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Data Monetization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 146 pages | ID: D5BF8F46CCBAEN
IMARC Group

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The global data monetization market size reached US$ 2.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 8.3 Billion by 2028, exhibiting a growth rate (CAGR) of 19.2% during 2022-2028.
Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.
Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on method, organization size and end use.
Breakup by Method:
Data as a Service
Insight as a Service
Analytics-enabled Platform as a Service
Embedded Analytics
Breakup by Organization Size:
Large Enterprises
Small and Medium Enterprises
Breakup by End Use:
BFSI
E-commerce and Retail
IT and Telecommunications
Manufacturing
Healthcare
Energy and Utilities
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.
Key Questions Answered in This Report
1. What was the size of the global data monetization market in 2022?
2. What is the expected growth rate of the global data monetization market during 2023-2028?
3. What has been the impact of COVID-19 on the global data monetization market?
4. What are the key factors driving the global data monetization market?
5. What is the breakup of the global data monetization market based on the method?
6. What is the breakup of the global data monetization market based on the organization size?
7. What is the breakup of the global data monetization market based on the end use?
8. What are the key regions in the global data monetization market?
9. Who are the key players/companies in the global data monetization market?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL DATA MONETIZATION MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY METHOD

6.1 Data as a Service
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Insight as a Service
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Analytics-enabled Platform as a Service
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Embedded Analytics
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY ORGANIZATION SIZE

7.1 Large Enterprises
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Small and Medium Enterprises
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY END USE

8.1 BFSI
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 E-commerce and Retail
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 IT and Telecommunications
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Manufacturing
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Healthcare
  8.5.1 Market Trends
  8.5.2 Market Forecast
8.6 Energy and Utilities
  8.6.1 Market Trends
  8.6.2 Market Forecast
8.7 Others
  8.7.1 Market Trends
  8.7.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia-Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 VALUE CHAIN ANALYSIS


12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS


14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 1010DATA (Advance Communication Corp.)
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
  14.3.2 Accenture Plc
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
    14.3.2.3 Financials
    14.3.2.4 SWOT Analysis
  14.3.3 Adastra Corporation
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 Comviva (Tech Mahindra)
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Infosys Limited
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
    14.3.5.3 Financials
    14.3.5.4 SWOT Analysis
  14.3.6 International Business Machines Corporation
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
    14.3.6.3 Financials
    14.3.6.4 SWOT Analysis
  14.3.7 Monetize Solutions Inc.
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Optiva Inc.
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials
    14.3.8.4 SWOT Analysis
  14.3.9 Paxata Inc. (Datarobot Inc.)
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
  14.3.10 Reltio
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
  14.3.11 SAP SE
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
    14.3.11.3 Financials
    14.3.11.4 SWOT Analysis
  14.3.12 Thales Group
    14.3.12.1 Company Overview
    14.3.12.2 Product Portfolio
    14.3.12.3 Financials
    14.3.12.4 SWOT Analysis
  14.3.13 TIBCO Software Inc.
    14.3.13.1 Company Overview
    14.3.13.2 Product Portfolio
    14.3.13.3 SWOT Analysis

LIST OF TABLES

Table 1: Global: Data Monetization Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Data Monetization Market Forecast: Breakup by Method (in Million US$), 2023-2028
Table 3: Global: Data Monetization Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
Table 4: Global: Data Monetization Market Forecast: Breakup by End Use (in Million US$), 2023-2028
Table 5: Global: Data Monetization Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Data Monetization Market: Competitive Structure
Table 7: Global: Data Monetization Market: Key Players

LIST OF FIGURES

Figure 1: Global: Data Monetization Market: Major Drivers and Challenges
Figure 2: Global: Data Monetization Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Data Monetization Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Data Monetization Market: Breakup by Method (in %), 2022
Figure 5: Global: Data Monetization Market: Breakup by Organization Size (in %), 2022
Figure 6: Global: Data Monetization Market: Breakup by End Use (in %), 2022
Figure 7: Global: Data Monetization Market: Breakup by Region (in %), 2022
Figure 8: Global: Data Monetization (Data as a Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Data Monetization (Data as a Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Data Monetization (Insight as a Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Data Monetization (Insight as a Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Data Monetization (Analytics-enabled Platform as a Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Data Monetization (Analytics-enabled Platform as a Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Data Monetization (Embedded Analytics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Data Monetization (Embedded Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Data Monetization (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Data Monetization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Data Monetization (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Data Monetization (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Data Monetization (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Data Monetization (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Data Monetization (E-commerce and Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Data Monetization (E-commerce and Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Data Monetization (IT and Telecommunications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Data Monetization (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Data Monetization (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Data Monetization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Data Monetization (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Data Monetization (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Data Monetization (Energy and Utilities) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Data Monetization (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Data Monetization (Other End Uses) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Data Monetization (Other End Uses) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: North America: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: North America: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: United States: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: United States: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Canada: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Canada: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Asia-Pacific: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Asia-Pacific: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: China: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: China: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Japan: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Japan: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: India: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: India: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: South Korea: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: South Korea: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Australia: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Australia: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Indonesia: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Indonesia: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Others: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Europe: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Europe: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Germany: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Germany: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: France: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: France: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: United Kingdom: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: United Kingdom: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Italy: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Italy: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Spain: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Spain: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Russia: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Russia: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Latin America: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Latin America: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Brazil: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Brazil: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Mexico: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Mexico: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Others: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Middle East and Africa: Data Monetization Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Middle East and Africa: Data Monetization Market: Breakup by Country (in %), 2022
Figure 82: Middle East and Africa: Data Monetization Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Global: Data Monetization Industry: SWOT Analysis
Figure 84: Global: Data Monetization Industry: Value Chain Analysis
Figure 85: Global: Data Monetization Industry: Porter's Five Forces Analysis


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