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Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size Study by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets, Mobile), Software Type (3D Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, VR Content Creation, Workflow Optimization), Deployment (Hybrid, On-Cloud, On-Premises), End-User (Aerospace & Defense, Automotive & Transportation, Consumer Goods & Retail, Education, Entertainment & Gaming, Healthcare) and Regional Forecasts 2022-2032

July 2024 | 200 pages | ID: G47A5A07E1C8EN
Bizwit Research & Consulting LLP

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Global Augmented Reality (AR) and Virtual Reality (VR) Software Market is valued approximately at USD 13.45 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 18.43% over the forecast period 2024-2032. AR & VR software, through the seamless integration of digital information with real-world environments or the creation of fully immersive virtual experiences, enhances user interaction and engagement. This transformative technology leveraging advanced 3D graphics and sensor-based inputs that is pivotal in developing applications across diverse sectors including entertainment, education, healthcare, and industrial applications. The increasing adoption of AR & VR software in the entertainment industry and the heightened need for immersive learning in education and healthcare underscore the market's potential growth. However, substantial costs and privacy concerns associated with AR & VR software could impede market expansion. Continuous innovations aimed at reducing latency, enhancing cross-platform compatibility, and improving data protection are expected to foster market growth. Furthermore, the utilization of AR & VR in industrial applications is anticipated to significantly advance manufacturing processes, thereby contributing to the market's future growth trajectory.
The rapid deployment of AR & VR software across various platforms, such as mobile and desktop, facilitates the interaction with virtual objects and the real environment, thus offering a seamless experience. Specifically, VR headsets and consoles enable users to experience immersive environments with superimposed real-world backgrounds, enhancing user engagement across industry verticals. The expanding use of AR & VR software for applications like 3D modeling, remote collaboration, and navigation underscores its transformative potential in enhancing productivity and user experience.
The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Software Market in terms of revenue due to significant investments in AR & VR technologies for military training and healthcare applications. Also, strong interest in AR & VR for education and entertainment, driven by the demand for high-quality content and seamless integration further supports the market expansion. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period. Countries like China, Japan, and India are making significant contributions to global AR & VR software development through digital initiatives and strong market expansion.
Major market players included in this report are:
AB Volvo
Advanced Micro Devices, Inc.
Amazon Web Services, Inc.
Appinventiv Technologies Pvt. Ltd.
Apple Inc.
ARLOOPA Inc.
Autodesk, Inc.
Blippar Ltd.
Cisco Systems, Inc.
Contentful Group
Cosm Immersive
Epic Games, Inc.
Fyusion, Inc.
Google LLC
HQSoftware
The detailed segments and sub-segments of the market are explained below:
By Type:
• AR Software
• VR Software
By Platform:
• Console
• Desktop
• Headsets
• Mobile
By Software Type:
• 3D Modeling
• AR Remote Collaboration
• Documentation
• Navigation
• Visualization
• VR Content Creation
• Workflow Optimization
By Deployment:
• Hybrid
• On-Cloud
• On-Premises
By End-User:
• Aerospace & Defense
• Automotive & Transportation
• Consumer Goods & Retail
• Education
• Entertainment & Gaming
• Healthcare
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
Latin America
• Brazil
• Mexico
Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA
Years considered for the study are as follows:
Historical year – 2022
Base year – 2023
Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.
CHAPTER 1. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET EXECUTIVE SUMMARY

1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
  1.3.1. By Type
  1.3.2. By Platform
  1.3.3. By Software Type
  1.3.4. By Deployment
  1.3.5. By End-User
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

CHAPTER 2. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET DEFINITION AND RESEARCH ASSUMPTIONS

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
  2.3.1. Inclusion & Exclusion
  2.3.2. Limitations
  2.3.3. Supply Side Analysis
    2.3.3.1. Availability
    2.3.3.2. Infrastructure
    2.3.3.3. Regulatory Environment
    2.3.3.4. Market Competition
    2.3.3.5. Economic Viability (Consumer’s Perspective)
  2.3.4. Demand Side Analysis
    2.3.4.1. Regulatory frameworks
    2.3.4.2. Technological Advancements
    2.3.4.3. Environmental Considerations
    2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

CHAPTER 3. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET DYNAMICS

3.1. Market Drivers
  3.1.1. Increased adoption in entertainment and education sectors
  3.1.2. Growing number of AR & VR software companies
3.2. Market Challenges
  3.2.1. High costs and privacy concerns
  3.2.2. Need for skilled operators
3.3. Market Opportunities
  3.3.1. Innovations in latency reduction and cross-platform compatibility
  3.3.2. Expanding industrial applications

CHAPTER 4. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model
  4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
  4.2.5. Environmental
  4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY TYPE 2022-2032

5.1. Segment Dashboard
5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  5.2.1. AR Software
  5.2.2. VR Software

CHAPTER 6. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY PLATFORM 2022-2032

6.1. Segment Dashboard
6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  6.2.1. Console
  6.2.2. Desktop
  6.2.3. Headsets
  6.2.4. Mobile

CHAPTER 7. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY SOFTWARE TYPE 2022-2032

7.1. Segment Dashboard
7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Software Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  7.2.1. 3D Modeling
  7.2.2. AR Remote Collaboration
  7.2.3. Documentation
  7.2.4. Navigation
  7.2.5. Visualization
  7.2.6. VR Content Creation
  7.2.7. Workflow Optimization

CHAPTER 8. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY DEPLOYMENT 2022-2032

8.1. Segment Dashboard
8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  8.2.1. Hybrid
  8.2.2. On-Cloud
  8.2.3. On-Premises

CHAPTER 9. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY END-USER 2022-2032

9.1. Segment Dashboard
9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  9.2.1. Aerospace & Defense
  9.2.2. Automotive & Transportation
  9.2.3. Consumer Goods & Retail
  9.2.4. Education
  9.2.5. Entertainment & Gaming
  9.2.6. Healthcare

CHAPTER 10. GLOBAL AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) SOFTWARE MARKET SIZE & FORECASTS BY REGION 2022-2032

10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market
    10.1.1.1. Type breakdown size & forecasts, 2022-2032
    10.1.1.2. Platform breakdown size & forecasts, 2022-2032
    10.1.1.3. Software Type breakdown size & forecasts, 2022-2032
    10.1.1.4. Deployment breakdown size & forecasts, 2022-2032
    10.1.1.5. End-User breakdown size & forecasts, 2022-2032
  10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market
10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
  10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market

CHAPTER 11. COMPETITIVE INTELLIGENCE

11.1. Key Company SWOT Analysis
  11.1.1. AB Volvo
  11.1.2. Advanced Micro Devices, Inc.
  11.1.3. Amazon Web Services, Inc.
11.2. Top Market Strategies
11.3. Company Profiles
  11.3.1. AB Volvo
    11.3.1.1. Key Information
    11.3.1.2. Overview
    11.3.1.3. Financial (Subject to Data Availability)
    11.3.1.4. Product Summary
    11.3.1.5. Market Strategies
  11.3.2. Advanced Micro Devices, Inc.
  11.3.3. Amazon Web Services, Inc.
  11.3.4. Appinventiv Technologies Pvt. Ltd.
  11.3.5. Apple Inc.
  11.3.6. ARLOOPA Inc.
  11.3.7. Autodesk, Inc.
  11.3.8. Blippar Ltd.
  11.3.9. Cisco Systems, Inc.
  11.3.10. Contentful Group
  11.3.11. Cosm Immersive
  11.3.12. Epic Games, Inc.
  11.3.13. Fyusion, Inc.
  11.3.14. Google LLC
  11.3.15. HQSoftware

CHAPTER 12. RESEARCH PROCESS

12.1. Research Process
  12.1.1. Data Mining
  12.1.2. Analysis
  12.1.3. Market Estimation
  12.1.4. Validation
  12.1.5. Publishing
12.2. Research Attributes

LIST OF TABLES

TABLE 1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, report scope
TABLE 2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by Type 2022-2032 (USD Billion)
TABLE 4. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by Platform 2022-2032 (USD Billion)
TABLE 5. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by Software Type 2022-2032 (USD Billion)
TABLE 6. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by Deployment 2022-2032 (USD Billion)
TABLE 7. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by End-User 2022-2032 (USD Billion)
TABLE 8. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market estimates & forecasts by segment 2022-2032 (USD Billion)
…..
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.

LIST OF FIGURES

FIG 1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, research methodology
FIG 2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, market estimation techniques
FIG 3. Global market size estimates & forecast methods.
FIG 4. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, key trends 2023
FIG 5. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, growth prospects 2022-2032
FIG 6. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, porters 5 force model
FIG 7. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, PESTEL analysis
FIG 8. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, value chain analysis
FIG 9. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, 2022 & 2032 (USD Billion)
FIG 10. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, 2022 & 2032 (USD Billion)
FIG 11. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, 2022 & 2032 (USD Billion)
FIG 12. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, 2022 & 2032 (USD Billion)
FIG 13. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market by segment, 2022 & 2032 (USD Billion)
FIG 14. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, regional snapshot 2022 & 2032
FIG 15. North America Augmented Reality (AR) and Virtual Reality (VR) Software Market 2022 & 2032 (USD Billion)
FIG 16. Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market 2022 & 2032 (USD Billion)
FIG 17. Asia pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market 2022 & 2032 (USD Billion)
FIG 18. Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market 2022 & 2032 (USD Billion)
FIG 19. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market 2022 & 2032 (USD Billion)
FIG 20. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market, company market share analysis (2023)
…..
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.


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