, 2011–2014
LIST OF CHARTS
Chart 1 PEST ANALYSIS OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 2 RESEARCH METHODOLOGY OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 3 INDIAN MVAS MARKET REVENUE GROWTH, 2015–2020 ( $BILLION)
Chart 4 EVOLUTION OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 5 VALUE CHAIN OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 6 INDIAN MVAS MARKET BY SEGMENT
Chart 7 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
Chart 8 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: DRO–IMPACT ANALYSIS
Chart 9 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: PORTERS 5 FORCES ANALYSIS
Chart 10 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY TYPES
Chart 11 MVAS MARKET REVENUE BY TYPES, 2015-2020 ($BILLION)
Chart 12 IMIMOBILE: REVENUE BY REGIONS, 2013-2014 ($BILLION)
Chart 13 IMIMOBILE: SWOT ANALYSIS
Chart 14 CANVASM: SWOT ANALYSIS
Chart 15 ONMOBILE: MARKET REVENUE BY REGIONS, 2013-2014 ($BILLION)
Chart 16 ONMOBILE: SWOT ANALYSIS
Chart 17 COMVIVA: SWOT ANALYSIS
Chart 18 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY DELIVERY PLATFORMS
Chart 19 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 ($BILLION)
Chart 20 MVAS DELIVERY PLATFORM MARKET SHARE, 2015 AND 2020
Chart 21 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY USERS
Chart 22 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY REGION
Chart 23 MVAS MARKET REVENUE BY REGIONS, 2015–2020 (Y-0-Y) %
Chart 24 TELEDENSITY GROWTH BY REGIONS, 2009–2014
Chart 25 REGIONAL LANGUAGE USERS BY REGIONS
Chart 26 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY VERTICALS
Chart 27 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
Chart 28 COMPARISON ANALYSIS BY VAS TYPES
Chart 29 AGE OF SERVICE MATRIX
Chart 30 NEUTRINO TRIANGLE
Chart 31 MARKET SHARE OF VALUE CHAIN SECTIONS IN 2010, 2015 & 2020
Chart 32 FDI INFLOW IN TELECOMMUNICATION SECTOR ($MILLION)
Chart 1 PEST ANALYSIS OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 2 RESEARCH METHODOLOGY OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 3 INDIAN MVAS MARKET REVENUE GROWTH, 2015–2020 ( $BILLION)
Chart 4 EVOLUTION OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 5 VALUE CHAIN OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA
Chart 6 INDIAN MVAS MARKET BY SEGMENT
Chart 7 MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
Chart 8 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: DRO–IMPACT ANALYSIS
Chart 9 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: PORTERS 5 FORCES ANALYSIS
Chart 10 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY TYPES
Chart 11 MVAS MARKET REVENUE BY TYPES, 2015-2020 ($BILLION)
Chart 12 IMIMOBILE: REVENUE BY REGIONS, 2013-2014 ($BILLION)
Chart 13 IMIMOBILE: SWOT ANALYSIS
Chart 14 CANVASM: SWOT ANALYSIS
Chart 15 ONMOBILE: MARKET REVENUE BY REGIONS, 2013-2014 ($BILLION)
Chart 16 ONMOBILE: SWOT ANALYSIS
Chart 17 COMVIVA: SWOT ANALYSIS
Chart 18 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY DELIVERY PLATFORMS
Chart 19 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 ($BILLION)
Chart 20 MVAS DELIVERY PLATFORM MARKET SHARE, 2015 AND 2020
Chart 21 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY USERS
Chart 22 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY REGION
Chart 23 MVAS MARKET REVENUE BY REGIONS, 2015–2020 (Y-0-Y) %
Chart 24 TELEDENSITY GROWTH BY REGIONS, 2009–2014
Chart 25 REGIONAL LANGUAGE USERS BY REGIONS
Chart 26 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY VERTICALS
Chart 27 MVAS MARKET REVENUE BY VERTICALS, 2015–2020 ($BILLION)
Chart 28 COMPARISON ANALYSIS BY VAS TYPES
Chart 29 AGE OF SERVICE MATRIX
Chart 30 NEUTRINO TRIANGLE
Chart 31 MARKET SHARE OF VALUE CHAIN SECTIONS IN 2010, 2015 & 2020
Chart 32 FDI INFLOW IN TELECOMMUNICATION SECTOR ($MILLION)
