Customer Experience Management Software Market Size, Share, Trends and Forecast by Component, Touchpoint, Deployment Mode, Organization Size, Industries, and Region, 2025-2033

May 2025 | 148 pages | ID: C60858C4178EEN
IMARC Group

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The global customer experience management software market size was valued at USD 14,635.79 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 39,704.7 Million by 2033, exhibiting a CAGR of 11.73% from 2025-2033. North America currently dominates the market, holding a market share of over 43.0% in 2024. The customer experience management software market share is expanding, driven by the growing need for customized customer interactions, extensive implementation of omnichannel engagement approaches, progress in artificial intelligence (AI) and machine learning (ML), strict data privacy laws, and the heightened dependence on cloud-based services and mobile technologies.

Customer experience management (CEM) software assists in tracking, reacting and monitoring customer reactions with a brand to meet expectations and improve their overall experience. It also aids in analyzing feedback and facilitates organizations with comprehensive insights that help take actions for favorable business outcomes. It stores all the information of customers with real-time updates that are easy to share with different teams. As a result, it finds extensive applications in retail, healthcare, media and entertainment (M&E), and banking, financial services and insurance (BFSI) sectors worldwide.

Customer Experience Management Software Market Trends:

With the growing competitive market scenario, brands nowadays are adopting customer-centric approach strategies and considerably relying on customer feedback and experience to increase their profitability. They are also focusing on mergers and acquisitions (M&A), product launches, strategic developments, and partnerships and collaborations to influence their overall sales positively. Moreover, the flourishing e-commerce sector on account of the rising reliance on smartphones and convenience offered via online shopping websites like free home delivery and easy return policies is strengthening the growth of the market. Apart from this, the escalating demand for cloud-based CEM software around the world is bolstering the growth of the market. In addition, as customers are using multiple platforms like mobile apps, websites, and chats, there is a need for collecting customer reviews on a unified platform. This, coupled with the increasing applications of CEM software to determine and cater to the needs of the customers, is positively influencing the market. Besides this, rapid digitalization, increasing investments from venture capitalists, and the rising digital customer interactions across the globe are catalyzing the demand for CEM software solutions.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global customer experience management software market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, touchpoint, deployment mode, organization size, and industries.

Breakup by Component:
  • Solutions
  • Services
Breakup by Touchpoint:
  • Stores/Branches
  • Call Centers
  • Social Media Platform
  • Email
  • Mobile
  • Web Services
  • Others
Breakup by Deployment Mode:
  • On-premises
  • Cloud-based
Breakup by Organization Size:
  • Large Enterprises
  • Small and Medium-sized Enterprises
Breakup by Industries:
  • Retail
  • BFSI
  • IT and Telecommunication
  • Healthcare
  • Media and Entertainment
  • Government Sector
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Avaya Inc., Clarabridge (Qualtrics International), International Business Machines Corporation, Medallia Inc., NICE Ltd., Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tech Mahindra Limited, Verint Systems Inc. and Zendesk.

Key Questions Answered in This Report

1.How big is the customer experience management software market?

2.What is the future outlook of customer experience management software market?

3.What are the key factors driving the customer experience management software market?

4.Which region accounts for the largest customer experience management software market share?

5.Which are the leading companies in the global customer experience management software market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL CUSTOMER EXPERIENCE MANAGEMENT SOFTWARE MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY COMPONENT

6.1 Solutions
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Services
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY TOUCHPOINT

7.1 Stores/Branches
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Call Centers
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Social Media Platform
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Email
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Mobile
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Web Services
  7.6.1 Market Trends
  7.6.2 Market Forecast
7.7 Others
  7.7.1 Market Trends
  7.7.2 Market Forecast

8 MARKET BREAKUP BY DEPLOYMENT MODE

8.1 On-premises
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Cloud-based
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY ORGANIZATION SIZE

9.1 Large Enterprises
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Small and Medium-sized Enterprises
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY INDUSTRIES

10.1 Retail
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 BFSI
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 IT and Telecommunication
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Healthcare
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5 Media and Entertainment
  10.5.1 Market Trends
  10.5.2 Market Forecast
10.6 Government Sector
  10.6.1 Market Trends
  10.6.2 Market Forecast
10.7 Others
  10.7.1 Market Trends
  10.7.2 Market Forecast

11 MARKET BREAKUP BY REGION

11.1 North America
  11.1.1 United States
    11.1.1.1 Market Trends
    11.1.1.2 Market Forecast
  11.1.2 Canada
    11.1.2.1 Market Trends
    11.1.2.2 Market Forecast
11.2 Asia-Pacific
  11.2.1 China
    11.2.1.1 Market Trends
    11.2.1.2 Market Forecast
  11.2.2 Japan
    11.2.2.1 Market Trends
    11.2.2.2 Market Forecast
  11.2.3 India
    11.2.3.1 Market Trends
    11.2.3.2 Market Forecast
  11.2.4 South Korea
    11.2.4.1 Market Trends
    11.2.4.2 Market Forecast
  11.2.5 Australia
    11.2.5.1 Market Trends
    11.2.5.2 Market Forecast
  11.2.6 Indonesia
    11.2.6.1 Market Trends
    11.2.6.2 Market Forecast
  11.2.7 Others
    11.2.7.1 Market Trends
    11.2.7.2 Market Forecast
11.3 Europe
  11.3.1 Germany
    11.3.1.1 Market Trends
    11.3.1.2 Market Forecast
  11.3.2 France
    11.3.2.1 Market Trends
    11.3.2.2 Market Forecast
  11.3.3 United Kingdom
    11.3.3.1 Market Trends
    11.3.3.2 Market Forecast
  11.3.4 Italy
    11.3.4.1 Market Trends
    11.3.4.2 Market Forecast
  11.3.5 Spain
    11.3.5.1 Market Trends
    11.3.5.2 Market Forecast
  11.3.6 Russia
    11.3.6.1 Market Trends
    11.3.6.2 Market Forecast
  11.3.7 Others
    11.3.7.1 Market Trends
    11.3.7.2 Market Forecast
11.4 Latin America
  11.4.1 Brazil
    11.4.1.1 Market Trends
    11.4.1.2 Market Forecast
  11.4.2 Mexico
    11.4.2.1 Market Trends
    11.4.2.2 Market Forecast
  11.4.3 Others
    11.4.3.1 Market Trends
    11.4.3.2 Market Forecast
11.5 Middle East and Africa
  11.5.1 Market Trends
  11.5.2 Market Breakup by Country
  11.5.3 Market Forecast

12 SWOT ANALYSIS

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 VALUE CHAIN ANALYSIS

14 PORTERS FIVE FORCES ANALYSIS

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 PRICE ANALYSIS

16 COMPETITIVE LANDSCAPE

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
  16.3.1 Adobe Inc.
    16.3.1.1 Company Overview
    16.3.1.2 Product Portfolio
    16.3.1.3 Financials
    16.3.1.4 SWOT Analysis
  16.3.2 Avaya Inc.
    16.3.2.1 Company Overview
    16.3.2.2 Product Portfolio
    16.3.2.3 Financials
    16.3.2.4 SWOT Analysis
  16.3.3 Clarabridge (Qualtrics International)
    16.3.3.1 Company Overview
    16.3.3.2 Product Portfolio
  16.3.4 International Business Machines Corporation
    16.3.4.1 Company Overview
    16.3.4.2 Product Portfolio
    16.3.4.3 Financials
    16.3.4.4 SWOT Analysis
  16.3.5 Medallia Inc.
    16.3.5.1 Company Overview
    16.3.5.2 Product Portfolio
  16.3.6 NICE Ltd.
    16.3.6.1 Company Overview
    16.3.6.2 Product Portfolio
    16.3.6.3 Financials
    16.3.6.4 SWOT Analysis
  16.3.7 Oracle Corporation
    16.3.7.1 Company Overview
    16.3.7.2 Product Portfolio
    16.3.7.3 Financials
    16.3.7.4 SWOT Analysis
  16.3.8 Salesforce.com Inc.
    16.3.8.1 Company Overview
    16.3.8.2 Product Portfolio
    16.3.8.3 Financials
    16.3.8.4 SWOT Analysis
  16.3.9 SAP SE
    16.3.9.1 Company Overview
    16.3.9.2 Product Portfolio
    16.3.9.3 Financials
    16.3.9.4 SWOT Analysis
  16.3.10 SAS Institute Inc.
    16.3.10.1 Company Overview
    16.3.10.2 Product Portfolio
    16.3.10.3 SWOT Analysis
  16.3.11 Tech Mahindra Limited
    16.3.11.1 Company Overview
    16.3.11.2 Product Portfolio
    16.3.11.3 Financials
    16.3.11.4 SWOT Analysis
  16.3.12 Verint Systems Inc.
    16.3.12.1 Company Overview
    16.3.12.2 Product Portfolio
    16.3.12.3 Financials
    16.3.12.4 SWOT Analysis
  16.3.13 Zendesk
    16.3.13.1 Company Overview
    16.3.13.2 Product Portfolio
    16.3.13.3 Financials


LIST OF TABLES

Table 1: Global: Customer Experience Management Software Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Customer Experience Management Software Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Customer Experience Management Software Market Forecast: Breakup by Touchpoint (in Million USD), 2025-2033
Table 4: Global: Customer Experience Management Software Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
Table 5: Global: Customer Experience Management Software Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
Table 6: Global: Customer Experience Management Software Market Forecast: Breakup by Industries (in Million USD), 2025-2033
Table 7: Global: Customer Experience Management Software Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Customer Experience Management Software Market: Competitive Structure
Table 9: Global: Customer Experience Management Software Market: Key Players

LIST OF FIGURES

Figure 1: Global: Customer Experience Management Software Market: Major Drivers and Challenges
Figure 2: Global: Customer Experience Management Software Market: Sales Value (in Million USD), 2019-2024
Figure 3: Global: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 4: Global: Customer Experience Management Software Market: Breakup by Component (in %), 2024
Figure 5: Global: Customer Experience Management Software Market: Breakup by Touchpoint (in %), 2024
Figure 6: Global: Customer Experience Management Software Market: Breakup by Deployment Mode (in %), 2024
Figure 7: Global: Customer Experience Management Software Market: Breakup by Organization Size (in %), 2024
Figure 8: Global: Customer Experience Management Software Market: Breakup by Industries (in %), 2024
Figure 9: Global: Customer Experience Management Software Market: Breakup by Region (in %), 2024
Figure 10: Global: Customer Experience Management Software (Solutions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Customer Experience Management Software (Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Customer Experience Management Software (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Customer Experience Management Software (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Customer Experience Management Software (Stores/Branches) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Customer Experience Management Software (Stores/Branches) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Customer Experience Management Software (Call Centers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Customer Experience Management Software (Call Centers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Customer Experience Management Software (Social Media Platform) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Customer Experience Management Software (Social Media Platform) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Customer Experience Management Software (Email) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Customer Experience Management Software (Email) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Customer Experience Management Software (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Customer Experience Management Software (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Customer Experience Management Software (Web Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Customer Experience Management Software (Web Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Customer Experience Management Software (Other Touchpoints) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Customer Experience Management Software (Other Touchpoints) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Customer Experience Management Software (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Customer Experience Management Software (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Customer Experience Management Software (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Customer Experience Management Software (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Customer Experience Management Software (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Customer Experience Management Software (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Customer Experience Management Software (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Customer Experience Management Software (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Customer Experience Management Software (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Customer Experience Management Software (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Customer Experience Management Software (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Customer Experience Management Software (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Customer Experience Management Software (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Customer Experience Management Software (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Customer Experience Management Software (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Customer Experience Management Software (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Customer Experience Management Software (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Customer Experience Management Software (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Global: Customer Experience Management Software (Government Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Global: Customer Experience Management Software (Government Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Global: Customer Experience Management Software (Other End Use Industries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Global: Customer Experience Management Software (Other End Use Industries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: North America: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: North America: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: United States: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: United States: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Canada: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Canada: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Asia-Pacific: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Asia-Pacific: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: China: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: China: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Japan: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Japan: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: India: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: India: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: South Korea: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: South Korea: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Australia: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Australia: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Indonesia: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Indonesia: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Others: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Others: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Europe: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Europe: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Germany: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Germany: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: France: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: France: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: United Kingdom: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: United Kingdom: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Italy: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Italy: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Spain: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Spain: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Russia: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Russia: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Others: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Others: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Latin America: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Latin America: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Brazil: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Brazil: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Mexico: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Mexico: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Others: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Others: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Middle East and Africa: Customer Experience Management Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Middle East and Africa: Customer Experience Management Software Market: Breakup by Country (in %), 2024
Figure 98: Middle East and Africa: Customer Experience Management Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 99: Global: Customer Experience Management Software Industry: SWOT Analysis
Figure 100: Global: Customer Experience Management Software Industry: Value Chain Analysis
Figure 101: Global: Customer Experience Management Software Industry: Porter's Five Forces Analysis



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