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Media Monitoring Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

October 2023 | 139 pages | ID: M47B5AC01A4CEN
IMARC Group

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Market Overview:

The global media monitoring tools market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.0 Billion by 2028, exhibiting a growth rate (CAGR) of 13% during 2023-2028.

Media monitoring tools represent a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They are algorithm-based solutions that use machine learning (ML) tactics to crawl continuously and index sites. Post website indexing, the topics can be searched to discover opportunities through explored mentions, conversations, and various sentiments toward diverse brands, companies, and products. Media monitoring tools include free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support. Apart from this, the solution helps discover key consumer information and market trends, track brand awareness and reputation, conceptualize authentic content to offer customized customer experience, and manage crisis situations. As a result, media monitoring tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.

Media Monitoring Tools Market Trends:

Rapid digitalization, significant expansion in the media and entertainment sector, and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are primarily driving the market growth. Moreover, the extensive utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another growth-inducing factor. In line with this, the growing need for effective crisis management solutions has further supplemented the demand for media monitoring tools across various industrial verticals. Such technologies can provide an early indicator regarding the denigration of organizations and adverse reactions and predict and plan strategies to overcome crisis circumstances effectively, thus favoring the market growth. Apart from this, the integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global media monitoring tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment, type, enterprise size, application and industry.

Breakup by Component:

Software

Services

Breakup by Deployment:

Cloud-based

On-premises

Breakup by Type:

Print Media Monitoring

Social Media Monitoring

Broadcast Media Monitoring

Online Media Monitoring

Others

Breakup by Enterprise Size:

Small and Medium-sized Enterprises

Large Enterprises

Breakup by Application:

Customer Experience and PR Management

Real-Time Analytics

Content Management

Digital Marketing and Sales Management

Others

Breakup by Industry:

BFSI

Healthcare

Media and Entertainment

Retail and E-Commerce

IT and Telecommunication

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions (Innodata Inc.), Brand24 Global Inc., Cision Ltd., Coosto, Critical Mention Inc (Onclusive, Inc.), CyberAlert LLC, Hootsuite, Meltwater (Meltwater Us Holdings Inc.), Oracle Corporation, SemanticForce Inc., Sprinklr and YouScan.

Key Questions Answered in This Report:

How has the global media monitoring tools market performed so far and how will it perform in the coming years?

What has been the impact of COVID-19 on the global media monitoring tools market?

What are the key regional markets?

What is the breakup of the market based on the component?

What is the breakup of the market based on the deployment?

What is the breakup of the market based on the type?

What is the breakup of the market based on the enterprise size?

What is the breakup of the market based on the application?

What is the breakup of the market based on the industry?

What are the various stages in the value chain of the industry?

What are the key driving factors and challenges in the industry?

What is the structure of the global media monitoring tools market and who are the key players?

What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL MEDIA MONITORING TOOLS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY COMPONENT

6.1 Software
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Services
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY DEPLOYMENT

7.1 Cloud-based
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 On-premises
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY TYPE

8.1 Print Media Monitoring
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Social Media Monitoring
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Broadcast Media Monitoring
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Online Media Monitoring
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY ENTERPRISE SIZE

9.1 Small and Medium-sized Enterprises
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Large Enterprises
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY APPLICATION

10.1 Customer Experience and PR Management
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Real-Time Analytics
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 Content Management
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Digital Marketing and Sales Management
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5 Others
  10.5.1 Market Trends
  10.5.2 Market Forecast

11 MARKET BREAKUP BY INDUSTRY

11.1 BFSI
  11.1.1 Market Trends
  11.1.2 Market Forecast
11.2 Healthcare
  11.2.1 Market Trends
  11.2.2 Market Forecast
11.3 Media and Entertainment
  11.3.1 Market Trends
  11.3.2 Market Forecast
11.4 Retail and E-Commerce
  11.4.1 Market Trends
  11.4.2 Market Forecast
11.5 IT and Telecommunication
  11.5.1 Market Trends
  11.5.2 Market Forecast
11.6 Others
  11.6.1 Market Trends
  11.6.2 Market Forecast

12 MARKET BREAKUP BY REGION

12.1 North America
  12.1.1 United States
    12.1.1.1 Market Trends
    12.1.1.2 Market Forecast
  12.1.2 Canada
    12.1.2.1 Market Trends
    12.1.2.2 Market Forecast
12.2 Asia-Pacific
  12.2.1 China
    12.2.1.1 Market Trends
    12.2.1.2 Market Forecast
  12.2.2 Japan
    12.2.2.1 Market Trends
    12.2.2.2 Market Forecast
  12.2.3 India
    12.2.3.1 Market Trends
    12.2.3.2 Market Forecast
  12.2.4 South Korea
    12.2.4.1 Market Trends
    12.2.4.2 Market Forecast
  12.2.5 Australia
    12.2.5.1 Market Trends
    12.2.5.2 Market Forecast
  12.2.6 Indonesia
    12.2.6.1 Market Trends
    12.2.6.2 Market Forecast
  12.2.7 Others
    12.2.7.1 Market Trends
    12.2.7.2 Market Forecast
12.3 Europe
  12.3.1 Germany
    12.3.1.1 Market Trends
    12.3.1.2 Market Forecast
  12.3.2 France
    12.3.2.1 Market Trends
    12.3.2.2 Market Forecast
  12.3.3 United Kingdom
    12.3.3.1 Market Trends
    12.3.3.2 Market Forecast
  12.3.4 Italy
    12.3.4.1 Market Trends
    12.3.4.2 Market Forecast
  12.3.5 Spain
    12.3.5.1 Market Trends
    12.3.5.2 Market Forecast
  12.3.6 Russia
    12.3.6.1 Market Trends
    12.3.6.2 Market Forecast
  12.3.7 Others
    12.3.7.1 Market Trends
    12.3.7.2 Market Forecast
12.4 Latin America
  12.4.1 Brazil
    12.4.1.1 Market Trends
    12.4.1.2 Market Forecast
  12.4.2 Mexico
    12.4.2.1 Market Trends
    12.4.2.2 Market Forecast
  12.4.3 Others
    12.4.3.1 Market Trends
    12.4.3.2 Market Forecast
12.5 Middle East and Africa
  12.5.1 Market Trends
  12.5.2 Market Breakup by Country
  12.5.3 Market Forecast

13 SWOT ANALYSIS

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 VALUE CHAIN ANALYSIS

15 PORTERS FIVE FORCES ANALYSIS

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 PRICE ANALYSIS

17 COMPETITIVE LANDSCAPE

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
  17.3.1 Agility PR Solutions (Innodata Inc.)
    17.3.1.1 Company Overview
    17.3.1.2 Product Portfolio
  17.3.2 Brand24 Global Inc.
    17.3.2.1 Company Overview
    17.3.2.2 Product Portfolio
  17.3.3 Cision Ltd.
    17.3.3.1 Company Overview
    17.3.3.2 Product Portfolio
  17.3.4 Coosto
    17.3.4.1 Company Overview
    17.3.4.2 Product Portfolio
  17.3.5 Critical Mention Inc (Onclusive, Inc.)
    17.3.5.1 Company Overview
    17.3.5.2 Product Portfolio
  17.3.6 CyberAlert LLC
    17.3.6.1 Company Overview
    17.3.6.2 Product Portfolio
  17.3.7 Hootsuite
    17.3.7.1 Company Overview
    17.3.7.2 Product Portfolio
  17.3.8 Meltwater (Meltwater Us Holdings Inc.)
    17.3.8.1 Company Overview
    17.3.8.2 Product Portfolio
    17.3.8.3 Financials
  17.3.9 Oracle Corporation
    17.3.9.1 Company Overview
    17.3.9.2 Product Portfolio
    17.3.9.3 Financials
    17.3.9.4 SWOT Analysis
  17.3.10 SemanticForce Inc.
    17.3.10.1 Company Overview
    17.3.10.2 Product Portfolio
  17.3.11 Sprinklr
    17.3.11.1 Company Overview
    17.3.11.2 Product Portfolio
    17.3.11.3 Financials
  17.3.12 YouScan
    17.3.12.1 Company Overview
    17.3.12.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million US$), 2023-2028
Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 9: Global: Media Monitoring Tools Market: Competitive Structure
Table 10: Global: Media Monitoring Tools Market: Key Players

LIST OF FIGURES

Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2022
Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2022
Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2022
Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2022
Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2022
Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2022
Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2022
Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Media Monitoring Tools (Cloud) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Media Monitoring Tools (Cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2022
Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis


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