Global A2P and P2A Messaging Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
The Global A2P and P2A Messaging Market is expected to grow from USD 52,912.67 Million in 2018 to USD 74,507.43 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 5.01%.
'Global Message Services AG, Sinch, Twilio, Inc, Infobip Ltd., and SAP SE are placed in forefront due to their excellence in business strategy and product satisfaction'
The positioning of the Global A2P and P2A Messaging Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global A2P and P2A Messaging Market including are AT&T Inc., SAP SE, Textmunication Holdings, Inc., tyntec Ltd., VoiceSage, DIMOCO Europe GmbH, Global Message Services AG, Infobip Ltd., Mahindra Comviva, Mavenir, Netsize SA, Retarus Group, Route Mobile Limited, Sinch, Tata Communications Ltd., and Twilio, Inc.
On the basis of Type, the Global A2P and P2A Messaging Market is studied across A2P and P2A.
On the basis of Traffic, the Global A2P and P2A Messaging Market is studied across Multi-Country and National.
On the basis of Messaging Platform, the Global A2P and P2A Messaging Market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform.
On the basis of Industry, the Global A2P and P2A Messaging Market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
On the basis of Application, the Global A2P and P2A Messaging Market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global A2P and P2A Messaging Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global A2P and P2A Messaging Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global A2P and P2A Messaging Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global A2P and P2A Messaging Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global A2P and P2A Messaging Market
The report answers questions such as:
1. What is the market size of A2P and P2A Messaging market in the Global?
2. What are the factors that affect the growth in the Global A2P and P2A Messaging Market over the forecast period?
3. What is the competitive position in the Global A2P and P2A Messaging Market?
4. Which are the best product areas to be invested in over the forecast period in the Global A2P and P2A Messaging Market?
5. What are the opportunities in the Global A2P and P2A Messaging Market?
6. What are the modes of entering the Global A2P and P2A Messaging Market?
'Global Message Services AG, Sinch, Twilio, Inc, Infobip Ltd., and SAP SE are placed in forefront due to their excellence in business strategy and product satisfaction'
The positioning of the Global A2P and P2A Messaging Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global A2P and P2A Messaging Market including are AT&T Inc., SAP SE, Textmunication Holdings, Inc., tyntec Ltd., VoiceSage, DIMOCO Europe GmbH, Global Message Services AG, Infobip Ltd., Mahindra Comviva, Mavenir, Netsize SA, Retarus Group, Route Mobile Limited, Sinch, Tata Communications Ltd., and Twilio, Inc.
On the basis of Type, the Global A2P and P2A Messaging Market is studied across A2P and P2A.
On the basis of Traffic, the Global A2P and P2A Messaging Market is studied across Multi-Country and National.
On the basis of Messaging Platform, the Global A2P and P2A Messaging Market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform.
On the basis of Industry, the Global A2P and P2A Messaging Market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
On the basis of Application, the Global A2P and P2A Messaging Market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global A2P and P2A Messaging Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global A2P and P2A Messaging Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global A2P and P2A Messaging Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global A2P and P2A Messaging Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global A2P and P2A Messaging Market
The report answers questions such as:
1. What is the market size of A2P and P2A Messaging market in the Global?
2. What are the factors that affect the growth in the Global A2P and P2A Messaging Market over the forecast period?
3. What is the competitive position in the Global A2P and P2A Messaging Market?
4. Which are the best product areas to be invested in over the forecast period in the Global A2P and P2A Messaging Market?
5. What are the opportunities in the Global A2P and P2A Messaging Market?
6. What are the modes of entering the Global A2P and P2A Messaging Market?
1. PREFACE
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the A2P and P2A Messaging Market
3.2. Opportunities in the A2P and P2A Messaging Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Need for compassionate and engaging consumer interactions
4.2.1.2. Advantages associated such as increasing digital engagement to drive profitability
4.2.1.3. Increased mobile marketing and omnichannel advertising
4.2.1.4. Adoption of customer communication messaging services by mobile-based banking, healthcare services, and retail & e-commerce transitional services
4.2.2. Restraints
4.2.2.1. Cumbersome nature of traditional telecom infrastructure
4.2.2.2. Presence of local regulations and country-specific guidelines
4.2.3. Opportunities
4.2.3.1. RCS (Rich Communication Services) in A2P messaging space
4.2.3.2. Collaboration between the telecom operator and Over-the-top players
4.2.3.3. Asia-Pacific to showcase the potential in Consumer Relationship Management services
4.2.4. Challenges
4.2.4.1. Identifying and preventing grey route abuse affecting telecom operators revenue
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Market Ecosystem
4.4.2. Regulatory Framework & Trends
5. GLOBAL A2P AND P2A MESSAGING MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. A2P
5.4. P2A
6. GLOBAL A2P AND P2A MESSAGING MARKET, BY TRAFFIC
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Multi-Country
6.4. National
7. GLOBAL A2P AND P2A MESSAGING MARKET, BY MESSAGING PLATFORM
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Cloud API Messaging Platform
7.4. Traditional & Managed Messaging Platform
8. GLOBAL A2P AND P2A MESSAGING MARKET, BY INDUSTRY
8.1. Overview
8.2. Market Sizing & Forecasting
8.3. Aerospace & Defense
8.4. Automotive & Transportation
8.5. Banking, Financial Services & Insurance
8.6. Building, Construction & Real Estate
8.7. Consumer Goods & Retail
8.8. Education
8.9. Energy & Utilities
8.10. Government & Public Sector
8.11. Healthcare & Life Sciences
8.12. Information Technology
8.13. Manufacturing
8.14. Media & Entertainment
8.15. Telecommunication
8.16. Travel & Hospitality
9. GLOBAL A2P AND P2A MESSAGING MARKET, BY APPLICATION
9.1. Overview
9.2. Market Sizing & Forecasting
9.3. Authentication Services
9.4. Customer Relationship Management Services
9.5. Inquiry & Search Related Services
9.6. Interactive Messages
9.7. Notifications & Alerts
9.8. Promotional & Marketing Services
9.9. Pushed Content Services
9.10. Voting & Entertainment
10. GLOBAL A2P AND P2A MESSAGING MARKET, BY GEOGRAPHY
10.1. Overview
10.2. Market Sizing & Forecasting
10.3. Americas
10.3.1. Overview
10.3.2. Market Sizing & Forecasting
10.3.3. Argentina
10.3.4. Brazil
10.3.5. Canada
10.3.6. Mexico
10.3.7. United States
10.4. Asia-Pacific
10.4.1. Overview
10.4.2. Market Sizing & Forecasting
10.4.3. Australia
10.4.4. China
10.4.5. India
10.4.6. Japan
10.5. Europe, Middle East & Africa
10.5.1. Overview
10.5.2. Market Sizing & Forecasting
10.5.3. France
10.5.4. Germany
10.5.5. Italy
10.5.6. Spain
10.5.7. United Kingdom
11. COMPETITIVE LANDSCAPE
11.1. 360iResearch FPNV Positioning Matrix for Global A2P and P2A Messaging Market
11.2. Market Vendor Ranking Analysis for Global A2P and P2A Messaging Market
11.3. Competitive News Feed Analysis for Global A2P and P2A Messaging Market
12. COMPANY USABILITY PROFILES
12.1. AT&T Inc.
12.1.1. Overview
12.1.2. Strategy
12.1.3. SWOT
12.2. SAP SE
12.2.1. Overview
12.2.2. Strategy
12.2.3. SWOT
12.3. Textmunication Holdings, Inc.
12.3.1. Overview
12.3.2. Strategy
12.3.3. SWOT
12.4. tyntec Ltd.
12.4.1. Overview
12.4.2. Strategy
12.4.3. SWOT
12.5. VoiceSage
12.5.1. Overview
12.5.2. Strategy
12.5.3. SWOT
12.6. DIMOCO Europe GmbH
12.7. Global Message Services AG
12.8. Infobip Ltd.
12.9. Mahindra Comviva
12.10. Mavenir
12.11. Netsize SA
12.12. Retarus Group
12.13. Route Mobile Limited
12.14. Sinch
12.15. Tata Communications Ltd.
12.16. Twilio, Inc
13. APPENDIX
13.1. Discussion Guide
13.2. Top Reports
13.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.3. Author Details
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the A2P and P2A Messaging Market
3.2. Opportunities in the A2P and P2A Messaging Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Need for compassionate and engaging consumer interactions
4.2.1.2. Advantages associated such as increasing digital engagement to drive profitability
4.2.1.3. Increased mobile marketing and omnichannel advertising
4.2.1.4. Adoption of customer communication messaging services by mobile-based banking, healthcare services, and retail & e-commerce transitional services
4.2.2. Restraints
4.2.2.1. Cumbersome nature of traditional telecom infrastructure
4.2.2.2. Presence of local regulations and country-specific guidelines
4.2.3. Opportunities
4.2.3.1. RCS (Rich Communication Services) in A2P messaging space
4.2.3.2. Collaboration between the telecom operator and Over-the-top players
4.2.3.3. Asia-Pacific to showcase the potential in Consumer Relationship Management services
4.2.4. Challenges
4.2.4.1. Identifying and preventing grey route abuse affecting telecom operators revenue
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Market Ecosystem
4.4.2. Regulatory Framework & Trends
5. GLOBAL A2P AND P2A MESSAGING MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. A2P
5.4. P2A
6. GLOBAL A2P AND P2A MESSAGING MARKET, BY TRAFFIC
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Multi-Country
6.4. National
7. GLOBAL A2P AND P2A MESSAGING MARKET, BY MESSAGING PLATFORM
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Cloud API Messaging Platform
7.4. Traditional & Managed Messaging Platform
8. GLOBAL A2P AND P2A MESSAGING MARKET, BY INDUSTRY
8.1. Overview
8.2. Market Sizing & Forecasting
8.3. Aerospace & Defense
8.4. Automotive & Transportation
8.5. Banking, Financial Services & Insurance
8.6. Building, Construction & Real Estate
8.7. Consumer Goods & Retail
8.8. Education
8.9. Energy & Utilities
8.10. Government & Public Sector
8.11. Healthcare & Life Sciences
8.12. Information Technology
8.13. Manufacturing
8.14. Media & Entertainment
8.15. Telecommunication
8.16. Travel & Hospitality
9. GLOBAL A2P AND P2A MESSAGING MARKET, BY APPLICATION
9.1. Overview
9.2. Market Sizing & Forecasting
9.3. Authentication Services
9.4. Customer Relationship Management Services
9.5. Inquiry & Search Related Services
9.6. Interactive Messages
9.7. Notifications & Alerts
9.8. Promotional & Marketing Services
9.9. Pushed Content Services
9.10. Voting & Entertainment
10. GLOBAL A2P AND P2A MESSAGING MARKET, BY GEOGRAPHY
10.1. Overview
10.2. Market Sizing & Forecasting
10.3. Americas
10.3.1. Overview
10.3.2. Market Sizing & Forecasting
10.3.3. Argentina
10.3.4. Brazil
10.3.5. Canada
10.3.6. Mexico
10.3.7. United States
10.4. Asia-Pacific
10.4.1. Overview
10.4.2. Market Sizing & Forecasting
10.4.3. Australia
10.4.4. China
10.4.5. India
10.4.6. Japan
10.5. Europe, Middle East & Africa
10.5.1. Overview
10.5.2. Market Sizing & Forecasting
10.5.3. France
10.5.4. Germany
10.5.5. Italy
10.5.6. Spain
10.5.7. United Kingdom
11. COMPETITIVE LANDSCAPE
11.1. 360iResearch FPNV Positioning Matrix for Global A2P and P2A Messaging Market
11.2. Market Vendor Ranking Analysis for Global A2P and P2A Messaging Market
11.3. Competitive News Feed Analysis for Global A2P and P2A Messaging Market
12. COMPANY USABILITY PROFILES
12.1. AT&T Inc.
12.1.1. Overview
12.1.2. Strategy
12.1.3. SWOT
12.2. SAP SE
12.2.1. Overview
12.2.2. Strategy
12.2.3. SWOT
12.3. Textmunication Holdings, Inc.
12.3.1. Overview
12.3.2. Strategy
12.3.3. SWOT
12.4. tyntec Ltd.
12.4.1. Overview
12.4.2. Strategy
12.4.3. SWOT
12.5. VoiceSage
12.5.1. Overview
12.5.2. Strategy
12.5.3. SWOT
12.6. DIMOCO Europe GmbH
12.7. Global Message Services AG
12.8. Infobip Ltd.
12.9. Mahindra Comviva
12.10. Mavenir
12.11. Netsize SA
12.12. Retarus Group
12.13. Route Mobile Limited
12.14. Sinch
12.15. Tata Communications Ltd.
12.16. Twilio, Inc
13. APPENDIX
13.1. Discussion Guide
13.2. Top Reports
13.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
13.3. Author Details
