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Digital Video Advertising Market Size, Share & Trends Analysis Report By Type (Desktop, Mobile), By Industry Vertical (Retail, Automotive, Financial Services, Telecom) By Region, And Segment Forecasts, 2020 - 2027

June 2020 | 100 pages | ID: D914C6B4FDFAEN
Grand View Research, Inc.

US$ 4,950.00

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Digital Video Advertising Market Growth & Trends

The global digital video advertising market size is anticipated to reach USD 292.4 billion by 2027, exhibiting a CAGR of 41.1% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former’s enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

Digital Video Advertising Market Highlights
  • The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats
  • The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals
  • Asia Pacific is expected to emerge as the fastest-growing regional digital video ad market due to the availability of low-cost internet plans and rising usage of subscription-free media streaming platforms.
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
  1.3.1 Purchased Database
  1.3.2 GVR’s Internal Database
  1.3.3 Secondary Sources & Third Party Perspective
  1.3.4 Primary Research
1.4 Information Analysis
  1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Market Outlook
2.2 Segmental Outlook

CHAPTER 3 MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
  3.3.1 Market driver analysis
    3.3.1.1 Incremental penetration of OTT media streaming platforms
    3.3.1.2 Rising adoption of social media platforms
    3.3.1.3 Increasing penetration of smartphones
  3.3.2 Market restraint/challenges analysis
    3.3.2.1 Rising use of ad blockers
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
  3.5.1 PEST Analysis
  3.5.2 Porter’s Five Force Analysis

CHAPTER 4 TYPE ESTIMATES AND TREND ANALYSIS

4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
4.2 Type Movement Analysis & Market Share, 2019 & 2027
4.3 Desktop
  4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
4.4 Mobile
  4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

CHAPTER 5 INDUSTRY VERTICAL ESTIMATES AND TREND ANALYSIS

5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
5.2 Industry Vertical Movement Analysis & Market Share, 2019 & 2027
5.3 Retail
  5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.4 Automotive
  5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.5 Financial Services
  5.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.6 Telecom
  5.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.7 Consumer Goods and Electronics
  5.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.8 Media and Entertainment
  5.8.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
5.9 Others
  5.9.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

CHAPTER 6 REGIONAL ESTIMATES AND TREND ANALYSIS

6.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
6.2 Regional Movement Analysis & Market Share, 2019 & 2027
6.3 North America
  6.3.1 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
  6.3.2 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.3.3 U.S.
    6.3.3.1 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.3.3.2 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.3.4 Canada
    6.3.4.1 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.3.4.2 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.4 Europe
  6.4.1 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
  6.4.2 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.4.3 Germany
    6.4.3.1 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.4.3.2 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.4.4 U.K.
    6.4.4.1 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.4.4.2 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.5 Asia Pacific
  6.5.1 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
  6.5.2 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.5.3 China
    6.5.3.1 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.5.3.2 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.5.4 Japan
    6.5.4.1 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.5.4.2 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.5.5 India
    6.5.5.1 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.5.5.2 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.6 Latin America
  6.6.1 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
  6.6.2 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.6.3 Brazil
    6.6.3.1 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.6.3.2 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  6.6.4 Mexico
    6.6.4.1 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
    6.6.4.2 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
6.7 Middle East and Africa (MEA)
  6.7.1 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
  6.7.2 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)

CHAPTER 7 COMPETITIVE LANDSCAPE

7.1 Advertise.com
  7.1.1 Company overview
  7.1.2 Financial performance
  7.1.3 Product benchmarking
  7.1.4 Recent developments
7.2 Conversant LLC.
  7.2.1 Company overview
  7.2.2 Financial performance
  7.2.3 Product benchmarking
  7.2.4 Recent developments
7.3 PubMatic, Inc.
  7.3.1 Company overview
  7.3.2 Product benchmarking
  7.3.3 Recent developments
7.4 Longtail Ad Solutions, Inc.
  7.4.1 Company overview
  7.4.2 Financial performance
  7.4.3 Product benchmarking
  7.4.4 Recent developments
7.5 SpotX, Inc.
  7.5.1 Company overview
  7.5.2 Financial performance
  7.5.3 Product benchmarking
  7.5.4 Recent developments
7.6 Tremor International Ltd.
  7.6.1 Company overview
  7.6.2 Financial performance
  7.6.3 Product benchmarking
  7.6.4 Recent developments
7.7 Vdopia, Inc. DBA Chocolate
  7.7.1 Company overview
  7.7.2 Product benchmarking
  7.7.3 Recent developments
7.8 Verizon Media
  7.8.1 Company overview
  7.8.2 Financial performance
  7.8.3 Product benchmarking
  7.8.4 Recent developments
7.9 Viant Technology LLC
  7.9.1 Company overview
  7.9.2 Product benchmarking
  7.9.3 Recent developments
7.10 ZypMedia
  7.10.1 Company overview
  7.10.2 Product benchmarking
  7.10.3 Recent developments
LIST OF TABLES

Table 1 Digital video advertising market size estimates & forecasts, 2016 - 2027 (USD Billion)
Table 2 Digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 3 Digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 4 Digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 5 Key market dr6ver impact
Table 6 Key market restraint/challenges impact
Table 7 Desktop digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 8 Mobile digital video advertising market, by region, 2016 - 2027 (USD Billion)
Table 9 Market for digital video advertising in retail, by region, 2016 - 2027 (USD Billion)
Table 10 Market for digital video advertising in automotive, by region, 2016 - 2027 (USD Billion)
Table 11 Market for digital video advertising in financial services, byregion, 2016 - 2027 (USD Billion)
Table 12 Market for digital video advertising in telecom, by region, 2016 - 2027 (USD Billion)
Table 13 Market for digital video advertising in consumer goods and electronics, by region, 2016 - 2027 (USD Billion)
Table 14 Market for digital video advertising in media & entertainment, by region, 2016 - 2027 (USD Billion)
Table 15 Market for digital video advertising in others, by region, 2016 - 2027 (USD Billion)
Table 16 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 17 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 18 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 19 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 20 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 21 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 22 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 23 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 24 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 25 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 26 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 27 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 28 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 29 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 30 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 31 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 32 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 33 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 34 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 35 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 36 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 37 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 38 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 39 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 40 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 41 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
Table 42 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
Table 43 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)

LIST OF FIGURES

Fig. 1 Market segmentation
Fig. 2 Information Procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research process
Fig. 5 Market formulation and data visualization
Fig. 6 Industry snapshot
Fig. 7 Value chain analysis
Fig. 8 Market dynamics
Fig. 9 Penetration & growth prospect mapping
Fig. 10 PEST Analysis
Fig. 11 Industry analysis-Porter’s
Fig. 12 Key company ranking analysis, 2019
Fig. 13 Digital video advertising market, by type, key takeaways
Fig. 14 Type movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 15 Desktop digital video advertising market, 2016 - 2027 (USD Billion)
Fig. 16 Mobile digital video advertising market, 2016 - 2027 (USD Billion)
Fig. 17 Digital video advertising market, by industry vertical, key takeaways
Fig. 18 Industry vertical movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 19 Market for digital video advertising in retail, 2016 - 2027 (USD Billion)
Fig. 20 Market for digital video advertising in automotive, 2016 - 2027 (USD Billion)
Fig. 21 Market for digital video advertising in financial services, 2016 - 2027 (USD Billion)
Fig. 22 Market for digital video advertising in telecom, 2016 - 2027 (USD Billion)
Fig. 23 Market for digital video advertising in consumer goods & electronics, 2016 - 2027 (USD Billion)
Fig. 24 Market for digital video advertising in media & entertainment, 2016 - 2027 (USD Billion)
Fig. 25 Market for digital video advertising in others, 2016 - 2027 (USD Billion)
Fig. 26 Regional market size estimates & forecasts, 2016 - 2027 (USD Billion)
Fig. 27 Regional movement analysis & market share, 2019 & 2027 (USD Billion)
Fig. 28 North America digital video advertising market by country, 2019 & 2027
Fig. 29 North America digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 30 North America digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 31 U.S. digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 32 U.S. digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig 33 Canada digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 34 Canada digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 35 Europe digital video advertising market by country, 2019 & 2027
Fig. 36 Europe digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 37 Europe digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 38 Germany digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 39 Germanydigital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 40 U.K. digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 41 U.K. digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 42 Asia Pacific digital video advertising market by country, 2019 & 2027
Fig. 43 Asia Pacific digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 44 Asia Pacific digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 45 China digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 46 China digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 47 India digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 48 India digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 49 Japan digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 50 Japan digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 51 Latin America digital video advertising market, 2019 & 2027
Fig. 52 Latin America digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 53 Latin America digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 54 Brazil digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 55 Brazil digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 56 Mexico digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 57 Mexico digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
Fig. 58 Middle East and Africa digital video advertising market, 2019 & 2027
Fig. 59 Middle East and Africa digital video advertising market by type, 2016 - 2027 (USD Billion)
Fig. 60 Middle East and Africa digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)


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