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Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 145 pages | ID: E7538309ABEFEN
IMARC Group

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The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
Eye Tracking Market Trends:
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.
Type Insights:
Eye Attached Tracking
Optical Tracking
Electrooculography
The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
Breakup by Component:
Hardware
Software
A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
Location Insights:
Remote
Mobile
A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.
Application Insights:
Healthcare
Retail
Research
Automotive
Consumer Electronics
Others
A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global eye tracking market in 2022?
2. What is the expected growth rate of the global eye tracking market during 2023-2028?
3. What has been the impact of COVID-19 on the global eye tracking market ?
4. What are the key factors driving the global eye tracking market ?
5. What is the breakup of the global eye tracking market based on the type ?
6. What is the breakup of the global eye tracking market based on the component ?
7. What is the breakup of the global eye tracking market based on the location ?
8. What is the breakup of the global eye tracking market based on the application ?
9. What are the key regions in the global eye tracking market ?
10. Who are the key players/companies in the global eye tracking market ?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL EYE TRACKING MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Eye Attached Tracking
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Optical Tracking
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Electrooculography
  6.3.1 Market Trends
  6.3.2 Market Forecast

7 MARKET BREAKUP BY COMPONENT

7.1 Hardware
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Software
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY LOCATION

8.1 Remote
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Mobile
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY APPLICATION

9.1 Healthcare
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Retail
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Research
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Automotive
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Consumer Electronics
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Others
  9.6.1 Market Trends
  9.6.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS


13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS


15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Ergoneers GmbH
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Eyegaze Inc.
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 EyeTech Digital Systems Inc.
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 EyeTracking Inc.
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Gazepoint Research Inc.
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 iMotions A/S
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
  15.3.7 Mirametrix Inc.
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
  15.3.8 Seeing Machines
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
    15.3.8.3 Financials
  15.3.9 Smart Eye AB
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
  15.3.10 SR Research Ltd.
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 Tobii AB
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
    15.3.11.3 Financials

LIST OF TABLES

Table 1: Global: Eye Tracking Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Eye Tracking Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Eye Tracking Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 4: Global: Eye Tracking Market Forecast: Breakup by Location (in Million US$), 2023-2028
Table 5: Global: Eye Tracking Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Eye Tracking Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Eye Tracking Market: Competitive Structure
Table 8: Global: Eye Tracking Market: Key Players

LIST OF FIGURES

Figure 1: Global: Eye Tracking Market: Major Drivers and Challenges
Figure 2: Global: Eye Tracking Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 4: Global: Eye Tracking Market: Breakup by Type (in %), 2022
Figure 5: Global: Eye Tracking Market: Breakup by Component (in %), 2022
Figure 6: Global: Eye Tracking Market: Breakup by Location (in %), 2022
Figure 7: Global: Eye Tracking Market: Breakup by Application (in %), 2022
Figure 8: Global: Eye Tracking Market: Breakup by Region (in %), 2022
Figure 9: Global: Eye Tracking (Eye Attached Tracking) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Eye Tracking (Eye Attached Tracking) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Eye Tracking (Optical Tracking) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Eye Tracking (Optical Tracking) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Eye Tracking (Electrooculography) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Eye Tracking (Electrooculography) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Eye Tracking (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Eye Tracking (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Eye Tracking (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Eye Tracking (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Eye Tracking (Remote) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Eye Tracking (Remote) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Eye Tracking (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Eye Tracking (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Eye Tracking (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Eye Tracking (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Eye Tracking (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Eye Tracking (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Eye Tracking (Research) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Eye Tracking (Research) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Eye Tracking (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Eye Tracking (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Eye Tracking (Consumer Electronics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Eye Tracking (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Eye Tracking (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Eye Tracking (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: North America: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: North America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: United States: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: United States: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Canada: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Canada: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Asia-Pacific: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Asia-Pacific: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: China: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: China: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Japan: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Japan: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: India: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: India: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: South Korea: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: South Korea: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Australia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Australia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Indonesia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Indonesia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Europe: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Europe: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Germany: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Germany: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: France: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: France: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: United Kingdom: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: United Kingdom: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Italy: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Italy: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Spain: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Spain: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Russia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Russia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Latin America: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Latin America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Brazil: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Brazil: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Mexico: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Mexico: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Middle East and Africa: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Middle East and Africa: Eye Tracking Market: Breakup by Country (in %), 2022
Figure 83: Middle East and Africa: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Global: Eye Tracking Industry: SWOT Analysis
Figure 85: Global: Eye Tracking Industry: Value Chain Analysis
Figure 86: Global: Eye Tracking Industry: Porter's Five Forces Analysis


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