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Global Smart Advertising Market Size study, by Component (Hardware, Software, Services) Product (Interactive Kiosks, Digital Poster, Digital Billboard, Others) by End Use (Corporate, Government, Education, Food & Beverages, Others) and Regional Forecasts 2021-2027

September 2021 | 200 pages | ID: GAD2C5F70B95EN
Bizwit Research & Consulting LLP

US$ 4,950.00

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Global Smart Advertising Market is valued approximately USD XX billion in 2020 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2021-2027. Smart advertising makes use of advanced technologies such as AI and machine learning to target audiences based on various criteria including gender, age, location, etc. Increasing advancements in technology and increase in number of wireless internet connections worldwide are factors contributing to the market growth. For instance, according to Statista, the number of wireless internet users were 4.28 billion people in 2020, which was 90% of the total number of active internet users worldwide (4.7 billion). This percentage is expected to increase at a whooping rate in the near future owing to increase in the affordability and engagement of the users worldwide. Thus, with an increase in the wireless internet connections worldwide there will be an ultimate increase in the adoption of smart advertising in the long run. However, lack of skilled professionals and strict implementation of government rules and regulations regarding data privacy impedes the growth of the market over the forecast period of 2021-2027. Also, increasing awareness about the benefits of smart advertising and increase in adoption of digital banners and billboards is likely to increase the growth of the market in the forecasting period.

The regional analysis of global Smart Advertising market includes Asia Pacific, North America, Europe, Latin America and Rest of the World for analysis and estimation, North America is a significant region in terms of market share, across the world owing to presence of well-established industries coupled with well-established wireless infrastructure. Whereas, Asia-Pacific is anticipated to exhibit the highest growth rate over the forecast period 2021-2027. Factors such as increasing investments from the companies coupled with technological advancements would create lucrative growth prospects for the Smart Advertising market across Asia Pacific region.



Major market player included in this report are:

Changing Environments Inc
Lamar Advertising Company
OUTFRONT Media Inc
CIVIQ Smartscapes
Clear Channel Outdoor Holdings Inc
Exterion Media (UK) Limited
JCDecaux Group
Include Ltd
Intersection
IKE Smart City



The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Hardware
Software
Services
By Product:
Interactive Kiosks
Digital Poster
Digital Billboard
Others
By End Use:
Corporate
Government
Education
Food & Beverages
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027

Target Audience of the Global Smart Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
  1.2.1. Smart Advertising Market, by region, 2019-2027 (USD Billion)
  1.2.2. Smart Advertising Market, by Component, 2019-2027 (USD Billion)
  1.2.3. Smart Advertising Market, by Product, 2019-2027 (USD Billion)
  1.2.4. Smart Advertising Market, by End Use, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL SMART ADVERTISING MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL SMART ADVERTISING MARKET DYNAMICS

3.1. Smart Advertising Market Impact Analysis (2019-2027)
  3.1.1. Market Drivers
    3.1.1.1. Increasing advancements in technology
    3.1.1.2. Increase in number of wireless internet connections worldwide
  3.1.2. Market Challenges
    3.1.2.1. Lack of skilled professionals
    3.1.2.2. Strict implementation of government rules and regulations regarding data privacy
  3.1.3. Market Opportunities
    3.1.3.1. Increasing awareness about the benefits of smart advertising market
    3.1.3.2. Increase in adoption of the digital banners and other billboards

CHAPTER 4. GLOBAL SMART ADVERTISING MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economic
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL SMART ADVERTISING MARKET, BY COMPONENT

5.1. Market Snapshot
5.2. Global Smart Advertising Market by Component, Performance - Potential Analysis
5.3. Global Smart Advertising Market Estimates & Forecasts by Component 2018-2027 (USD Billion)
5.4. Smart Advertising Market, Sub Segment Analysis
  5.4.1. Hardware
  5.4.2. Software
  5.4.3. Services

CHAPTER 6. GLOBAL SMART ADVERTISING MARKET, BY PRODUCT

6.1. Market Snapshot
6.2. Global Smart Advertising Market by Product, Performance - Potential Analysis
6.3. Global Smart Advertising Market Estimates & Forecasts by Product 2018-2027 (USD Billion)
6.4. Smart Advertising Market, Sub Segment Analysis
  6.4.1. Interactive Kiosks
  6.4.2. Digital Poster
  6.4.3. Digital Billboard
  6.4.4. Others

CHAPTER 7. GLOBAL SMART ADVERTISING MARKET, BY END USE

7.1. Market Snapshot
7.2. Global Smart Advertising Market by End Use, Performance - Potential Analysis
7.3. Global Smart Advertising Market Estimates & Forecasts by End Use 2018-2027 (USD Billion)
7.4. Smart Advertising Market, Sub Segment Analysis
  7.4.1. Corporate
  7.4.2. Government
  7.4.3. Education
  7.4.4. Food & Beverages
  7.4.5. Others

CHAPTER 8. GLOBAL SMART ADVERTISING MARKET, REGIONAL ANALYSIS

8.1. Smart Advertising Market, Regional Market Snapshot
8.2. North America Smart Advertising Market
  8.2.1. U.S. Smart Advertising Market
    8.2.1.1. Component breakdown estimates & forecasts, 2018-2027
    8.2.1.2. Product breakdown estimates & forecasts, 2018-2027
    8.2.1.3. End Use breakdown estimates & forecasts, 2018-2027
  8.2.2. Canada Smart Advertising Market
8.3. Europe Smart Advertising Market Snapshot
  8.3.1. U.K. Smart Advertising Market
  8.3.2. Germany Smart Advertising Market
  8.3.3. France Smart Advertising Market
  8.3.4. Spain Smart Advertising Market
  8.3.5. Italy Smart Advertising Market
  8.3.6. Rest of Europe Smart Advertising Market
8.4. Asia-Pacific Smart Advertising Market Snapshot
  8.4.1. China Smart Advertising Market
  8.4.2. India Smart Advertising Market
  8.4.3. Japan Smart Advertising Market
  8.4.4. Australia Smart Advertising Market
  8.4.5. South Korea Smart Advertising Market
  8.4.6. Rest of Asia Pacific Smart Advertising Market
8.5. Latin America Smart Advertising Market Snapshot
  8.5.1. Brazil Smart Advertising Market
  8.5.2. Mexico Smart Advertising Market
8.6. Rest of The World Smart Advertising Market

CHAPTER 9. COMPETITIVE INTELLIGENCE

9.1. Top Market Strategies
9.2. Company Profiles
  9.2.1. Changing Environments Inc
    9.2.1.1. Key Information
    9.2.1.2. Overview
    9.2.1.3. Financial (Subject to Data Availability)
    9.2.1.4. Product Summary
    9.2.1.5. Recent Developments
  9.2.2. Lamar Advertising Company
  9.2.3. OUTFRONT Media Inc
  9.2.4. CIVIQ Smartscapes
  9.2.5. Clear Channel Outdoor Holdings Inc
  9.2.6. Exterion Media (UK) Limited
  9.2.7. JCDecaux Group
  9.2.8. Include Ltd
  9.2.9. Intersection
  9.2.10. IKE Smart City

CHAPTER 10. RESEARCH PROCESS

10.1. Research Process
  10.1.1. Data Mining
  10.1.2. Analysis
  10.1.3. Market Estimation
  10.1.4. Validation
  10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Smart Advertising market, report scope
TABLE 2. Global Smart Advertising market estimates & forecasts by region 2018-2027 (USD Billion)
TABLE 3. Global Smart Advertising market estimates & forecasts by Component 2018-2027 (USD Billion)
TABLE 4. Global Smart Advertising market estimates & forecasts by Product 2018-2027 (USD Billion)
TABLE 5. Global Smart Advertising market estimates & forecasts by End Use 2018-2027 (USD Billion)
TABLE 6. Global Smart Advertising market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 7. Global Smart Advertising market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 8. Global Smart Advertising market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 9. Global Smart Advertising market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 10. Global Smart Advertising market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 11. Global Smart Advertising market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 12. Global Smart Advertising market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 13. Global Smart Advertising market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 14. Global Smart Advertising market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 15. Global Smart Advertising market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 16. U.S. Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 17. U.S. Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 18. U.S. Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 19. Canada Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 20. Canada Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 21. Canada Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 22. UK Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 23. UK Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 24. UK Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 25. Germany Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 26. Germany Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 27. Germany Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 28. RoE Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 29. RoE Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 30. RoE Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 31. China Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 32. China Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 33. China Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 34. India Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 35. India Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 36. India Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 37. Japan Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 38. Japan Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 39. Japan Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 40. RoAPAC Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 41. RoAPAC Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 42. RoAPAC Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 43. Brazil Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 44. Brazil Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 45. Brazil Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 46. Mexico Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 47. Mexico Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 48. Mexico Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 49. RoLA Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 50. RoLA Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 51. RoLA Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 52. Row Smart Advertising market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 53. Row Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 54. Row Smart Advertising market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 55. List of secondary sources, used in the study of global Smart Advertising market
TABLE 56. List of primary sources, used in the study of global Smart Advertising market
TABLE 57. Years considered for the study
TABLE 58. Exchange rates considered

LIST OF FIGURES

FIG 1. Global Smart Advertising market, research methodology
FIG 2. Global Smart Advertising market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global Smart Advertising market, key trends 2020
FIG 5. Global Smart Advertising market, growth prospects 2021-2027
FIG 6. Global Smart Advertising market, porters 5 force model
FIG 7. Global Smart Advertising market, pest analysis
FIG 8. Global Smart Advertising market, value chain analysis
FIG 9. Global Smart Advertising market by segment, 2018 & 2027 (USD Billion)
FIG 10. Global Smart Advertising market by segment, 2018 & 2027 (USD Billion)
FIG 11. Global Smart Advertising market by segment, 2018 & 2027 (USD Billion)
FIG 12. Global Smart Advertising market by segment, 2018 & 2027 (USD Billion)
FIG 13. Global Smart Advertising market by segment, 2018 & 2027 (USD Billion)
FIG 14. Global Smart Advertising market, regional snapshot 2018 & 2027
FIG 15. North America Smart Advertising market 2018 & 2027 (USD Billion)
FIG 16. Europe Smart Advertising market 2018 & 2027 (USD Billion)
FIG 17. Asia pacific Smart Advertising market 2018 & 2027 (USD Billion)
FIG 18. Latin America Smart Advertising market 2018 & 2027 (USD Billion)
FIG 19. Global Smart Advertising market, company market share analysis (2020)


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