Emerging Mobile Markets
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The aim of the report is to provide as complete an overview of the Emerging Mobile Markets around the world. Rather than focus on the largest markets – frequently bracketed as Brazil, India and China – our intention in this survey is also to include and identify the next tier of the fastest growing mobile markets around the world, not just the countries with the largest population base.
This report is also focussed on individual mobile operators rather than the market as a whole, as it seeks to explain why a particular mobile operator invests in a sector and also how a provider is able to produce growth from a market that others do not. In the Table of contents box below we provide a list of the 34 countries that are surveyed in this report
The aim of the report is to provide as complete an overview of the Emerging Mobile Markets around the world. Rather than focus on the largest markets – frequently bracketed as Brazil, India and China – our intention in this survey is also to include and identify the next tier of the fastest growing mobile markets around the world, not just the countries with the largest population base.
This report is also focussed on individual mobile operators rather than the market as a whole, as it seeks to explain why a particular mobile operator invests in a sector and also how a provider is able to produce growth from a market that others do not. In the Table of contents box below we provide a list of the 34 countries that are surveyed in this report
METHODOLOGY
ACKNOWLEDGEMENTS
CONTENTS
A LIST OF TABLES AND CHARTS
EXECUTIVE SUMMARY
CHAPTER ONE – OVERVIEW - THE IMPORTANCE OF EMERGING MARKETS FOR THE MOBILE OPERATOR
Introduction
Definition of an Emerging Market
Criteria for an Emerging Market
New investments in the Emerging Markets
Key Point Summary
CHAPTER TWO – EMERGING MOBILE MARKETS EUROPE, RUSSIA & CEE REGION, TURKEY
Introduction – The main Emerging Markets
European investments – the challenge of market maturity
Country survey
Central & Eastern Europe – main trends
The Baltic States – main trends
Russia and the CIS – main trends
Russia
Ukraine
Turkey – main trends
Other investments in Europe
Case study – Tele2 invest in the Baltic States & Russia
Key Point Summary
CHAPTER THREE – EMERGING MOBILE MARKETS AFRICA
Introduction
Country survey
Egypt
Ghana
Kenya
Libya
Morocco
Nigeria
Case study – Orange & Vodafone invest in Africa
Key Point Summary
CHAPTER FOUR – EMERGING MOBILE MARKETS MIDDLE EAST & ASIA
Introduction
Country survey
Afghanistan
Bangladesh
Iran
Iraq
Pakistan
Key Point Summary
CHAPTER FIVE – EMERGING MOBILE MARKETS INDIA
Introduction
Country survey – India
Case study – Bharti Airtel consolidates market share leadership in India
Key Point Summary
CHAPTER SIX – EMERGING MOBILE MARKETS ASIA
Introduction
Country survey
Cambodia
Indonesia
Malaysia
Philippines
Sri Lanka
Thailand
Vietnam
Case study – SingTel looks for overseas expansion
Key Point Summary
CHAPTER SEVEN – EMERGING MOBILE MARKETS CHINA
Introduction
Country survey – China
Case study – China Mobile invests in Pakistan
Key Point Summary
CHAPTER EIGHT – EMERGING MOBILE MARKETS LATIN AMERICA
Introduction
Country survey
Argentina
Chile
Colombia
Ecuador
Mexico
Peru
Venezuela
Case study – America Movil consolidates its position in Latin America
Key Point Summary
CHAPTER NINE – EMERGING MOBILE MARKETS BRAZIL
Introduction
Country survey – Brazil
Case study – A comparison of contrasting experiences, TIM and Telefonica in Brazil
Key Point Summary
CHAPTER TEN – MOBILE OPERATOR CASE STUDIES
Introduction
Mobile operator approaches to Emerging Markets
Mobile operator profiles
America Movil
Orange
Tele2
Vodafone Group
T-Mobile
TeliaSonera
Telenor
Telefonica
Vivendi & Maroc Telecom Group
NTT DoCoMo
Zain Corporation
MTN Group
Orascom Telecom
Key Point Summary
CHAPTER ELEVEN – CONCLUSIONS
Introduction
New investments
The major emerging markets
Subscriber growth forecast 2008 to 2013
Investment potential
Risks and benefits
Key Point Summary
APPENDICES
Appendix One: A glossary of terms used in this report
Appendix Two: Currency Converter Table
ACKNOWLEDGEMENTS
CONTENTS
A LIST OF TABLES AND CHARTS
EXECUTIVE SUMMARY
CHAPTER ONE – OVERVIEW - THE IMPORTANCE OF EMERGING MARKETS FOR THE MOBILE OPERATOR
Introduction
Definition of an Emerging Market
Criteria for an Emerging Market
New investments in the Emerging Markets
Key Point Summary
CHAPTER TWO – EMERGING MOBILE MARKETS EUROPE, RUSSIA & CEE REGION, TURKEY
Introduction – The main Emerging Markets
European investments – the challenge of market maturity
Country survey
Central & Eastern Europe – main trends
The Baltic States – main trends
Russia and the CIS – main trends
Russia
Ukraine
Turkey – main trends
Other investments in Europe
Case study – Tele2 invest in the Baltic States & Russia
Key Point Summary
CHAPTER THREE – EMERGING MOBILE MARKETS AFRICA
Introduction
Country survey
Egypt
Ghana
Kenya
Libya
Morocco
Nigeria
Case study – Orange & Vodafone invest in Africa
Key Point Summary
CHAPTER FOUR – EMERGING MOBILE MARKETS MIDDLE EAST & ASIA
Introduction
Country survey
Afghanistan
Bangladesh
Iran
Iraq
Pakistan
Key Point Summary
CHAPTER FIVE – EMERGING MOBILE MARKETS INDIA
Introduction
Country survey – India
Case study – Bharti Airtel consolidates market share leadership in India
Key Point Summary
CHAPTER SIX – EMERGING MOBILE MARKETS ASIA
Introduction
Country survey
Cambodia
Indonesia
Malaysia
Philippines
Sri Lanka
Thailand
Vietnam
Case study – SingTel looks for overseas expansion
Key Point Summary
CHAPTER SEVEN – EMERGING MOBILE MARKETS CHINA
Introduction
Country survey – China
Case study – China Mobile invests in Pakistan
Key Point Summary
CHAPTER EIGHT – EMERGING MOBILE MARKETS LATIN AMERICA
Introduction
Country survey
Argentina
Chile
Colombia
Ecuador
Mexico
Peru
Venezuela
Case study – America Movil consolidates its position in Latin America
Key Point Summary
CHAPTER NINE – EMERGING MOBILE MARKETS BRAZIL
Introduction
Country survey – Brazil
Case study – A comparison of contrasting experiences, TIM and Telefonica in Brazil
Key Point Summary
CHAPTER TEN – MOBILE OPERATOR CASE STUDIES
Introduction
Mobile operator approaches to Emerging Markets
Mobile operator profiles
America Movil
Orange
Tele2
Vodafone Group
T-Mobile
TeliaSonera
Telenor
Telefonica
Vivendi & Maroc Telecom Group
NTT DoCoMo
Zain Corporation
MTN Group
Orascom Telecom
Key Point Summary
CHAPTER ELEVEN – CONCLUSIONS
Introduction
New investments
The major emerging markets
Subscriber growth forecast 2008 to 2013
Investment potential
Risks and benefits
Key Point Summary
APPENDICES
Appendix One: A glossary of terms used in this report
Appendix Two: Currency Converter Table
