Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global digital video content market size reached US$ 171.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 355.2 Billion by 2028, exhibiting a growth rate (CAGR) of 12.5% during 2023-2028.
Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a broad consumer base.
Due to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy-to-access marketing solution.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital video content market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on business model, device and type.
Breakup by Business Model:
Subscription
Advertising
Download-to-Own (DTO)
Others
Breakup by Device:
Laptop
Personal Computers (PC)
Mobile
Others
Breakup by Type:
Video-on-Demand (VOD)
Online Video
Presently, video-on-demand (VOD) content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.
Regional Insights:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
On the geographical front, North America represents the largest market due to the growing utilization of over-the-top OTT platforms and the considerable presence of international and domestic players.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
Google LLC
Facebook, Inc.
Amazon.com, Inc.
Netflix, Inc.
Snap Inc.
Twitter, Inc.
Apple Inc.
Hulu LLC
Youku Tudou, Inc.
Key Questions Answered in This Report
1. What was the size of the global digital video content market in 2022?
2. What is the expected growth rate of the global digital video content market during 2023-2028?
3. What are the key factors driving the global digital video content market?
4. What has been the impact of COVID-19 on the global digital video content market?
5. What is the breakup of the global digital video content market based on the business model?
6. What is the breakup of the global digital video content market based on the device?
7. What is the breakup of the global digital video content market based on type?
8. What are the key regions in the global digital video content market?
9. Who are the key players/companies in the global digital video content market?
Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a broad consumer base.
Due to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy-to-access marketing solution.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital video content market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on business model, device and type.
Breakup by Business Model:
Subscription
Advertising
Download-to-Own (DTO)
Others
Breakup by Device:
Laptop
Personal Computers (PC)
Mobile
Others
Breakup by Type:
Video-on-Demand (VOD)
Online Video
Presently, video-on-demand (VOD) content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.
Regional Insights:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
On the geographical front, North America represents the largest market due to the growing utilization of over-the-top OTT platforms and the considerable presence of international and domestic players.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
Google LLC
Facebook, Inc.
Amazon.com, Inc.
Netflix, Inc.
Snap Inc.
Twitter, Inc.
Apple Inc.
Hulu LLC
Youku Tudou, Inc.
Key Questions Answered in This Report
1. What was the size of the global digital video content market in 2022?
2. What is the expected growth rate of the global digital video content market during 2023-2028?
3. What are the key factors driving the global digital video content market?
4. What has been the impact of COVID-19 on the global digital video content market?
5. What is the breakup of the global digital video content market based on the business model?
6. What is the breakup of the global digital video content market based on the device?
7. What is the breakup of the global digital video content market based on type?
8. What are the key regions in the global digital video content market?
9. Who are the key players/companies in the global digital video content market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL VIDEO CONTENT MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Business Model
5.5 Market Breakup by Type
5.6 Market Breakup by Device
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Content Creation
5.10.3 Aggregation
5.10.4 Distribution and Marketing
5.10.5 Devices
5.10.6 Consumers
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Price Analysis
6 MARKET BREAKUP BY BUSINESS MODEL
6.1 Subscription
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Download-To-Own (DTO)
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY TYPE
7.1 Video-On-Demand (VOD)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Online Video
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY DEVICE
8.1 Laptop
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 PC
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Mobile
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 COMPETITIVE LANDSCAPE
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Google LLC
10.3.2 Facebook, Inc.
10.3.3 Amazon.com, Inc.
10.3.4 Netflix, Inc.
10.3.5 Snap Inc.
10.3.6 Twitter, Inc.
10.3.7 Apple Inc.
10.3.8 Hulu LLC
10.3.9 Youku Tudou, Inc.
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL VIDEO CONTENT MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Business Model
5.5 Market Breakup by Type
5.6 Market Breakup by Device
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Content Creation
5.10.3 Aggregation
5.10.4 Distribution and Marketing
5.10.5 Devices
5.10.6 Consumers
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Price Analysis
6 MARKET BREAKUP BY BUSINESS MODEL
6.1 Subscription
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Download-To-Own (DTO)
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY TYPE
7.1 Video-On-Demand (VOD)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Online Video
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY DEVICE
8.1 Laptop
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 PC
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Mobile
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 COMPETITIVE LANDSCAPE
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Google LLC
10.3.2 Facebook, Inc.
10.3.3 Amazon.com, Inc.
10.3.4 Netflix, Inc.
10.3.5 Snap Inc.
10.3.6 Twitter, Inc.
10.3.7 Apple Inc.
10.3.8 Hulu LLC
10.3.9 Youku Tudou, Inc.
LIST OF TABLES
Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2023-2028
Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 4: Global: Digital Video Content Market Forecast: Breakup by Device (in Million US$), 2023-2028
Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Digital Video Content Market: Competitive Structure
Table 7: Global: Digital Video Content Market: Key Players
Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2023-2028
Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 4: Global: Digital Video Content Market Forecast: Breakup by Device (in Million US$), 2023-2028
Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Digital Video Content Market: Competitive Structure
Table 7: Global: Digital Video Content Market: Key Players
LIST OF FIGURES
Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2022
Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2022
Figure 5: Global: Digital Video Content Market: Breakup by Device (in %), 2022
Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2022
Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Digital Video Content Industry: SWOT Analysis
Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
Figure 10: Global: Digital Video Content Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2023-2028
Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2023-2028
Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2023-2028
Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2023-2028
Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2023-2028
Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2023-2028
Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2023-2028
Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2023-2028
Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2023-2028
Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2023-2028
Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2022
Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2022
Figure 5: Global: Digital Video Content Market: Breakup by Device (in %), 2022
Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2022
Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Digital Video Content Industry: SWOT Analysis
Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
Figure 10: Global: Digital Video Content Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2023-2028
Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2023-2028
Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2023-2028
Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2023-2028
Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2023-2028
Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2023-2028
Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2023-2028
Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2023-2028
Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2023-2028
Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2023-2028
Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2023-2028
