Indian Urbanites Study 2009 by SEC Segments

October 2009 | | ID: I77B0D212A9EN
JuxtConsult Research & Consulting Pvt. Ltd.

Abstracts

The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.

Contents

Indian Urbanites Study 2009
Methodology
Executive Summary – Comparative Profiling of SECs:
Demographics
Psychographics
Regular Lifestyle Profile
A Portrait of SEC ‘A’
A Portrait of SEC ‘B’
A Portrait of SEC ‘C’
A Portrait of SEC ‘D’
A Portrait of SEC ‘E’
Key Findings – Demographic Profile:
Segment Sizes
Economic Status
Education & Occupation Status
Key Findings – Psychographic Profile:
Current priorities and aspirations in their lives
Recreations
Personal Likes & Preferences
Personality, Outlook &Opinions
Social Orientation
Technology Orientation
Key Findings – Regular Daily Life Profile:
Routine Activities
Shopping Orientation and Habits
Media Usage
Health Profile
Detailed Findings:
Demographic & Economic Profile:
Individual Member Level Information
Household Level Information
Psychographic Profile :
Current Priorities & Aspirations
Recreations
Personal Likes & Preferences
Personality, Outlook & Opinions
Social Orientation
Regular Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile