Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private Cloud and Public Cloud), Vertical, and Region - Global Forecast to 2023

Date: December 12, 2018
Pages: 162
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Publisher: MarketsandMarkets
Report type: Strategic Report
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Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private Cloud and Public Cloud), Vertical, and Region - Global Forecast to 2023
Growing adoption of content marketing software for personalized marketing and customer engagement to drive the overall marketing cloud platform market

The global marketing cloud platform market size is expected to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing. However, overdependence on one vendor can hinder the growth of the market.

Among type, the platform segment to hold a larger market size during the forecast period

The marketing cloud platform helps companies create, manage, and execute customer engagement to drive revenue growth across industries. The platform allows organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, mobile, and websites. The platform manages repetitive tasks associated with campaign follow-ups and sends one-pagers and emails at regular intervals.

Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period

The marketer needs to find and choose an appropriate sales channel for the effective distribution of its content to its customers. The sales channel should reach the targeted and potential audience for the marketer. The sales channel should be dynamic, scalable, and should support the integration of different marketing tools. The marketing cloud platform provides access to all possible sales channels at a single interface for all marketing activities.

APAC to record the highest growth rate in the marketing cloud market during the forecast period

The APAC marketing cloud platform market is expected to grow at the highest rate during the forecast period, due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region. APAC is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC marketing cloud market during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing cloud platform market.

The following list provides the breakup of the primary respondents’ profiles:
  • By company type: Tier 1 – 41%, Tier 2 – 38%, and Tier 3 – 21%
  • By designation: C-level – 64%, D-level – 22%, and Others – 14%
  • By region: North America–45%, Europe–26%, APAC – 19%, RoW – 10%
Major vendors offering marketing cloud platform across the globe include Adobe (US), Oracle (US), Salesforce (US), IBM (US), SAP (Germany), Selligent (Belgium), Pegasystems (US), FICO (US), HubSpot (US), SAS (US), Sitecore (Denmark), Nielsen (US), Cheetah Digital (US), Hatchbuck (US), RedPoint Global (US), Optimove (US), MediaMath (US), Zeta Global (US), Sailthru (US), AgilOne (US), Maropost (US), Episerver (US), Emarsys (Austria), and Infusionsoft (US). The study includes in-depth competitive analysis of these key players along with their company profiles, recent developments, and key market strategies.

Research Coverage

The market study covers the marketing cloud platform market across segments. The report aims at estimating the marketing cloud platform market size and future growth potential across segments, such as type, marketing functions, deployment mode, vertical, and region.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 REGIONS COVERED
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
    2.1.2.1 Breakup of primaries’ profiles
    2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
  2.3.1 BOTTOM-UP APPROACH
  2.3.2 TOP-DOWN APPROACH
2.4 ASSUMPTIONS FOR THE STUDY
2.5 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKETING CLOUD PLATFORM MARKET
4.2 MARKETING CLOUD PLATFORM MARKET IN NORTH AMERICA, BY MARKETING FUNCTION AND COUNTRY
4.3 MARKETING CLOUD PLATFORM MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKETING CLOUD PLATFORM WORKFLOW
5.3 CASE STUDIES/USE CASES
  5.3.1 CASE STUDY 1: AES INTERNATIONAL: ALL-IN-ONE PLATFORM TO AUTOMATE REPETITIVE TASKS AND SAVE VALUABLE RESOURCES
  5.3.2 CASE STUDY 2: ESET PIPELINES ITS DATA SEGMENTATION VIA ORACLE MARKETING CLOUD
  5.3.3 CASE STUDY 3: HSE24: REDUCING LEAD TIME FOR CAMPAIGNS WITH SAP HYBRIS MARKETING AND SAPHANA
  5.3.4 CASE STUDY 4: INTERCONTINENTAL HOTELS GROUP: TRANSFORMATION FROM NEAR-TIME TO REAL-TIME EMAIL MARKETING WITH SELLIGENT
  5.3.5 CASE STUDY 5: ELECTRONIC ARTS: TRANSFORMING BUSINESS TO KEEP PACE WITH INNOVATIONS IN GAMING AND ENGAGE WITH CUSTOMERS THROUGHOUT THE LIFECYCLE
5.4 MARKET DYNAMICS
  5.4.1 DRIVERS
    5.4.1.1 Growing adoption of content marketing software for personalized marketing and customer engagement
    5.4.1.2 Increased use of social media for advertising
    5.4.1.3 Increase in smart mobile devices to drive the development of the mobile marketing platform
    5.4.1.4 Emergence of location-based marketing
  5.4.2 RESTRAINTS
    5.4.2.1 Overdependence on one vendor
  5.4.3 OPPORTUNITIES
    5.4.3.1 Evolving need for artificial intelligence and big data analytics in digital marketing
    5.4.3.2 Digital engagement through Virtual Reality (VR) and Augmented Reality (AR)
    5.4.3.3 Meet the customer expectations caused by digitalization
  5.4.4 CHALLENGES
    5.4.4.1 Selecting the right marketing cloud strategy to meet rising demands from customers
    5.4.4.2 Concerns to maintain security, scalability, and high availability

6 MARKETING CLOUD PLATFORM MARKET, BY TYPE

6.1 INTRODUCTION
6.2 PLATFORM
  6.2.1 NEED FOR PERSONALIZED AND AUTOMATED WEB-BASED MARKETING CAMPAIGNS TO DRIVE THE MARKETING CLOUD PLATFORM MARKET
6.3 SERVICES
  6.3.1 PROFESSIONAL SERVICES
    6.3.1.1 Consulting
      6.3.1.1.1 Benefits of higher RoI and reduced risks and complexities to drive the demand for consulting services
    6.3.1.2 System integration and deployment
      6.3.1.2.1 Need for compliance with standards and policies to drive the system integration and deployment market
    6.3.1.3 Support and maintenance
      6.3.1.3.1 Increasing deployment of marketing cloud platform to drive the demand for support and maintenance services
  6.3.2 MANAGED SERVICES
    6.3.2.1 MSPs help organizations deliver customer-centric and data-driven marketing strategies

7 MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

7.1 INTRODUCTION
7.2 CUSTOMER RELATIONSHIP MANAGEMENT MARKETING CLOUD PLATFORM
  7.2.1 MARKETING CLOUD PLATFORM TO UNITE CUSTOMER DATA WITH CUSTOMER BEHAVIOR IN REAL TIME
7.3 SOFTWARE-AS-A-SERVICE MARKETING CLOUD PLATFORM
  7.3.1 SOFTWARE-AS-A-SERVICE MARKETING CLOUD PLATFORM TO PROVIDE A COMPLETE SOFTWARE SOLUTION BASED ON PAY-AS-YOU-GO MODEL FROM A CLOUD SERVICE PROVIDER
7.4 BUSINESS-TO-BUSINESS MARKETING CLOUD PLATFORM
  7.4.1 BUSINESS-TO-BUSINESS MARKETING CLOUD PLATFORM TO HELP MARKETING TEAMS NURTURE PROSPECTS USING EMAIL MARKETING AND CROSS-CHANNEL MARKETING

8 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION

8.1 INTRODUCTION
8.2 ADVERTISING
  8.2.1 MULTICHANNEL MARKETING SOLUTIONS TO BE STRATEGIZED, CREATED, AND DEPLOYED FOR SEGMENTED AUDIENCES
8.3 BRANDING
  8.3.1 UNIQUE BRAND IDENTITIES AND BRAND LOYALTY TO BE BUILT USING MARKETING CLOUD PLATFORMS
8.4 DESIGNING
  8.4.1 NEED TO CONSOLIDATE IMAGES, DOCUMENTS, AND OTHER CONTENT TO WORK THE WAY THE CUSTOMER WANTS
8.5 SALES CHANNEL
  8.5.1 NEED TO PERSONALIZE CUSTOMER EXPERIENCE ACROSS EVERY DIGITAL MARKETING CHANNEL
8.6 COMMUNICATIONS
  8.6.1 NEED TO KEEP TRACK OF COMPONENTS THAT MAKE A SUCCESSFUL MARKETING CAMPAIGN
8.7 CUSTOMER SUPPORT
  8.7.1 PRODUCTIVITY TO BE IMPROVED BY AUTOMATING REPETITIVE TASKS TO ADDRESS CUSTOMER ISSUES

9 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE

9.1 INTRODUCTION
9.2 PUBLIC CLOUD
  9.2.1 EASE OF ACCESS AND FASTER DEPLOYMENT BENEFITS TO INCREASE THE ADOPTION OF PUBLIC CLOUD AMONG MARKETING CLOUD PLATFORM PROVIDERS
9.3 PRIVATE CLOUD
  9.3.1 REDUCED RISKS, LESSER SECURITY ISSUES, AND DECREASED REGULATORY HURDLES BENEFITS OF CLOUD TO LEAD TO INCREASE IN ADOPTION OF PRIVATE CLOUD

10 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 RETAIL AND ECOMMERCE
  10.2.1 BUILDING PERSONALIZED AND SCALABLE JOURNEYS TO DELIVER RELEVANT OFFERS AT THE RIGHT TIME TO SHOPPERS VIA A SUITable MARKETING CHANNEL
10.3 TRAVEL AND HOSPITALITY
  10.3.1 CUSTOMIZED MARKETING EXPERIENCE TO PROPEL THE GROWTH OF THE MARKETING CLOUD PLATFORM
10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE
  10.4.1 MINIMIZING REPETITIVE ADMINISTRATIVE TASKS AND STREAMLINING CUSTOMER ENGAGEMENT TO PROVIDE THE RIGHT SOLUTION AND DRIVE THE MARKET GROWTH
10.5 IT AND TELECOM
  10.5.1 MARKETING CLOUD PLATFORM TO HELP CUSTOMERS COMPLY WITH GDPR AND OTHER COMPLIANCE REQUIREMENTS
10.6 MEDIA, ENTERTAINMENT, AND GAMING
  10.6.1 ENHANCED GAMING EXPERIENCE OFFERED VIA MARKETING CLOUD PLATFORM TO BOOST THE MARKET GROWTH
10.7 HEALTHCARE AND LIFE SCIENCES
  10.7.1 SHIFTING FOCUS FROM VOLUME OF PATIENTS TO VALUE OF PATIENTS BY BUILDING PATIENT RELATIONSHIPS USING MARKETING CLOUD TO DRIVE THE MARKET
10.8 EDUCATION
  10.8.1 ENHANCED CLIENT PROFILING, CUSTOMIZED CONTENT PUBLISHING, AND TARGETING CAPABILITIES TO INCREASE CUSTOMER ENGAGEMENT AND SATISFACTION
10.9 OTHERS

11 MARKETING CLOUD PLATFORM MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
  11.2.1 UNITED STATES
    11.2.1.1 High adoption of mobile devices and internet penetration to encourage enterprises to spend more on cloud-based marketing technology
  11.2.2 CANADA
    11.2.2.1 Rapid technological advancements in the retail and consumer goods and media and entertainment industry in Canada to drive the market growth
11.3 EUROPE
  11.3.1 UNITED KINGDOM
    11.3.1.1 Technological advancements, skilled personnel, and growing marketing channels to drive the UK marketing cloud platform market
  11.3.2 GERMANY
    11.3.2.1 Many enterprises’ digital marketing strategies to spur the demand for marketing cloud offerings in Germany
  11.3.3 FRANCE
    11.3.3.1 Large IT companies’ cloud-based offerings to provide significant growth opportunities for the market
  11.3.4 REST OF EUROPE
    11.3.4.1 Large globalization rate, deepening smartphone penetration, and growing digital marketing initiatives to drive the market
11.4 ASIA PACIFIC
  11.4.1 CHINA
    11.4.1.1 Domestic and foreign IT companies offering new cloud services for Chinese consumers and businesses to expand the availability of marketing cloud platforms
  11.4.2 INDIA
    11.4.2.1 Rapid digitalization, technological advancements, and large presence of SMEs to boost the market growth over the next 5 years
  11.4.3 JAPAN
    11.4.3.1 Shift from traditional marketing to digital marketing approach to spur the demand for marketing cloud technologies
  11.4.4 REST OF ASIA PACIFIC
    11.4.4.1 Technological advancements and economic growth in the rest of APAC to encourage companies to adopt cloud-based technologies for their marketing activities
11.5 MIDDLE EAST AND AFRICA
  11.5.1 UNITED ARAB EMIRATES
    11.5.1.1 UAE to adopt cloud-based marketing platforms to enhance business in the retail and eCommerce vertical
  11.5.2 SOUTH AFRICA
    11.5.2.1 High potential of the country to lead to adoption of latest technologies
  11.5.3 KINGDOM OF SAUDI ARABIA
    11.5.3.1 Cloud computing initiatives to help KSA enterprises in cloud adoption
  11.5.4 REST OF MIDDLE EAST AND AFRICA
    11.5.4.1 Presence of advanced cloud infrastructure and availability of technical expertise to probe the rest of MEA in cloud adoption
11.6 LATIN AMERICA
  11.6.1 BRAZIL
    11.6.1.1 Brazil’s strong economic conditions to be leveraged for cloud adoption
  11.6.2 MEXICO
    11.6.2.1 Mexico to become digitally advanced and provide growth opportunities for marketing cloud platform vendors
  11.6.3 REST OF LATIN AMERICA
    11.6.3.1 Chile to plan its investments for cloud adoption

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 MARKET RANKING ANALYSIS FOR THE MARKETING CLOUD PLATFORM MARKET
12.3 COMPETITIVE SCENARIO
  12.3.1 NEW SERVICE/PRODUCT LAUNCHES
  12.3.2 BUSINESS EXPANSIONS
  12.3.3 MERGERS AND ACQUISITIONS
  12.3.4 AGREEMENTS, COLLABORATIONS, AND PARTNERSHIPS

13 COMPANY PROFILES

(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View)*

13.1 ADOBE
13.2 ORACLE
13.3 SALESFORCE
13.4 IBM
13.5 SAP
13.6 SELLIGENT
13.7 PEGASYSTEMS
13.8 FICO
13.9 HUBSPOT
13.10 SAS
13.11 ORACLE
13.12 SITECORE
13.13 NIELSEN
13.14 CHEETAH DIGITAL
13.15 CISION
13.16 HATCHBUCK
13.17 REDPOINT GLOBAL
13.18 OPTIMOVE
13.19 MEDIAMATH
13.20 ZETA GLOBAL
13.21 KEY INNOVATORS
  13.21.1 SAILTHRU
  13.21.2 AGILONE
  13.21.3 MAROPOST
  13.21.4 EPISERVER
  13.21.5 EMARSYS
  13.21.6 INFUSIONSOFT

*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

14 APPENDIX

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

LIST OF TABLES

Table 1 MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 2 PLATFORM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 3 SERVICES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 4 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 5 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 6 CONSULTING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 7 SYSTEM INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 8 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 9 MANAGED SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 10 MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 11 ADVERTISING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 12 BRANDING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 13 DESIGNING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 14 SALES CHANNEL: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 15 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 16 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 17 MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 18 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 19 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 20 MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 21 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 22 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 24 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 25 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 26 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 27 EDUCATION: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 28 OTHERS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 29 MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
Table 30 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 31 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 32 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
Table 33 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 34 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 35 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 36 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 37 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 38 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 39 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
Table 40 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 41 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 42 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 43 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 44 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 45 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 46 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
Table 47 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 48 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 49 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 50 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 51 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 52 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 53 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
Table 54 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 55 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 56 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 57 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 58 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
Table 59 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION)
Table 60 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION)
Table 61 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)
Table 62 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
Table 63 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION)
Table 64 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
Table 65 MARKET RANKING, 2018
Table 66 NEW SERVICE/PRODUCT LAUNCHES, 2016–2018
Table 67 BUSINESS EXPANSIONS, 2016–2018
Table 68 MERGERS AND ACQUISITIONS, 2016–2018
Table 69 AGREEMENTS, COLLABORATIONS, AND PARTNERSHIPS, 2016–2018

LIST OF FIGURES

Figure 1 MARKETING CLOUD PLATFORM MARKET: RESEARCH DESIGN
Figure 2 MARKETING CLOUD PLATFORM MARKET: BOTTOM-UP APPROACH
Figure 3 MARKETING CLOUD PLATFORM MARKET: TOP-DOWN APPROACH
Figure 4 MARKETING CLOUD PLATFORM MARKET SIZE, 2016–2023
Figure 5 MARKETING CLOUD PLATFORM MARKET, BY REGION
Figure 6 GROWING ADOPTION OF CONTENT MARKETING SOFTWARE FOR PERSONALIZED MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD
Figure 7 ADVERTISING MARKETING FUNCTION AND THE UNITED STATES ACCOUNTED FOR THE LARGEST SHARES IN NORTH AMERICA IN 2017
Figure 8 INDIA TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD
Figure 9 MARKETING CLOUD PLATFORM WORKFLOW
Figure 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING CLOUD MARKET
Figure 11 SOCIAL MEDIA ADVERTISING: MONTHLY USER STATISTICS
Figure 12 SMART MOBILES DEVICES: DIGITAL SNAPSHOT, 2017
Figure 13 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
Figure 14 SALES CHANNEL SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 15 PUBLIC CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
Figure 16 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 17 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 18 INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
Figure 19 NORTH AMERICA: MARKET SNAPSHOT
Figure 20 ASIA PACIFIC: MARKET SNAPSHOT
Figure 21 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKETING CLOUD PLATFORM MARKET DURING 2015–2018
Figure 22 MARKET EVALUATION FRAMEWORK
Figure 23 ADOBE: COMPANY SNAPSHOT
Figure 24 SWOT ANALYSIS: ADOBE
Figure 25 ORACLE: COMPANY SNAPSHOT
Figure 26 SWOT ANALYSIS: ORACLE
Figure 27 SALESFORCE: COMPANY SNAPSHOT
Figure 28 SWOT ANALYSIS: SALESFORCE
Figure 29 IBM: COMPANY SNAPSHOT
Figure 30 SWOT ANALYSIS: IBM
Figure 31 SAP: COMPANY SNAPSHOT
Figure 32 SWOT ANALYSIS: SAP
Figure 33 PEGASYSTEMS: COMPANY SNAPSHOT
Figure 34 FICO: COMPANY SNAPSHOT
Figure 35 HUBSPOT: COMPANY SNAPSHOT
Figure 36 SAS: COMPANY SNAPSHOT
Figure 37 SWOT ANALYSIS: SAS
Figure 38 ORACLE: COMPANY SNAPSHOT
Figure 39 SWOT ANALYSIS: ORACLE
Figure 40 NIELSEN: COMPANY SNAPSHOT
Figure 41 CISION: COMPANY SNAPSHOT
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