Global Customer Data Platform Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
The Global Customer Data Platform Market is expected to grow from USD 948.49 Million in 2018 to USD 4,289.45 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 24.05%.
'Salesforce.com, Inc., Tealium, and Adobe Inc. are placed in forefront due to their excellence in business strategy and product satisfaction'
The positioning of the Global Customer Data Platform Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Customer Data Platform Market including are Adobe Inc., Nice, Oracle Corporation, Salesforce.com, Inc., SAP SE, ActionIQ, Inc., AgilOne Inc., Ascent360, Inc., BlueConic Inc., Evergage, Inc., IgnitionOne, Inc., Lytics Inc, mParticle, Inc., NGDATA, SAS Institute Inc, Segment.io, Inc., Signal, Tealium, Usermind, Inc., and Zaius, Inc..
On the basis of Type, the Global Customer Data Platform Market is studied across Access Control, Analytics, and Engagement.
On the basis of Enterprise Size, the Global Customer Data Platform Market is studied across Large Enterprises and Small and Medium-Sized Enterprises.
On the basis of Vertical, the Global Customer Data Platform Market is studied across Automobile, Banking, Financial Services, and Insurance, Energy and Utilities, Healthcare and Life Sciences, IT and Telecommunication, Media and Entertainment, Retail and Ecommerce, and Travel and Hospitality.
On the basis of Delivery Mode, the Global Customer Data Platform Market is studied across On Cloud and On-Premises.
On the basis of Application, the Global Customer Data Platform Market is studied across Campaign Management, Customer Engagement and Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Customer Data Platform Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Customer Data Platform Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Customer Data Platform Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Customer Data Platform Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Customer Data Platform Market
The report answers questions such as:
1. What is the market size of Customer Data Platform market in the Global?
2. What are the factors that affect the growth in the Global Customer Data Platform Market over the forecast period?
3. What is the competitive position in the Global Customer Data Platform Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Customer Data Platform Market?
5. What are the opportunities in the Global Customer Data Platform Market?
6. What are the modes of entering the Global Customer Data Platform Market?
'Salesforce.com, Inc., Tealium, and Adobe Inc. are placed in forefront due to their excellence in business strategy and product satisfaction'
The positioning of the Global Customer Data Platform Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Customer Data Platform Market including are Adobe Inc., Nice, Oracle Corporation, Salesforce.com, Inc., SAP SE, ActionIQ, Inc., AgilOne Inc., Ascent360, Inc., BlueConic Inc., Evergage, Inc., IgnitionOne, Inc., Lytics Inc, mParticle, Inc., NGDATA, SAS Institute Inc, Segment.io, Inc., Signal, Tealium, Usermind, Inc., and Zaius, Inc..
On the basis of Type, the Global Customer Data Platform Market is studied across Access Control, Analytics, and Engagement.
On the basis of Enterprise Size, the Global Customer Data Platform Market is studied across Large Enterprises and Small and Medium-Sized Enterprises.
On the basis of Vertical, the Global Customer Data Platform Market is studied across Automobile, Banking, Financial Services, and Insurance, Energy and Utilities, Healthcare and Life Sciences, IT and Telecommunication, Media and Entertainment, Retail and Ecommerce, and Travel and Hospitality.
On the basis of Delivery Mode, the Global Customer Data Platform Market is studied across On Cloud and On-Premises.
On the basis of Application, the Global Customer Data Platform Market is studied across Campaign Management, Customer Engagement and Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Customer Data Platform Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Customer Data Platform Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Customer Data Platform Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Customer Data Platform Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Customer Data Platform Market
The report answers questions such as:
1. What is the market size of Customer Data Platform market in the Global?
2. What are the factors that affect the growth in the Global Customer Data Platform Market over the forecast period?
3. What is the competitive position in the Global Customer Data Platform Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Customer Data Platform Market?
5. What are the opportunities in the Global Customer Data Platform Market?
6. What are the modes of entering the Global Customer Data Platform Market?
1. PREFACE
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the Customer Data Platform Market
3.2. Opportunities in the Customer Data Platform Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Increasing need for omnichannel experience and actionable insights by marketers
4.2.1.2. Effective tracking of customers to understand their behavior for targeted marketing activities
4.2.1.3. Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability
4.2.2. Restraints
4.2.2.1. Data privacy laws and protection of customer data are critical for CDP adoption
4.2.3. Opportunities
4.2.3.1. Increasing investment and funding in CDP startups
4.2.4. Challenges
4.2.4.1. Requirement of huge infrastructure and scalable solutions for collecting and storing large volumes of customer data
4.2.4.2. Lack of tools to integrate online and offline customer data in real-time
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Value Chain Analysis
4.4.2. Regulatory Implications
5. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. Access Control
5.4. Analytics
5.5. Engagement
6. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Large Enterprises
6.4. Small and Medium-Sized Enterprises
7. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY VERTICAL
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Automobile
7.4. Banking, Financial Services, and Insurance
7.5. Energy and Utilities
7.6. Healthcare and Life Sciences
7.7. IT and Telecommunication
7.8. Media and Entertainment
7.9. Retail and Ecommerce
7.10. Travel and Hospitality
8. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE
8.1. Overview
8.2. Market Sizing & Forecasting
8.3. On Cloud
8.4. On-Premises
9. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY APPLICATION
9.1. Overview
9.2. Market Sizing & Forecasting
9.3. Campaign Management
9.4. Customer Engagement and Retention
9.5. Marketing Data Segmentation
9.6. Personalized Recommendation
9.7. Predictive Analytics
9.8. Security Management
10. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY GEOGRAPHY
10.1. Overview
10.2. Market Sizing & Forecasting
10.3. Americas
10.3.1. Overview
10.3.2. Market Sizing & Forecasting
10.3.3. Argentina
10.3.4. Brazil
10.3.5. Canada
10.3.6. Mexico
10.3.7. United States
10.4. Asia-Pacific
10.4.1. Overview
10.4.2. Market Sizing & Forecasting
10.4.3. Australia
10.4.4. China
10.4.5. India
10.4.6. Japan
10.5. Europe, Middle East & Africa
10.5.1. Overview
10.5.2. Market Sizing & Forecasting
10.5.3. France
10.5.4. Germany
10.5.5. Italy
10.5.6. Spain
10.5.7. United Kingdom
11. COMPETITIVE LANDSCAPE
11.1. 360iResearch FPNV Positioning Matrix for Global Customer Data Platform Market
11.2. Market Vendor Ranking Analysis for Global Customer Data Platform Market
11.3. Competitive News Feed Analysis for Global Customer Data Platform Market
12. COMPANY USABILITY PROFILES
12.1. Adobe Inc.
12.1.1. Overview
12.1.2. Strategy
12.1.3. SWOT
12.2. Nice
12.2.1. Overview
12.2.2. Strategy
12.2.3. SWOT
12.3. Oracle Corporation
12.3.1. Overview
12.3.2. Strategy
12.3.3. SWOT
12.4. SAP SE
12.4.1. Overview
12.4.2. Strategy
12.4.3. SWOT
12.5. Salesforce.com, Inc.
12.5.1. Overview
12.5.2. Strategy
12.5.3. SWOT
12.6. ActionIQ, Inc.
12.7. AgilOne Inc.
12.8. Ascent360, Inc.
12.9. BlueConic Inc.
12.10. Evergage, Inc.
12.11. IgnitionOne, Inc.
12.12. Lytics Inc
12.13. NGDATA
12.14. SAS Institute Inc
12.15. Segment.io, Inc.
12.16. Signal
12.17. Tealium
12.18. Usermind, Inc.
12.19. Zaius, Inc.
12.20. mParticle, Inc.
13. APPENDIX
13.1. Discussion Guide
13.2. Top Reports
13.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.3. Author Details
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the Customer Data Platform Market
3.2. Opportunities in the Customer Data Platform Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Increasing need for omnichannel experience and actionable insights by marketers
4.2.1.2. Effective tracking of customers to understand their behavior for targeted marketing activities
4.2.1.3. Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability
4.2.2. Restraints
4.2.2.1. Data privacy laws and protection of customer data are critical for CDP adoption
4.2.3. Opportunities
4.2.3.1. Increasing investment and funding in CDP startups
4.2.4. Challenges
4.2.4.1. Requirement of huge infrastructure and scalable solutions for collecting and storing large volumes of customer data
4.2.4.2. Lack of tools to integrate online and offline customer data in real-time
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Value Chain Analysis
4.4.2. Regulatory Implications
5. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. Access Control
5.4. Analytics
5.5. Engagement
6. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Large Enterprises
6.4. Small and Medium-Sized Enterprises
7. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY VERTICAL
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Automobile
7.4. Banking, Financial Services, and Insurance
7.5. Energy and Utilities
7.6. Healthcare and Life Sciences
7.7. IT and Telecommunication
7.8. Media and Entertainment
7.9. Retail and Ecommerce
7.10. Travel and Hospitality
8. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE
8.1. Overview
8.2. Market Sizing & Forecasting
8.3. On Cloud
8.4. On-Premises
9. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY APPLICATION
9.1. Overview
9.2. Market Sizing & Forecasting
9.3. Campaign Management
9.4. Customer Engagement and Retention
9.5. Marketing Data Segmentation
9.6. Personalized Recommendation
9.7. Predictive Analytics
9.8. Security Management
10. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY GEOGRAPHY
10.1. Overview
10.2. Market Sizing & Forecasting
10.3. Americas
10.3.1. Overview
10.3.2. Market Sizing & Forecasting
10.3.3. Argentina
10.3.4. Brazil
10.3.5. Canada
10.3.6. Mexico
10.3.7. United States
10.4. Asia-Pacific
10.4.1. Overview
10.4.2. Market Sizing & Forecasting
10.4.3. Australia
10.4.4. China
10.4.5. India
10.4.6. Japan
10.5. Europe, Middle East & Africa
10.5.1. Overview
10.5.2. Market Sizing & Forecasting
10.5.3. France
10.5.4. Germany
10.5.5. Italy
10.5.6. Spain
10.5.7. United Kingdom
11. COMPETITIVE LANDSCAPE
11.1. 360iResearch FPNV Positioning Matrix for Global Customer Data Platform Market
11.2. Market Vendor Ranking Analysis for Global Customer Data Platform Market
11.3. Competitive News Feed Analysis for Global Customer Data Platform Market
12. COMPANY USABILITY PROFILES
12.1. Adobe Inc.
12.1.1. Overview
12.1.2. Strategy
12.1.3. SWOT
12.2. Nice
12.2.1. Overview
12.2.2. Strategy
12.2.3. SWOT
12.3. Oracle Corporation
12.3.1. Overview
12.3.2. Strategy
12.3.3. SWOT
12.4. SAP SE
12.4.1. Overview
12.4.2. Strategy
12.4.3. SWOT
12.5. Salesforce.com, Inc.
12.5.1. Overview
12.5.2. Strategy
12.5.3. SWOT
12.6. ActionIQ, Inc.
12.7. AgilOne Inc.
12.8. Ascent360, Inc.
12.9. BlueConic Inc.
12.10. Evergage, Inc.
12.11. IgnitionOne, Inc.
12.12. Lytics Inc
12.13. NGDATA
12.14. SAS Institute Inc
12.15. Segment.io, Inc.
12.16. Signal
12.17. Tealium
12.18. Usermind, Inc.
12.19. Zaius, Inc.
12.20. mParticle, Inc.
13. APPENDIX
13.1. Discussion Guide
13.2. Top Reports
13.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.3. Author Details
