Enterprise Video Market By Component (Solution, Services) , By Deployment (On-premise, Cloud) By Enterprise Size (Large Enterprises, SMEs) By Industry Vertical (IT & Telecom, BFSI, Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2032

September 2024 | 200 pages | ID: E359546A029EEN
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Enterprise Video Market

The enterprise video market was valued at $16.6 billion in 2023 and is projected to reach $49.0 billion by 2032, growing at a CAGR of 12.6% from 2024 to 2032.

Enterprise video is a technology that facilitates video communication among employees of an organization. The platform further assists in sharing assets, managing content, corporate training, live streaming, and offering customer support. The major benefits of using this technology are enhanced customer/client engagement, improved learning retention, flexibility, scalability, and cost efficiency.

Increase in the popularity of remote work culture and rise in focus on employee progression are the key drivers of the enterprise video market. In addition, upsurge in demand for video content-based marketing strategies propels the development of the market. Furthermore, the flexibility of these platforms to be integrated with other applications such as Microsoft Teams and CRM systems augments the market growth considerably. A key trend gaining prominence in the enterprise video market is the deployment of interactive elements such as polls, quizzes, games, and clickable links within the videos. These features fuel the interest of the audience and enhance the engagement of videos.

However, concerns pertaining to security and data privacy deter several organizations from using the platform, hampering the development of the enterprise video market. Moreover, the presence of a huge number of videos distracts users from relevant content, impacting their engagement and restraining the market growth. On the contrary, the assimilation of data analytics technology into enterprise video platforms is projected to present lucrative opportunities for market expansion. The technology offers various critical metrics such as viewer engagement, content effectiveness, and real-time feedback on video content. Such data-driven insights assist creators in making informed decisions for their content strategy and are expected to open new avenues for the market.

Segment Review

The enterprise video market is segmented into component, deployment, enterprise size, industry vertical, and region. On the basis of component, it is bifurcated into solution and services. Depending on deployment, it is divided into on-premise and cloud. As per enterprise size, it is classified into large enterprises and SMEs. According to industry vertical, it is categorized into IT & telecom, BFSI, healthcare & life sciences, media & entertainment, education, retail & consumer goods, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

On the basis of component, the solution segment held a high share of the market in 2023.

Depending on deployment, the on-premise segment acquired a high stake in the market in 2023.

As per enterprise size, the large enterprises segment dominated the market in 2023.

According to industry vertical, the IT & telecom segment accounted for a high share of the market in 2023.

Region wise, North America was the highest revenue generator in 2023.

Competition Analysis

The leading players operating in the global enterprise video market include IBM Corporation, Microsoft Corporation, Adobe, Inc., Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Vidyo Inc., Polycom, Inc., VBrick Systems, Google LLC, and Amazon Web Services Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

Additional benefits you will get with this purchase are:
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Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
  • End user preferences and pain points
  • Industry life cycle assessment, by region
  • Product Benchmarking / Product specification and applications
  • Product Life Cycles
  • Scenario Analysis & Growth Trend Comparison
  • Technology Trend Analysis
  • Go To Market Strategy
  • Market share analysis of players by products/segments
  • New Product Development/ Product Matrix of Key Players
  • Pain Point Analysis
  • Regulatory Guidelines
  • Strategic Recommendations
  • Additional company profiles with specific to client's interest
  • Additional country or region analysis- market size and forecast
  • Brands Share Analysis
  • Criss-cross segment analysis- market size and forecast
  • Expanded list for Company Profiles
  • Historic market data
  • Market share analysis of players at global/region/country level
  • SWOT Analysis
Key Market Segments

By Component
  • Solution
  • Services
By Deployment
  • On-premise
  • Cloud
By Enterprise Size
  • Large Enterprises
  • SMEs
By Industry Vertical
  • IT Telecom
  • BFSI
  • Healthcare Life Sciences
  • Media Entertainment
  • Education
  • Retail Consumer Goods
  • Others
By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
  • Key Market Players
  • IBM Corporation
  • Microsoft Corporation
  • Adobe, Inc.
  • Avaya Inc.
  • Brightcove Inc.
  • Cisco Systems, Inc.
  • Vidyo Inc.
  • Polycom, Inc.
  • VBrick Systems
  • Google LLC
  • Amazon Web Services Inc.
CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
  1.4.1. Primary Research
  1.4.2. Secondary Research
  1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
  3.2.1. Top Investment Pockets
  3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
  3.3.1. Bargaining Power of Suppliers
  3.3.2. Threat of New Entrants
  3.3.3. Threat of Substitutes
  3.3.4. Competitive Rivalry
  3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
  3.4.1. Drivers
  3.4.2. Restraints
  3.4.3. Opportunities

CHAPTER 4: ENTERPRISE VIDEO MARKET, BY COMPONENT

4.1. Market Overview
  4.1.1 Market Size and Forecast, By Component
4.2. Solution
  4.2.1. Key Market Trends, Growth Factors and Opportunities
  4.2.2. Market Size and Forecast, By Region
  4.2.3. Market Share Analysis, By Country
4.3. Services
  4.3.1. Key Market Trends, Growth Factors and Opportunities
  4.3.2. Market Size and Forecast, By Region
  4.3.3. Market Share Analysis, By Country

CHAPTER 5: ENTERPRISE VIDEO MARKET, BY DEPLOYMENT

5.1. Market Overview
  5.1.1 Market Size and Forecast, By Deployment
5.2. On-premise
  5.2.1. Key Market Trends, Growth Factors and Opportunities
  5.2.2. Market Size and Forecast, By Region
  5.2.3. Market Share Analysis, By Country
5.3. Cloud
  5.3.1. Key Market Trends, Growth Factors and Opportunities
  5.3.2. Market Size and Forecast, By Region
  5.3.3. Market Share Analysis, By Country

CHAPTER 6: ENTERPRISE VIDEO MARKET, BY ENTERPRISE SIZE

6.1. Market Overview
  6.1.1 Market Size and Forecast, By Enterprise Size
6.2. Large Enterprises
  6.2.1. Key Market Trends, Growth Factors and Opportunities
  6.2.2. Market Size and Forecast, By Region
  6.2.3. Market Share Analysis, By Country
6.3. SMEs
  6.3.1. Key Market Trends, Growth Factors and Opportunities
  6.3.2. Market Size and Forecast, By Region
  6.3.3. Market Share Analysis, By Country

CHAPTER 7: ENTERPRISE VIDEO MARKET, BY INDUSTRY VERTICAL

7.1. Market Overview
  7.1.1 Market Size and Forecast, By Industry Vertical
7.2. IT Telecom
  7.2.1. Key Market Trends, Growth Factors and Opportunities
  7.2.2. Market Size and Forecast, By Region
  7.2.3. Market Share Analysis, By Country
7.3. BFSI
  7.3.1. Key Market Trends, Growth Factors and Opportunities
  7.3.2. Market Size and Forecast, By Region
  7.3.3. Market Share Analysis, By Country
7.4. Healthcare Life Sciences
  7.4.1. Key Market Trends, Growth Factors and Opportunities
  7.4.2. Market Size and Forecast, By Region
  7.4.3. Market Share Analysis, By Country
7.5. Media Entertainment
  7.5.1. Key Market Trends, Growth Factors and Opportunities
  7.5.2. Market Size and Forecast, By Region
  7.5.3. Market Share Analysis, By Country
7.6. Education
  7.6.1. Key Market Trends, Growth Factors and Opportunities
  7.6.2. Market Size and Forecast, By Region
  7.6.3. Market Share Analysis, By Country
7.7. Retail Consumer Goods
  7.7.1. Key Market Trends, Growth Factors and Opportunities
  7.7.2. Market Size and Forecast, By Region
  7.7.3. Market Share Analysis, By Country
7.8. Others
  7.8.1. Key Market Trends, Growth Factors and Opportunities
  7.8.2. Market Size and Forecast, By Region
  7.8.3. Market Share Analysis, By Country

CHAPTER 8: ENTERPRISE VIDEO MARKET, BY REGION

8.1. Market Overview
  8.1.1 Market Size and Forecast, By Region
8.2. North America
  8.2.1. Key Market Trends and Opportunities
  8.2.2. Market Size and Forecast, By Component
  8.2.3. Market Size and Forecast, By Deployment
  8.2.4. Market Size and Forecast, By Enterprise Size
  8.2.5. Market Size and Forecast, By Industry Vertical
  8.2.6. Market Size and Forecast, By Country
  8.2.7. U.S. Enterprise Video Market
    8.2.7.1. Market Size and Forecast, By Component
    8.2.7.2. Market Size and Forecast, By Deployment
    8.2.7.3. Market Size and Forecast, By Enterprise Size
    8.2.7.4. Market Size and Forecast, By Industry Vertical
  8.2.8. Canada Enterprise Video Market
    8.2.8.1. Market Size and Forecast, By Component
    8.2.8.2. Market Size and Forecast, By Deployment
    8.2.8.3. Market Size and Forecast, By Enterprise Size
    8.2.8.4. Market Size and Forecast, By Industry Vertical
8.3. Europe
  8.3.1. Key Market Trends and Opportunities
  8.3.2. Market Size and Forecast, By Component
  8.3.3. Market Size and Forecast, By Deployment
  8.3.4. Market Size and Forecast, By Enterprise Size
  8.3.5. Market Size and Forecast, By Industry Vertical
  8.3.6. Market Size and Forecast, By Country
  8.3.7. France Enterprise Video Market
    8.3.7.1. Market Size and Forecast, By Component
    8.3.7.2. Market Size and Forecast, By Deployment
    8.3.7.3. Market Size and Forecast, By Enterprise Size
    8.3.7.4. Market Size and Forecast, By Industry Vertical
  8.3.8. Germany Enterprise Video Market
    8.3.8.1. Market Size and Forecast, By Component
    8.3.8.2. Market Size and Forecast, By Deployment
    8.3.8.3. Market Size and Forecast, By Enterprise Size
    8.3.8.4. Market Size and Forecast, By Industry Vertical
  8.3.9. Italy Enterprise Video Market
    8.3.9.1. Market Size and Forecast, By Component
    8.3.9.2. Market Size and Forecast, By Deployment
    8.3.9.3. Market Size and Forecast, By Enterprise Size
    8.3.9.4. Market Size and Forecast, By Industry Vertical
  8.3.10. Spain Enterprise Video Market
    8.3.10.1. Market Size and Forecast, By Component
    8.3.10.2. Market Size and Forecast, By Deployment
    8.3.10.3. Market Size and Forecast, By Enterprise Size
    8.3.10.4. Market Size and Forecast, By Industry Vertical
  8.3.11. UK Enterprise Video Market
    8.3.11.1. Market Size and Forecast, By Component
    8.3.11.2. Market Size and Forecast, By Deployment
    8.3.11.3. Market Size and Forecast, By Enterprise Size
    8.3.11.4. Market Size and Forecast, By Industry Vertical
  8.3.12. Rest Of Europe Enterprise Video Market
    8.3.12.1. Market Size and Forecast, By Component
    8.3.12.2. Market Size and Forecast, By Deployment
    8.3.12.3. Market Size and Forecast, By Enterprise Size
    8.3.12.4. Market Size and Forecast, By Industry Vertical
8.4. Asia-Pacific
  8.4.1. Key Market Trends and Opportunities
  8.4.2. Market Size and Forecast, By Component
  8.4.3. Market Size and Forecast, By Deployment
  8.4.4. Market Size and Forecast, By Enterprise Size
  8.4.5. Market Size and Forecast, By Industry Vertical
  8.4.6. Market Size and Forecast, By Country
  8.4.7. China Enterprise Video Market
    8.4.7.1. Market Size and Forecast, By Component
    8.4.7.2. Market Size and Forecast, By Deployment
    8.4.7.3. Market Size and Forecast, By Enterprise Size
    8.4.7.4. Market Size and Forecast, By Industry Vertical
  8.4.8. Japan Enterprise Video Market
    8.4.8.1. Market Size and Forecast, By Component
    8.4.8.2. Market Size and Forecast, By Deployment
    8.4.8.3. Market Size and Forecast, By Enterprise Size
    8.4.8.4. Market Size and Forecast, By Industry Vertical
  8.4.9. India Enterprise Video Market
    8.4.9.1. Market Size and Forecast, By Component
    8.4.9.2. Market Size and Forecast, By Deployment
    8.4.9.3. Market Size and Forecast, By Enterprise Size
    8.4.9.4. Market Size and Forecast, By Industry Vertical
  8.4.10. South Korea Enterprise Video Market
    8.4.10.1. Market Size and Forecast, By Component
    8.4.10.2. Market Size and Forecast, By Deployment
    8.4.10.3. Market Size and Forecast, By Enterprise Size
    8.4.10.4. Market Size and Forecast, By Industry Vertical
  8.4.11. Australia Enterprise Video Market
    8.4.11.1. Market Size and Forecast, By Component
    8.4.11.2. Market Size and Forecast, By Deployment
    8.4.11.3. Market Size and Forecast, By Enterprise Size
    8.4.11.4. Market Size and Forecast, By Industry Vertical
  8.4.12. Rest of Asia-Pacific Enterprise Video Market
    8.4.12.1. Market Size and Forecast, By Component
    8.4.12.2. Market Size and Forecast, By Deployment
    8.4.12.3. Market Size and Forecast, By Enterprise Size
    8.4.12.4. Market Size and Forecast, By Industry Vertical
8.5. LAMEA
  8.5.1. Key Market Trends and Opportunities
  8.5.2. Market Size and Forecast, By Component
  8.5.3. Market Size and Forecast, By Deployment
  8.5.4. Market Size and Forecast, By Enterprise Size
  8.5.5. Market Size and Forecast, By Industry Vertical
  8.5.6. Market Size and Forecast, By Country
  8.5.7. Latin America Enterprise Video Market
    8.5.7.1. Market Size and Forecast, By Component
    8.5.7.2. Market Size and Forecast, By Deployment
    8.5.7.3. Market Size and Forecast, By Enterprise Size
    8.5.7.4. Market Size and Forecast, By Industry Vertical
  8.5.8. Middle East Enterprise Video Market
    8.5.8.1. Market Size and Forecast, By Component
    8.5.8.2. Market Size and Forecast, By Deployment
    8.5.8.3. Market Size and Forecast, By Enterprise Size
    8.5.8.4. Market Size and Forecast, By Industry Vertical
  8.5.9. Africa Enterprise Video Market
    8.5.9.1. Market Size and Forecast, By Component
    8.5.9.2. Market Size and Forecast, By Deployment
    8.5.9.3. Market Size and Forecast, By Enterprise Size
    8.5.9.4. Market Size and Forecast, By Industry Vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Introduction
9.2. Top Winning Strategies
9.3. Product Mapping Of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top Player Positioning, 2023

CHAPTER 10: COMPANY PROFILES

10.1. IBM Corporation
  10.1.1. Company Overview
  10.1.2. Key Executives
  10.1.3. Company Snapshot
  10.1.4. Operating Business Segments
  10.1.5. Product Portfolio
  10.1.6. Business Performance
  10.1.7. Key Strategic Moves and Developments
10.2. Microsoft Corporation
  10.2.1. Company Overview
  10.2.2. Key Executives
  10.2.3. Company Snapshot
  10.2.4. Operating Business Segments
  10.2.5. Product Portfolio
  10.2.6. Business Performance
  10.2.7. Key Strategic Moves and Developments
10.3. Adobe, Inc.
  10.3.1. Company Overview
  10.3.2. Key Executives
  10.3.3. Company Snapshot
  10.3.4. Operating Business Segments
  10.3.5. Product Portfolio
  10.3.6. Business Performance
  10.3.7. Key Strategic Moves and Developments
10.4. Avaya Inc.
  10.4.1. Company Overview
  10.4.2. Key Executives
  10.4.3. Company Snapshot
  10.4.4. Operating Business Segments
  10.4.5. Product Portfolio
  10.4.6. Business Performance
  10.4.7. Key Strategic Moves and Developments
10.5. Brightcove Inc.
  10.5.1. Company Overview
  10.5.2. Key Executives
  10.5.3. Company Snapshot
  10.5.4. Operating Business Segments
  10.5.5. Product Portfolio
  10.5.6. Business Performance
  10.5.7. Key Strategic Moves and Developments
10.6. Cisco Systems, Inc.
  10.6.1. Company Overview
  10.6.2. Key Executives
  10.6.3. Company Snapshot
  10.6.4. Operating Business Segments
  10.6.5. Product Portfolio
  10.6.6. Business Performance
  10.6.7. Key Strategic Moves and Developments
10.7. Vidyo Inc.
  10.7.1. Company Overview
  10.7.2. Key Executives
  10.7.3. Company Snapshot
  10.7.4. Operating Business Segments
  10.7.5. Product Portfolio
  10.7.6. Business Performance
  10.7.7. Key Strategic Moves and Developments
10.8. Polycom, Inc.
  10.8.1. Company Overview
  10.8.2. Key Executives
  10.8.3. Company Snapshot
  10.8.4. Operating Business Segments
  10.8.5. Product Portfolio
  10.8.6. Business Performance
  10.8.7. Key Strategic Moves and Developments
10.9. VBrick Systems
  10.9.1. Company Overview
  10.9.2. Key Executives
  10.9.3. Company Snapshot
  10.9.4. Operating Business Segments
  10.9.5. Product Portfolio
  10.9.6. Business Performance
  10.9.7. Key Strategic Moves and Developments
10.10. Google LLC
  10.10.1. Company Overview
  10.10.2. Key Executives
  10.10.3. Company Snapshot
  10.10.4. Operating Business Segments
  10.10.5. Product Portfolio
  10.10.6. Business Performance
  10.10.7. Key Strategic Moves and Developments
10.11. Amazon Web Services Inc.
  10.11.1. Company Overview
  10.11.2. Key Executives
  10.11.3. Company Snapshot
  10.11.4. Operating Business Segments
  10.11.5. Product Portfolio
  10.11.6. Business Performance
  10.11.7. Key Strategic Moves and Developments


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