Indian Mobile 2009

November 2009 | | ID: IB74BD61777EN
JuxtConsult Research & Consulting Pvt. Ltd.

Abstracts

Telecom has been one of the most rapidly growing categories in the last few years in the Indian urban consumption space. The impact it has created in the consumer lifestyles during this time is unparalleled. One can now see almost every second urban Indian snuggled with his or her mobile phone wherever one goes under the urban skies, and see people from all almost all hues and shades of life doing so, whether they are executives, businessmen, shop owners, students, housewives, drivers, carpenters, masons, helps & maids and maybe even rickshaw pullers.

Contents

India Mobile Study 2009
Methodology
Executive Summary
Key Findings – Indian Mobile User:
Market overview
Demographic & socioeconomic status
Key Findings – Urban Mobile Users:
Market overview
Mobile Service Usage
Mobile service brand preference
Mobile handset usage
Mobile handset brand preference
Landline phone ownership & usage
Psychograph & lifestyle of the urban mobile user
Routine activities
Detailed Findings – Mobile Users Profile:
Demographic & Socio-Economic Profile
Psychographic Profile:
Current Priorities & Aspirations
Recreations
Personal likes & preferences
Personality, Outlook & Opinions
Social orientation
Regular Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile
Mobile Services Usage:
Usage Behaviour
Brand Preferences
Mobile Handset Usage:
Usage Behaviour
Brand Preferences
Landline Usage Behaviour