India Online 2010 Online Travel Booking Dataset

August 2010 | | ID: I36F29FC0F4EN
JuxtConsult Research & Consulting Pvt. Ltd.

Abstracts

The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians. In this dataset, findings are presented at a specific ‘category’ base level (here the sample base is the ‘subset’ of internet users belonging to a specific ‘user segment’ like women , youth, SEC wise, town type wise, etc; or undertaking a specific ‘online activity’ like emailing, social networking, job search, etc. The supplementary dataset outlines the internet usage behavior and preferences of these subsets of internet users only)

Contents

Size Estimates of Internet Users in India
Geographics of Internet Users
Personal Demographics of Internet Users
Personal Psychographics of Internet Users
Personal Consumption Lifestyle Orientation
Personal Consumption Habits
Household’s Socio-Economic Profile
Personal Health Profile
Personal Media Usage
Net Usage Status and Dynamics
Online Shopping
Popular online activities undertaken and most used websites