Mobile Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Overview:
The global mobile advertising market size reached US$ 195.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 390.5 Billion by 2028, exhibiting a growth rate (CAGR) of 12.21% during 2023-2028.
Mobile advertising is a cost-effective form of advertisement that occurs on various mobile devices, including smartphones, tablets, and laptops. It includes SMS offers through text and e-mail, ads on downloaded mobile applications and games, story ads on social media platforms, and banner advertisements on websites. It involves all the interactive channels that are used by advertising companies to promote brand information, news, and exciting offers, through internet connectivity. It uses modern mobile technology features, such as location services, which help craft marketing campaigns based on the location of the individual. Mobile advertising assists companies in retrieving customer information and preferences to reach the targeted audiences. Besides this, it offers several financial benefits to companies as compared to conventional advertising methods. As a result, various public and private organizations across the globe prefer this mode of advertisement.
Mobile Advertising Market Trends:
The rising penetration of network connection and shifting consumer reliance on smartphones and other connected devices represent one of the key factors positively influencing the market growth. In addition, rapid advancements in mobile technology and the increasing number of applications are creating a positive market outlook. In line with this, significant growth in the 3G and 4G subscriptions, coupled with the introduction of 5G networks in various countries, is driving the market. Apart from this, the growing influence of social media platforms is supporting market growth. Furthermore, several prominent market players are focusing on developing advanced mobile advertising content that can be used even in low-internet connectivity areas. They are also focusing on various marketing strategies, such as creating age-specific promotional content to target the mass mobile internet population. Moreover, the widespread adoption of mobile advertising methods by governments to increase public awareness about newly launched programs, initiatives, policies, and guidelines, is offering a favorable market outlook. Additionally, various initiatives undertaken by the governments of numerous countries to promote digitalization are expected to propel market growth in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on segment.
Breakup by Segment:
Search
Display
Video
Social Media
Websites
Others
Based on the segment, the market has been segmented into search, display, video, social media, websites, and others.
Regional Insights:
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
Based on the geographical front, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.
Key Questions Answered in This Report
1. What was the size of the global mobile advertising market in 2022?
2. What is the expected growth rate of the global mobile advertising market during 2023-2028?
3. What has been the impact of COVID-19 on the global mobile advertising market?
4. What are the key factors driving the global mobile advertising market?
5. What is the breakup of the global mobile advertising market based on the segment?
6. What are the key regions in the global mobile advertising market?
The global mobile advertising market size reached US$ 195.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 390.5 Billion by 2028, exhibiting a growth rate (CAGR) of 12.21% during 2023-2028.
Mobile advertising is a cost-effective form of advertisement that occurs on various mobile devices, including smartphones, tablets, and laptops. It includes SMS offers through text and e-mail, ads on downloaded mobile applications and games, story ads on social media platforms, and banner advertisements on websites. It involves all the interactive channels that are used by advertising companies to promote brand information, news, and exciting offers, through internet connectivity. It uses modern mobile technology features, such as location services, which help craft marketing campaigns based on the location of the individual. Mobile advertising assists companies in retrieving customer information and preferences to reach the targeted audiences. Besides this, it offers several financial benefits to companies as compared to conventional advertising methods. As a result, various public and private organizations across the globe prefer this mode of advertisement.
Mobile Advertising Market Trends:
The rising penetration of network connection and shifting consumer reliance on smartphones and other connected devices represent one of the key factors positively influencing the market growth. In addition, rapid advancements in mobile technology and the increasing number of applications are creating a positive market outlook. In line with this, significant growth in the 3G and 4G subscriptions, coupled with the introduction of 5G networks in various countries, is driving the market. Apart from this, the growing influence of social media platforms is supporting market growth. Furthermore, several prominent market players are focusing on developing advanced mobile advertising content that can be used even in low-internet connectivity areas. They are also focusing on various marketing strategies, such as creating age-specific promotional content to target the mass mobile internet population. Moreover, the widespread adoption of mobile advertising methods by governments to increase public awareness about newly launched programs, initiatives, policies, and guidelines, is offering a favorable market outlook. Additionally, various initiatives undertaken by the governments of numerous countries to promote digitalization are expected to propel market growth in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on segment.
Breakup by Segment:
Search
Display
Video
Social Media
Websites
Others
Based on the segment, the market has been segmented into search, display, video, social media, websites, and others.
Regional Insights:
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
Based on the geographical front, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.
This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.
Key Questions Answered in This Report
1. What was the size of the global mobile advertising market in 2022?
2. What is the expected growth rate of the global mobile advertising market during 2023-2028?
3. What has been the impact of COVID-19 on the global mobile advertising market?
4. What are the key factors driving the global mobile advertising market?
5. What is the breakup of the global mobile advertising market based on the segment?
6. What are the key regions in the global mobile advertising market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 INTRODUCTION
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 GLOBAL ADVERTISING MARKET
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 GLOBAL MOBILE ADVERTISING MARKET
5.1 Market Overview
5.2 Key Market Drivers
5.3 Current and Historical Market Trends
5.4 Impact of COVID-19
5.5 Market Breakup by Segment
5.5.1 Search
5.5.2 Display
5.5.3 Video
5.5.4 Social Media
5.5.5 Websites
5.5.6 Others
5.6 Performance of Various Regions
5.6.1 North America
5.6.2 Asia Pacific
5.6.3 Europe
5.6.4 Middle East and Africa
5.6.5 Latin America
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Mobile Advertising Pricing Models
5.10 Margins in Mobile Advertising
5.11 Porters Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of Substitutes
5.11.4 Competitive Rivalry
5.11.5 Threat of New Entrants
5.12 Key Challenges
6 GLOBAL MOBILE ADVERTISING MARKET: COMPETITIVE LANDSCAPE
6.1 Market Structure
6.2 Profiles of Leading Players
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 INTRODUCTION
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 GLOBAL ADVERTISING MARKET
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 GLOBAL MOBILE ADVERTISING MARKET
5.1 Market Overview
5.2 Key Market Drivers
5.3 Current and Historical Market Trends
5.4 Impact of COVID-19
5.5 Market Breakup by Segment
5.5.1 Search
5.5.2 Display
5.5.3 Video
5.5.4 Social Media
5.5.5 Websites
5.5.6 Others
5.6 Performance of Various Regions
5.6.1 North America
5.6.2 Asia Pacific
5.6.3 Europe
5.6.4 Middle East and Africa
5.6.5 Latin America
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Mobile Advertising Pricing Models
5.10 Margins in Mobile Advertising
5.11 Porters Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of Substitutes
5.11.4 Competitive Rivalry
5.11.5 Threat of New Entrants
5.12 Key Challenges
6 GLOBAL MOBILE ADVERTISING MARKET: COMPETITIVE LANDSCAPE
6.1 Market Structure
6.2 Profiles of Leading Players
LIST OF TABLES
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2023-2028
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2023-2028
LIST OF FIGURES
Figure 1: Global: Mobile Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2022
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 10: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 11: Global: Mobile Advertising Market: Breakup by Segment (in %), 2022
Figure 12: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 13: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 14: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 15: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 16: Global: Mobile Websites Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 17: Global: Other Mobile Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 18: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 19: Global: Mobile Advertising Market: Regional Breakup (in %), 2022
Figure 20: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 21: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 22: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 23: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 24: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 25: Global: Mobile Advertising Market: Breakup by Industry (in %), 2022
Figure 26: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Mobile Advertising Industry: Porter’s Five Forces Analysis
Figure 1: Global: Mobile Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2022
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 10: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 11: Global: Mobile Advertising Market: Breakup by Segment (in %), 2022
Figure 12: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 13: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 14: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 15: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 16: Global: Mobile Websites Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 17: Global: Other Mobile Advertising Market: Sales Value (in Billion US$), 2022 & 2028
Figure 18: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 19: Global: Mobile Advertising Market: Regional Breakup (in %), 2022
Figure 20: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 21: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 22: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 23: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 24: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2022 & 2028
Figure 25: Global: Mobile Advertising Market: Breakup by Industry (in %), 2022
Figure 26: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Mobile Advertising Industry: Porter’s Five Forces Analysis
