Customer Analytics Market by Component, Deployment Mode, Organization Size, Application (Campaign Management, Customer Behavioral Analysis, and Churn Management), Data Source, Industry Vertical, and Region - Global Forecast to 2025
The global customer analytics size to grow at a CAGR of 18.2% during the forecast period
The customer analytics market size is projected to grow from USD 10.5 billion in 2020 to USD 24.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period. The major factors driving the growth of customer analytics market include the need to understand customer buying behavior for a more personalized customer experience and advent of technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and business process automation to streamline marketing operations.
Cloud deployment to grow at a higher CAGR during the forecast period
Cloud solutions facilitate various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of the cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among the organizations. Small and Medium-sized Enterprises (SMEs) tend to adopt cloud-based solutions as compared to on-premises mode owing to its cost factor, and 24x7 support and maintenance provided by the software vendors. Majority of the vendors in this market offer cloud-based customer journey analytics solutions to lure the customers.
Retail and eCommerce industry vertical to grow at the highest CAGR during the forecast period
The ongoing transformations in the retail and eCommerce industry vertical are creating large data volumes every year; this ultimately drives the need for efficient customer analytics solutions. Leading customer-centric retailers understand the urgency of harnessing big data to understand their customers better and uncover trends that lead to new business opportunities. They also understand the need for enabling people to make informed, data-driven decisions quickly and confidently. With the help of customer analytics solutions, retail companies can motivate customers to purchase merchandise from website or mobile apps of the brand.
Asia Pacific to grow at the highest CAGR during the forecast period
The commercialization of big data, AI, and Internet of Things (IoT) technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of customer analytics solutions and services in the region. Retailers must understand their customers’ needs and deliver relevant, personalized experiences at the right moment to meet those needs. This necessity is particularly strong across the diverse APAC region, where connected device use, commerce platform capabilities, and consumer buying behaviors vary widely between markets. Customer analytics solution adoption is growing faster in APAC as compared to any other region.
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer analytics market.
Research Coverage
The market study covers the customer analytics segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, data source, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer analytics market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The customer analytics market size is projected to grow from USD 10.5 billion in 2020 to USD 24.2 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period. The major factors driving the growth of customer analytics market include the need to understand customer buying behavior for a more personalized customer experience and advent of technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and business process automation to streamline marketing operations.
Cloud deployment to grow at a higher CAGR during the forecast period
Cloud solutions facilitate various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of the cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among the organizations. Small and Medium-sized Enterprises (SMEs) tend to adopt cloud-based solutions as compared to on-premises mode owing to its cost factor, and 24x7 support and maintenance provided by the software vendors. Majority of the vendors in this market offer cloud-based customer journey analytics solutions to lure the customers.
Retail and eCommerce industry vertical to grow at the highest CAGR during the forecast period
The ongoing transformations in the retail and eCommerce industry vertical are creating large data volumes every year; this ultimately drives the need for efficient customer analytics solutions. Leading customer-centric retailers understand the urgency of harnessing big data to understand their customers better and uncover trends that lead to new business opportunities. They also understand the need for enabling people to make informed, data-driven decisions quickly and confidently. With the help of customer analytics solutions, retail companies can motivate customers to purchase merchandise from website or mobile apps of the brand.
Asia Pacific to grow at the highest CAGR during the forecast period
The commercialization of big data, AI, and Internet of Things (IoT) technologies and the need for further advancements to leverage these technologies to the best are expected to drive the adoption of customer analytics solutions and services in the region. Retailers must understand their customers’ needs and deliver relevant, personalized experiences at the right moment to meet those needs. This necessity is particularly strong across the diverse APAC region, where connected device use, commerce platform capabilities, and consumer buying behaviors vary widely between markets. Customer analytics solution adoption is growing faster in APAC as compared to any other region.
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer analytics market.
- By Company: Tier I: 38%, Tier II: 41%, and Tier III: 21%
- By Designation: C-Level Executives: 65%, Directors: 20%, and Others: 15%
- By Region: North America: 45%, Europe: 30%, APAC: 15%, MEA: 5%, and Latin America: 5%
Research Coverage
The market study covers the customer analytics segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, data source, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer analytics market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
2.5.1 VENDOR INCLUSION CRITERIA
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE CUSTOMER ANALYTICS MARKET
4.2 CUSTOMER ANALYTICS MARKET: TOP 3 APPLICATIONS
4.3 CUSTOMER ANALYTICS MARKET, BY REGION
4.4 CUSTOMER ANALYTICS MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Need to understand customer buying behavior for a more personalized customer experience
5.2.1.2 Technologies such as AI, ML, and business process automation to streamline marketing operations
5.2.2 RESTRAINTS
5.2.2.1 Data privacy laws and protection of customer data critical for customer analytics
5.2.3 OPPORTUNITIES
5.2.3.1 Reduced advertising, campaigning, and marketing costs
5.2.3.2 Greater collaboration between departments for better and faster decision making
5.2.4 CHALLENGES
5.2.4.1 Organizational failures pertaining to optimum use of customer data
5.2.4.2 Inability to understand customer journey
5.3 INDUSTRY TRENDS
5.3.1 USE CASES
5.3.1.1 Use case 1: Increasing sales with advanced analytics
5.3.1.2 Use case 2: Enhance customer engagement using real-time personalized communication
5.3.1.3 Use case 3: Real-time predictability, informed decision-making, and connected users across departments using system of insight solution
5.3.1.4 Use case 4: To deliver an enhanced experience to its customers when booking travel
5.3.1.5 Use case 5: To monitor and analyze trending content to increase customer engagements
5.3.1.6 Use case 6: To provide account managers with tools to boost sales and productivity
5.3.1.7 Use case 7: Enhancing Customer Experience With Cognitive Services
5.4 REGULATORY IMPLICATIONS
5.4.1 GENERAL DATA PROTECTION REGULATION
5.4.2 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
5.4.3 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW
5.4.4 DODD-FRANK ACT
5.4.5 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
5.4.6 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
5.4.8 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
5.4.9 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH ACT
5.4.10 EUROPEAN MARKET INFRASTRUCTURE REGULATION
5.4.11 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
5.4.12 SARBANES-OXLEY ACT OF 2002
5.4.13 PERSONAL DATA PROTECTION ACT
6 CUSTOMER ANALYTICS MARKET, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: CUSTOMER ANALYTICS MARKET DRIVERS
6.2 SOLUTIONS
6.2.1 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD
6.2.2 VOICE OF CUSTOMER
6.2.3 SOCIAL MEDIA ANALYTICS
6.2.4 ANALYTICAL TOOLS
6.2.5 DASHBOARD AND REPORTING
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Consulting
6.3.1.2 Integration and deployment
6.3.1.3 Support and maintenance
6.3.1.4 Education and training
6.3.2 MANAGED SERVICES
7 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
7.1 INTRODUCTION
7.1.1 DEPLOYMENT MODE: CUSTOMER ANALYTICS MARKET DRIVERS
7.2 CLOUD
7.3 ON-PREMISES
8 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.1.1 ORGANIZATION SIZE: CUSTOMER ANALYTICS MARKET DRIVERS
8.2 LARGE ENTERPRISES
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
9 CUSTOMER ANALYTICS MARKET, BY APPLICATION
9.1 INTRODUCTION
9.1.1 APPLICATION: CUSTOMER ANALYTICS MARKET DRIVERS
9.2 BRAND MANAGEMENT
9.3 CAMPAIGN MANAGEMENT
9.4 CHURN MANAGEMENT
9.5 CUSTOMER BEHAVIORAL ANALYSIS
9.6 PRODUCT MANAGEMENT
9.7 OTHERS
10 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
10.1 INTRODUCTION
10.1.1 DATA SOURCE: CUSTOMER ANALYTICS MARKET DRIVERS
10.2 WEB
10.3 SOCIAL MEDIA
10.4 SMARTPHONE
10.5 EMAIL
10.6 STORE
10.7 CALL CENTER
10.8 OTHER DATA SOURCES
11 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
11.1 INTRODUCTION
11.1.1 INDUSTRY VERTICAL: CUSTOMER ANALYTICS MARKET DRIVERS
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
11.3 RETAIL AND ECOMMERCE
11.4 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY
11.5 ENERGY AND UTILITIES
11.6 MANUFACTURING
11.7 TRANSPORTATION AND LOGISTICS
11.8 GOVERNMENT AND DEFENSE
11.9 HEALTHCARE AND LIFE SCIENCES
11.10 MEDIA AND ENTERTAINMENT
11.11 TRAVEL AND HOSPITALITY
11.12 OTHER INDUSTRY VERTICALS
12 CUSTOMER ANALYTICS MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.2.2 UNITED STATES
12.2.3 CANADA
12.3 EUROPE
12.3.1 EUROPE: CUSTOMER ANALYTICS MARKET DRIVERS
12.3.2 UNITED KINGDOM
12.3.3 SPAIN
12.3.4 GERMANY
12.3.5 FRANCE
12.3.6 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET DRIVERS
12.4.2 CHINA
12.4.3 SINGAPORE
12.4.4 INDIA
12.4.5 AUSTRALIA AND NEW ZEALAND
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.5.2 KINGDOM OF SAUDI ARABIA
12.5.3 UNITED ARAB EMIRATES
12.5.4 SOUTH AFRICA
12.5.5 REST OF MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.6.2 BRAZIL
12.6.3 MEXICO
12.6.4 ARGENTINA
12.6.5 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 COMPETITIVE LEADERSHIP MAPPING
13.2.1 VISIONARIES
13.2.2 INNOVATORS
13.2.3 DYNAMIC DIFFERENTIATORS
13.2.4 EMERGING COMPANIES
13.3 STRENGTH OF PRODUCT PORTFOLIO
13.4 BUSINESS STRATEGY EXCELLENCE
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 GOOGLE
14.2.1 BUSINESS OVERVIEW
14.2.2 SOLUTIONS AND SERVICES OFFERED
14.2.3 RECENT DEVELOPMENTS
14.2.4 SWOT ANALYSIS
14.3 ADOBE
14.3.1 BUSINESS OVERVIEW
14.3.2 SOLUTIONS AND SERVICES OFFERED
14.3.3 RECENT DEVELOPMENTS
14.3.4 SWOT ANALYSIS
14.4 SAP
14.4.1 BUSINESS OVERVIEW
14.4.2 SOLUTIONS AND SERVICES OFFERED
14.4.3 RECENT DEVELOPMENTS
14.4.4 SWOT ANALYSIS
14.5 MICROSOFT
14.5.1 BUSINESS OVERVIEW
14.5.2 SOLUTIONS AND SERVICES OFFERED
14.5.3 RECENT DEVELOPMENTS
14.5.4 SWOT ANALYSIS
14.6 ORACLE
14.6.1 BUSINESS OVERVIEW
14.6.2 SOLUTIONS AND SERVICES OFFERED
14.6.3 RECENT DEVELOPMENTS
14.6.4 SWOT ANALYSIS
14.7 SALESFORCE
14.7.1 BUSINESS OVERVIEW
14.7.2 PLATFORMS AND SERVICES OFFERED
14.7.3 RECENT DEVELOPMENTS
14.7.4 SWOT ANALYSIS
14.8 SAS INSTITUTE
14.8.1 BUSINESS OVERVIEW
14.8.2 SOLUTIONS AND SERVICES OFFERED
14.8.3 RECENT DEVELOPMENTS
14.9 TERADATA
14.9.1 BUSINESS OVERVIEW
14.9.2 SOLUTIONS AND SERVICES OFFERED
14.9.3 RECENT DEVELOPMENTS
14.10 NICE
14.10.1 BUSINESS OVERVIEW
14.10.2 SOLUTIONS AND SERVICES OFFERED
14.10.3 RECENT DEVELOPMENTS
14.11 MANTHAN
14.11.1 BUSINESS OVERVIEW
14.11.2 SOLUTIONS AND SERVICES OFFERED
14.11.3 RECENT DEVELOPMENTS
14.12 MIXPANEL
14.12.1 BUSINESS OVERVIEW
14.12.2 SOLUTIONS AND SERVICES OFFERED
14.12.3 RECENT DEVELOPMENTS
14.13 CUSTOMER ANALYTICS
14.13.1 BUSINESS OVERVIEW
14.13.2 SERVICES OFFERED
14.14 CLARITY INSIGHTS (ACCENTURE APPLIED INTELLIGENCE)
14.14.1 BUSINESS OVERVIEW
14.14.2 SOLUTIONS AND SERVICES OFFERED
14.14.3 RECENT DEVELOPMENTS
14.15 ABSOLUTDATA ANALYTICS
14.15.1 BUSINESS OVERVIEW
14.15.2 SOLUTIONS AND SERVICES OFFERED
14.15.3 RECENT DEVELOPMENTS
14.16 NGDATA
14.16.1 BUSINESS OVERVIEW
14.16.2 SOLUTIONS AND SERVICES OFFERED
14.16.3 RECENT DEVELOPMENTS
14.17 NEUSTAR
14.17.1 BUSINESS OVERVIEW
14.17.2 SOLUTIONS AND SERVICES OFFERED
14.17.3 RECENT DEVELOPMENTS
14.18 SEGMENT
14.18.1 BUSINESS OVERVIEW
14.18.2 SOLUTIONS AND SERVICES OFFERED
14.19 SECOND MEASURE
14.19.1 BUSINESS OVERVIEW
14.19.2 SOLUTIONS AND SERVICES OFFERED
14.19.3 RECENT DEVELOPMENTS
14.20 CALIBERMIND
14.20.1 BUSINESS OVERVIEW
14.20.2 SOLUTIONS AND SERVICES OFFERED
14.20.3 RECENT DEVELOPMENTS
14.21 AMPERITY
14.21.1 BUSINESS OVERVIEW
14.21.2 PLATFORMS OFFERED
14.21.3 RECENT DEVELOPMENTS
14.22 RIGHT TO WIN
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 AVAILABLE CUSTOMIZATION
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
2.5.1 VENDOR INCLUSION CRITERIA
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE CUSTOMER ANALYTICS MARKET
4.2 CUSTOMER ANALYTICS MARKET: TOP 3 APPLICATIONS
4.3 CUSTOMER ANALYTICS MARKET, BY REGION
4.4 CUSTOMER ANALYTICS MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Need to understand customer buying behavior for a more personalized customer experience
5.2.1.2 Technologies such as AI, ML, and business process automation to streamline marketing operations
5.2.2 RESTRAINTS
5.2.2.1 Data privacy laws and protection of customer data critical for customer analytics
5.2.3 OPPORTUNITIES
5.2.3.1 Reduced advertising, campaigning, and marketing costs
5.2.3.2 Greater collaboration between departments for better and faster decision making
5.2.4 CHALLENGES
5.2.4.1 Organizational failures pertaining to optimum use of customer data
5.2.4.2 Inability to understand customer journey
5.3 INDUSTRY TRENDS
5.3.1 USE CASES
5.3.1.1 Use case 1: Increasing sales with advanced analytics
5.3.1.2 Use case 2: Enhance customer engagement using real-time personalized communication
5.3.1.3 Use case 3: Real-time predictability, informed decision-making, and connected users across departments using system of insight solution
5.3.1.4 Use case 4: To deliver an enhanced experience to its customers when booking travel
5.3.1.5 Use case 5: To monitor and analyze trending content to increase customer engagements
5.3.1.6 Use case 6: To provide account managers with tools to boost sales and productivity
5.3.1.7 Use case 7: Enhancing Customer Experience With Cognitive Services
5.4 REGULATORY IMPLICATIONS
5.4.1 GENERAL DATA PROTECTION REGULATION
5.4.2 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
5.4.3 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW
5.4.4 DODD-FRANK ACT
5.4.5 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
5.4.6 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
5.4.8 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996
5.4.9 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH ACT
5.4.10 EUROPEAN MARKET INFRASTRUCTURE REGULATION
5.4.11 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE
5.4.12 SARBANES-OXLEY ACT OF 2002
5.4.13 PERSONAL DATA PROTECTION ACT
6 CUSTOMER ANALYTICS MARKET, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: CUSTOMER ANALYTICS MARKET DRIVERS
6.2 SOLUTIONS
6.2.1 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD
6.2.2 VOICE OF CUSTOMER
6.2.3 SOCIAL MEDIA ANALYTICS
6.2.4 ANALYTICAL TOOLS
6.2.5 DASHBOARD AND REPORTING
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1 Consulting
6.3.1.2 Integration and deployment
6.3.1.3 Support and maintenance
6.3.1.4 Education and training
6.3.2 MANAGED SERVICES
7 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
7.1 INTRODUCTION
7.1.1 DEPLOYMENT MODE: CUSTOMER ANALYTICS MARKET DRIVERS
7.2 CLOUD
7.3 ON-PREMISES
8 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.1.1 ORGANIZATION SIZE: CUSTOMER ANALYTICS MARKET DRIVERS
8.2 LARGE ENTERPRISES
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
9 CUSTOMER ANALYTICS MARKET, BY APPLICATION
9.1 INTRODUCTION
9.1.1 APPLICATION: CUSTOMER ANALYTICS MARKET DRIVERS
9.2 BRAND MANAGEMENT
9.3 CAMPAIGN MANAGEMENT
9.4 CHURN MANAGEMENT
9.5 CUSTOMER BEHAVIORAL ANALYSIS
9.6 PRODUCT MANAGEMENT
9.7 OTHERS
10 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
10.1 INTRODUCTION
10.1.1 DATA SOURCE: CUSTOMER ANALYTICS MARKET DRIVERS
10.2 WEB
10.3 SOCIAL MEDIA
10.4 SMARTPHONE
10.5 EMAIL
10.6 STORE
10.7 CALL CENTER
10.8 OTHER DATA SOURCES
11 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
11.1 INTRODUCTION
11.1.1 INDUSTRY VERTICAL: CUSTOMER ANALYTICS MARKET DRIVERS
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
11.3 RETAIL AND ECOMMERCE
11.4 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY
11.5 ENERGY AND UTILITIES
11.6 MANUFACTURING
11.7 TRANSPORTATION AND LOGISTICS
11.8 GOVERNMENT AND DEFENSE
11.9 HEALTHCARE AND LIFE SCIENCES
11.10 MEDIA AND ENTERTAINMENT
11.11 TRAVEL AND HOSPITALITY
11.12 OTHER INDUSTRY VERTICALS
12 CUSTOMER ANALYTICS MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.2.2 UNITED STATES
12.2.3 CANADA
12.3 EUROPE
12.3.1 EUROPE: CUSTOMER ANALYTICS MARKET DRIVERS
12.3.2 UNITED KINGDOM
12.3.3 SPAIN
12.3.4 GERMANY
12.3.5 FRANCE
12.3.6 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET DRIVERS
12.4.2 CHINA
12.4.3 SINGAPORE
12.4.4 INDIA
12.4.5 AUSTRALIA AND NEW ZEALAND
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.5.2 KINGDOM OF SAUDI ARABIA
12.5.3 UNITED ARAB EMIRATES
12.5.4 SOUTH AFRICA
12.5.5 REST OF MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: CUSTOMER ANALYTICS MARKET DRIVERS
12.6.2 BRAZIL
12.6.3 MEXICO
12.6.4 ARGENTINA
12.6.5 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 COMPETITIVE LEADERSHIP MAPPING
13.2.1 VISIONARIES
13.2.2 INNOVATORS
13.2.3 DYNAMIC DIFFERENTIATORS
13.2.4 EMERGING COMPANIES
13.3 STRENGTH OF PRODUCT PORTFOLIO
13.4 BUSINESS STRATEGY EXCELLENCE
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 GOOGLE
14.2.1 BUSINESS OVERVIEW
14.2.2 SOLUTIONS AND SERVICES OFFERED
14.2.3 RECENT DEVELOPMENTS
14.2.4 SWOT ANALYSIS
14.3 ADOBE
14.3.1 BUSINESS OVERVIEW
14.3.2 SOLUTIONS AND SERVICES OFFERED
14.3.3 RECENT DEVELOPMENTS
14.3.4 SWOT ANALYSIS
14.4 SAP
14.4.1 BUSINESS OVERVIEW
14.4.2 SOLUTIONS AND SERVICES OFFERED
14.4.3 RECENT DEVELOPMENTS
14.4.4 SWOT ANALYSIS
14.5 MICROSOFT
14.5.1 BUSINESS OVERVIEW
14.5.2 SOLUTIONS AND SERVICES OFFERED
14.5.3 RECENT DEVELOPMENTS
14.5.4 SWOT ANALYSIS
14.6 ORACLE
14.6.1 BUSINESS OVERVIEW
14.6.2 SOLUTIONS AND SERVICES OFFERED
14.6.3 RECENT DEVELOPMENTS
14.6.4 SWOT ANALYSIS
14.7 SALESFORCE
14.7.1 BUSINESS OVERVIEW
14.7.2 PLATFORMS AND SERVICES OFFERED
14.7.3 RECENT DEVELOPMENTS
14.7.4 SWOT ANALYSIS
14.8 SAS INSTITUTE
14.8.1 BUSINESS OVERVIEW
14.8.2 SOLUTIONS AND SERVICES OFFERED
14.8.3 RECENT DEVELOPMENTS
14.9 TERADATA
14.9.1 BUSINESS OVERVIEW
14.9.2 SOLUTIONS AND SERVICES OFFERED
14.9.3 RECENT DEVELOPMENTS
14.10 NICE
14.10.1 BUSINESS OVERVIEW
14.10.2 SOLUTIONS AND SERVICES OFFERED
14.10.3 RECENT DEVELOPMENTS
14.11 MANTHAN
14.11.1 BUSINESS OVERVIEW
14.11.2 SOLUTIONS AND SERVICES OFFERED
14.11.3 RECENT DEVELOPMENTS
14.12 MIXPANEL
14.12.1 BUSINESS OVERVIEW
14.12.2 SOLUTIONS AND SERVICES OFFERED
14.12.3 RECENT DEVELOPMENTS
14.13 CUSTOMER ANALYTICS
14.13.1 BUSINESS OVERVIEW
14.13.2 SERVICES OFFERED
14.14 CLARITY INSIGHTS (ACCENTURE APPLIED INTELLIGENCE)
14.14.1 BUSINESS OVERVIEW
14.14.2 SOLUTIONS AND SERVICES OFFERED
14.14.3 RECENT DEVELOPMENTS
14.15 ABSOLUTDATA ANALYTICS
14.15.1 BUSINESS OVERVIEW
14.15.2 SOLUTIONS AND SERVICES OFFERED
14.15.3 RECENT DEVELOPMENTS
14.16 NGDATA
14.16.1 BUSINESS OVERVIEW
14.16.2 SOLUTIONS AND SERVICES OFFERED
14.16.3 RECENT DEVELOPMENTS
14.17 NEUSTAR
14.17.1 BUSINESS OVERVIEW
14.17.2 SOLUTIONS AND SERVICES OFFERED
14.17.3 RECENT DEVELOPMENTS
14.18 SEGMENT
14.18.1 BUSINESS OVERVIEW
14.18.2 SOLUTIONS AND SERVICES OFFERED
14.19 SECOND MEASURE
14.19.1 BUSINESS OVERVIEW
14.19.2 SOLUTIONS AND SERVICES OFFERED
14.19.3 RECENT DEVELOPMENTS
14.20 CALIBERMIND
14.20.1 BUSINESS OVERVIEW
14.20.2 SOLUTIONS AND SERVICES OFFERED
14.20.3 RECENT DEVELOPMENTS
14.21 AMPERITY
14.21.1 BUSINESS OVERVIEW
14.21.2 PLATFORMS OFFERED
14.21.3 RECENT DEVELOPMENTS
14.22 RIGHT TO WIN
15 APPENDIX
15.1 DISCUSSION GUIDE
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 AVAILABLE CUSTOMIZATION
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS
LIST OF TABLES
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
TABLE 2 FACTOR ANALYSIS
TABLE 3 EVALUATION CRITERIA
TABLE 4 CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2018–2025 (USD MILLION)
TABLE 5 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 6 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 7 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 DATA MANAGEMENT/ EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 9 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 11 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 12 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 14 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 16 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 17 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 21 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 22 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 23 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 24 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 26 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 29 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 31 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 33 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 35 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 36 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 37 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 39 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 41 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 43 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 44 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 45 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 TELECOMMUNICATIONS AND INFORMATION AND TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 47 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 49 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 51 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 52 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 53 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 54 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 55 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 57 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 58 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 59 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 60 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 61 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 62 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 63 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 64 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 65 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 66 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 67 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 68 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 76 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 77 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 78 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 79 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 80 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 81 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 82 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 83 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 84 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 85 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 86 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 87 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 88 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 90 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 94 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 95 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 96 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 97 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 98 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 99 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 100 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 101 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 102 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 103 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 104 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 105 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 106 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 107 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 108 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 109 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 110 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 111 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 112 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 113 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 114 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 115 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 116 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 117 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 118 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 119 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 120 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 121 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 122 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 123 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 124 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 125 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 126 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 127 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 128 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 129 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 130 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 131 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 132 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 133 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 134 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 135 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 136 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 137 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 138 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 139 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 140 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 141 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 142 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 143 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 144 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 145 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019
TABLE 2 FACTOR ANALYSIS
TABLE 3 EVALUATION CRITERIA
TABLE 4 CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2018–2025 (USD MILLION)
TABLE 5 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 6 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 7 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 8 DATA MANAGEMENT/ EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 9 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 10 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 11 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 12 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 13 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 14 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 15 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 16 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 17 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 18 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 20 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 21 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 22 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 23 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 24 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 25 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 26 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 28 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 29 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 30 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 31 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 32 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 33 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 35 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 36 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 37 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 38 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 39 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 40 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 41 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 42 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 43 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 44 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 45 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 46 TELECOMMUNICATIONS AND INFORMATION AND TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 47 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 48 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 49 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 50 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 51 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 52 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 53 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 54 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 55 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
TABLE 56 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 57 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 58 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 59 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 60 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 61 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 62 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 63 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 64 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 65 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 66 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 67 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 68 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 69 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 71 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 72 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 73 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 74 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 75 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 76 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 77 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 78 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 79 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 80 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 81 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 82 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 83 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 84 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 85 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 86 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 87 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 88 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 89 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 90 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 91 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 92 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 93 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 94 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 95 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 96 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 97 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 98 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 99 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 100 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 101 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 102 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 103 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 104 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 105 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 106 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 107 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 108 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 109 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 110 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 111 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 112 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 113 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 114 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 115 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 116 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 117 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 118 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 119 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 120 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 121 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 122 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 123 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 124 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 125 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 126 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 127 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 128 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 129 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION)
TABLE 130 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
TABLE 131 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION)
TABLE 132 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
TABLE 133 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
TABLE 134 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 135 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
TABLE 136 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 137 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 138 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 139 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 140 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 141 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 142 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 143 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
TABLE 144 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
TABLE 145 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
Today, organizations are flooded with the big data, which is visualized both as an opportunity and a challenge. The opportunity is to enhance the organizations’ customer relationship and proliferation of revenue by analyzing the data so as to predict the customer behavior. The challenge is to interpret what data needs to be scrutinized and what can be ignored; and that is where customer analytics comes into picture.
Customer analytics is the systematic analysis of the customer insights which help an organization to identify and target the customers for marketing programs, behavioral prediction, retention, maximizing the customer lifecycle value, and gaining customer loyalty. The data optimization is done by combination of process and technologies, such as behavioral analysis, sentiment analysis over social media, predictive modeling, segmentation, and data visualization and reporting.
The analysis of such huge data offers competitive advantage to an organization. If the organization is capable of analyzing the data faster and apply the acumens intermittently to their customer relationship management (CRM), marketing optimization solutions, and campaigning management applications; it will realize the benefits of analytics over firms that are slow in analyzing customer behavior data.
