Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity

July 2021 | 157 pages | ID: G70DC8099FB5EN
GMD Research

Abstracts

Global DOOH advertising market will reach $21.35 billion by 2030, growing by 13.0% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.

Highlighted with 80 tables and 78 figures, this 157-page report “Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Region.

Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.

• DOOH Hardware
• DOOH Software
• DOOH Service

Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.

• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications

Based on Location, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.

• Outdoor DOOH
• Indoor DOOH

Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.

• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users

Geographically, the following regions together with the listed national/local markets are fully investigated:

• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Iran, Turkey, South Africa)

For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of all regional markets by country and split of key national markets by Application, Location, and End User over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Key Players (this may not be a complete list and extra companies can be added upon request):

BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF GLOBAL MARKET BY OFFERING

3.1 Market Overview by Offering
3.2 DOOH Hardware
3.3 DOOH Software
3.4 DOOH Service

4 SEGMENTATION OF GLOBAL MARKET BY APPLICATION

4.1 Market Overview by Application
4.2 Billboard DOOH
4.3 Transit DOOH
4.4 Street Furniture DOOH
4.5 Other Applications

5 SEGMENTATION OF GLOBAL MARKET BY LOCATION

5.1 Market Overview by Location
5.2 Outdoor DOOH
5.3 Indoor DOOH

6 SEGMENTATION OF GLOBAL MARKET BY END USER

6.1 Market Overview by End User
6.2 Retail Industry
6.3 Financial Services
6.4 Healthcare & Medical Industry
6.5 Automotive Industry
6.6 IT & Telecom
6.7 Government Agencies
6.8 Entertainment Industry
6.9 Other End Users

7 SEGMENTATION OF GLOBAL MARKET BY REGION

7.1 Geographic Market Overview 2019-2030
7.2 North America Market 2019-2030 by Country
  7.2.1 Overview of North America Market
  7.2.2 U.S.
  7.2.3 Canada
  7.2.4 Mexico
7.3 European Market 2019-2030 by Country
  7.3.1 Overview of European Market
  7.3.2 Germany
  7.3.3 U.K.
  7.3.4 France
  7.3.5 Spain
  7.3.6 Italy
  7.3.7 Russia
  7.3.8 Rest of European Market
7.4 Asia-Pacific Market 2019-2030 by Country
  7.4.1 Overview of Asia-Pacific Market
  7.4.2 Japan
  7.4.3 China
  7.4.4 Australia
  7.4.5 India
  7.4.6 South Korea
  7.4.7 Rest of APAC Region
7.5 South America Market 2019-2030 by Country
  7.5.1 Argentina
  7.5.2 Brazil
  7.5.3 Chile
  7.5.4 Rest of South America Market
7.6 MEA Market 2019-2030 by Country
  7.6.1 Iran
  7.6.2 Turkey
  7.6.3 South Africa
  7.6.4 Other National Markets

8 COMPETITIVE LANDSCAPE

8.1 Overview of Key Vendors
8.2 New Product Launch, Partnership, Investment, and M&A
8.3 Company Profiles
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of Global Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030
Table 2. Growth Rate of World GDP, 2020-2022
Table 3. Main Product Trends and Market Opportunities in Global Digital Out of Home (DOOH) Advertising Market
Table 4. Global Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn
Table 5. Global Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 6. Global Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 7. Global Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 8. Global Digital Out of Home (DOOH) Advertising Market by Region, 2019-2030, $ mn
Table 9. Leading National Digital Out of Home (DOOH) Advertising Market, 2019 and 2030F, $ mn
Table 10. North America Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn
Table 11. U.S. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 12. U.S. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 13. U.S. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 14. Canada Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 15. Canada Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 16. Canada Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 17. Mexico Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 18. Mexico Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 19. Mexico Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 20. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn
Table 21. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 22. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 23. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 24. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 25. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 26. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 27. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 28. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 29. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 30. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 31. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 32. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 33. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 34. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 35. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 36. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 37. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 38. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 39. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn
Table 40. APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn
Table 41. Japan Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 42. Japan Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 43. Japan Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 44. China Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 45. China Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 46. China Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 47. Australia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 48. Australia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 49. Australia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 50. India Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 51. India Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 52. India Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 53. South Korea Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 54. South Korea Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 55. South Korea Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 56. Digital Out of Home (DOOH) Advertising Market in Rest of APAC by Country/Region, 2019-2030, $ mn
Table 57. South America Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn
Table 58. Argentina Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 59. Argentina Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 60. Argentina Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 61. Brazil Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 62. Brazil Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 63. Brazil Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 64. Chile Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 65. Chile Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 66. Chile Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 67. MEA Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn
Table 68. Iran Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 69. Iran Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 70. Iran Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 71. Turkey Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 72. Turkey Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 73. Turkey Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 74. South Africa Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn
Table 75. South Africa Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn
Table 76. South Africa Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn
Table 77. BroadSign International LLC: Company Snapshot
Table 78. BroadSign International LLC: Business Segmentation
Table 79. BroadSign International LLC: Product Portfolio
Table 80. BroadSign International LLC: Revenue, 2017-2019, $ mn

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030
Figure 4. Global Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of Global Digital Out of Home (DOOH) Advertising Market
Figure 7. World Digital Advertising Market by Revenue, 2015-2026, $ bn
Figure 8. World Digital Signage Market, 2019-2026, $ mn
Figure 9. Primary Restraints and Impact Factors of Global Digital Out of Home (DOOH) Advertising Market
Figure 10. Investment Opportunity Analysis
Figure 11. Porter’s Fiver Forces Analysis of Global Digital Out of Home (DOOH) Advertising Market
Figure 12. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, % of Revenue
Figure 13. Global Addressable Market Cap in 2021-2030 by Offering, Value ($ mn) and Share (%)
Figure 14. Global Digital Out of Home (DOOH) Advertising Market: DOOH Hardware, 2019-2030, $ mn
Figure 15. Global Digital Out of Home (DOOH) Advertising Market: DOOH Software, 2019-2030, $ mn
Figure 16. Global Digital Out of Home (DOOH) Advertising Market: DOOH Service, 2019-2030, $ mn
Figure 17. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, % of Sales Revenue
Figure 18. Global Addressable Market Cap in 2021-2030 by Application, Value ($ mn) and Share (%)
Figure 19. Global Digital Out of Home (DOOH) Advertising Market: Billboard DOOH, 2019-2030, $ mn
Figure 20. Global Digital Out of Home (DOOH) Advertising Market: Transit DOOH, 2019-2030, $ mn
Figure 21. Global Digital Out of Home (DOOH) Advertising Market: Street Furniture DOOH, 2019-2030, $ mn
Figure 22. Global Digital Out of Home (DOOH) Advertising Market: Other Applications, 2019-2030, $ mn
Figure 23. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, % of Sales Revenue
Figure 24. Global Addressable Market Cap in 2021-2030 by Location, Value ($ mn) and Share (%)
Figure 25. Global Digital Out of Home (DOOH) Advertising Market: Outdoor DOOH, 2019-2030, $ mn
Figure 26. Global Digital Out of Home (DOOH) Advertising Market: Indoor DOOH, 2019-2030, $ mn
Figure 27. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, % of Revenue
Figure 28. Global Addressable Market Cap in 2021-2030 by End User, Value ($ mn) and Share (%)
Figure 29. Global Digital Out of Home (DOOH) Advertising Market: Retail Industry, 2019-2030, $ mn
Figure 30. Global Digital Out of Home (DOOH) Advertising Market: Financial Services, 2019-2030, $ mn
Figure 31. Global Digital Out of Home (DOOH) Advertising Market: Healthcare & Medical Industry, 2019-2030, $ mn
Figure 32. Global Digital Out of Home (DOOH) Advertising Market: Automotive Industry, 2019-2030, $ mn
Figure 33. Global Digital Out of Home (DOOH) Advertising Market: IT & Telecom, 2019-2030, $ mn
Figure 34. Global Digital Out of Home (DOOH) Advertising Market: Government Agencies, 2019-2030, $ mn
Figure 35. Global Digital Out of Home (DOOH) Advertising Market: Entertainment Industry, 2019-2030, $ mn
Figure 36. Global Digital Out of Home (DOOH) Advertising Market: Other End Users, 2019-2030, $ mn
Figure 37. Global Market Snapshot by Region
Figure 38. Geographic Spread of Worldwide Digital Out of Home (DOOH) Advertising Market, 2019-2030, % of Sales Revenue
Figure 39. Global Addressable Market Cap in 2021-2030 by Region, Value ($ mn) and Share (%)
Figure 40. North American Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 41. Breakdown of North America Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue
Figure 42. Contribution to North America 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 43. U.S. Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 44. Canada Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 45. Digital Out of Home (DOOH) Advertising Market in Mexico, 2015-2030F, $ mn
Figure 46. European Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 47. Breakdown of European Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue
Figure 48. Contribution to Europe 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 49. Digital Out of Home (DOOH) Advertising Market in Germany, 2019-2030, $ mn
Figure 50. Digital Out of Home (DOOH) Advertising Market in U.K., 2019-2030, $ mn
Figure 51. Digital Out of Home (DOOH) Advertising Market in France, 2019-2030, $ mn
Figure 52. Digital Out of Home (DOOH) Advertising Market in Spain, 2019-2030, $ mn
Figure 53. Digital Out of Home (DOOH) Advertising Market in Italy, 2019-2030, $ mn
Figure 54. Digital Out of Home (DOOH) Advertising Market in Russia, 2019-2030, $ mn
Figure 55. Digital Out of Home (DOOH) Advertising Market in Rest of Europe, 2019-2030, $ mn
Figure 56. Asia-Pacific Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 57. Breakdown of APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue
Figure 58. Contribution to APAC 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 59. Digital Out of Home (DOOH) Advertising Market in Japan, 2019-2030, $ mn
Figure 60. Digital Out of Home (DOOH) Advertising Market in China, 2019-2030, $ mn
Figure 61. Digital Out of Home (DOOH) Advertising Market in Australia, 2019-2030, $ mn
Figure 62. Digital Out of Home (DOOH) Advertising Market in India, 2019-2030, $ mn
Figure 63. Digital Out of Home (DOOH) Advertising Market in South Korea, 2019-2030, $ mn
Figure 64. Digital Out of Home (DOOH) Advertising Market in Rest of APAC, 2019-2030, $ mn
Figure 65. South America Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn
Figure 66. Breakdown of South America Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue
Figure 67. Contribution to South America 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 68. Digital Out of Home (DOOH) Advertising Market in Argentina, 2019-2030, $ mn
Figure 69. Digital Out of Home (DOOH) Advertising Market in Brazil, 2019-2030, $ mn
Figure 70. Digital Out of Home (DOOH) Advertising Market in Chile, 2019-2030, $ mn
Figure 71. Digital Out of Home (DOOH) Advertising Market in Rest of South America, 2019-2030, $ mn
Figure 72. Digital Out of Home (DOOH) Advertising Market in Middle East and Africa (MEA), 2019-2030, $ mn
Figure 73. Breakdown of MEA Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue
Figure 74. Contribution to MEA 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 75. Digital Out of Home (DOOH) Advertising Market in Iran, 2019-2030, $ mn
Figure 76. Digital Out of Home (DOOH) Advertising Market in Turkey, 2019-2030, $ mn
Figure 77. Digital Out of Home (DOOH) Advertising Market in South Africa, 2019-2030, $ mn
Figure 78. Growth Stage of Global Digital Out of Home (DOOH) Advertising Industry over the Forecast Period