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Italy Media Market Summary and Forecast

December 2023 | 48 pages | ID: IFBFB0E61710EN
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Italy Media Market Summary and Forecast

Summary

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Italian media industry had total revenues of $18.5 billion in 2022, representing a compound annual growth rate (CAGR) of -3.5% between 2017 and 2022.
  • The publishing segment accounted for the industry's largest proportion in 2022, with total revenues of $6.3 billion, equivalent to 34.2% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 0.8% over 2022–27, which is expected to drive the industry to a value of $19.2 billion by the end of 2027.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Reasons to Buy
  • What was the size of the Italy media market by value in 2022?
  • What will be the size of the Italy media market in 2027?
  • What factors are affecting the strength of competition in the Italy media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's media market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?

8 COMPANY PROFILES

8.1. WPP plc
8.2. RAI Radiotelevisione Italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. The Walt Disney Company

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Italy media industry value: $ billion, 2017–22
Table 2: Italy media industry category segmentation: % share, by value, 2017–2022
Table 3: Italy media industry category segmentation: $ billion, 2017-2022
Table 4: Italy media industry geography segmentation: $ billion, 2022
Table 5: Italy media industry value forecast: $ billion, 2022–27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: RAI Radiotelevisione Italiana SpA: key facts
Table 11: RAI Radiotelevisione Italiana SpA: Key Employees
Table 12: Arnoldo Mondadori Editore S.p.A.: key facts
Table 13: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios
Table 14: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 15: The Walt Disney Company: key facts
Table 16: The Walt Disney Company: Annual Financial Ratios
Table 17: The Walt Disney Company: Key Employees
Table 18: The Walt Disney Company: Key Employees Continued
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: Italy size of population (million), 2018–22
Table 21: Italy gdp (constant 2005 prices, $ billion), 2018–22
Table 22: Italy gdp (current prices, $ billion), 2018–22
Table 23: Italy inflation, 2018–22
Table 24: Italy consumer price index (absolute), 2018–22
Table 25: Italy exchange rate, 2018–22

LIST OF FIGURES

Figure 1: Italy media industry value: $ billion, 2017–22
Figure 2: Italy media industry category segmentation: $ billion, 2017-2022
Figure 3: Italy media industry geography segmentation: % share, by value, 2022
Figure 4: Italy media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in Italy, 2022
Figure 6: Drivers of buyer power in the media industry in Italy, 2022
Figure 7: Drivers of supplier power in the media industry in Italy, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2022


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