GPS Navigation Market - Portable Navigation Devices

Date: January 22, 2010
Price:
US$ 2,500.00
License [?]:
Publisher: Bishop & Associates, Inc
Report type: Strategic Report
Delivery: Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: GAE72D8D32AEN
Leaflet:

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GPS Navigation Market - Portable Navigation Devices
Bishop & Associates has just released a new 5 chapter research report focusing on the GPS navigation market. The key objective of this report is to predict GPS product Bill-of-Materials (BOM) design and trends over the next 3 years, starting with bench marketing present BOM teardown data. The challenge is to forecast the next generation BOM designs requirements, future market trends and emerging GPS markets segments that will impact to connector and cable requirements.

The new report provides a market snapshot analysis (present and future) market value and volumes from 2010 to 2014.

In defining market and product characteristic of the GPS market, this report will focus on consumer mobile GPS devices that make up the major market share of the global GPS products in 2010.

Key Definitions of terms:

GPS: Global Position System
PND: Portable Navigation Device
LCD: Liquid Crystal Display
LBS: Location Based Services
PCB: Printed Circuit Board
TAM Total Available Market

A key market factor is the GPS market is growing through mobile phone companies adding GPS mapping/direction into smart cellular phones to get additional monthly fees from the consumer. At the same time Portable Navigation Device (PND) market is becoming mature but will not be crushed by the trend of smart phones having GPS features.

For instance new PND growth will come from the Asia Pacific region driven by more disposable consumer income becoming available in China and India.

PNDs for automobile and motorcycle applications make up the major percent of GPS devices (non smart mobile phone) purchased today.

The Basic PND (low-end) priced at $100 to $250 offers the no frills navigation map and direction systems and have LCD screen size of 3.5-inch but the high-end PND is in the price range of $250 to $400 with the larger 4.3-inch and 5.0 LCD screens and many more consumer features besides just using the PND for directions. The new high-end PNDs are priced at $400 to $500 offerings a 5.0 LCD screen in some applications. These models have more features than the basic PND for example spoken street names helping keep the drivers eyes on the road.

Values by Connector And Cables

Connector and Cable TAM value forecast based on teardowns and market predictions.

TAM $ values based on average market pricing per connectors and cables. Special contract pricing could be much lower than shown in charts and would change these top BOM $ values.
CHAPTER 1 - INTRODUCTION

PND and GPS Smart Phones Industry - Worldwide Shipment Forecasts
PND Worldwide Market Value Forecast
PND Worldwide Connector and Cable TAM Forecasts
Portable Consumer GPS devices
Top CE Growth Sectors – U.S. Household Penetration Rates
Automotive Aftermarket In Dash GPS Units
Handheld GPS Devices
GPS Smart Phones and PDA’s
Market Trends and Key Business Dynamics
Future Market Trends to Help PND Compete with GPS Smart Phones
Global GPS Satellite Concerns
Bandwidth Concerns with Smart Phone

CHAPTER 2 - TOP GLOBAL GPS PND COMPANIES

CHAPTER 3 - PND TEARDOWNS AND BOM ANALYSIS

The Garmin Nuvi 7765t
Key Features of the Nuvi 7765t
Garmin Nuvi 7765 T (Teardown)
Car Docking Cradle Unit
Car Charging Cradle Components
Main PCB for PND Device
LCD 4.3 Touch Screen Panel and Connections
Battery and Speaker Components
PCB Wire to Board SMT Headers.
Memory Storage Connector
RF Connector for FM Antenna
Antenna and Switch Applications
Garmin Nuvi 765t High-End PND BOM Connector and Cable Details
The Tom-Tom Model GO 740 Live
USB I/O Cables For Charging and Data Downloads
The PCB Assembly Inside The Tom-Tom Docking Cradle
PND PCB views
LCD Panel Connections
Micro Wire to Board Connectors For Speaker And Battery Applications.
Memory Socket Storage Applications
Antenna and Switch Applications
Tom Tom GO 740 Live High-End PND BOM Connector and Cable Details

CHAPTER 4 - TOTAL WORLD FORECASTED TAM VALUES BY CONNECTOR/CABLES

Garmin 765t PND Teardown Values
Tom Tom GO 740 Live PND Teardown Values
PND Worldwide Connector and Cable TAM Forecasts

CHAPTER 5 - THREE-YEAR CONNECTOR AND CABLE ROADMAPS BASED ON FUTURE BOM DESIGN PREDICTIONS

Power Docking Cradle Units (Rectangular Connectors And Cable Applications)
Some Present designs:
Future design predictions:
Three Year Connector and Cable Roadmaps/Trends
USB connectors and cables
Charging cradles
LCD Panels (Flex Circuit Connector applications)
Some Present designs:
Future design predictions:
Three Year Connector Roadmaps/Trends:
Main PCB Designs - Memory Modules And Micro Board To Board Connectors And Application
Specific Applications
Future design predictions:
Three Year Connector Roadmaps/Trends:
Consumer Data and Charging Ports on the PND unit - Rectangular I/O USB and Custom BTB
Connectors, Memory Modules and Application Specific Applications
Some Present designs:
Future design predictions:
Three Year Connector Roadmaps/Trends
Battery designs (Printed Circuit Board micro wire to board connectors)
Future design predictions:
Three Year Connector Roadmaps/Trends:|
Speaker Designs - PCB Micro Wire to Board Connector Applications
Future design predictions:
Three Year Connector Roadmaps/Trends
The Green Impact on future designs:

CHAPTER 6 - MARKET SUMMARY AND RECOMMENDATIONS

Closing Comments
Market Research Methodology Process Used
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