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Enterprise Application-to-Person (A2P) SMS Market By Deployment (On-premise, Cloud), By Application (Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services, Others) By End User (BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, Others) : Global Opportunity Analysis and Industry Forecast, 2024-2032

June 2024 | 350 pages | ID: EE23727EE838EN
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Enterprise Application-to-person (A2P) SMS Market

The enterprise application-to-person (A2P) SMS market was valued at $56,145.38 million in 2023 and is estimated t%li%reach $111,615.13 million by 2032, exhibiting an 8.1% CAGR from 2024 t%li%2032.

Various businesses and organizations use the process of enterprise application-to-person (A2P) SMS t%li%send automated messages t%li%their customers. It is usually a one-way communication utilized for marketing campaigns, alerts, or authentication processes. This messaging process is highly efficient and cost-effective for enterprises t%li%boost their customer engagement. Since the process is automated, businesses can send large volumes of SMS in one go.

The growth of the enterprise application-to-person (A2P) SMS market is being driven due t%li%increase in the number of mobile users and rise in popularity of mobile marketing. In addition, businesses now significantly emphasize on improving their customer relationship management, hence boosting the demand for enterprise application-to-person (A2P) SMS. T%li%boost customer engagement, the usage of rich communication services (RCS) is trending among businesses. RCS is a protocol that integrates conventional SMS with interactive elements and high-resolution media, thus capturing the attention of customers and boosting businesses’ engagement.

However, high rate of SMS frauds deters several customers from trusting such SMS, hence restraining the market. As per Proofpoint, an American cybersecurity firm, approximately 300,000–400,000 SMS frauds were recorded on a daily basis in 2023, and the figure is expected t%li%rise in the future. Moreover, the threat of mobile malware and virus attacks through messages poses substantial challenges for the market.

Segment Review

The enterprise application-to-person (A2P) SMS market is segmented int%li%deployment, application, end user, and region. On the basis of deployment, the market is bifurcated int%li%on-premise and cloud. As per application, it is divided int%li%pushed content services, customer relationship management services, promotion & marketing, interactive services, and others. By end user, it is classified int%li%BFSI, retail & e-commerce, travel & hospitality, healthcare, media & entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Key Findings

On the basis of deployment, the cloud segment held the highest market share in 2023.

As per application, the customer relationship management services segment garnered a high stake in 2023.

By end user, the BFSI segment was the major shareholder in 2023.

Region wise, North America was the highest revenue generator in 2023.

Competition Analysis

The major players operating in the enterprise application-to-person (A2P) SMS market include Tata Communication Services, NTT Communications, Orange Business Services, Proximus, AT&T, Genesys, Sinch, Dialogue Communications, Infobip Inc., and Twili%li%Inc. These players have adopted various key developmental strategies such as business expansion, new product launches, and partnerships t%li%strengthen their foothold in the market.

Additional benefits you will get with this purchase are:
  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
      • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting t%li%16 analyst hours t%li%solve questions, and post-sale queries)
    • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent t%li%3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline, please talk t%li%the sales executive t%li%know more)
  • End user preferences and pain points
  • Industry life cycle assessment, by region
  • Product Life Cycles
    • Scenari%li%Analysis & Growth Trend Comparison
  • Technology Trend Analysis
      • G%li%T%li%Market Strategy
  • Market share analysis of players by products/segments
  • New Product Development/ Product Matrix of Key Players
  • Pain Point Analysis
  • Regulatory Guidelines
  • Strategic Recommendations
    • Additional company profiles with specific t%li%client's interest
  • Additional country or region analysis- market size and forecast
  • Brands Share Analysis
  • Criss-cross segment analysis- market size and forecast
  • Expanded list for Company Profiles
  • Historic market data
  • Market share analysis of players at global/region/country level
  • SWOT Analysis
Key Market Segments

By Deployment
  • On-premise
  • Cloud
By Application
  • Pushed Content Services
  • Customer Relationship Management Services
  • Promotion and Marketing
  • Interactive Services
  • Others
By End User
  • BFSI
  • Retail and E-commerce
  • Travel and Hospitality
  • Healthcare
  • Media and Entertainment
  • Others
By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • Latin America
  • Argentina
  • Brazil
  • Colombia
  • Rest of Latin America
  • MEA
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of UAE
  • Key Market Players
  • Tata Communication Services
  • NTT Communications
  • Orange Business Services
  • Proximus
  • AT&T
  • Genesys
  • Sinch
  • Dialogue Communications
  • Infobip Inc.
    • Twili%li%Inc.
CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
  1.4.1. Primary Research
  1.4.2. Secondary Research
  1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
  3.2.1. Top Investment Pockets
  3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
  3.3.1. Bargaining Power of Suppliers
  3.3.2. Threat of New Entrants
  3.3.3. Threat of Substitutes
  3.3.4. Competitive Rivalry
  3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
  3.4.1. Drivers
  3.4.2. Restraints
  3.4.3. Opportunities

CHAPTER 4: ONLINE PAYMENT API MARKET, BY PRODUCT

4.1. Market Overview
  4.1.1 Market Size and Forecast, By Product
4.2. Pro/Self-Hosted Payment API
  4.2.1. Key Market Trends, Growth Factors and Opportunities
  4.2.2. Market Size and Forecast, By Region
  4.2.3. Market Share Analysis, By Country
4.3. Local Bank Integrates
  4.3.1. Key Market Trends, Growth Factors and Opportunities
  4.3.2. Market Size and Forecast, By Region
  4.3.3. Market Share Analysis, By Country
4.4. Platform Based Payment API Solution
  4.4.1. Key Market Trends, Growth Factors and Opportunities
  4.4.2. Market Size and Forecast, By Region
  4.4.3. Market Share Analysis, By Country
4.5. Others
  4.5.1. Key Market Trends, Growth Factors and Opportunities
  4.5.2. Market Size and Forecast, By Region
  4.5.3. Market Share Analysis, By Country

CHAPTER 5: ONLINE PAYMENT API MARKET, BY APPLICATION

5.1. Market Overview
  5.1.1 Market Size and Forecast, By Application
5.2. Micro And Small Enterprise
  5.2.1. Key Market Trends, Growth Factors and Opportunities
  5.2.2. Market Size and Forecast, By Region
  5.2.3. Market Share Analysis, By Country
5.3. Large Enterprises
  5.3.1. Key Market Trends, Growth Factors and Opportunities
  5.3.2. Market Size and Forecast, By Region
  5.3.3. Market Share Analysis, By Country
5.4. Mid-Sized Enterprise
  5.4.1. Key Market Trends, Growth Factors and Opportunities
  5.4.2. Market Size and Forecast, By Region
  5.4.3. Market Share Analysis, By Country

CHAPTER 6: ONLINE PAYMENT API MARKET, BY PAYMENT METHOD

6.1. Market Overview
  6.1.1 Market Size and Forecast, By Payment Method
6.2. Credit/Debit Card
  6.2.1. Key Market Trends, Growth Factors and Opportunities
  6.2.2. Market Size and Forecast, By Region
  6.2.3. Market Share Analysis, By Country
6.3. Digital Wallets
  6.3.1. Key Market Trends, Growth Factors and Opportunities
  6.3.2. Market Size and Forecast, By Region
  6.3.3. Market Share Analysis, By Country

CHAPTER 7: ONLINE PAYMENT API MARKET, BY INTEGRATION TYPE

7.1. Market Overview
  7.1.1 Market Size and Forecast, By Integration Type
7.2. API
  7.2.1. Key Market Trends, Growth Factors and Opportunities
  7.2.2. Market Size and Forecast, By Region
  7.2.3. Market Share Analysis, By Country
7.3. SDK
  7.3.1. Key Market Trends, Growth Factors and Opportunities
  7.3.2. Market Size and Forecast, By Region
  7.3.3. Market Share Analysis, By Country
7.4. Plugins
  7.4.1. Key Market Trends, Growth Factors and Opportunities
  7.4.2. Market Size and Forecast, By Region
  7.4.3. Market Share Analysis, By Country
7.5. Others
  7.5.1. Key Market Trends, Growth Factors and Opportunities
  7.5.2. Market Size and Forecast, By Region
  7.5.3. Market Share Analysis, By Country

CHAPTER 8: ONLINE PAYMENT API MARKET, BY REGION

8.1. Market Overview
  8.1.1 Market Size and Forecast, By Region
8.2. North America
  8.2.1. Key Market Trends and Opportunities
  8.2.2. Market Size and Forecast, By Product
  8.2.3. Market Size and Forecast, By Application
  8.2.4. Market Size and Forecast, By Payment Method
  8.2.5. Market Size and Forecast, By Integration Type
  8.2.6. Market Size and Forecast, By Country
  8.2.7. U.S. Online Payment Api Market
    8.2.7.1. Market Size and Forecast, By Product
    8.2.7.2. Market Size and Forecast, By Application
    8.2.7.3. Market Size and Forecast, By Payment Method
    8.2.7.4. Market Size and Forecast, By Integration Type
  8.2.8. Canada Online Payment Api Market
    8.2.8.1. Market Size and Forecast, By Product
    8.2.8.2. Market Size and Forecast, By Application
    8.2.8.3. Market Size and Forecast, By Payment Method
    8.2.8.4. Market Size and Forecast, By Integration Type
  8.2.9. Mexico Online Payment Api Market
    8.2.9.1. Market Size and Forecast, By Product
    8.2.9.2. Market Size and Forecast, By Application
    8.2.9.3. Market Size and Forecast, By Payment Method
    8.2.9.4. Market Size and Forecast, By Integration Type
8.3. Europe
  8.3.1. Key Market Trends and Opportunities
  8.3.2. Market Size and Forecast, By Product
  8.3.3. Market Size and Forecast, By Application
  8.3.4. Market Size and Forecast, By Payment Method
  8.3.5. Market Size and Forecast, By Integration Type
  8.3.6. Market Size and Forecast, By Country
  8.3.7. France Online Payment Api Market
    8.3.7.1. Market Size and Forecast, By Product
    8.3.7.2. Market Size and Forecast, By Application
    8.3.7.3. Market Size and Forecast, By Payment Method
    8.3.7.4. Market Size and Forecast, By Integration Type
  8.3.8. Germany Online Payment Api Market
    8.3.8.1. Market Size and Forecast, By Product
    8.3.8.2. Market Size and Forecast, By Application
    8.3.8.3. Market Size and Forecast, By Payment Method
    8.3.8.4. Market Size and Forecast, By Integration Type
  8.3.9. Italy Online Payment Api Market
    8.3.9.1. Market Size and Forecast, By Product
    8.3.9.2. Market Size and Forecast, By Application
    8.3.9.3. Market Size and Forecast, By Payment Method
    8.3.9.4. Market Size and Forecast, By Integration Type
  8.3.10. Spain Online Payment Api Market
    8.3.10.1. Market Size and Forecast, By Product
    8.3.10.2. Market Size and Forecast, By Application
    8.3.10.3. Market Size and Forecast, By Payment Method
    8.3.10.4. Market Size and Forecast, By Integration Type
  8.3.11. UK Online Payment Api Market
    8.3.11.1. Market Size and Forecast, By Product
    8.3.11.2. Market Size and Forecast, By Application
    8.3.11.3. Market Size and Forecast, By Payment Method
    8.3.11.4. Market Size and Forecast, By Integration Type
  8.3.12. Russia Online Payment Api Market
    8.3.12.1. Market Size and Forecast, By Product
    8.3.12.2. Market Size and Forecast, By Application
    8.3.12.3. Market Size and Forecast, By Payment Method
    8.3.12.4. Market Size and Forecast, By Integration Type
  8.3.13. Rest of Europe Online Payment Api Market
    8.3.13.1. Market Size and Forecast, By Product
    8.3.13.2. Market Size and Forecast, By Application
    8.3.13.3. Market Size and Forecast, By Payment Method
    8.3.13.4. Market Size and Forecast, By Integration Type
8.4. Asia-Pacific
  8.4.1. Key Market Trends and Opportunities
  8.4.2. Market Size and Forecast, By Product
  8.4.3. Market Size and Forecast, By Application
  8.4.4. Market Size and Forecast, By Payment Method
  8.4.5. Market Size and Forecast, By Integration Type
  8.4.6. Market Size and Forecast, By Country
  8.4.7. China Online Payment Api Market
    8.4.7.1. Market Size and Forecast, By Product
    8.4.7.2. Market Size and Forecast, By Application
    8.4.7.3. Market Size and Forecast, By Payment Method
    8.4.7.4. Market Size and Forecast, By Integration Type
  8.4.8. Japan Online Payment Api Market
    8.4.8.1. Market Size and Forecast, By Product
    8.4.8.2. Market Size and Forecast, By Application
    8.4.8.3. Market Size and Forecast, By Payment Method
    8.4.8.4. Market Size and Forecast, By Integration Type
  8.4.9. India Online Payment Api Market
    8.4.9.1. Market Size and Forecast, By Product
    8.4.9.2. Market Size and Forecast, By Application
    8.4.9.3. Market Size and Forecast, By Payment Method
    8.4.9.4. Market Size and Forecast, By Integration Type
  8.4.10. South Korea Online Payment Api Market
    8.4.10.1. Market Size and Forecast, By Product
    8.4.10.2. Market Size and Forecast, By Application
    8.4.10.3. Market Size and Forecast, By Payment Method
    8.4.10.4. Market Size and Forecast, By Integration Type
  8.4.11. Australia Online Payment Api Market
    8.4.11.1. Market Size and Forecast, By Product
    8.4.11.2. Market Size and Forecast, By Application
    8.4.11.3. Market Size and Forecast, By Payment Method
    8.4.11.4. Market Size and Forecast, By Integration Type
  8.4.12. Thailand Online Payment Api Market
    8.4.12.1. Market Size and Forecast, By Product
    8.4.12.2. Market Size and Forecast, By Application
    8.4.12.3. Market Size and Forecast, By Payment Method
    8.4.12.4. Market Size and Forecast, By Integration Type
  8.4.13. Malaysia Online Payment Api Market
    8.4.13.1. Market Size and Forecast, By Product
    8.4.13.2. Market Size and Forecast, By Application
    8.4.13.3. Market Size and Forecast, By Payment Method
    8.4.13.4. Market Size and Forecast, By Integration Type
  8.4.14. Indonesia Online Payment Api Market
    8.4.14.1. Market Size and Forecast, By Product
    8.4.14.2. Market Size and Forecast, By Application
    8.4.14.3. Market Size and Forecast, By Payment Method
    8.4.14.4. Market Size and Forecast, By Integration Type
  8.4.15. Rest of Asia-Pacific Online Payment Api Market
    8.4.15.1. Market Size and Forecast, By Product
    8.4.15.2. Market Size and Forecast, By Application
    8.4.15.3. Market Size and Forecast, By Payment Method
    8.4.15.4. Market Size and Forecast, By Integration Type
8.5. LAMEA
  8.5.1. Key Market Trends and Opportunities
  8.5.2. Market Size and Forecast, By Product
  8.5.3. Market Size and Forecast, By Application
  8.5.4. Market Size and Forecast, By Payment Method
  8.5.5. Market Size and Forecast, By Integration Type
  8.5.6. Market Size and Forecast, By Country
  8.5.7. Brazil Online Payment Api Market
    8.5.7.1. Market Size and Forecast, By Product
    8.5.7.2. Market Size and Forecast, By Application
    8.5.7.3. Market Size and Forecast, By Payment Method
    8.5.7.4. Market Size and Forecast, By Integration Type
  8.5.8. South Africa Online Payment Api Market
    8.5.8.1. Market Size and Forecast, By Product
    8.5.8.2. Market Size and Forecast, By Application
    8.5.8.3. Market Size and Forecast, By Payment Method
    8.5.8.4. Market Size and Forecast, By Integration Type
  8.5.9. Saudi Arabia Online Payment Api Market
    8.5.9.1. Market Size and Forecast, By Product
    8.5.9.2. Market Size and Forecast, By Application
    8.5.9.3. Market Size and Forecast, By Payment Method
    8.5.9.4. Market Size and Forecast, By Integration Type
  8.5.10. UAE Online Payment Api Market
    8.5.10.1. Market Size and Forecast, By Product
    8.5.10.2. Market Size and Forecast, By Application
    8.5.10.3. Market Size and Forecast, By Payment Method
    8.5.10.4. Market Size and Forecast, By Integration Type
  8.5.11. Argentina Online Payment Api Market
    8.5.11.1. Market Size and Forecast, By Product
    8.5.11.2. Market Size and Forecast, By Application
    8.5.11.3. Market Size and Forecast, By Payment Method
    8.5.11.4. Market Size and Forecast, By Integration Type
  8.5.12. Rest of LAMEA Online Payment Api Market
    8.5.12.1. Market Size and Forecast, By Product
    8.5.12.2. Market Size and Forecast, By Application
    8.5.12.3. Market Size and Forecast, By Payment Method
    8.5.12.4. Market Size and Forecast, By Integration Type

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Introduction
9.2. Top Winning Strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Top Player Positioning, 2023

CHAPTER 10: COMPANY PROFILES

10.1. PayPal
  10.1.1. Company Overview
  10.1.2. Key Executives
  10.1.3. Company Snapshot
  10.1.4. Operating Business Segments
  10.1.5. Product Portfolio
  10.1.6. Business Performance
  10.1.7. Key Strategic Moves and Developments
10.2. Stripe
  10.2.1. Company Overview
  10.2.2. Key Executives
  10.2.3. Company Snapshot
  10.2.4. Operating Business Segments
  10.2.5. Product Portfolio
  10.2.6. Business Performance
  10.2.7. Key Strategic Moves and Developments
10.3. Authorize.net
  10.3.1. Company Overview
  10.3.2. Key Executives
  10.3.3. Company Snapshot
  10.3.4. Operating Business Segments
  10.3.5. Product Portfolio
  10.3.6. Business Performance
  10.3.7. Key Strategic Moves and Developments
10.4. Amazon Payments
  10.4.1. Company Overview
  10.4.2. Key Executives
  10.4.3. Company Snapshot
  10.4.4. Operating Business Segments
  10.4.5. Product Portfolio
  10.4.6. Business Performance
  10.4.7. Key Strategic Moves and Developments
10.5. WorldPay
  10.5.1. Company Overview
  10.5.2. Key Executives
  10.5.3. Company Snapshot
  10.5.4. Operating Business Segments
  10.5.5. Product Portfolio
  10.5.6. Business Performance
  10.5.7. Key Strategic Moves and Developments
10.6. Adyen
  10.6.1. Company Overview
  10.6.2. Key Executives
  10.6.3. Company Snapshot
  10.6.4. Operating Business Segments
  10.6.5. Product Portfolio
  10.6.6. Business Performance
  10.6.7. Key Strategic Moves and Developments
10.7. CCBill
  10.7.1. Company Overview
  10.7.2. Key Executives
  10.7.3. Company Snapshot
  10.7.4. Operating Business Segments
  10.7.5. Product Portfolio
  10.7.6. Business Performance
  10.7.7. Key Strategic Moves and Developments
10.8. 2Checkout
  10.8.1. Company Overview
  10.8.2. Key Executives
  10.8.3. Company Snapshot
  10.8.4. Operating Business Segments
  10.8.5. Product Portfolio
  10.8.6. Business Performance
  10.8.7. Key Strategic Moves and Developments
10.9. First Data
  10.9.1. Company Overview
  10.9.2. Key Executives
  10.9.3. Company Snapshot
  10.9.4. Operating Business Segments
  10.9.5. Product Portfolio
  10.9.6. Business Performance
  10.9.7. Key Strategic Moves and Developments
10.10. SecurePay
  10.10.1. Company Overview
  10.10.2. Key Executives
  10.10.3. Company Snapshot
  10.10.4. Operating Business Segments
  10.10.5. Product Portfolio
  10.10.6. Business Performance
  10.10.7. Key Strategic Moves and Developments


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