Hi-Tech PR Firms: Market Research Report

December 2011 | 111 pages | ID: H461C1F4E59EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Hi-Tech PR Firms provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 12 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), Asia Pacific (Japan, China, India).

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 389 companies worldwide.

Contents

1.INDUSTRY OVERVIEW

A Kaleidoscopic View of the PR Industry
Origins of Public Relations as an Industry
Choosing a Public Relations Agency
Operating Techniques of PR Firms
PR Viewed as Image Building Tool
How Public Relations Encourage Sales?
Global Market Analysis:

Table 1. World Recent Past, Current & Future Analysis for the PR Industry by Geographic Region: Breakdown of Annual Revenues (in US$ Million) for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2010 through 2015

Table 2. World 5-Year Perspective for the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World for Years 2011 & 2015

Market Scenario

Table 3. Percentage Breakdown of Business Sources for PR Firms In 2011

Impact of Recession: A Review
Outlook
Statistical Findings

Table 4. Global Public Relations Industry (2011): Percentage Breakdown of Revenues by Service Area

Table 5. Global Public Relations Industry (2011): Percentage Breakdown of Fee Income of Independent PR Firms by Region

Table 6. Global Public Relations Industry (2011): Percentage Breakdown of Revenues of Independent PR Firms by Practice Area

Major Barriers to Growth for Independent PR Firms, by Geographic Region
Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown
Country-wise Breakdown of Public Relations Practices with Good Growth Prospects
High Tech PR Firms
History & Development of High Tech PR Firms
The Internet Era Creates Peak Demand for High-Tech PR Firms
Hitech Start-Ups Create New Business for PR Firms

2.MARKET TRENDS & ISSUES

Increased Audience Fragmentation
Blogs A Coveted Communication Platform for PR Firms
Online &Social Media Tools are Here to Stay
Trends in Public Relations Market
Issues
Governmental Restrictions May Hinder Growth Prospects
Vulnerability to Risks From Operating in Developing Nations
Challenges Surrounding the PR Industry

3.MERGERS AND ACQUISITIONS

4.STRATEGIC CORPORATE DEVELOPMENTS

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

PR Industry: Role and Structure
Industry Overview

Table 7. US Public Relations Industry (2011): Percentage Breakdown of Public Relations Spending by sector

Growing Hispanic Population A Window of Opportunity

Table 8. Top 20 PR Firms in the US Ranked by Revenues for the Year 2010

2.EUROPE

Table 9. European Recent Past, Current & Future Analysis for the PR Industry by Geographic Region: Breakdown of Annual Revenues for the years 2010 through 2015 in US$ Million for France, Germany, Italy, UK, Sweden, Russia, and Rest of Europe.

Table 10. European 5-Year Perspective for the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for 2011 and 2015 for France, Germany, Italy, UK, Sweden, Russia, and Rest of Europe

2A.IRELAND

2B.ITALY

2C.RUSSIA

PR Industry in Russia

2D.THE UNITED KINGDOM

Industry Overview

3.ASIA-PACIFIC

Market Analytics

Table 11. Asia-Pacific Recent Past, Current & Future Analysis of the PR Industry by Geographic Region: Breakdown of Annual Revenues for the years 2010 through 2015 in US$ Million for Australia, Japan, China, India and Rest of Asia-Pacific

Table 12. Asia-Pacific 5-Year Perspective of the PR Industry by Geographic Region: Percentage Share Breakdown of Revenues for 2011 and 2015 for Australia, Japan, China, India and Rest of Asia-Pacific

Rise of Multinational Brands Fuel PR Demand in Asia
Market Diversity Poses Challenge for PR Firms in Asia

3A.JAPAN

Market Overview

3B.CHINA

Public Relations Industry in China

3C.INDIA

The Development of PR Industry in India
Traditional Media
The Present Scenario
The Advent of Modern PR Practices
Global Directory