India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023

November 2018 | 67 pages | ID: IDDA894B2B5EN
TechSci Research

Abstracts

According to “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” cinema advertising market is projected to grow at a CAGR of more than 25% by 2023, predominantly on the back of growing number of multiplexes across India. Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years. India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd. “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” discusses the following aspects of cinema advertising market in India:

• Cinema Advertising Market Size, Share & Forecast
• Segmental Analysis – By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec)
• Competitive Analysis
• Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

• To gain an in-depth understanding of cinema advertising market in India
• To identify the on-going trends and anticipated growth in the next five years
• To help industry consultants, cinema advertising distributors and other stakeholders align their market-centric strategies
• To obtain research-based business decisions and add weight to presentations and marketing material
• To gain competitive knowledge of leading market players
• To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with cinema advertising distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Contents

1. CINEMA ADVERTISING: AN INTRODUCTION

2. RESEARCH METHODOLOGY

3. ANALYST VIEW

4. VOICE OF CUSTOMER/CUSTOMER BEHAVIOR ANALYSIS

4.1. Proportion of Ad Budget Allocated to Cinema Advertising
4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain

5. GLOBAL CINEMA ADVERTISING MARKET OVERVIEW

6. INDIA ADVERTISING MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7. INDIA CINEMA ADVERTISING MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
  7.2.2. By Region
  7.2.3. By Company
7.3. Market Attractiveness Index
  7.3.1. By Running Time
  7.3.2. By Region

8. MARKET DYNAMICS

8.1. Drivers
8.2. Challenges

9. MARKET TRENDS & DEVELOPMENTS

10. POLICY & REGULATORY LANDSCAPE

11. INDIA ECONOMIC PROFILE

12. COMPETITIVE LANDSCAPE

12.1. Competition Outlook
12.2. Company Profiles
  12.2.1. PVR Limited
  12.2.2. INOX Leisure Ltd.
  12.2.3. Cinepolis India Private Limited
  12.2.4. Miraj Entertainment Limited
  12.2.5. Carnival Films Private Limited
  12.2.6. Mukta Arts Limited
  12.2.7. Asian Cinema & Multiplexes Private Limited
  12.2.8. Wave Digital Cinemas Private Limited
  12.2.9. Movie Times Cineplex Private Limited
  12.2.10. Gold Digitech Theaters Pvt Ltd

13. STRATEGIC RECOMMENDATIONS

List Of Figures

LIST OF FIGURES

Figure 1: PROPORTION OF AD BUDGET ALLOCATED TO CINEMA ADVERTISING, BY VALUE, 2017 (N=100)
Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)
Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013–2017
Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)
Figure 5: India Advertising Market Size, By Value (USD Million), 2013–2023F
Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)
Figure 7: India Advertising Market Share, By Type, By Value, 2013–2023F
Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017
Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017
Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 – 2023F
Figure 11: Screens Per Million of Population, By Country, 2017
Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013–2023F
Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F
Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013–2023F
Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013–2023F
Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017
Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection
Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)
Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F
Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F