Embedded Payments Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 – 2034
The Global Embedded Payments Market, valued at USD 24.7 billion in 2024, is projected to grow at a robust CAGR of 30.3% from 2025 to 2034. This growth is fueled by the rising adoption of e-commerce and digital platforms, which are transforming the way consumers and businesses interact. The demand for integrated payment solutions is growing as businesses strive to offer seamless checkout experiences directly within their websites, mobile apps, and digital platforms.
Consumers are increasingly seeking fast and hassle-free payment options and embedded payment systems meet this need by enabling transactions without redirecting to third-party gateways. These solutions support various payment methods, such as credit and debit cards, digital wallets, and mobile payments, making it easier for businesses to accommodate diverse customer preferences.
The surge in subscription-based business models is another key driver of market expansion. Industries like entertainment, e-commerce, and software rely heavily on recurring payment systems to automate billing and streamline subscription management. Embedded payment technology simplifies this process, delivering a frictionless experience for both customers and businesses.
By payment method, the market is segmented into digital wallets, credit/debit cards, mobile payments, and bank transfers. In 2024, digital wallets captured a significant market share, driven by growing consumer demand for contactless and mobile-first solutions. These wallets provide quick and secure payment options, supported by advancements in tokenization and biometric authentication, which boost user confidence in protecting their financial data.
Regarding deployment, the market is divided into cloud and on-premise solutions. Cloud-based models dominated in 2024, accounting for approximately 74% of the market. Companies are increasingly adopting cloud solutions for their scalability, cost-effectiveness, and ease of integration across platforms. Cloud systems also enhance data analytics, fraud detection, and payment optimization while offering automatic updates to minimize maintenance efforts for businesses.
In 2024, the U.S. accounted for the largest share of the embedded payments market, representing 80% of the revenue. The region's rapid digital transformation and advancements in fintech have fueled the widespread adoption of integrated payment solutions. Consumers in North America increasingly prefer one-click payment options, mobile wallets, and contactless methods, further solidifying the market's growth potential.
With the growing reliance on digital transactions and regulatory support for innovative payment ecosystems, embedded payments are becoming indispensable in the global financial landscape.
Consumers are increasingly seeking fast and hassle-free payment options and embedded payment systems meet this need by enabling transactions without redirecting to third-party gateways. These solutions support various payment methods, such as credit and debit cards, digital wallets, and mobile payments, making it easier for businesses to accommodate diverse customer preferences.
The surge in subscription-based business models is another key driver of market expansion. Industries like entertainment, e-commerce, and software rely heavily on recurring payment systems to automate billing and streamline subscription management. Embedded payment technology simplifies this process, delivering a frictionless experience for both customers and businesses.
By payment method, the market is segmented into digital wallets, credit/debit cards, mobile payments, and bank transfers. In 2024, digital wallets captured a significant market share, driven by growing consumer demand for contactless and mobile-first solutions. These wallets provide quick and secure payment options, supported by advancements in tokenization and biometric authentication, which boost user confidence in protecting their financial data.
Regarding deployment, the market is divided into cloud and on-premise solutions. Cloud-based models dominated in 2024, accounting for approximately 74% of the market. Companies are increasingly adopting cloud solutions for their scalability, cost-effectiveness, and ease of integration across platforms. Cloud systems also enhance data analytics, fraud detection, and payment optimization while offering automatic updates to minimize maintenance efforts for businesses.
In 2024, the U.S. accounted for the largest share of the embedded payments market, representing 80% of the revenue. The region's rapid digital transformation and advancements in fintech have fueled the widespread adoption of integrated payment solutions. Consumers in North America increasingly prefer one-click payment options, mobile wallets, and contactless methods, further solidifying the market's growth potential.
With the growing reliance on digital transactions and regulatory support for innovative payment ecosystems, embedded payments are becoming indispensable in the global financial landscape.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates & calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market scope & definition
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Payment service providers
3.1.2 Merchants and retailers
3.1.3 Technology providers
3.1.4 End users
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Case study
3.9 Impact forces
3.9.1 Growth drivers
3.9.1.1 Increasing digitalization and e-commerce
3.9.1.2 Growing demand for seamless checkout experiences
3.9.1.3 Rise of mobile payments and digital wallets
3.9.1.4 Increasing focus on security and fraud prevention
3.9.2 Industry pitfalls & challenges
3.9.2.1 Complex regulatory environment
3.9.2.2 Security concerns and data breaches
1.1 Growth potential analysis
1.2 Porter’s analysis
1.3 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
2.1 Introduction
2.2 Company market share analysis
2.3 Competitive positioning matrix
2.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PAYMENT, 2021 - 2034 ($BN)
3.1 Key trends
3.2 In-app payments
3.3 API-based payments
3.4 Platform integrated payments
3.5 Software-as-a-Service (SaaS) payments
3.6 Marketplace payments
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY DEPLOYMENT MODEL, 2021 - 2034 ($BN)
4.1 Key trends
4.2 On-premise
4.3 Cloud
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PAYMENT METHOD, 2021 - 2034 ($BN)
5.1 Key trends
5.2 Digital wallets
5.3 Credit/debit cards
5.4 Bank transfers
5.5 Mobile payments
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY INDUSTRY VERTICAL, 2021 - 2034 ($BN)
6.1 Key trends
6.2 E-commerce
6.3 Healthcare
6.4 Financial services
6.5 Retail
6.6 Hospitality
6.7 Transportation & logistics
6.8 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021 - 2034 ($BN)
7.1 Key trends
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.3 Europe
7.3.1 UK
7.3.2 Germany
7.3.3 France
7.3.4 Italy
7.3.5 Spain
7.3.6 Russia
7.3.7 Nordics
7.4 Asia Pacific
7.4.1 China
7.4.2 India
7.4.3 Japan
7.4.4 Australia
7.4.5 South Korea
7.4.6 Southeast Asia
7.5 Latin America
7.5.1 Brazil
7.5.2 Mexico
7.5.3 Argentina
7.6 MEA
7.6.1 UAE
7.6.2 South Africa
7.6.3 Saudi Arabia
CHAPTER 10 COMPANY PROFILES
8.1 Adyen
8.2 AlphaPoint
8.3 Braintree
8.4 Cashfree
8.5 Chargebee
8.6 Checkout.com
8.7 Finzly
8.8 GoCardless
8.9 Marqeta
8.10 Mastercard
8.11 Mollie
8.12 Paddle
8.13 PayPal
8.14 Plaid
8.15 Rapida
8.16 Rapyd
8.17 Revolut
8.18 Spreedly
8.19 Stripe
8.20 Worldpay
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates & calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market scope & definition
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Payment service providers
3.1.2 Merchants and retailers
3.1.3 Technology providers
3.1.4 End users
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Case study
3.9 Impact forces
3.9.1 Growth drivers
3.9.1.1 Increasing digitalization and e-commerce
3.9.1.2 Growing demand for seamless checkout experiences
3.9.1.3 Rise of mobile payments and digital wallets
3.9.1.4 Increasing focus on security and fraud prevention
3.9.2 Industry pitfalls & challenges
3.9.2.1 Complex regulatory environment
3.9.2.2 Security concerns and data breaches
1.1 Growth potential analysis
1.2 Porter’s analysis
1.3 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
2.1 Introduction
2.2 Company market share analysis
2.3 Competitive positioning matrix
2.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PAYMENT, 2021 - 2034 ($BN)
3.1 Key trends
3.2 In-app payments
3.3 API-based payments
3.4 Platform integrated payments
3.5 Software-as-a-Service (SaaS) payments
3.6 Marketplace payments
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY DEPLOYMENT MODEL, 2021 - 2034 ($BN)
4.1 Key trends
4.2 On-premise
4.3 Cloud
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PAYMENT METHOD, 2021 - 2034 ($BN)
5.1 Key trends
5.2 Digital wallets
5.3 Credit/debit cards
5.4 Bank transfers
5.5 Mobile payments
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY INDUSTRY VERTICAL, 2021 - 2034 ($BN)
6.1 Key trends
6.2 E-commerce
6.3 Healthcare
6.4 Financial services
6.5 Retail
6.6 Hospitality
6.7 Transportation & logistics
6.8 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY REGION, 2021 - 2034 ($BN)
7.1 Key trends
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.3 Europe
7.3.1 UK
7.3.2 Germany
7.3.3 France
7.3.4 Italy
7.3.5 Spain
7.3.6 Russia
7.3.7 Nordics
7.4 Asia Pacific
7.4.1 China
7.4.2 India
7.4.3 Japan
7.4.4 Australia
7.4.5 South Korea
7.4.6 Southeast Asia
7.5 Latin America
7.5.1 Brazil
7.5.2 Mexico
7.5.3 Argentina
7.6 MEA
7.6.1 UAE
7.6.2 South Africa
7.6.3 Saudi Arabia
CHAPTER 10 COMPANY PROFILES
8.1 Adyen
8.2 AlphaPoint
8.3 Braintree
8.4 Cashfree
8.5 Chargebee
8.6 Checkout.com
8.7 Finzly
8.8 GoCardless
8.9 Marqeta
8.10 Mastercard
8.11 Mollie
8.12 Paddle
8.13 PayPal
8.14 Plaid
8.15 Rapida
8.16 Rapyd
8.17 Revolut
8.18 Spreedly
8.19 Stripe
8.20 Worldpay
