MNO Trends; Subscriber figures, ARPU, Churn and Pricing Initiatives
Synopsis
The 84-page MNO Trends report packed with tables and charts shows a 9.5 million growth in mobile customers during 2010, steady churn but falling ARPU levels. MNOs are boosting data services and their smart phone presence in order to attract new high value subscribers. .
This report tracks and analyses key metrics of subscriber figures, ARPU and Churn in addition to an analysis on the key new product and pricing initiatives launched by the 28 MNOs operating in eight European countries.
Key questions addressed in this service
Coverage
All mobile network operators in France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK
The 84-page MNO Trends report packed with tables and charts shows a 9.5 million growth in mobile customers during 2010, steady churn but falling ARPU levels. MNOs are boosting data services and their smart phone presence in order to attract new high value subscribers. .
This report tracks and analyses key metrics of subscriber figures, ARPU and Churn in addition to an analysis on the key new product and pricing initiatives launched by the 28 MNOs operating in eight European countries.
Key questions addressed in this service
- How many prepaid and postpaid subscribers were there at the end of 2010
- Of the postpaid or prepaid customer basis, which ones have has experienced growth or seen a decrease since 2009.
- Which operators have the highest blended ARPU, and how have these changed over a 18-month period.
- How have the churn rates changed over the last 18-month period.
- What pricing initiatives have the 28 covered operators taken in 2010.
Coverage
All mobile network operators in France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK
EXECUTIVE SUMMARY
METHODOLOGY
COUNTRY ANALYSIS
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK.
Each country features the following sections:
1.1 Mobile MNO Subscriber numbers trends
1.2 Mobile MNO blended ARPU trends
1.3 Mobile MNO blended Churn trends
1.4 Key new mobile MNO pricing initiatives
CONCLUSION
A LIST OF FIGURES USED IN THE SURVEY
Figure 1: Table of the MNOs that are included in this survey
Figure 2: Table of MNO Mobile Penetration rates (end of 2009 and 2010)
Figure 3: Chart of MNO Mobile Penetration rates (end of 2009 and 2010)
Figure 4: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2009 and 2010)
Figure 5: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2009 and 2010)
Figure 6: Chart of the Total Pay Monthly subscriber base (at the end of 2009 and the end of 2010)
Figure 7: Chart of the Total Pre Pay subscriber base (at the end of 2009 and the end of 2010)
Figure 8: Table of all mobile MNO subscriber increase (or decrease) from the end of 2009 to the end of 2010
Figure 9: Chart of all mobile MNO subscriber increase (or decrease) from the end of 2009 to the end of 2010)
FOR EACH COUNTRY THE FOLLOWING FIGURES ARE PRODUCED
Figure: Chart of French mobile MNO subscriber market share at the end of 2009 and 2010
Figure: Chart of French mobile MNO subscriber growth at the end of 2009 and 2010
Figure: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2009 and the end of 2010)
Figure: Chart of French mobile MNO blended annualised ARPU at the end of 2009 and the end of 2010
Figure: Chart of French mobile MNO blended annualised churn at the end of 2009 and the end of 20010
CONCLUSIONS
Figure 46: Chart of average blended annualised ARPU in Euro by MNO at the end of 2009 and 2010
Figure 47: Chart of average blended annualised churn in per cent by MNO at the end of 2009
METHODOLOGY
COUNTRY ANALYSIS
France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK.
Each country features the following sections:
1.1 Mobile MNO Subscriber numbers trends
1.2 Mobile MNO blended ARPU trends
1.3 Mobile MNO blended Churn trends
1.4 Key new mobile MNO pricing initiatives
CONCLUSION
A LIST OF FIGURES USED IN THE SURVEY
Figure 1: Table of the MNOs that are included in this survey
Figure 2: Table of MNO Mobile Penetration rates (end of 2009 and 2010)
Figure 3: Chart of MNO Mobile Penetration rates (end of 2009 and 2010)
Figure 4: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2009 and 2010)
Figure 5: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2009 and 2010)
Figure 6: Chart of the Total Pay Monthly subscriber base (at the end of 2009 and the end of 2010)
Figure 7: Chart of the Total Pre Pay subscriber base (at the end of 2009 and the end of 2010)
Figure 8: Table of all mobile MNO subscriber increase (or decrease) from the end of 2009 to the end of 2010
Figure 9: Chart of all mobile MNO subscriber increase (or decrease) from the end of 2009 to the end of 2010)
FOR EACH COUNTRY THE FOLLOWING FIGURES ARE PRODUCED
Figure: Chart of French mobile MNO subscriber market share at the end of 2009 and 2010
Figure: Chart of French mobile MNO subscriber growth at the end of 2009 and 2010
Figure: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2009 and the end of 2010)
Figure: Chart of French mobile MNO blended annualised ARPU at the end of 2009 and the end of 2010
Figure: Chart of French mobile MNO blended annualised churn at the end of 2009 and the end of 20010
CONCLUSIONS
Figure 46: Chart of average blended annualised ARPU in Euro by MNO at the end of 2009 and 2010
Figure 47: Chart of average blended annualised churn in per cent by MNO at the end of 2009
