Market Research Report of Location Based Service (LBS) in China 2008
CHAPTER 1 RELATING CONCEPTS FOR MOBILE POSITIONING
1.1 Overview of Mobile Positioning
1.1.1 Definition
1.1.2 Overview of Development
1.2 Classification and characteristic
1.2.1 Network based Positioning
1.2.2 Terminal based Positioning Technology
1.2.3 Hybrid Wireless Positioning Technology
1.2.4 The status quo comparisons of different Wireless Positioning Technology
1.2.5 Comparisons of different Wireless Positioning System
1.2.6 Comparison of different Positioning Message Passing Technology
1.3 The application analysis of Mobile Location System(MLS)
1.3.1 International application analysis
1.3.2 Domestic application analysis
1.3.3 Analysis of application Prospect
CHAPTER 2 VALUE CHAIN ANALYSIS FOR LBS
2.1 Analysis for value chain
2.1.1 The structure of value chain
2.1.2 The correlation in value chain
2.2 Business Model
2.2.1 Business model of location platform
2.2.2 Business model of application platform
2.2.3 Business Model of ISP internet
CHAPTER 3 LBS OPERATORS
3.1 China Mobile Communications Corporation
3.1.1 Development of Location operation
3.1.2 Introduction for Location Technology
3.1.3 Case for Typical Location Service
3.1.4 Analysis for the market scale of Location Operation
3.2 China telecom
3.2.1 Development of Location operation
3.2.2 Introduction of Location technology
3.2.3 Cases of Typical Location Service
3.2.4 Market scale Analysis for Location Operation
3.3 China Netcom
3.3.1 Development of Location operation
3.3.2 Introduction of Location technology
3.3.3 Cases of Typical Location Service
3.3.4 Market scale Analysis for Location Operation
3.4 China Unicom
3.4.1 Development of Location operation
3.4.2 Introduction of Location technology
3.4.3 Cases of Typical Location Service
3.4.4 Market scale Analysis for Location Operation
CHAPTER 4 MARKET ANALYSIS FOR LBS
4.1 International market analysis
4.1.1 Overview of Global market
4.1.2 Overview of European market
4.1.3 Overview of American market
4.1.4 Overview of Other market
4.2 Overview of China LBS market
4.2.1 Market scale of mobile communication
4.2.2 Overview of LBS operating market
4.2.3 Positioning Terminal
4.2.4 Overview of relevant Industry
4.3 Consumer behavior analysis for LBS market in China
4.3.1 Analysis of Industry users
4.3.2 Analysis of Individual users
4.3.3 Analysis of Develop trend
CHAPTER 5 DEVELOPMENT ANALYSIS FOR MOBILE POSITIONING INDUSTRY IN CHINA
5.1 Economic and political environment
5.1.1 Economic environment analysis
5.1.2 Political environment analysis
5.2 Favorable developing factors
5.2.1 Technical factors
5.2.2 Market factors
5.2.3 Other factors
5.3 Adverse developing factors
5.3.1 Technical factors
5.3.2 Market factors
5.3.3 Other factors
CHAPTER 6 INVESTMENT ANALYSIS FOR LBS INDUSTRY IN CHINA
6.1 Opportunities for investment
6.1.1 Investment opportunity for service operators
6.1.2 Investment opportunity for content providers
6.1.3 Investment opportunity for relevant industry
6.2 Risks for investment
6.2.1 Political risks
6.2.2 Market risks
6.2.3 Other risks
6.2.4 Suggestions of Risk aversion
6.3 Suggestions of Investment
6.3.1 Suggestions to Service operators
6.3.2 Suggestions to content providers
6.3.3 Other investment risks
PARTIAL CHARTS
Classification of LBS
List of various LBS application
Market scale of Global LBS
Market scale of LBS in European market
Market scale of LBS in US market
Number of users in China Mobile 2003-2008
Number of LBS users in China Mobile 2003-2008
Market scale of LBS in China 2003-2008
Market scale of map data in China 2003-2008
Value chain structure of LBS
Business model Analysis of Location Operation operators
Business model Analysis of Application Operation operators
Comparisons of different wireless positioning technology
Application scale of LBS among major industry users
Application scale of LBS among major individual users
Overview of LBS in China Mobile
Overview of LBS in China Unicom
