Indian Urbanites Study 2009 by SEC-E
The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.
Indian Urbanites Study 2009
Methodology
Executive Summary
Key Findings – Demographic Profile:
Economic Status
Education & Occupation
Key Findings – Psychographic Profile:
Current Priorities & Aspirations
Recreations
Personality, Outlook & Opinion
Social Orientation
Technology Orientation
Key Findings – Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile
Detailed Findings:
Demographic & Economic Profile:
Individual Member Level Information
Household Level Information
Psychographic Profile :
Current Priorities & Aspirations
Recreations
Personal Likes & Preferences
Personality, Outlook & Opinions
Social Orientation
Regular Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile
Methodology
Executive Summary
Key Findings – Demographic Profile:
Economic Status
Education & Occupation
Key Findings – Psychographic Profile:
Current Priorities & Aspirations
Recreations
Personality, Outlook & Opinion
Social Orientation
Technology Orientation
Key Findings – Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile
Detailed Findings:
Demographic & Economic Profile:
Individual Member Level Information
Household Level Information
Psychographic Profile :
Current Priorities & Aspirations
Recreations
Personal Likes & Preferences
Personality, Outlook & Opinions
Social Orientation
Regular Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile
