iPad and Smartphone: Pharma & the Super Mobile Revolution (Customer Offer)
Every day, it seems better, faster and more advanced mobile digital devices are being launched, along with apps, operating systems and user interfaces.
The challenge isn’t just keeping up with new technology—but how it’s changing the way the industry does business. That’s why FirstWord is offering a special price for two timely and critical reports on the ‘super mobile’ revolution and how it’s affecting pharma and health care providers.
Scope
Report Overview
Our latest report, iPad and Smartphone: Pharma and the Super Mobile Revolution examines the rapid changes in mobile and tablet technology, including the trend by HCPs and the industry to use multiple devices to positively impact work flow and business operations. The report tracks how the industry is addressing training, security, consumerization of IT within organizations and advances such as HTML5-Flash and apps.
As a bonus, we’re also offering The Impact of iPads on Pharma: a Primer, which offers a complete examination of what the industry has learned about tablets and how the post-PC tablet is changing internal productivity, growth and sales.
Highlights
Key features
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
Key Benefits
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
“You’ve got people who already have two, in some extreme cases, three devices. We've got a pretty substantial technology investment as an organization. Should people get a third or fourth device? That is a question we're still answering.”
– Nick Dawson, Administrative Director Community Engagement, Bon Secours Health System
“The iPad offers instant gratification in that there is no boot-up time. It means that the device is always ready. When you are walking down the hall with a doctor, you cannot have any barriers in your way. The iPad strips all of those barriers away.”
– Bill Drummy, founder and CEO of Heartbeat Ideas
Expert Views
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
The challenge isn’t just keeping up with new technology—but how it’s changing the way the industry does business. That’s why FirstWord is offering a special price for two timely and critical reports on the ‘super mobile’ revolution and how it’s affecting pharma and health care providers.
Scope
Report Overview
Our latest report, iPad and Smartphone: Pharma and the Super Mobile Revolution examines the rapid changes in mobile and tablet technology, including the trend by HCPs and the industry to use multiple devices to positively impact work flow and business operations. The report tracks how the industry is addressing training, security, consumerization of IT within organizations and advances such as HTML5-Flash and apps.
As a bonus, we’re also offering The Impact of iPads on Pharma: a Primer, which offers a complete examination of what the industry has learned about tablets and how the post-PC tablet is changing internal productivity, growth and sales.
Highlights
Key features
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
- Examination of the major tablets, smartphones and competitors
- Discussion of purchasing and leasing behaviours by major companies
- Analysis of security issues surrounding private device use
- Discussion of the key issues surrounding Flash, HTML5, app trends and new skills
- Forward-looking analysis of the future of smart technology
- The business case for tablets in rep-physician interaction, increasing internal efficiency, minimizing costs and improving customer perception
- Profile of major devices, including the debate over android alternatives and cloud-based content
- Examination of the four key points business must address in creating a tablet strategy
- Maximizing the benefits of statistics gathered to close the marketing loop
Key Benefits
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
- Expert insight from pharma marketers, agencies and physicians on the impact of mobile technology on communications, client relations and workflow
- Practical tactics for adopting a 'super mobile' approach and addressing security, leasing, training and digital training
- Key insights into future trends in mobile strategies, search, social apps and the consumerization of IT
- Clear guidelines on what tablets mean for the industry and how to implement them
- A step-by-step approach that touches on all the major issues, benefits and possible problems
- Expert input that presents a balanced and intelligent approach to tablets
- Sales directors and managers
- Brand managers
- Medical affairs managers
- Key account and territory managers
- SFE/CRM managers
- Communications and technology support teams
“You’ve got people who already have two, in some extreme cases, three devices. We've got a pretty substantial technology investment as an organization. Should people get a third or fourth device? That is a question we're still answering.”
– Nick Dawson, Administrative Director Community Engagement, Bon Secours Health System
“The iPad offers instant gratification in that there is no boot-up time. It means that the device is always ready. When you are walking down the hall with a doctor, you cannot have any barriers in your way. The iPad strips all of those barriers away.”
– Bill Drummy, founder and CEO of Heartbeat Ideas
Expert Views
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
- Alex Butler, Founder and Owner, The Social Moon
- Nick Dawson, Administrative Director Community Engagement, Bon Secours Health System
- Craig DeLarge, Director, Professional Relationship Marketing, Novo Nordisk
- AShwen Gwee, VP of Digital Health, Edelman
- Bill Drummy, Founder and CEO of Heartbeat Ideas
- Sandra Muzinich, e-Capabilities Lead, Lilly UK
- Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals
- Wendy Blackburn, Executive Vice President of Intouch Solutions
EXECUTIVE SUMMARY
METHODOLOGY
APPLE LAUNCHES THE POST-PC ERA
THE SUPER MOBILE REVOLUTION, MULTIPLE DEVICES
No boot-up time
APPLE AND IOS DOMINATE
Pharma follows physicians’ interests in devices
Samsung Galaxy leads Android tablets
Dr. Mesko’s overview of the Samsung Galaxy Tab in medicine
KEEPING UP WITH TECHNOLOGICAL CHANGE
Purchasing behavior
Leasing options
PERSONAL AND PROFESSIONAL LINES ARE BLURRING
Security
THE DEVICE IS NOT THE MESSAGE
BEYOND CONTENT, “CONTACT” IS KING
It’s not the information, but the people that matter”
Physician to patient activity
FLASH AND HTML5
APP TRENDS
Overhauling “search” for tablets
THE FUTURE OF COMMUNICATION REQUIRES NEW SKILL SETS
Digital detailing and cross-generations
“Be open to change”
Relationship-building
iPad training
WHAT’S NEXT
ACKNOWLEDGEMENTS
METHODOLOGY
APPLE LAUNCHES THE POST-PC ERA
THE SUPER MOBILE REVOLUTION, MULTIPLE DEVICES
No boot-up time
APPLE AND IOS DOMINATE
Pharma follows physicians’ interests in devices
Samsung Galaxy leads Android tablets
Dr. Mesko’s overview of the Samsung Galaxy Tab in medicine
KEEPING UP WITH TECHNOLOGICAL CHANGE
Purchasing behavior
Leasing options
PERSONAL AND PROFESSIONAL LINES ARE BLURRING
Security
THE DEVICE IS NOT THE MESSAGE
BEYOND CONTENT, “CONTACT” IS KING
It’s not the information, but the people that matter”
Physician to patient activity
FLASH AND HTML5
APP TRENDS
Overhauling “search” for tablets
THE FUTURE OF COMMUNICATION REQUIRES NEW SKILL SETS
Digital detailing and cross-generations
“Be open to change”
Relationship-building
iPad training
WHAT’S NEXT
ACKNOWLEDGEMENTS
