[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Data Monetization Market Size, Share & Trends Analysis Report By Organization Size, By Method (Analytics-enabled Platform As A Service, Embedded Analytics), By Vertical, By Region, And Segment Forecasts, 2020 - 2027

August 2020 | 120 pages | ID: DB144A07F877EN
Grand View Research, Inc.

US$ 4,950.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
This report can be delivered to the clients within 72 Business Hours

Data Monetization Market Growth & Trends
The global data monetization market size is expected to reach USD 7.34 billion by 2027, registering a CAGR of 24.1% from 2020 to 2027, according to a study conducted by Grand View Research, Inc. Data monetization is a strategy used by several organizations to increase their revenue. It is the process of utilizing data to obtain quantifiable economic benefits. There are two types of data monetization techniques, direct data monetization, and indirect data monetization.

There are several types of data monetization methods wherein organizations use data to discover new customers and business opportunities. These data monetization methods are data as a service, insight as a service, analytics-enabled platform as service, and embedded analytics. The analytics-enabled platform as a service method is anticipated to witness significant growth as it provides real-time access to data on the cloud along with consistent triggers/alerts.

Data monetization is expected to be a catalyst for several brands as it enables them towards becoming a pioneer in data-driven principles. It creates new revenue streams for organizations. Additionally, it also promotes companies to reduce operating costs and overall general expenses and enables them to take adequate actions in improving their sales. Several end-use industries have leveraged the benefits of data monetization, and many more are moving towards data monetization.

For instance, data monetization offers geofencing and geotargeting in the retail and tourism industries. For the healthcare sector, government, and advertisement agencies, it ensures density planning and traffic flow. Similarly, it provides fraud detection for credit card companies and financial institutes. It offers smart targeting, Internet of Things (IoT), click-stream insights for digital and brand advertisers, and several other companies. Such factors are anticipated to power market growth over the forecast period.

However, factors such as data security and privacy, rising complexities in data structures, and varying regulatory policies are anticipated to hinder the market growth over the forecast period. Nevertheless, data monetization is capable of identifying and mitigating risk, improving compliance, streamlining planning and decision making, and creating a competitive advantage in the market. It has significantly shadowed market hindering factors and has enabled organizations to take adequate measures.

Data Monetization Market Report Highlights
  • SMEs are anticipated to expand at a CAGR of over 30% from 2020 to 2027. Rising demand for BI has significantly impacted the adoption of data monetization amongst SMEs
  • The insight as a service segment is anticipated to expand at a CAGR of over 20% from 2020 to 2027. This is attributable to the ability of the method to combine external and internal data sources and use analytics to provide insights to customers
  • The manufacturing segment was valued at over USD 200.0 million in 2019 and is expected to exceed USD 1,300.0 million by 2027, expanding at a CAGR of over 24% from 2020 to 2027. This is attributed to the rising usage of data monetization in the automotive industry
  • For instance, in the automotive industry, data monetization ensures several benefits, such as tracking in case of real-time diagnostics and predictive maintenance. Technological advancements and increased digitalization resulted in easy tracking of vehicle performance. The implementation of IoT, telematics, and automation is also expected to increase the market demand in the industry
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Data Monetization Market - Industry Snapshot & Key Buying Criteria, 2016 - 2027
2.2. Data Monetization Market, 2016 - 2027

CHAPTER 3. DATA MONETIZATION INDUSTRY OUTLOOK

3.1. Market Segmentation
3.2. Value Chain Analysis
3.3. Market Dynamics
  3.3.1. Market driver analysis
  3.3.2. Market restraint/challenge analysis
  3.3.3. Market opportunity analysis
3.4. Penetration & Growth Prospects Mapping
3.5. Industry Analysis - Porter's Five Force Analysis
3.6. PEST Analysis

CHAPTER 4. DATA MONETIZATION MARKET: ORGANIZATION SIZE OUTLOOK

4.1. Data Monetization Market Estimates & Forecasts, By Organization Size, 2019 & 2027 (USD Million)
4.2. Large Enterprises
  4.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  4.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
4.3. SMEs
  4.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  4.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)

CHAPTER 5. DATA MONETIZATION MARKET: METHOD OUTLOOK

5.1. Data Monetization Market Estimates & Forecasts, By Method, 2019 & 2027 (USD Million)
5.2. Data as a service
  5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.3. Insight as a service
  5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.4. Analytics-enabled platform as a service
  5.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.5. Embedded analytics
  5.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  5.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)

CHAPTER 6. DATA MONETIZATION MARKET: VERTICAL OUTLOOK

6.1. Data Monetization Market Estimates & Forecasts, By Vertical, 2019 & 2027 (USD Million)
6.2. BFSI
  6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.3. E-commerce & Retail
  6.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.4. Telecommunications & IT
  6.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.5. Manufacturing
  6.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.6. Healthcare
  6.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.6.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.7. Energy & Utilities
  6.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.7.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.8. Others
  6.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  6.8.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)

CHAPTER 7. DATA MONETIZATION MARKET: REGIONAL OUTLOOK

7.1. Data Monetization Market Estimates & Forecasts, By Region, 2019 & 2027 (USD Million)
7.2. North America
  7.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  7.2.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
  7.2.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
  7.2.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.2.5. The U.S.
    7.2.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.2.5.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.2.5.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.2.5.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.2.6. Canada
    7.2.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.2.6.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.2.6.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.2.6.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  7.3.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
  7.3.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
  7.3.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.3.5. The U.K.
    7.3.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.3.5.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.3.5.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.3.5.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.3.6. Germany
    7.3.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.3.6.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.3.6.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.3.6.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.3.7. France
    7.3.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.3.7.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.3.7.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.3.7.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  7.4.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
  7.4.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
  7.4.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.4.5. China
    7.4.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.4.5.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.4.5.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.4.5.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.4.6. India
    7.4.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.4.6.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.4.6.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.4.6.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.4.7. Japan
    7.4.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.4.7.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.4.7.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.4.7.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
7.5. Latin America
  7.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.5.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.5.1.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.5.1.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.5.1.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.5.2. Brazil
    7.5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.5.2.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.5.2.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.5.2.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
  7.5.3. Mexico
    7.5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
    7.5.3.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
    7.5.3.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
    7.5.3.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)
7.6. The Middle East & Africa
  7.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
  7.6.2. Market estimates and forecasts, by organization size, 2016 - 2027 (USD Million)
  7.6.3. Market estimates and forecasts, by method, 2016 - 2027 (USD Million)
  7.6.4. Market estimates and forecasts, by vertical, 2016 - 2027 (USD Million)

CHAPTER 8. COMPETITIVE LANDSCAPE

8.1. Accenture Plc.
  8.1.1. Company overview
  8.1.2. Financial performance
  8.1.3. Product benchmarking
  8.1.4. Recent developments
8.2. Adstra
  8.2.1. Company overview
  8.2.2. Financial performance
  8.2.3. Product benchmarking
  8.2.4. Recent developments
8.3. Cisco Systems, Inc.
  8.3.1. Company overview
  8.3.2. Financial performance
  8.3.3. Product benchmarking
  8.3.4. Recent developments
8.4. Gemalto NV
  8.4.1. Company overview
  8.4.2. Financial performance
  8.4.3. Product benchmarking
  8.4.4. Recent developments
8.5. IBM Corporation
  8.5.1. Company overview
  8.5.2. Financial performance
  8.5.3. Product benchmarking
  8.5.4. Recent developments
8.6. Infosys Limited
  8.6.1. Company overview
  8.6.2. Financial performance
  8.6.3. Product benchmarking
  8.6.4. Recent developments
8.7. Comviva
  8.7.1. Company overview
  8.7.2. Financial performance
  8.7.3. Product benchmarking
  8.7.4. Recent developments
8.8. Monetize
  8.8.1. Company overview
  8.8.2. Financial performance
  8.8.3. Product benchmarking
  8.8.4. Recent developments
8.9. Reltio
  8.9.1. Company overview
  8.9.2. Financial performance
  8.9.3. Product benchmarking
  8.9.4. Recent developments
8.10. SAP SE
  8.10.1. Company overview
  8.10.2. Financial performance
  8.10.3. Product benchmarking
  8.10.4. Recent developments

LIST OF TABLES

TABLE 1 Global data monetization market, 2016 - 2027 (USD Million)
TABLE 2 Global data monetization market, by organization size, 2016 - 2027 (USD Million)
TABLE 3 Global data monetization market, by method, 2016 - 2027 (USD Million)
TABLE 4 Global data monetization market, by vertical, 2016 - 2027 (USD Million)
TABLE 5 Global data monetization market, by region, 2016 - 2027 (USD Million)
TABLE 6 Large enterprises market, 2016 - 2027 (USD Million)
TABLE 7 Large enterprises market by region, 2016 - 2027 (USD Million)
TABLE 8 SMEs market, 2016 - 2027 (USD Million)
TABLE 9 SMEs market by region, 2016 - 2027 (USD Million)
TABLE 10 Data as a service market, 2016 - 2027 (USD Million)
TABLE 11 Data as a service market by region, 2016 - 2027 (USD Million)
TABLE 12 Insight as a service market, 2016 - 2027 (USD Million)
TABLE 13 Insight as a service market by region, 2016 - 2027 (USD Million)
TABLE 14 Analytics-enabled platform as a service market, 2016 - 2027 (USD Million)
TABLE 15 Analytics-enabled platform as a service market by region, 2016 - 2027 (USD Million)
TABLE 16 Embedded analytics market, 2016 - 2027 (USD Million)
TABLE 17 Embedded analytics market by region, 2016 - 2027 (USD Million)
TABLE 18 BFSI market, 2016 - 2027 (USD Million)
TABLE 19 BFSI market by region, 2016 - 2027 (USD Million)
TABLE 20 E-commerce & retail market, 2016 - 2027 (USD Million)
TABLE 21 E-commerce & retail market by region, 2016 - 2027 (USD Million)
TABLE 22 Telecommunication & IT market, 2016 - 2027 (USD Million)
TABLE 23 Telecommunication & IT market by region, 2016 - 2027 (USD Million)
TABLE 24 Manufacturing market, 2016 - 2027 (USD Million)
TABLE 25 Manufacturing market by region, 2016 - 2027 (USD Million)
TABLE 26 Healthcare market, 2016 - 2027 (USD Million)
TABLE 27 Healthcare Networks market by region, 2016 - 2027 (USD Million)
TABLE 28 Energy & utilities market, 2016 - 2027 (USD Million)
TABLE 29 Energy & utilities market by region, 2016 - 2027 (USD Million)
TABLE 30 Others market, 2016 - 2027 (USD Million)
TABLE 31 Others market by region, 2016 - 2027 (USD Million)
TABLE 32 North America data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 33 North America data monetization market by method, 2016 - 2027 (USD Million)
TABLE 34 North America data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 35 The U.S. data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 36 The U.S. data monetization market by method, 2016 - 2027 (USD Million)
TABLE 37 The U.S. data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 38 Canada data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 39 Canada data monetization market by method, 2016 - 2027 (USD Million)
TABLE 40 Canada data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 41 Europe data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 42 Europe data monetization market by method, 2016 - 2027 (USD Million)
TABLE 43 Europe data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 44 The U.K. data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 45 The U.K. data monetization market by method, 2016 - 2027 (USD Million)
TABLE 46 The U.K. data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 47 Germany data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 48 Germany data monetization market by method, 2016 - 2027 (USD Million)
TABLE 49 Germany data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 50 France data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 51 France data monetization market by method, 2016 - 2027 (USD Million)
TABLE 52 France data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 53 Asia Pacific data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 54 Asia Pacific data monetization market by method, 2016 - 2027 (USD Million)
TABLE 55 Asia Pacific data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 56 China data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 57 China data monetization market by method, 2016 - 2027 (USD Million)
TABLE 58 China data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 59 India data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 60 India data monetization market by method, 2016 - 2027 (USD Million)
TABLE 61 India data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 62 Japan data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 63 Japan data monetization market by method, 2016 - 2027 (USD Million)
TABLE 64 Japan data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 65 Latin America data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 66 Latin America data monetization market by method, 2016 - 2027 (USD Million)
TABLE 67 Latin America data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 68 Brazil data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 69 Brazil data monetization market by method, 2016 - 2027 (USD Million)
TABLE 70 Brazil data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 71 Mexico data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 72 Mexico data monetization market by method, 2016 - 2027 (USD Million)
TABLE 73 Mexico data monetization market by vertical, 2016 - 2027 (USD Million)
TABLE 74 MEA data monetization market by organization size, 2016 - 2027 (USD Million)
TABLE 75 MEA data monetization market by method, 2016 - 2027 (USD Million)
TABLE 76 MEA data monetization market by vertical, 2016 - 2027 (USD Million)
LIST OF FIGURES

FIG. 1 Research process
FIG. 2 Information procurement
FIG. 3 Data monetization regional marketplace: Key takeaways
FIG. 4 Data monetization market - Trends & outlook
FIG. 5 Data monetization - Market segmentation & scope
FIG. 6 Data monetization - Market size and growth prospects (USD Billion)
FIG. 7 Data monetization - Value chain analysis
FIG. 8 Data monetization - Market dynamics
FIG. 9 Data monetization - Market driver relevance analysis (Current & future impact)
FIG. 10 Data monetization - Market restraint/challenge relevance analysis (Current & future impact)
FIG. 11 Data monetization - Market opportunity relevance analysis (Current & future impact)
FIG. 12 Data monetization - Market porter’s analysis
FIG. 13 Data monetization - Key company ranking analysis, 2019
FIG. 14 V Data monetization - Market PEST analysis
FIG. 15 Data monetization market vehicle type outlook, 2019 & 2027
FIG. 16 Data monetization market end use outlook, 2019 & 2027
FIG. 17 Data monetization market technology outlook key takeaways
FIG. 18 Data monetization market regional outlook key takeaways
FIG. 19 North America data monetization market - Key takeaways
FIG. 20 North America data monetization market analysis
FIG. 21 Europe data monetization market - Key takeaways
FIG. 22 Europe data monetization market analysis
FIG. 23 Asia Pacific data monetization market - Key takeaways
FIG. 24 Asia Pacific data monetization market analysis
FIG. 25 Latin America data monetization market - Key takeaways
FIG. 26 Latin America data monetization market analysis
FIG. 27 Middle East & Africa (MEA) data monetization market - Key takeaways


More Publications