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Internet Protocol Television Market Size, Share & Trends Analysis Report By Subscription Type (Subscription-based IPTV, Subscription-free IPTV), By Region, And Segment Forecasts, 2020 - 2027

May 2020 | 175 pages | ID: I19D7C57814EN
Grand View Research, Inc.

US$ 4,950.00

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IPTV Market Growth & Trends

The global internet protocol television market size is anticipated to reach USD 67.6 billion by 2027, exhibiting a CAGR of 7.1% over the forecast period, according to a new report by Grand View Research, Inc. The integration of Artificial Intelligence (AI) with IPTV is expected to offer lucrative growth opportunities to service providers. AI-based voice-enabled search and discovery function enables users to explore the desired programs using natural language even when users do not know the name of an application. Further, the launch of AI-enabled IPTV set-top-boxes featuring voice assistants is expected to help service providers gain a larger subscriber base over the forecast period.

Advancements in video coding technology also offer significant growth prospects to the IPTV market. Owing to the high network bandwidth requirement of IPTV services, suitable video coding technology enables broadcasters to distribute content in multiple formats efficiently. Video coding has allowed users to access video-based content on diverse platforms such as smartphones and tablets, PCs, and media players, thus ensuring increased market penetration. Advancements in video coding technology have further led to improvements in dynamic encoding style, resolution encoding, and frame rate encoding, which helps in increasing the quality and leverages the resolution and movement, thereby improving user experience.

The advent of 5G technology offers significant growth aspects owing to the increased capability of network slicing and enhanced content distribution networking abilities. 5G technology leveraged Multiple Input Multiple Output (MIMO) and formed beam techniques ensure maximum utilization network, thus providing reduced distortion and greater precision in signal transmission. Furthermore, heavy traffic from cloud-based content libraries can easily be distributed due to the high bandwidth capability of the 5G delivery model, thus offering an impetus to the market growth. Additionally, the ability of the 5G delivery model to provide UHD viewing experience to the users at affordable rates provides a boost to the market growth.

Increased penetration of smart TV and enhanced functionality offered due to the integration of IPTV technology offers impressive market growth opportunities owing to its ability to interconnect with smartphones and tablets. Recent updates by Google Inc. in the distribution of content via set top boxes provide more control to operators, such as start-up, the UI, the application, set-up procedure, and prioritization of content, which is expected to enhance internet protocol television delivery by operators. Furthermore, service providers are offering hybrid IPTVs, which has mitigated the need to implement a separate set top box. Additionally, hybrid IPTVs integrate the functionality of traditional TV services with IPTV, thus featuring enhanced service offerings, which is expected to promote wide-scale adoption of IPTV services.

IPTV Market Highlights
  • The subscription-based IPTV segment is expected to showcase the fastest growth over the next few years. The growth is attributable to an emerging need amongst individuals to indulge in the ad-free and personalized viewing experience
  • Growing internet infrastructure development is offering significant prospects to the market growth
  • Asia Pacific is expected to emerge as the fastest-growing regional market due to the growing penetration of affordable internet-based services and rising acceptance of the internet as a utility
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
  1.3.1 Purchased Database
  1.3.2 GVR’s Internal Database
  1.3.3 Secondary Sources & Third Party Perspective
  1.3.4 Primary Research
1.4 Information Analysis
  1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Market Outlook
2.2 Segmental Outlook

CHAPTER 3 MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
  3.3.1 Market driver analysis
    3.3.1.1 Rise in demand for the OTT services
    3.3.1.2 Development in the internet infrastructure
  3.3.2 Market restraint/challenges analysis
    3.3.2.1 High subscription cost
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
  3.5.1 PEST Analysis
  3.5.2 Porter’s Five Force Analysis
3.6 Key Company Ranking Analysis, 2019

CHAPTER 4 SUBSCRIPTION TYPE ESTIMATES AND TREND ANALYSIS

4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Million Subscribers)
4.2 IPTV Market: Subscription Type Movement Analysis & Market Share, 2019 & 2027
4.3 Subscription-based IPTV
  4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers)
4.4 Subscription-free IPTV
  4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers)

CHAPTER 5 REGIONAL ESTIMATES AND TREND ANALYSIS

5.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (Million Subscribers)
5.2 Regional Movement Analysis & Market Share, 2019 & 2027
5.3 North America
  5.3.1 North America IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.3.2 U.S.
    5.3.2.1 U.S. IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.3.3 Canada
    5.3.3.1 Canada IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.4 Europe
  5.4.1 Europe IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.4.2 Germany
    5.4.2.1 Germany IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.4.3 U.K.
    5.4.3.1 U.K. IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.5 Asia Pacific
  5.5.1 Asia Pacific IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.5.2 China
    5.5.2.1 China IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.5.3 China
    5.5.3.1 China IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.5.4 Japan
    5.5.4.1 Japan IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.6 Latin America
  5.6.1 Latin America IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.6.2 Brazil
    5.6.2.1 Brazil IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
  5.6.3 Mexico
    5.6.3.1 Mexico IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.7 Middle East and Africa (MEA)
  5.7.1 MEA IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)

CHAPTER 6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
6.2 ARRIS International plc.
  6.2.1 Company overview
  6.2.2 Financial performance
  6.2.3 Product benchmarking
  6.2.4 Recent developments
6.3 AT&T Inc.
  6.3.1 Company overview
  6.3.2 Financial performance
  6.3.3 Product benchmarking
  6.3.4 Recent developments
6.4 Century Link, Inc.
  6.4.1 Company overview
  6.4.2 Product benchmarking
  6.4.3 Recent developments
6.5 Cisco Systems, Inc.
  6.5.1 Company overview
  6.5.2 Financial performance
  6.5.3 Product benchmarking
  6.5.4 Recent developments
6.6 Deutsche Telekom AG
  6.6.1 Company overview
  6.6.2 Financial performance
  6.6.3 Product benchmarking
  6.6.4 Recent developments
6.7 Foxtel
  6.7.1 Company overview
  6.7.2 Financial performance
  6.7.3 Product benchmarking
  6.7.4 Recent developments
6.8 Huawei Technologies Co., Ltd.
  6.8.1 Company overview
  6.8.2 Product benchmarking
  6.8.3 Recent developments
6.9 MatrixStream Technologies, Inc.
  6.9.1 Company overview
  6.9.2 Financial performance
  6.9.3 Product benchmarking
  6.9.4 Recent developments
6.10 Nectro IPTV
  6.10.1 Company overview
  6.10.2 Financial performance
6.11 Verizon Communications Inc.
  6.11.1 Company overview
  6.11.2 Financial performance
  6.11.3 Product benchmarking
  6.11.4 Recent developments

LIST OF TABLES

TABLE 1 IPTV- Industry snapshot & key buying criteria, 2016 - 2025
TABLE 2 Global IPTV market, 2014 - 2025 (USD Billion)
TABLE 3 Global IPTV market, 2014 - 2025 (Million Subscribers)
TABLE 4 Global IPTV market by region, 2014 - 2025 (USD Billion)
TABLE 5 Global IPTV market by region, 2014 - 2025 (Million Subscribers)
TABLE 6 Global IPTV market estimates and forecasts by subscription type, 2014 - 2025 (Million Subscribers)
TABLE 7 IPTV market-Key market driver impact
TABLE 8 IPTV market-Key market restraint impact
TABLE 9 Global subscription-based IPTV market by region, 2014 - 2025 (Million Subscribers)
TABLE 10 Global subscription free IPTV market by region, 2014 - 2025 (Million Subscribers)
TABLE 11 North America IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 12 U.S. IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 13 Canada IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 14 Europe IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 15 Germany IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 16 U.K. IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 17 Asia Pacific IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 18 China IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 19 India IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 20 Japan IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 21 Latin America IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 22 Brazil IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 23 Mexico IPTV market by subscription type 2014 - 2025 (Million Subscribers)
TABLE 24 MEA IPTV market by subscription type 2014 - 2025 (Million Subscribers)

LIST OF FIGURES

FIG. 1 Industry snapshot-IPTV market
FIG. 2 Market segmentation & scope
FIG. 3 IPTV market size and growth prospects (USD Billion)
FIG. 4 IPTV Value chain analysis
FIG. 5 IPTV Infrastructure value chain
FIG. 6 IPTV-Market dynamics
FIG. 7 Key Opportunities Prioritized
FIG. 8 Key company analysis
FIG. 9 IPTV-Porter’s five forces analysis
FIG. 10 IPTV-PEST analysis
FIG. 11 IPTV technology outlook key takeaways
FIG. 12 IPTV market: Technology movement analysis
FIG. 13 Global subscription based IPTV market, 2014 - 2025 (Million Subscribers)
FIG. 14 Global subscription free IPTV market, 2014 - 2025 (Million Subscribers)
FIG. 15 Regional market place: Key takeaways
FIG. 16 Regional outlook, 2016 & 2025
FIG. 17 North America IPTV market, 2014 - 2025 (Million Subscribers, USD Billion)
FIG. 18 North America IPTV market by subscription type, 2014 - 2025 (USD Billion)
FIG. 19 U.S. IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 20 Canada IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 21 Europe IPTV market, 2014 - 2025 (Million Subscribers, USD Billion)
FIG. 22 Europe IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 23 Germany IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 24 U.K. IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 25 Asia Pacific IPTV market, 2014 - 2025 (Million Subscribers, USD Billion)
FIG. 26 Asia Pacific IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 27 China IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 28 India IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 29 Japan IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 30 Latin America IPTV market, 2014 - 2025 (Million Subscribers, USD Billion)
FIG. 31 Latin America IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 32 Brazil IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 33 Mexico IPTV market by subscription type, 2014 - 2025 (Million Subscribers)
FIG. 33 MEA IPTV market, 2014 - 2025 (Million Subscribers, USD Billion)
FIG. 34 MEA IPTV market by subscription type, 2014 - 2025 (Million Subscribers)


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