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Connected Homes Report 2011-2016: A Paradigm Shift in the Way we Live

November 2011 | 157 pages | ID: C31951B0BF5EN
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Why Operators Need the Connected Home

In an increasingly saturated market place operators continually struggle to find new revenue streams. The Connected Home offers the best potential for increased revenues, as operators partnered with content providers and OEMs can capitalise on the unique monestiable opportunities offered by an ecosystem of smart devices.

The Connected Home Value proposition

For operators the Connected Home offers to widen revenue stream as all households become high ARPU households. For content providers the Connected Home will provide a surge in demand for commercial content. Overall, the Connected Home's interoperability allows content and services to be delivered to ultimately more end-points, thus increasing revenue opportunities for both content and service providers.

Life Cycle Stage

Although the Connected Home was once a mere concept, our research shows that many consumers are already utilising various devices and services for low-level smart home functionality. Building on a foundation of consumer interest ecosystem members and new market entrants must act swiftly in order to claim their stake in the $231 billion dollar revenues we believe the Connected home will reap by 2016.

What is Different about this Report?

We conducted an independent and unbiased non-vendor affiliated assessment of the Connected Home market. We surveyed and interviewed several key industry players to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing Connected Home strategies.

Some of the key points researched and forecasted include:
  • How is the connected home ecosystem developing?
  • How can cloud be leveraged to offer connected home services?
  • What are the opportunities offered by connected homes to mobile network operators?
  • What are the economics of delivering digital media and communications to the connected home and where does the value lie?
  • What is the future of home entertainment?
  • What is the lifecycle stage of connected homes?
  • Which geographical regions offer the greatest growth potential for connected homes?
  • What will be the role of the tablet in the connected home?
  • What products will the service provider need carry to gain connected home market share?
  • What are the opportunities for app developers in the connected home arena?
  • What are the successful strategies for players to monetise in connected home market?

Who needs to read this report?
  • Operators - In an increasingly saturated market place, Connected Homes represent the most significant new route for operators to widen revenue streams. Several key global operators have already positioned themselves to excel in the market place, so new entrants must act swiftly.
  • Content Providers - The Connected Home's promise of revolutionising the subscriber's life relies heavily on the provision of feature rich applications, HD quality content and virtually limitless monestiable opportunities.
  • OEMs - Connected Devices range from audio visual equipment to kitchen appliances. An ecosystem of connected devices creates a vast expanse of opportunities for OEMs, who stand to gain significant revenues from strategic Connected Home offerings.

Increase your understanding of this exciting market by ordering: Connected Homes Report 2011-2016: A Paradigm Shift in the Way we Live

Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
EXECUTIVE SUMMARY

E1 Technology Convergence Essential for Connected Home Success
E2 Life Cycle Stage about to Enter Rapid Growth Phase
E3 The Value Proposition - Everyone to Benefit from The Connected Home
E4 Is the Connected Home an Inevitability?
E5 Points Emerged from this Research

1. INTRODUCTION TO THE CONNECTED HOME

1.1 Defining the 'Connected Home'
1.2 Current Connected Home Market
1.3 The Three Screen Strategy
1.4 Evolution of Connected Homes
1.5 Enabling Technologies
1.6 Why Operators need the Connected Home
1.7 Aim of the Report
1.8 Questions Answered by the Report
1.9 Structure of the Report
1.10 Methodology

2. ECOSYSTEM PLAYERS - MAKING THE CONNECTED HOME WORK

2.1 Key Ecosystem Players Offerings
  2.1.1 Apple - Connected Home Offering
    2.1.1.1 Funambol to Rival Apple's iCloud with MediaHub
      2.1.1.1.1 Funambol and the Potential for Operator Own Brand Cloud Services
    2.1.1.2 Apple's Next move - Driving Connected Home Adoption Rates
    2.1.1.3 Apple to Make Connected TV?
    2.1.1.4 Summary Analysis of Apple's Connected Home Offerings
  2.1.2 Samsung's Connected Home Offering
    2.1.2.1 Samsung to lead in Smart TV Arena?
    2.1.2.2 Samsung Positioned to Lead in Connected Home Market
    2.1.2.3 Regional Analysis of Samsung Smart TV Sales
    2.1.2.4 Summary Analysis of Samsung's Connected Home Offering
  2.1.3 Cisco's Connected Home Offering
    2.1.3.1 Summary Analysis of Cisco's Connected Home Offering
  2.1.4 Panasonic's Connected Home Offering
    2.1.4.1 Panasonic's Partnership with Dialog to Strengthen Connected Home Offering
    2.1.4.2 Summary Analysis of Panasonics Connected Home Offering
  2.1.5 Microsoft's Connected Home Offering
    2.1.5.1 Windows Embedded Standard 7 Advantages
    2.1.5.2 Microsoft in Direct Competition with Apple?
    2.1.5.3 The XBox as Media Hub
    2.1.5.4 XBMC
      2.1.5.4.1 XBMC Remote
    2.1.5.5 Summary Analysis of Microsoft's Connected Home Offering
  2.1.6 Sony's Connected Home Offering
    2.1.6.1 PlayStation 3 as Media Hub - A rival to the Xbox 360?
      2.1.6.1.1 Sony versus Microsoft - Who has competitive edge?
    2.1.6.2 Sony vs. Apple - Who will Emerge as Leader?
    2.1.6.3 Summary Analysis of Sony's Connected Home Offering
  2.1.7 Toshiba's Connected Home Offering
    2.1.7.1 Toshiba Attempting the Three Screen Strategy?
    2.1.7.2 Summary Analysis of Sony's Connected Home Offering
  2.1.8 Nokia's Connected Home Offering
    2.1.8.1 Will Nokia's Connected Home Offering Expand?
  2.1.9 LG's Connected Home Offering
    2.1.9.1 Summary Analysis of LG's Connected Home Offering
  2.1.10 Intel's Role in the Connected Home
  2.1.11 Dell Partners with Operators to gain Stranglehold on Connected Home Market
    2.1.11.1 Summary Analysis of Dell's Connected Home Offering
  2.1.12 HP and Connected Entertainment
    2.1.12.1 Summary Analysis of HP's Connected Home Offering
  2.1.13 Motorola and Verizon to offer Connected Home Together?
    2.1.13.1 Motorola and Verizon's Connected Home Offering to be a Success?
2.2 Key Ecosystem Players - Overall Analysis of Connected Home Offerings

3. CONNECTED HOME CURRENT MARKET - CASE STUDIES

3.1 Digital Lifestyle Companies
  3.1.1 The Connected Home: Digital Lifestyle Store Case Studies
3.2 Infrastructure Vendor Case Study
  3.2.1 Leviton
  3.2.2 Leviton Structured Wiring
  3.2.3 Cabling for the Connected Home
  3.2.4 Structured Media Centres
    3.2.4.1 Structured Media Centres for Multiple Dwelling Units
    3.2.4.2 Structured Media Centres for Single Family Dwellings
  3.2.5 Connected Home Application Solutions - High Speed Networking
  3.2.6 Connected Home Application Solutions - Home Entertainment
3.3 Entropic Communications
  3.3.1 Entropic Communications Product Range
  3.3.2 Entropic Communications Applications
  3.3.3 Entropic Communications Company Information
  3.3.4 Connected Home Growth Drivers According to Entropic Communications
3.4 Software Vendor Case Study
  3.4.1 Twonky
    3.4.1.1Twonky Software Options for Connected Home
    3.4.1.2 Twonky Mobile Apps
    3.4.1.3 Monetising Connected Home Software
3.5 Technology Case Study
  3.5.1 HD Video Streaming
    3.5.1.1 HD Streaming Barriers - The Home Network
    3.5.1.2 Ensuring Interoperability to Encourage the Connected Home
    3.5.1.3 How to make HD Streaming a Simple Reality
    3.5.1.4 Analysis of HD Streaming Case Study
3.6 Operator Case Study
  3.6.1 Everything Everywhere to use LTE for Smart Grid?
    3.6.1.1 Everything Everywhere in the M2M Space
    3.6.1.2 Everything Everywhere and Redtail Telematics
    3.6.1.3 Analysis of Everything Everywhere's Connected Home Market Standing

4. STANDARDISING THE CONNECTED HOME

4.1 Why must the Connected Home be Standardised?
4.2 Digital Living Network Alliance (DLNA)
  4.2.1 DLNA Members Analysis
    4.2.1.1Analysis of Internet Service Provider Involvement with DLNA
  4.2.2 DLNA Roadmap
  4.2.3 The Enabling Technologies for the Connected Home
    4.2.3.1 DLNA Architecture
    4.2.3.2 Transparent Connectivity Between Devices Inside the Connected Home
    4.2.3.3 Unified Approach for Device Discovery Configuration and Control
    4.2.3.4 Interoperable Media Formats and Streaming Protocols
    4.2.3.5 Interoperable Media Management and Control
    4.2.3.6 Compatible Quality of Service Mechanisms
    4.2.3.7 Compatible Authentication and Authorization Mechanisms for Users and Devices
  4.2.4 Key Technology Components for the Connected Home
    4.2.4.1 Networking and Connectivity - IPv6 Concerns
  4.2.5 Device and Service Discovery and Control
  4.2.6 Media Format and Transport Model
  4.2.7 Transfer Scenarios in the Connected Home
  4.2.8 Media Management, Distribution, and Control

5. FUTURE LIVING - POTENTIAL USE CASES FOR THE CONNECTED HOME

5.1 Gauging End Users Needs for Future Uptake
5.2 Knowing What End Users Need - Content Requirements
5.3 Analysis of Consumer Surveys
5.4 Understanding What End Users Need - The Key to Success?
5.5 How Many Consumer Homes Already Have Connected Devices?
  5.5.1 The Games Console's role in the Connected Home
5.6 Consumer Desire - Marketing the Right Connected Home Features
5.7 The Connected Kitchen
  5.7.1 Google and Connected Appliances

6. FORECASTS - OPPORTUNITIES FOR MONETISING THE CONNECTED HOME

6.1 Connected Home Penetration by Region 2010-2016
6.2 Global Connected TV Shipments 2010-2016
6.3 Global Smart Meter Installations 2010-2016
6.4 Global Revenues from Home Monitoring, Home Control and Home Automation 2010-2016
6.5 Global Revenues from Connected Home Health Services 2010-2016
6.6 Global Revenues from Connected Home Energy Management Services 2010-2016
6.7 Global Revenues from Connected Media Equipment and Media Management Services 2010-2016
6.8 Total Global Revenues from Connected Home Services and Devices 2010-2016

7. RECOMMENDATIONS AND CONCLUSIONS

7.1 Challenges and Recommendations
  7.1.1 Challenges and Recommendations for Consumers
  7.1.2 Product and App Developer Challenges and Recommendations
7.2 Value Proposition - Are Compelling Products the key to Connected Home Success?
  7.2.1 Value Proposition for Consumers
  7.2.2 Value Proposition for Content Providers and Operators
  7.2.3 Value Proposition for Manufacturers
  7.2.4 Recommendations to Maintain and Extend the Value Proposition

LIST OF CHARTS

Chart 2.2: 2nd Generation Apple TV Sales (2010-2011)
Chart 2.5: Samsung Connected TV Sales (Q2 2011)
Chart 2.7: Samsung Connected TV Sales by Region (2011)
Chart 2.16: Smartphone Market Share by Vendor (Q3 2011)
Chart 2.18: Regional Share of Xbox 360 Sales (2011)
Chart 2.24: Regional PlayStation 3 Sales (2011)
Chart 2.25: Comparative Global Sales of Xbox 360 and PlayStation 3 (2011)
Chart 2.27: Global PC Vendor Market Share (2011)
Chart 2.32: Market Share of the Major Fixed Broadband Providers in the UK (2011)
Chart 2.39: Top 8 US Operators by Market Share (Q3 2011)
Chart 2.42: Key Ecosystem Players Analysis Score
Chart 3.8: Entropic Communications Quarterly Revenues (2010-2011)
Chart 3.15: UK Operator Market Share (2011)
Chart 4.4: Top 10 Global ISPs by broadband subscriptions (Q3 2011)
Chart 5.2: Consumer Survey on Connected Home Desirability (2011)
Chart 5.3: Consumer Survey on Most Desirable Media Type for Connected Homes
Chart 5.4: % of Consumer Electronics already Connected in the Home
Chart 5.6: % of Respondents with Different Devices in the Home
Chart 5.9: Average Home Electricity Use
Chart 6.1: Connected Home Penetration by Region 2011
Chart 6.2: Connected Home Penetration by Region 2016
Chart 6.3: Global Connected TV Shipments (2010-2016)
Chart 6.4: Global Smart Meter Installations (2010-2016)
Chart 6.5: Global Revenues from Home Monitoring, Home Control and Home Automation (2010-2016)
Chart 6.6: Global Revenues from Connected Home Health Services (2010-2016)
Chart 6.7: Global Revenues from Connected Home Energy Management Services (2010-2016)
Chart 6.8: Global Revenues from Connected Media Equipment and Media Management Services (2010-2016)
Chart 6.9: Global Revenues from Connected Home Services and Devices (2010-2016)

COMPANIES LISTED

Acer Incorporated
Actions Microelectronics
Actiontec Electronics
Advanced Digital Broadcast
Airties Wireless Network
Alcatel-Lucent
Allegro Software Development
Allion Test Labs
Alpha Networks
Alpha Systems
Altec Lansing Australia
Alticast
Amlogic
Analog Devices
Aplix
Apple
ARCELIK A.S. ELEKTRONIK ISLETMESI
ArcSoft
Aricent
Arkuda Digital
ARRIS Group
Askey Computer
ASUSTek Computer
AVM GmbH
Axis Communications
Bang & Olufsen
BBK AV Electronics
Belkin Corporation
Bose Corporation
BOUYGUES Telecom
British Sky Broadcasting
BT
Buffalo
Cabot Communications
Cameo Communications
Canon
Casio Computer
CenturyLink
Ceton
Charter Communications
Cisco
Cognizant Technology Solutions
Compal Electronics
Conax AS
Conexant Systems
Cox Communications
CSC Holdings
CSR
Cyberlink
CyberTAN Technology
D&M Holdings
Dell
Desay A&V Science and Technology
Deutsche Telekom
DigiOn
DivX
D-Link Systems
Eastech Electronics (Taiwan)
Eastman Kodak Company
EchoStar Technologies
Elgato Systems
EMC
Entropic Communications
Espial Group
ETRI
Everything Everywhere
Foster Electric Company
France Telecom
Fraunhofer
Frontier Silicon
Fujitsu
Funai Electric
Funambol
Fuzhou Rockchip Electronics
Gemtek Technology
Guangdong Hybroad Vision Electronic Technology
Guangdong OPPO Mobile Telecommunications
Haier Group
Harman International Industries
HCL Technologies
Heartland Data
Hisense Electric
Hitachi
HP
HTC
Humax
HYUNDAI Digital Technology
iCube
iLook Corporation
Imagination Technologies
Imation
INFOCITY
Inkel Corporation
Intel
inXtron
I-O Data Device
Irdeto
Jabil Circuit
Japan Cable Laboratories
JetHead Development
JVC KENWOOD
KAONMEDIA KAT Digital
Kathrein-Werke
KDDI R&D Laboratories
KeyStone Semiconductor
KT Tech
LaCie
Lenus
Liberty Global
LITE-ON IT
LITE-ON Technology
Loewe Opta
Logitech
Marvell International
MediaTek
Microsoft
Mitsubishi Electric
Mitsumi Electric
Monsoon Multimedia
MontaVista Software
Morega Systems
Motorola
MStar Semiconductor
Myriad Group
NAD Electronics International
Nagravision
NDS
NEC Corporation
Nero AG
Netgear
Neusoft
Nikon
Nippon Telegraph and Telephone
Niveus Media
Nokia LG
Novatek Microelectronics
Novatel Wireless
Nvidia
Oki Electric Industry
Olympus
ONKYO
Oregan Networks
Pace
PacketVideo
Panasonic
Pantech
Parrot
Patriot Memory
PCCW
Philips Consumer Lifestyle
Pioneer Corporation
PLX Technology
Prime Electronics & Satellitics
Realtek Semiconductor
Renesas Electronics Corporation
Research In Motion
Rogers Communications
Rovi
RT-RK
Sagemcom
Samsung
Seagate Technology
Seiko Epson
Selex Elsag
Semp Toshiba Amazonas
Sigma Designs
Sitecom Europe
SK Telesys
SKY Perfect JSAT
Skyworth Multimedia (Shenzhen)
sMedio
SMSC/BridgeCo
Sony
Sony Ericsson Mobile Communications
Sphairon Technologies
STMicroelectronics
Sumitomo Electric Industries
Sunniwell
Synology
TCL
TechniSat Digital
Teleca Ltd
Telechips
Telecom Italia
Telefonica
TeliaSonera
Telstra
Testronic Laboratories (Belguim)
Texas Instruments
Time Warner Cable
Top Victory Investments
Toshiba
Toshiba
Trident Microsystems (Far East)
Ubee Interactive
Ubicom
Ubiquitous
Ubivelox
Uniden
Valens Semiconductor
VIA Technologies
ViewSonic
VisualOn
VividLogic
ViXS Systems
Vodafone Group Services
VTM
Western Digital
Wistron
WYPLAY
XXCAL Japan
Yamaha
Zhong Shan City Litai Electronic Industrial
Zinwell
Zoran
ZTE
ZyXEL Communications
LIST OF FIGURES

Figure 1.1: Connected Home Benefits
Figure 1.2: Connected Home Three Screen Strategy
Figure 1.3: Connected Home Technologies
Figure 2.1: Apple TV
Figure 2.3: iHome AirPlay Wireless Speaker System
Figure 2.6: Samsung Smart Hub UI Screen
Figure 2.9: Cisco IP NGN Architecture
Figure 2.14: Microsoft Windows Media Centre
Figure 2.19: XBMC
Figure 2.20: XMBC app running on an iPhone
Figure 2.22: Sony Entertainment Network
Figure 2.29: LG Smart Refrigerator
Figure 2.30: LG Smart TV
Figure 2.34: HP MediaSmart Server - Media Streamer
Figure 2.35: HP TouchSmart PC
Figure 2.36: HP Device And Services Analysis
Figure 2.40: Connected Home Leaderboard
Figure 3.1: Connected Home Solution Company Services Diagram
Figure 3.9: Twonky
Figure 4.1: DLNA Certified Logo
Figure 4.3: DLNA Promoter Members
Figure 5.1: Typical Modern Home
Figure 5.8: The Connected Kitchen

LIST OF TABLES

Table 1.4: Report Structure
Table 2.4: Apple Device and Services Analysis
Table 2.8: Samsung Device and Services Analysis
Table 2.10: Cisco Device and Services Analysis
Table 2.11: Panasonic Device and Services Analysis
Table 2.13: Windows Embedded Standard
Table 2.15: Windows Embedded Standard 7 Advantages
Table 2.17: Global Xbox 360 Sales (2011)
Table 2.21: Microsoft's' Device and Services Analysis
Table 2.23: Global PlayStation 3 Sales (2011)
Table 2.26: Sony's Device and Services Analysis
Table 2.28: Toshiba's Device and Services Analysis
Table 2.31: LG's Device and Services Analysis
Table 2.33: Dell's Device and Services Analysis
Table 2.37: 4Home Available Plans and Options
Table 2.38: Top 8 US Operator Subscriber figures (Q3 2011)
Table 2.41: Key Ecosystem Players Leaderboard
Table 3.2: Connected Home Case Studies
Table 3.3: Leviton Company Profile
Table 3.4: Residential Cable Types for Connected Homes
Table 3.5: Structured Media Centre Enclosure for MDUs
Table 3.6: Structured Media Centre Enclosure for Single Family Dwellings
Table 3.7: Entropic Communications Product Range
Table 3.10: Twonky Software Range
Table 3.11: Twonky for Mobile
Table 3.12: Twonky Software Pricing
Table 3.13: Home Network Technologies
Table 3.14: Streaming Digital Content Use Cases
Table 4.2: DLNA Certified Device Classes
Table 4.5: DLNA Contributor Members
Table 4.6: DLNA Media formats for Home Devices
Table 4.7: DLNA Media formats for Mobile/Handheld Devices
Table 4.8: Media Server and Media Renderer Services
Table 5.5: % of Consumer Electronics already Connected Together in the Home
Table 5.7: Ranking of Consumer Interest in Connected Home Features



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