iPad and Smartphone: Pharma & the Super Mobile Revolution (Customer Offer)

Date: November 1, 2011
Pages: 29
Price:
US$ 195.00
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Publisher: FirstWord
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I239407098DEN
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iPad and Smartphone: Pharma & the Super Mobile Revolution (Customer Offer)
Every day, it seems better, faster and more advanced mobile digital devices are being launched, along with apps, operating systems and user interfaces.

The challenge isn’t just keeping up with new technology—but how it’s changing the way the industry does business. That’s why FirstWord is offering a special price for two timely and critical reports on the ‘super mobile’ revolution and how it’s affecting pharma and health care providers.

Scope

Report Overview

Our latest report, iPad and Smartphone: Pharma and the Super Mobile Revolution examines the rapid changes in mobile and tablet technology, including the trend by HCPs and the industry to use multiple devices to positively impact work flow and business operations. The report tracks how the industry is addressing training, security, consumerization of IT within organizations and advances such as HTML5-Flash and apps.

As a bonus, we’re also offering The Impact of iPads on Pharma: a Primer, which offers a complete examination of what the industry has learned about tablets and how the post-PC tablet is changing internal productivity, growth and sales.

Highlights

Key features

…in iPad and Smartphone: Pharma and the Super Mobile Revolution
  • Examination of the major tablets, smartphones and competitors
  • Discussion of purchasing and leasing behaviours by major companies
  • Analysis of security issues surrounding private device use
  • Discussion of the key issues surrounding Flash, HTML5, app trends and new skills
  • Forward-looking analysis of the future of smart technology
…and in The Impact of iPads on Pharma: a Primer
  • The business case for tablets in rep-physician interaction, increasing internal efficiency, minimizing costs and improving customer perception
  • Profile of major devices, including the debate over android alternatives and cloud-based content
  • Examination of the four key points business must address in creating a tablet strategy
  • Maximizing the benefits of statistics gathered to close the marketing loop
Purchase Reasons

Key Benefits

…in iPad and Smartphone: Pharma and the Super Mobile Revolution
  • Expert insight from pharma marketers, agencies and physicians on the impact of mobile technology on communications, client relations and workflow
  • Practical tactics for adopting a 'super mobile' approach and addressing security, leasing, training and digital training
  • Key insights into future trends in mobile strategies, search, social apps and the consumerization of IT
…and in The Impact of iPads on Pharma: a Primer
  • Clear guidelines on what tablets mean for the industry and how to implement them
  • A step-by-step approach that touches on all the major issues, benefits and possible problems
  • Expert input that presents a balanced and intelligent approach to tablets
Who Should Read This Report
  • Sales directors and managers
  • Brand managers
  • Medical affairs managers
  • Key account and territory managers
  • SFE/CRM managers
  • Communications and technology support teams
Key quotes

“You’ve got people who already have two, in some extreme cases, three devices. We've got a pretty substantial technology investment as an organization. Should people get a third or fourth device? That is a question we're still answering.”
– Nick Dawson, Administrative Director Community Engagement, Bon Secours Health System

“The iPad offers instant gratification in that there is no boot-up time. It means that the device is always ready. When you are walking down the hall with a doctor, you cannot have any barriers in your way. The iPad strips all of those barriers away.”
– Bill Drummy, founder and CEO of Heartbeat Ideas

Expert Views

…in iPad and Smartphone: Pharma and the Super Mobile Revolution
  • Alex Butler, Founder and Owner, The Social Moon
  • Nick Dawson, Administrative Director Community Engagement, Bon Secours Health System
  • Craig DeLarge, Director, Professional Relationship Marketing, Novo Nordisk
  • AShwen Gwee, VP of Digital Health, Edelman
…and in The Impact of iPads on Pharma: a Primer
  • Bill Drummy, Founder and CEO of Heartbeat Ideas
  • Sandra Muzinich, e-Capabilities Lead, Lilly UK
  • Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals
  • Wendy Blackburn, Executive Vice President of Intouch Solutions
EXECUTIVE SUMMARY

METHODOLOGY

APPLE LAUNCHES THE POST-PC ERA

THE SUPER MOBILE REVOLUTION, MULTIPLE DEVICES


No boot-up time

APPLE AND IOS DOMINATE

Pharma follows physicians’ interests in devices
Samsung Galaxy leads Android tablets
    Dr. Mesko’s overview of the Samsung Galaxy Tab in medicine

KEEPING UP WITH TECHNOLOGICAL CHANGE

Purchasing behavior
Leasing options

PERSONAL AND PROFESSIONAL LINES ARE BLURRING

Security

THE DEVICE IS NOT THE MESSAGE

BEYOND CONTENT, “CONTACT” IS KING

It’s not the information, but the people that matter”
Physician to patient activity

FLASH AND HTML5

APP TRENDS

Overhauling “search” for tablets

THE FUTURE OF COMMUNICATION REQUIRES NEW SKILL SETS

Digital detailing and cross-generations
“Be open to change”
Relationship-building
iPad training

WHAT’S NEXT

ACKNOWLEDGEMENTS
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The Impact of iPads on pharma: a Primer US$ 245.00 Jul, 2011 · 33 pages
Smartphones: New User Paradigms and Behaviors US$ 1,995.00 Jan, 2012 · 231 pages
Smartphone Apps: Market Research Report US$ 4,950.00 Sep, 2011 · 504 pages

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