Data Centre Pricing in Europe – 2015 to 2020

Date: July 1, 2015
Price:
US$ 3,095.00
Publisher: Tariff Consultancy Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DE985B00EE2EN
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Data Centre Pricing in Europe – 2015 to 2020
The aim of the latest Data Centre Pricing in Europe – 2015 to 2020 - report is to provide a comprehensive overview of Data Centre pricing across Europe from more than 750 Data Centre Providers in 24 key European countries. Country Markets covered by the report include the following:

Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK.

A full list of the Data Centre operators included in this report is provided in Appendix One.

The TCL report is based on a survey of more than 750 Data Centre providers and over 1,500 Data Centre facilities across the 24 Country Markets. The largest Country Market remains the UK, followed by Germany, France and the Netherlands – these four markets dominate the 24 Country Markets in the survey, accounting for half of space and power.

Data Centre Pricing in Europe from 2015 to 2020 is a report produced by Tariff Consultancy Ltd (TCL). TCL is able to use a wide range of information sources as well as information contained in TCL’s subscription service the Data Centre Price Tracker and the previous edition of the Data Centre Pricing in Europe – 2013 to 2018 report (which was published in 2013).

The 2015 to 2020 report differs from the previous 2013 report as it has been comprehensively updated with an extended 5-year forecast from the end of 2015 to the end of 2020. The new report includes Data Centres in Iceland for the first time and places more emphasis on Data Centre power (MW) as well as space, with a forecast for pricing per kW as well as standard rack space and per square metre pricing.

The new report incorporates some of the findings from the recent individual Data Centre Country Market reports made by TCL for France, Germany, Netherlands and the UK as well as the quarterly Data Centre Price Tracker subscription service which covers the key country markets in Europe.

The new report also includes the following updates –
  • The main identified customer sectors driving Data Centre demand
  • Existing revenue growth per occupied square metre of space
  • Data Centre gross profit margin trend over time
Where possible the report seeks to identify the gross profit margin and the scope for Data Centre providers to continue to increase their pricing. It attempts to identify the amount of pricing power that is held by the Data Centre provider. It also considers Data Centre Capex expenditure measured by cashflow – as a means of identifying the cost of investment in new facility upgrades.

The main information on these financial trends is provided by publicly quoted Data Centre specialists (including Equinix, Interxion and TelecityGroup). By considering trends in the gross profit margin, TCL attempts to assess whether Data Centre providers are able to extend their pricing power to increase profitability.

It also provides more detailed analysis of trends that impact the Data Centre in Europe including the emergence of Cloud computing, SaaS (Software as a Service) and Managed Services. The report considers the main trends impacting both the Carrier Based Data Centre segment as well as the Carrier Neutral Data Centre segment.
METHODOLOGY

Background to the Data Centre Pricing in Europe report
Definitions used in the Data Centre Pricing in Europe report
Details of the Data Centre Pricing in Europe report
Data Sources used in the Data Centre Pricing in Europe report
Innovations for the 2015 edition of the Data Centre Pricing in Europe report
Scope of the Data Centre in Europe report
Executive Summary

CHAPTER ONE: THE DATA CENTRE LANDSCAPE IN EUROPE AS OF THE END OF 2015

Introduction
Price trends per rack
Price trends per cage
Price trends per suite
Pricing for Power
Data Centre Specifications
Carrier Neutral Data Centres
Carrier Based Data Centres
Co location Services
Managed Services
Cloud and SaaS Services
High Frequency Trading applications in the Data Centre
Key Pricing Trends in 2015
New build Data Centres
The main Data Centre Business Models
Data Centre space trends in 2015
Premium Data Centres
Key Point Summary

CHAPTER TWO: DATA CENTRE PRICING IN EUROPE – 2015 TO 2020

Introduction
Data Centre Pricing in Austria
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in Austria
Data Centre Pricing in Belgium
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in Belgium
Data Centre Pricing in the Czech Republic
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in the Czech Republic
Data Centre Pricing in Denmark
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in Denmark
Data Centre Pricing in Finland
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in Finland
Data Centre Pricing in France
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre Market in France
  Data Centre Pricing in Europe 2015 to 2020 Table of Contents
Data Centre Pricing in Germany
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Germany
Data Centre Pricing in Greece
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Greece
Data Centre Pricing in Hungary
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Key Features of the Data Centre market in Hungary
Data Centre Pricing in Iceland
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Key Features of the Data Centre market in Iceland
Data Centre Pricing in Ireland
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Ireland
Data Centre Pricing in Italy
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Availability of High Density Data Centre space
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Italy
Data Centre Pricing in Luxembourg
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Luxembourg
Data Centre Pricing in the Netherlands
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in the Netherlands
Data Centre Pricing in Norway
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Norway
  Data Centre Pricing in Europe 2015 to 2020 Table of Contents
Data Centre Pricing in Poland
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Poland
Data Centre Pricing in Portugal
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Portugal
Data Centre Pricing in Romania
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Romania
Data Centre Pricing in Slovakia
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Slovakia
Data Centre Pricing in Slovenia
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Slovenia
Data Centre Pricing in Spain
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Spain
Data Centre Pricing in Sweden
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Sweden
Data Centre Pricing in Switzerland
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in Switzerland
Data Centre Pricing in the UK
  Key Statistics
  Key Data Centre Players
  Premium Data Centres
  Pricing Overview
  Pricing for Power
  New Data Centre Capacity
  Data Centre Business Models
  Forecast Data Centre Space and per kW pricing – 2015 to 2020
  Forecast Assumptions
  Key Features of the Data Centre market in the UK
  Key Point Summary
Conclusions to the Country survey of the Data Centre Pricing Europe 2015 - 2020

CHAPTER THREE: CONCLUSIONS – DATA CENTRE PRICING IN EUROPE – 2015 TO 2020

Introduction
The main findings from the survey
New Data Centre Capacity
208
New Data Centre specifications and costs
Data Centre Utilisation
Managed Service trends
Carrier Based Data Centre trends
Carrier Neutral Data Centre trends
Wholesale Data Centre trends
Key Point Summary

APPENDIX ONE: A LIST OF DATA CENTRES THAT ARE INCLUDED IN THIS REPORT

A LIST OF TABLES AND CHARTS

Figure 1: A table showing the breakdown of the number of the number of Data Centre providers, facilities, raised floor space and total customer power by Country Market
Figure 2: A table showing the currency exchange rates that are used in this report
Figure 3: A table summarizing the Data Centre landscape in Europe
Figure 4: A table showing the breakdown of Data Centre raised floor space and customer power by Country Market
Figure 5: A pie chart showing the percentage of Data Centre raised floor space by Country Market
Figure 6: A table showing the amount of Data Centre space and power used by selected Pan European Data Centre providers
Figure 7: A table showing selected new build Data Centre costs in Euros
Figure 8: A table showing the increase in raised floor space by Country from the end of 2012 to mid-2015 in square metres
Figure 9: A pie chart showing the increase in Data Centre raised floor space by Country from 2012 to 2015 in square metres
Figure 10: A table showing Carrier Neutral Data Centre new space announcements since 2012
Figure 11: A table showing selected Carrier Based Data Centre new space announcements
Figure 12: A table showing the development cost in Euro per square metres for selected Data Centre facilities
Figure 13: A table showing the average industrial electricity costs per kWh in Euro per Country

AUSTRIA

Figure 14: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 15: A table showing average price per kW bundles per rack
Figure 16: A chart showing average pricing per kW bundle per rack
Figure 17: A chart showing Austrian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 18: A chart showing average Austrian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 19: A chart showing average Austrian pricing per kW Euro per month – 2015 to 2020

BELGIUM

Figure 20: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 21: A table showing average price per kW bundles per rack
Figure 22: A chart showing average pricing per kW bundle per rack
Figure 23: A chart showing Belgian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 24: A chart showing average Belgian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 25: A chart showing average Belgian pricing per kW Euro per month – 2015 to 2020

CZECH REPUBLIC

Figure 26: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 27: A table showing average price per kW bundles per rack
Figure 28: A chart showing average pricing per kW bundle per rack
Figure 29: A chart showing Czech Republic Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 30: A chart showing average Czech Republic per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 31: A chart showing average Czech Republic pricing per kW Euro per month – 2015 to 2020

DENMARK

Figure 32: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 33: A table showing average price per kW bundles per rack
Figure 34: A chart showing average pricing per kW bundle per rack
Figure 35: A chart showing Danish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 36: A chart showing average Danish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 37: A chart showing average Danish pricing per kW Euro per month – 2015 to 2020

FINLAND

Figure 38: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 39: A table showing average price per kW bundles per rack
Figure 40: A chart showing average pricing per kW bundle per rack
Figure 41: A chart showing Finnish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 42: A chart showing average Finnish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 43: A chart showing average Finnish pricing per kW Euro per month – 2015 to 2020

FRANCE

Figure 44: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 45: A chart showing the difference in average rack space pricing in the Paris area and outside Paris in Euro per month
Figure 46: A table showing average price per kW bundles per rack
Figure 47: A chart showing average pricing per kW bundle per rack
Figure 48: A chart showing the breakdown of customer power and raised floor space in the Paris and non Paris areas
Figure 49: A chart showing French Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 50: A chart showing average French per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 51: A chart showing average French pricing per kW Euro per month – 2015 to 2020

GERMANY

Figure 52: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 53: A chart showing the average rack space pricing in Frankfurt versus the rest of Germany in Euro per month
Figure 54: A table showing average price per kW bundles per rack
Figure 55: A chart showing average pricing per kW bundle per rack
Figure 56: A chart showing the breakdown of total Data Centre customer power and raised floor space between Frankfurt and the rest of Germany
Figure 57: A chart showing German Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 58: A chart showing average German per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 59: A chart showing average German pricing per kW Euro per month – 2015 to 2020

GREECE

Figure 60: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 61: A table showing average price per kW bundles per rack
Figure 62: A chart showing average pricing per kW bundle per rack
Figure 63: A chart showing Greek Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 64: A chart showing average Greek per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 65: A chart showing average Greek pricing per kW Euro per month – 2015 to 2020

HUNGARY

Figure 66: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 67: A table showing average price per kW bundles per rack
Figure 68: A chart showing average pricing per kW bundle per rack
Figure 69: A chart showing Hungarian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 70: A chart showing average Hungarian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 71: A chart showing average Hungarian pricing per kW Euro per month – 2015 to 2020

ICELAND

Figure 72: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 73: A table showing average price per kW bundles per rack
Figure 74: A chart showing average pricing per kW bundle per rack
Figure 75: A chart showing Icelandic Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 76: A chart showing average Icelandic per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 77: A chart showing average Icelandic pricing per kW Euro per month – 2015 to 2020

IRELAND

Figure 78: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 79: A table showing average price per kW bundles per rack
Figure 80: A chart showing average pricing per kW bundle per rack
Figure 81: A chart showing Irish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 82: A chart showing average Irish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 83: A chart showing average Irish pricing per kW Euro per month – 2015 to 2020

ITALY

Figure 84: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 85: A table showing average price per kW bundles per rack
Figure 86: A chart showing average pricing per kW bundle per rack
Figure 87: A chart showing Italian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 88: A chart showing average Italian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 89: A chart showing average Italian pricing per kW Euro per month – 2015 to 2020

LUXEMBOURG

Figure 90: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 91: A table showing average price per kW bundles per rack
Figure 92: A chart showing average pricing per kW bundle per rack
Figure 93: A chart showing Luxembourg Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 94: A chart showing average Luxembourg per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 95: A chart showing average Luxembourg pricing per kW Euro per month – 2015 to 2020

NETHERLANDS

Figure 96: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 97: A table showing average price per kW bundles per rack
Figure 98: A chart showing average pricing per kW bundle per rack
Figure 99: A chart showing Dutch Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 100: A chart showing average Dutch per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 101: A chart showing average Dutch pricing per kW Euro per month – 2015 to 2020

NORWAY

Figure 102: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 103: A table showing average price per kW bundles per rack
Figure 104: A chart showing average pricing per kW bundle per rack
Figure 105: A chart showing Norwegian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 106: A chart showing average Norwegian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 107: A chart showing average Norwegian pricing per kW Euro per month – 2015 to 2020

POLAND

Figure 108: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 109: A table showing average price per kW bundles per rack
Figure 110: A chart showing average pricing per kW bundle per rack
Figure 111: A chart showing Polish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 112: A chart showing average Polish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 113: A chart showing average Polish pricing per kW Euro per month – 2015 to 2020

PORTUGAL

Figure 114: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 115: A table showing average price per kW bundles per rack
Figure 116: A chart showing average pricing per kW bundle per rack
Figure 117: A chart showing Portuguese Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 118: A chart showing average Portuguese per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 119: A chart showing average Portuguese pricing per kW Euro per month – 2015 to 2020

ROMANIA

Figure 120: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 121: A table showing average price per kW bundles per rack
Figure 122: A chart showing average pricing per kW bundle per rack
Figure 123: A chart showing Romanian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 124: A chart showing average Romanian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 125: A chart showing average Romanian pricing per kW Euro per month – 2015 to 2020

SLOVAKIA

Figure 126: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 127: A table showing average price per kW bundles per rack
Figure 128: A chart showing average pricing per kW bundle per rack
Figure 129: A chart showing Slovakian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 130: A chart showing average Slovakian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 131: A chart showing average Slovakian pricing per kW Euro per month – 2015 to 2020

SLOVENIA

Figure 132: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 133: A table showing average price per kW bundles per rack
Figure 134: A chart showing average pricing per kW bundle per rack
Figure 135: A chart showing Slovenian Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 136: A chart showing average Slovenian per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 137: A chart showing average Slovenian pricing per kW Euro per month – 2015 to 2020

SPAIN

Figure 138: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 139: A table showing average price per kW bundles per rack
Figure 140: A chart showing average pricing per kW bundle per rack
Figure 141: A chart showing Spanish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 142: A chart showing average Spanish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 143: A chart showing average Spanish pricing per kW Euro per month – 2015 to 2020

SWEDEN

Figure 144: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 145: A table showing average price per kW bundles per rack
Figure 146: A chart showing average pricing per kW bundle per rack
Figure 147: A chart showing Swedish Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 148: A chart showing average Swedish per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 149: A chart showing average Swedish pricing per kW Euro per month – 2015 to 2020

SWITZERLAND

Figure 150: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 151: A table showing average price per kW bundles per rack
Figure 152: A chart showing average pricing per kW bundle per rack
Figure 153: A chart showing Swiss Data Centre raised floor space and customer power growth in square metres – 2015 to 2020
Figure 154: A chart showing average Swiss per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 155: A chart showing average Swiss pricing per kW Euro per month – 2015 to 2020

UK

Figure 156: A pie chart showing the breakdown of the 3 Data Centre types by floor space as a percentage (2015)
Figure 157: A table showing average price per kW bundles per rack
Figure 158: A chart showing average pricing per kW bundle per rack
Figure 159: A table showing the Data Centre facilities provided by infinity SDC
Figure 160: A table showing Digital Realty Data Centre facilities in the UK
Figure 161: A chart showing raised floor space and total customer power within the London/M25 area and outside the London/M25 area (2015)
Figure 162: A chart showing UK Data Centre raised floor space and customer power growth – 2015 to 2020
Figure 163: A chart showing average UK per rack and square metre pricing in Euro per month – 2015 to 2020
Figure 164: A chart showing average UK pricing per kW Euro per month – 2015 to 2020
Figure 165: A chart showing the difference in average rack space pricing between the London/M25 area and outside the London/M25 area

CONCLUSIONS

Figure 166: A table showing average rack space per month pricing for the 24 countries surveyed in Euro per month as of the end of 2015
Figure 167: A chart showing the average rack space per month pricing for the 24 countries surveyed in Euro per month as of the end of 2015
Figure 168: A table showing the forecast average rack space price by Country Market from the end of 2015 to the end of 2020 in Euro per month
Figure 169: A table showing average per square metre pricing per month got the 24 countries surveyed in Euro per month as of the end of 2015
Figure 170: A chart showing average per square metre pricing per month for the 24 countries surveyed in Euro per month
Figure 171: A table showing the forecast increase in per square metre pricing from the end of 2015 to the end of 2020 in Euro per month
Figure 172: A table showing average per kW monthly pricing for the 24 countries surveyed in Euro per month in kW
Figure 173: A chart showing average per kW monthly pricing for the 24 countries surveyed in Euro per month in kW
Figure 174: A table showing the forecast increase in per kW pricing from the end of 2015 to the end of 2020 in Euro per month
Figure 175: A table showing the amount of Data Centre raised floor space across the 24 countries in ‘000’s of square metres as of the end of 2015
Figure 176: A table showing forecast Data Centre raised floor space across the 24 countries as of the end of 2015
Figure 177: A pie chart showing the market share by country by raised floor space At the end of 2015, in ‘000’s of square metres
Figure 178: A chart showing the rate of increase in Data Centre raised floor space over the 5-year period from the end of 2015 to the end of 2020 as a percentage by country market
Figure 179: A table showing the forecast increase in Data Centre raised floor space in ‘000’s of square metres from the end of 2015 to the end of 2020
Figure 180: A chart showing the forecast total increase in Data Centre raised floor space in ‘000’s of square metres from the end of 2015 to the end of 2020
Figure 181: A table showing the forecast Data Centre total customer power for the 24 countries surveyed as of the end of 2015 in MW
Figure 182: A chart showing the forecast Data Centre total customer power for the end of 2015 in MW
Figure 183: A table showing the forecast increase in Data Centre total customer power by country from the end of 2015 to the end of 2020 in MW
Figure 184: A chart showing the forecast increase in Data Centre total customer power from the end of 2015 to the end of 2020 in MW
Figure 185: A chart showing the increase in total customer power from the end of 2015 to the end of 2020 shown as a percentage by country market

Data Sources used in the Data Centre Pricing in Europe report

It should be noted that the report was produced using a mixture of desk research and primary research. Most of the pricing contained in the report comes from over 600 separate Data Centre providers from TCL’s updated database, with the remainder from public sources including company annual report and accounts.

It should be noted that although there are over 600 Data Centre providers included in the research, the actual number of facilities is considerably higher – at over 1,200 facilities - as several providers have multiple facilities with pricing that is facility-specific. TCL estimates that there are now 1,227 third party Data Centre facilities identified across the 23 European markets in total.

The primary research also included interviews with key Data Centre providers and users and the use of a questionnaire to provide feedback on pricing and space forecast and trends. The questionnaire was then followed up by a direct contact or telephone interview to elicit further information such as power pricing, utilisation and revenue trends. As the pricing information provided is frequently commercially sensitive – and can be subject to an NDA – TCL is not able to disclose individual pricing per provider unless the information is already in the public domain.

Where the price information given is already available in the public domain – in some cases for example it is published on the Data Centre provider’s website – then TCL does disclose the pricing in the report.

TCL provides per rack pricing based on a standard 19” rack (in general with 42 U capacity) typically with a 16 A single phase power supply included. Power usage is not included. In the report TCL provides examples of rack space pricing bundled with a number of different per kW rates which are provided by the Data Centre operators.

To calculate the price market averages TCL received pricing directly from the service provider which was then used to generate an average per rack or per square metre price (in Euro per square metre). In some cases TCL had to convert the rack or cabinet metric to arrive at a per square metre revenue using a conversion rate of 1 rack = to 2.5 square metres.

It should be noted that all of the Data Centre pricing – and pricing for power - included in the report does not include VAT (or any other tax). Also, installation costs are mentioned in the first chapter of the report, and are not included in the country by country survey as there is no significant variance by country.

Additionally the Data Centre pricing received for this report may not reflect the full commercial rate that may be payable following negotiation. Also, other discounts are available depending on payment options. To give an extreme example, a Romanian Data Centre provider currently offers a 15 per cent discount off the monthly rack space price if a user pays 6 months in advance, and a 30 per cent discount if the user pays 12 months in advance.

Other sources include Eurostat (the EC statistics service) which provides industrial electricity pricing across the EU - 27 countries. For Switzerland, which is covered by Eurostat, TCL received industrial electricity pricing from the Swiss Federal Statistical Office.

Innovations for the 2013 edition of the Data Centre Pricing in Europe report For the 2013 edition of the report TCL contains a number of new innovations which are listed below - First, TCL provides a breakdown of pricing according to the different power that is consumed – with per rack averages per country calculated from 1 kW, 2 kW, 4 kW and 6 kW bundles as well as an overall average. In the report the kiloWatt (kW) metric is used as the standard metric to describe the power bundles that are available.

Second, TCL has attempted to provide more details of Data Centre pricing according to the specification of each facility using a common industry metric. The UpTime Institute has developed a metric which has become the standard method for grading the Data Centre according to specification. Data Centres are classified from grades I to IV under the scheme. In this report TCL seeks to use the UpTime Institute grading (Tier 3) as a means of differentiating between the different types of Data Centre available in each country.

For the purposes of this survey the Premium Data Centre is defined as being a Tier 3 grade facility. It should be noted that the Tier 3 grade Data Centre is stated by the operator itself and has not been verified independently.

The intention is to track whether there is a correlation between the price in Euro per square metre of a facility and the specification that is available. In most cases TCL would expect the high specification facilities to command a higher market price – but this is not always the case due to local demand and supply factors which results in selected Data Centres in favourable geographical locations, even with low power, being able to charge premium pricing.

But in the TCL analysis the aim has been to provide an average price per facility type as well as provide a single overall market average price irrespective of facility type.

Providers can therefore gain an understanding of the average market price in each country as well as understand the average pricing that is available in each market for a given bundle of space and power – and Data Centre facility specification.

The material was prepared in December, 2013.

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