India Mobile 2009 Multiple Connection Mobile Users

November 2009 | | ID: I762A3D2B8AEN
JuxtConsult Research & Consulting Pvt. Ltd.

Abstracts

Telecom has been one of the most rapidly growing categories in the last few years in the Indian urban consumption space. The impact it has created in the consumer lifestyles during this time is unparalleled. One can now see almost every second urban Indian snuggled with his or her mobile phone wherever one goes under the urban skies, and see people from all almost all hues and shades of life doing so, whether they are executives, businessmen, shop owners, students, housewives, drivers, carpenters, masons, helps & maids and maybe even rickshaw pullers.

Contents

INTRODUCTION

METHODOLOGY

Overview
The Scope and Sampling - Land Survey
Sample Achievement
The Scope and Sampling – Consumer Panel Profile
The Scope and Sampling – Combining the Two Sample Sets
The Scope and Sampling – In-Depth Mobile Usage Behavior and Brand Preferences
Questionnaire Designing and Reporting

EXECUTIVE SUMMARY

KEY FINDINGS

The MCMU Market Overview
The MCMU Demographics and Socio-Economic Status
Mobile Handset Usage
Mobile Handset Brand Preferences
Mobile Service Usage
Mobile Service Brand Preferences
Landline Phone Ownerships and Usage

INDEX: CHARTS

INDEX: TABLES